Chapter 135 of the main text volume, the golden warbler

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After a few busy days, Lin Zixuan calculated the total cost of filming "Beijingers in New York", which slightly exceeded $1.5 million, but it was still within a manageable range.

The cost of the five advertising investors was enough to repay the loan of Tsinghua Guoban.

Mr. Shi, a gastric medicine company, sponsored 500,000 US dollars, which means that there is still a balance of more than 100,000 US dollars, and after deducting the later expenses, the art center has earned about 600,000 yuan.

Compared with the total investment of this drama, the art center does not earn much, and Huaguo TV is the real big winner.

Lin Zixuan heard that Huaguo TV sent people to participate in the later stage of the TV series, and invited advertisers to hold a viewing party, and the economic benefits brought by an excellent TV series are very considerable.

This is something that cannot be helped, TV stations are broadcast platforms, which have natural advantages.

Lin Zixuan can only find a way to add the name of the advertiser in the acknowledgment column at the end of the TV series, this kind of text advertising has little effect, and the fee is not high, but no matter how small the mosquito is, it is meat, and it can earn a little bit.

Nowadays, the department of the art center has been improved, and it has its own advertising department, which is responsible for advertising.

In the past, everyone talked about art and was reluctant to implant advertisements in TV dramas, thinking that it would destroy the beauty of art.

Now they are advocating the market economy, and everyone's concept is changing rapidly, paying attention to Dora advertising and making more money.

In the TV dramas of this period, especially in the TV dramas with urban themes, advertising placement can be seen everywhere, and there is a tendency to bloom everywhere, and advertising has become a new way for literary and artistic units to generate income.

If you don't add some advertisements to the TV series, it will seem that you are conservative and can't keep up with the literary and artistic creation in the new era.

Some TV series are more elaborate and add no traces, and some TV series have simply become a product display platform.

The furnishings in the room are products, the gifts brought by the characters in the play are products, the drinks, the food and the play, all of them are products, and the domestic TV series seems to have entered the advertising time all of a sudden.

Such a TV series makes the audience hate.

Lin Zixuan is not so crazy, he knows that this trend will not spread, and the General Administration will definitely introduce relevant restrictive policies, but in the face of this new thing, they still need to study and study.

This is the disadvantage of state units, always walking behind the market.

Lin Zixuan handed over this task to his colleagues in the advertising department, and these people have bonuses to get for advertising, and they are full of enthusiasm for their work.

If he pulls advertisements himself, he will steal the performance of others and will be hated by others.

He is also the person in charge of the unit now, and he must have a sense of leadership, and he does not need to do many things himself, and he must give other personnel room to play.

During this period, Lin Zixuan got an invitation to the Golden Oriole Award from Li Hong.

This year's Golden Oriole Award was held in advance to September 22, and the venue was placed in Hangzhou, in the south, and each edition of the Golden Oriole Award will be held in different cities in China.

There are two TV dramas shortlisted at the Beijing Television Art Center, one is "The Story of the Editorial Department" and the other is "Alien Girl".

"Alien Girl" was co-filmed with Huacheng TV, and the Art Center focused on "The Story of the Editorial Department", which represents honor and recognition, and is also the achievement of the Art Center in the past year.

This time, Lin Zixuan led the team to Hangzhou.

Li Hong is the leader of the unit, it is not good to come forward in person, this kind of award ceremony is generally attended by the creative staff of the unit, Zhang Jiangong just came to the art center, he is not willing to covet this honor, the old comrades are exquisite, good face.

"You go and take a few of our new TV series this time to find a market. Li Hong explained.

The Golden Oriole Award is not only an awards ceremony in the TV industry, but also a trading platform for TV dramas, and the heads of the production departments of TV stations all over China will come to them, and they are optimistic about the TV series.

The reason why this award was held around October is because this is the time of the harvest of TV dramas.

Taking the art center as an example, Li Hong will make a shooting plan at the beginning of the year, and by October, the TV series will either be filmed or most of it will be completed, and basically it will be able to get started.

Lin Zixuan is familiar with several TV series filmed by the art center this year.

"A Woman Is Not the Moon" has been filmed and broadcast on Huaguo TV, which has caused a lot of repercussions.

The story in the TV series happened around them, and it was very kind to watch.

Li Hong plans to continue filming TV dramas with similar themes next year, and with the popularity of TV sets in rural areas, this is a huge market and a propaganda position.

"Seahorse Cabaret" starring Zhang Guoli and Chen Xiaoyi has a total of 40 episodes and is still being filmed.

This drama follows the path of "The Story of the Editorial Department", laughing and scolding, and has a variety of life, and at the same time, it has also invited many actors from the Beijing entertainment industry to make cameos, which can be regarded as a star-studded group.

Lin Zixuan went to the studio to take a look, and by the way, told Chen Xiaoyi that she asked for leave to go to Hangzhou to participate in the Golden Oriole Festival.

"I'm not going, I don't have a good chance of winning a prize. Chen Xiaoyi hesitated.

The flaw of "Alien Girl" is that the drama is too short, Chen Xiaoyi acted well, and it was also recognized by the audience, but because of the short plot, it did not leave her much room to play, and it was difficult to leave a deep impression on the judges.

"It's all about participating, going to see it, relaxing your mind, it's just a matter of a day or two. Lin Zixuan persuaded.

They're familiar, and there's no need to say comforting words that you're going to win.

"Okay, follow Brother Ringo to try your luck. Chen Xiaoyi chuckled, "Xiaoling is okay, she asked me to borrow books at that time, I really didn't know that she was going to be admitted to the directing department." ”

"That girl is asking for her own hardships, and now she is studying hard at home. Lin Zixuan explained, "Let her follow the group in a few days, see how tired our line of work is, let her continue if she can hold on, and if she can't hold on, she will be admitted to the university with peace of mind." ”

"The directing department is too difficult to get into, why don't you let Xiaoling take the acting class of the Drama Academy, the examiner in the past two years happens to be my teacher, it's no problem to say hello. Chen Xiaoyi said.

"Then thank you first, let's talk about it when she can't pass the exam, let her suffer first. Lin Zixuan did not refuse.

The rules are nothing more than human feelings, and the art examination is much more relaxed, art, there is no fixed standard, each examiner has his own opinion, and it will be easier for someone to greet the professional exam.

can go through the back door, Lin Zixuan will not insist, he is not so pedantic.

"I'm kissing Xiaoling, I don't need you to thank me. Chen Xiaoyi said dissatisfied, "You can't keep her at home, don't be bored, she has an active temperament and is suitable for our industry." ”

"How do you feel like you've become a lobbyist, did Xiaoling call you to complain?" Lin Zixuan doubted.

"Under the high-pressure rule of your brother, how dare she complain. Chen Xiaoyi teased.

This girl, Lin Zixuan shook her head helplessly, she hasn't complained yet, she is about to be angry. (To be continued.) )