On February 4, Good Dream Company arranged a screening for the heads of major theaters in Beijing and some audiences. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

At the same time, there are also media reporters, these people will see the film "A Sigh" in advance.

During the screening of the film, the audience snickered and whispered, as well as sighed from time to time.

Male audiences should have a deep understanding when watching the film "A Sigh", even if a man has no extramarital affairs, he will have this idea in his heart, or he has a thief's heart but not a thief's courage.

Looking at Zhang Guoli's embarrassed appearance in the film, everyone inevitably felt some sympathy while snickering.

It's all men, you know.

For those men who have had an affair before, it feels like going through that unbearable time again.

Men who are in the midst of an extramarital affair may be able to get some advice.

It can only be said that this film is too life-oriented, and it shows the little dirtiness in a man's heart to the fullest.

Neither daring to divorce his wife, but also unwilling to give up his lover, and facing his children, a middle-aged man lives such a lewd life, but fortunately he finally made his choice.

Feng Xiaogang is not Tianzhuang, he made this film with the commercial elements in mind.

Unlike Hetian's calmness and objectivity in "Spring in a Small Town", Feng Xiaogang really sank into it in "A Sigh", and it is precisely because he is too involved that it seems extraordinarily real.

The commercial elements of this film are precisely to capture the psychology of male audiences and make them empathize.

For female audiences, there will be a sense of pleasure when they see Zhang Guoli being sinned, and having an extramarital affair should be this kind of end, and the final ending meets the expectations of female audiences.

So, although this is not a comedy, it can capture the hearts of the audience.

Due to the age of "Spring in a Small Town", it is difficult for the current audience to understand the emotional entanglement in the film, coupled with the dull plot, perhaps only older audiences will feel it.

Even if Feng Xiaogang makes a literary film, he will also take into account the needs of the audience.

This is the difference between him and the fifth generation of directors, who always puts the audience first, because he knows that he needs the support of the audience at the moment.

The fifth-generation directors pay attention to artistry, often putting art first, and do not think much about the feelings of the audience.

As the film ends, the lights in the screening room come on.

Feng Xiaogang brought Zhang Guoli, Xu Fan, Liu Bai and others to the stage, thanking everyone for their support, and the next auction was an auction.

Good Dreams hired a professional auctioneer to auction the premiere rights of "A Sigh", and the theaters that won the premiere rights will screen the film eight days earlier than other theaters.

China Film Company can only arrange the approximate screening date of a movie, and the following theaters can independently adjust the amount of film scheduling and screening time, which has a lot of autonomy.

This time, they are all in charge of major theaters in Beijing, and they are extremely optimistic about Feng Xiaogang's film.

After the box office sales of three Chinese New Year films, Feng Xiaogang has established his position as a commercial film director in the Beijing film and television circle.

In everyone's mind, Feng Xiaogang is a director who can make money.

The person in charge of the theater chain doesn't matter if you are a big director or not, as long as your film has a box office, it can make them profitable.

From this point of view, although Feng Xiaogang can't be compared with those first-line directors, in the eyes of the theater chain, he is more popular than those big directors who make literary films.

The auctioneer gave a brief introduction to the film and clarified the commercial value of the film.

The reserve price of the auction was 60,000 yuan, and in less than 20 minutes, the auction price of the premiere rights had soared from 60,000 yuan to more than 300,000 yuan, and finally six theaters got the premiere rights in the capital.

They are the capital, Australia-Chinese, Youth Palace, Dongsi Cultural Palace, Red Mansion and Ziguang six cinemas.

They are all large-scale and well-known theaters in Beijing, and the total auction funds exceeded 1.5 million yuan.

In other words, these six movie theaters have to get more than two million box office in eight days so that they will not lose money.

This shows that the theater chain has confidence in the combination of Feng Xiaogang and Zhang Guoli, and it also prompts the theater chain to work hard to promote the movie "A Sigh" and gain the upper hand in the competition with other theaters.

Under the impact of commercialization, there is also fierce competition among movie theaters.

There are several factors for the audience to choose to watch a movie in a certain cinema, the cinema is relatively close to the place where they live, the facilities and conditions of the cinema are good, and the films screened are welcome.

These six cinemas will screen "A Sigh" in advance, which is bound to attract a large number of audiences and get more box office.

The auction of the premiere rights of a film is not common in China, but it is quite common in other countries.

This in itself is a kind of propaganda, a kind of gimmick.

Tomorrow, the auction will be published in the newspapers, and readers will have the idea of watching it in the cinema when they see that "A Sigh" is so popular.

However, if the audience in the capital wants to see the film in advance, they can only go to the six theaters that have won the premiere rights.

This is a hype of the alliance between Good Dream and the cinema chain.

The final auction funds of the auction will be donated to get a good reputation, and the people will have a good impression of "A Sigh" and the Good Dream Company when they see that the Good Dream Company donated 1.5 million yuan like this.

As long as it can attract audiences into the theater and sell well at the box office, these losses can be recovered.

"A Sigh" was released in mid-February and released in early April, which is the result that Lin Zixuan won for.

He didn't want to bump into the same schedule as "Titanic".

China Film has finalized the introduction of "Titanic" with Hollywood's Paramount, and the domestic screening date has been set for April, which is to wait for the results of the American Academy Awards.

This year's Oscars will be held at the end of March, and if "Titanic" wins the Oscars, it will undoubtedly play a role in promoting the film's domestic box office.

Huaying Company naturally hopes that the higher the box office of "Titanic", the better, so that they will get more profits.

The auction of "A Sigh" ended successfully, and the pre-promotion of the film basically came to an end.

After the film is released, it will be promoted through major media, which is the most important thing for Good Dream Company after the year.

The next day, many domestic media reported on the auction of "A Sigh" at different lengths.

In particular, a film about an extramarital affair was released around Valentine's Day, which is also an interesting topic.

At this time, there was no so-called Valentine's Day schedule in China.

"People who are in love have watched this film, and I believe that you will cherish the present more and your love will stand the test of time better." Feng Xiaogang said in an interview with reporters. (To be continued.) )