Chapter 98 Mobile QQ is cold

At the end of June, his freshman year was coming to an end, and Su Wen also began to make a semester summary report. Pen | fun | pavilion www. biquge。 info

And WeChat and mobile have not been idle during this time, and both sides have made efforts at the same time, overwhelmingly publicizing and encouraging QQ users to apply for mobile cards and bind QQ numbers with mobile phone card numbers.

On the Weixin side, an icon has been added to the QQ personal panel, which is a small golden mobile phone shape. The mobile phone number is bound to the QQ number, and the user who has opened the mobile QQ can light up this icon, and realize the interconnection of mobile phone SMS and computer QQ.

In addition, routine QQ pop-up window publicity is also essential.

In the trial operation stage, Su Wen did not have the intention of making money, so the opening of mobile QQ was free, and he just wanted to use this move to develop more mobile QQ users.

This is not a project to make a sum of money and leave, but a long-term business, only the number of mobile QQ users has increased, this project can talk about making money.

And the means of moving over there show their urgency. Send a large number of salesmen to carry out card promotion throughout the country.

It is impossible to charge the phone bill and send the mobile phone, after all, the mobile phone is so expensive now.

However, the card will be sent to the phone, and there are 50 to 100 free text messages per month to promote the card means, which are emerging in various prefecture-level cities, even small counties.

The senior management of mobile attaches great importance to this cooperation with WeChat, and it is also a bloody investment, and they would rather give up the initial interests and develop mobile QQ.

The mobile QQ cooperation with Weixin this time is the first shot of Internet value-added services by mobile, and the first shot must be fired in order to attract more Internet companies to cooperate with it.

July 1.

On the first day of trial operation, although both WeChat and mobile were mentally prepared, at the end of the day, only a few and less than 100 people opened the function of mobile QQ, which still hit them hard.

Because this means that the propaganda they did before has basically been lost.

Is the mobile QQ business bad?

Many people who participated in this project on Weixin were puzzled in their hearts, and they couldn't help but beat the drum in their hearts.

Could it be that the mobile QQ business that has been thought out for a long time will die abruptly? Will the first shot of value-added services become a water bomb?

Although many people think so, Su Wen doesn't think so, Tengxun back then relied on the business of mobile QQ to get the opportunity to rise.

Moreover, when Tengxun carried out this business, it was about this point in time.

So it's not that the mobile QQ product is bad, but there are other reasons!

Su Wen is also seriously pondering, now that mobile is engaged in activities, sending text messages to the computer is basically free, so there is no user fear of spending money.

So what is the reason why mobile QQ is cold among QQ users?

Su Wen thought of a possibility, that is, QQ users don't believe or don't know that there is such a convenient thing!

At present, the Internet is still in the stage of exploitation, and many emerging Internet industries have sprung up in various parts of the motherland.

But why can't 99.9 percent of these industries escape the fate of extinction?

There is a classic saying that explains why so many Internet companies are dying.

One step ahead is a pioneer, two steps ahead is a martyr!

This classic sentence summed up by later generations is by no means untargeted!

If an Internet product wants to be successful, first of all, it must not be out of place with this era, and must have a good fit with the netizens of this era.

The mobile QQ project, like QQ Farm, is fully sure in Su Wen's heart and can be a great success.

Although mobile QQ is not like QQ farm, it was popular as soon as it was launched, but maybe mobile QQ is a product that has accumulated steadily?

In addition, the general age of QQ users is low and there are not many mobile phone users, which may also be one of the reasons for the cold reception of this trial operation.

After figuring out these points, Su Wen suddenly put his mind at ease, and he was also ready for a long-term war of resistance in his heart.

Since it is currently being treated coldly by users, let's start by cultivating users' habits.

No one uses it for free, so what about the money? Will no one use it?

QQ Farm has been popular for more than a year, and after a year, Weixin will lose this cash cow.

In the case that the QQ show has not been able to see the specific profit schedule, mobile QQ, a project that Su Wen is very sure of, is extremely important.

Su Wen's original plan was to let Q coins be launched during the public beta of the QQ show, but now, Su Wen decided to let Q coins go online in advance.

Although this has to sacrifice part of the income of the farm and pasture, if you can get another cash cow out, such a small profit is insignificant.

At present, AOL's compensation has been paid off, and there is still more than one million cash flow on the WeChat account, as long as there is no major emergency, it is enough to survive.

Of course, Su Wen didn't want to completely sacrifice QQ Farm, which was definitely impossible.

Don't say that mobile QQ will be able to become hot in the future, sacrificing the current two cash cows of the farm and pasture, it is the same as killing the enemy with a thousand self-losses and eight hundred, and the gains outweigh the losses!

Su Wen just plans to take out a part of the proceeds from farms and pastures to help mobile QQ grow.