Gu Cheng never looks at the road when he walks, so he doesn't care which step the opponent behind him chases. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

He only has a goal in his eyes, and if there is no road between his position and the goal, then he will have to make a bloody path.

Following the path and trajectory in the memory of the previous life, fearing that the general trend of history will be changed, that is just the work of the reborn with low IQ.

At the moment, his main concern is naturally the growth of YY.

According to the promotion plan arranged at the meeting that day, YY must be both hands in order to become a successful acquaintance social.

One hand is serious business and work exchanges, and YY has entered the subdivisions of work, business, and learning, which netizens are not used to.

On the other hand, it is the deepening of the demand for "online real dating".

"Online real dating" is still a netizen, but it is not the kind of QQ that "both parties don't know each other's actual information before the real person meets, and they don't even know that they have been deceived by a ladyboy".

YY emphasizes the credibility of information, personal privacy can be retained, but basic information cannot deceive people. The three basic framework information of the user's city, approximate age group, and gender are all captured by the software, and people are not allowed to fill in randomly. If it is not registered by Alipay bound users and some of the information is incomplete, it is better to leave it empty, or add the conspicuous "V" symbol at the end of the user after filling in to remind others that the user's personal information is not authenticated.

At the same time, this scale of information disclosure will not be too specific and make users vulnerable to doxing.

At present, the application scenario with the strongest demand for this kind of "personal information fraud prevention" is still online game dating.

After all, alumni and colleagues, who are easy to connect with in real life, are easy to verify even if there are no online channels. And the girls I know in the game, the teammates who are forced to fly with the pretend, if the other party does not disclose the real information, it is almost impossible to find it.

After YY's full expansion, Gu Cheng's fangs at this angle were quickly exposed.

Originally, YY was only the official built-in voice chat tool for the three mainstream online games under the name of Legend Entertainment, and did not penetrate into the business of other online game companies.

And in this April, Gu Cheng, who has abundant cash flow at hand, almost at the speed of staking land, and all kinds of preferential conditions, let the major game friends officially and thoroughly integrate the official point card sales platform into Dingdang.com, so that all Alipay users can pay for point cards by swiping online banking.

At the same time, it also bundles YY voice tools into major games, so that major online games are actively compatible with YY - for example, there are many games that do not support in-game shortcuts to call up background programs. This kind of game that is forcibly locked and not allowed to cut out will seriously nourish the player's voice chat on YY when playing the game. The original intention of this design may only be to optimize the game's occupation of computer processing resources, or simply to increase the difficulty of using plug-ins and key wizards.

Once these companies and YY Network Technology reach an alliance under the city and cooperate with Gu Cheng on chat tools and card purchase channels, these obstacles will naturally be removed. Even if those games still lock the screen of most background software, they can identify YY separately and open up the net.

Gu Cheng is actually very necessary to do this.

At present, although the 3 online games under the name of Legend Entertainment still firmly occupy the status of national online games representing the highest level of profitability, the market in 03 is very different from 01 after all, and various online games have sprung up everywhere.

Outside of Gu Cheng's sphere of influence, "Magic Baby", a Q version of the game that has been in operation for almost two years, has not yet declined, firmly grasping the stickiness of users who buy cuteness, and the existence of countless female players has also made many men who are trying to make friends continue to pay for this game that they don't really want to play.

"Dragons" and "Stone Age", which entered at the same time as "Legend" and are still alive today, have stubbornly held their ground after updating several versions.

Although the revenue of "Elf OL" is not as good as that of "Ragnarok RO", it has also attracted more than 200,000 paying users.

In addition, there are several games that have not yet been listed, but are destined to be very promising with the strength of the publisher - for example, Huang Yi, one of the top three giants of the domestic Internet, is now developing a game called "Fantasy Journey to the West".

Because the relationship between Gu Cheng and Ding Sanshi is not bad, Ding Sanshi gave him a mouthful, hoping that he would raise his noble hand in the second half of the year, and put "Fantasy Journey to the West" and the "Huang Yi Card" behind it on Dingdang for online sales as soon as possible, and support Alipay.

The same situation also includes the pioneer of domestic Chinese-style online games "Swordsman Romance Online".

From "Magic Baby" to "Dragon Family", "Stone Age", from "Elf OL" to "Fantasy Journey to the West", "Swordsman Love", ...... There are more or less influential online games in these markets, and there are more than a dozen of them, and each bundled player may be less than 108,000, more than 350,000, and there are as many as two or three times the overlap, but all of them add up, at least 3 million senior netizens.

These three million netizens who have the habit of paying for content products, once they join Gu Cheng's chariot, his pace will naturally be faster.

The condition given by Gu Cheng is only to exempt each online game agency from the "Dingdang network card sales channel fee" for two years, ensuring that these companies do not charge commission for the point cards sold on Dingdang Online.

……

In mid and late April, most of Gu Cheng's energy was almost devoted to online games and social networking.

After each step of the operation strategy is deployed, the market reaction will be understood in time, and if the effect does not meet expectations, countermeasures will be analyzed and deployed immediately.

The stride is big, and it is easy to pull the egg. The large sample size naturally exposes the problem.

No, a week before May Day, a summary of "online games that have joined to support YY voice tools and YY promotion effects" was thrown on Gu Cheng's desk.

The above carefully lists the games that have reached cooperation with YY in the past half a month and used YY as a voice hacking tool, which one has the highest user conversion rate and the largest YY daily active retention.

YY's self-developed new product "Angel OL" (note: Angel is a semi-finished self-developed product, not under the name of Legendary Entertainment), tied for the bottom with "Swordsman Love", and almost no players use YY when playing.

On the contrary, the two games "Magic Baby" and "Stone Age" are in the high position, and then "Legend" and "Dragon" are also relatively good - especially "Legend" and "Dragon" in siege battles/national wars, a large number of players need to use YY to chat voice.

As the "pro-son" of YY Network Technology in the game field, it is natural that "Angel OL" has achieved such a bad result in YY promotion, which is naturally unreasonable. Although the game's current revenue performance is not bad, the project leader still went to Gu Cheng's office in person to take the blame.

The Chinese person in charge of the project is called Lu Ming, who took the source code from the original developer of Dongyi, which was only more than half complete, and organized people to develop it for more than three months before the game was launched. Now the beta version of "Angel Online" has only been online for three months, and the fee has only been charged for a month.

At this moment, it was his turn to come to Gu Cheng to review the reasons for the lack of social interaction in games.

Gu Cheng still attaches great importance to this game, and has personally inspected and mentioned it several times since the development of the game, and spent three days playing this game before the internal test, and put forward a few decisive opinions.

Dongyi people's original version of "Angel OL", it can be said that only the picture is very good, very Q, a rare pure 3D. The game is also very interesting, and it also added a relatively rare task system in online games at that time - "Legend" and "Miracle MU" did not have a task system, and domestic online games did not start to introduce the task system until the batch of goods "Fantasy Journey to the West".

Although the quest system of "Angel Online" cannot be used to gain experience points and help level up, it is better to hand over quest items for money and equipment. It also added a player-to-player trading system for stalls, which was a very innovative point at the time.

However, there were many problems with the beta version that Gu Cheng saw at first, and after three days of trial play, he felt that if he didn't change it, this game would definitely be a pill - no wonder this game was like a meteor across the sky in another time and space, and it only fell after a short period of three or five months.

The original leveling speed set in "Angel Online" is too fast! A 100-level game, before it reaches level 50, killing a monster with the right level can get experience points equivalent to 2%~3% of the upgrade, even if it reaches level 80, it can still be close to 1%. Even if the last 99 level is upgraded to 100 levels, you only need to kill 500 monsters of the same level to upgrade.

Leveling up is so fast, and there is no World of Warcraft-style "full level is just the beginning" dungeon system, the longevity of the game can be imagined. Almost every player spends a maximum of 3~4 point cards in the game, and the game life is over.

Gu Cheng didn't know that in another time and space, the operator of "Angel OL" had also thought about this problem, but the operator originally planned to use the "refreshing sense of achievement of leveling" to attract players to enter the pit as soon as possible. It wasn't until the end of the open beta that I thought about the longevity of the game, and then without deleting the character level file, I lowered the leveling speed by dozens of times after charging!

This practice is almost driving away all players who participated in the open beta.

It is impossible for any player to taste the "20 times experience" similar to that of a private server, and then come to kill monsters quickly.

Now, when he came to Gu Cheng, before "Angel OL" was launched, he directly waved his pen and forcibly ordered the project manager Lu Ming to slow down the game experience by 10 times compared with the original plan, which saved this good online game.

Although the paying users of "Angel OL" are less than half of that of "Ragnarok RO", it is a good test field to test Gu Cheng's ideas.

……

"Let's talk about it, why do you think Angel Online has such low social demand that players have no desire to talk about voice while playing games. There are a lot of girls in this game.,So Q's shape.,Even monsters will sell cute.,There's no one to tease the girl.,Do you think it's reasonable? ”

Gu Cheng directly threw out this stern question, hoping that his subordinates could see the seriousness of the problem.

Lu Ming is a high-achieving student from Qinghua, who has studied in graduate school, and after the establishment of Legend Entertainment, he joined the company in 01, and now he has two years of qualifications-

After all, at the end of the 00s, Legendary Entertainment had not yet exploded, and high-achieving students and senior programmers could not afford to work in game companies. After 01 years, the people recruited gradually became awesome, and in the cold winter of the Internet, there were always a large number of talents squeezed out.

Faced with Gu Cheng's question, Lu Ming was obviously prepared: "Mr. Gu, we had a meeting to discuss and compare the analysis data of competing products. It should be that the leveling and tasks of this game are too easy SOLO, and the bonuses brought by teaming are not obvious, resulting in a weak need for cooperation between gamers, and each plays its own. ”

"Is there a solution?" Gu Cheng's expression became a little softened.

"There are some contingency measures for data adjustment, which can be rectified within a month, and it will be online when the next minor version is updated - the main thing that comes to mind is 'increase the experience bonus when leveling up in a team, ensuring that each group enters one person to fight monsters together, and the total experience points obtained by the whole team can be increased by an additional 30%', so that players are more enthusiastic about teaming.

Then for some boss-level monsters that are currently easier to be killed by hunters, chefs, technicians and other professions using kite flying skills, we will also make adjustments in the future to ensure that remote players can't go head-to-head, and have to team up with pharmacists and warriors to form a team of T/milk/DPS to kill. This will create enough teamwork requirements.

Another important factor affecting the game is that there are a large number of male players in this game to create female accounts - because this is a Q version of the game, there are more female players, and there are more people who make friends with a beauty hunting mentality. Then there are a lot of men with ulterior motives to pretend to be women to cheat money, or at least use female accounts to trick male players to help punch cards.

And these men who pretend to be women, because they are afraid that the voice chat will be exposed, will pretend that they are playing games at home and that the computer is not equipped with a microphone, so they refuse to use YY. It's not something that can be solved by technical means, so there's nothing we can do. ”

Gu Cheng listened very carefully, thought carefully about the questions raised by Lu Ming, and put forward the approval opinions one by one.

"You don't have to worry about the problem of shemales pretending to be women, I will coordinate other resources to solve it - just let the official website of the game and other online game forums such as 17173 post advertorials and send water armies to stir up the heat. Emphasizing the concept of 'most of the female numbers who play "Angel OL" but pretend not to speak are shemales', push out this public opinion pressure and squeeze the living space of shemales.

In addition, I agree with the problem of adjusting the BOSS playing style you just said, but I think it is more important to adjust the drop principle in the game - what level of monsters to kill, what level of treasures to drop, this is a basic morality of online games. At present, there are still too many high-value items randomly dropped in the world in "Angel OL", and there are still too few equipment and task props that are "not dropped by bosses", and many players can train their level to the top by not fighting bosses for the rest of their lives.

"Legend" and "Miracle MU" have done so many successful boss-level monsters over the years, can't you learn a little bit and induce the human gambler nature? Do a good job, you are a testing ground for the company, and how to force players to cooperate and communicate more in the future of online games depends on you to try and make mistakes. ”

"Yes, Mr. Gu, let's go and rectify."