Christmas, the whole world is celebrating Christmas, the whole world is unpacking gifts, the whole world is enjoying the festive atmosphere. Pen ~ fun ~ pavilion www.biquge.info

Michael is no exception, as a professional fitness trainer, he can't let go of his stomach to eat and drink, healthy recipes still have to be continued, and he can't be lazy for a day, but at least, he can open gifts, enjoy the Christmas spirit, and celebrate the arrival of the new year. But the reality made Michael a little depressed: because he wanted the gift, but he couldn't get it!

Kale, kale, kale! To be exact, kale from Top of the Clouds Ranch!

Not long ago, at the cowboy conference, the pile of kale bought wholesale in large quantities had already been consumed, and he called Lu Li a few times before and after, and the answer was the same: not for the time being, and it must be harvested in January. This made Michael extremely frustrated, even angry, because the newly purchased kale could not be compared to the top of the clouds ranch at all, not even a level.

Just like truffles and foie gras, only those who have tasted the top ingredients can understand why they are so expensive, and at the same time, they can understand the difference between the top and the ordinary.

In fact, kale is not a precious ingredient, there are really many origins, before tasting the kale from Cloud Peak Ranch, Michael also thought so, but now he really understands that the gap is obvious. Lu Li's self-confidence is well-founded.

If at this moment, someone comes to visit with a large basket of kale from Yunfeng Ranch, then he will agree to any conditions without any hesitation. To tell the truth, he was even seriously considering whether he should pack his bags and go directly to the Cloud Peak Ranch, where he could wait and harvest the invaluable kale as soon as possible.

Now Michael is already starting to worry, what if he can't buy Kale from Cloud Peak Ranch in the future? What if Cloud Peak Ranch doesn't produce enough and he even has to rush to buy it? More importantly, what if Whole Foods and Cloud Peak Ranch don't reach a cooperation and they find other cooperative supermarkets?

Just thinking about this possibility, Michael's scalp began to tingle, so he dialed Graham's cellphone.

"Merry Christmas!" Graham quickly picked up the phone, his voice full of cheerfulness, and the laughter of a large family could be heard in the background, and the festive atmosphere overflowed from the earpiece.

"Merry Christmas. Michael responded simply and directly, but there were not too many surprises, and then he couldn't wait to ask, "How's the progress of the Cloud Ranch matter?"

Graham was stunned, then smiled dumbly, "I thought you were calling specifically to ask me about my exercise during the holidays?" Graham was unhurried, even joking, and then returned to the original topic before Michael asked, "What happened to the ranch?"

"Regarding the collaboration, the cooperation between Cloud Peak Ranch and Whole Foods Market. Michael said as a matter of course, and immediately reacted, "Listening to your tone, it seems that there is no progress, which is not good news." ”

"Michael, business cooperation is not so simple, this is not a gym exercise, ten or twenty groups, if you want to achieve your goal, you have to stick to it every day. Graham left the noisy hall and said with a smile, "We still need more evaluation and discussion about the cooperation of Cloud Top Ranch. What's more, there are no samples now, and the yield is unknown, and I have no way to discuss it further at the meeting. ”

"Graham, I'm telling you seriously, Whole Foods will regret it if you miss Cloud Peak Ranch. Michael took a deep breath and said seriously, Graham's low laughter came from the receiver of the phone, but Michael didn't mind, once upon a time, he and Graham had the same attitude, to be precise, it was the same a month ago.

"I'm not talking about my students. Of course, my students have been very happy with their workouts, and they have been eating better kale than ever over the past month. I'll just mention one set of data, and the trainees' effective body fat control rate increased by five percentage points. ”

Michael said confidently, and Graham opened his mouth, but before he could say anything, Michael continued to himself, "I know, you might say, just because the students have worked harder this month, or because everyone has been more productive. There are many influencing factors. So, I'm not talking about the trainees, but the real scientific data. ”

Graham wanted to interrupt Michael, but he knew he would be endless if he didn't let Michael finish. They are in an employment relationship, but they are also private friends. Graham is used to it.

"Do you remember? Not long ago, I sent Kale from Cloud Top Ranch for testing just to see the specific nutritional value. Michael's words awakened Graham's memory, but he showed a smile and a crying expression - they were not a hospital or an agricultural department, but they also specialized in testing the composition of vegetables, Michael's enthusiasm was really very incomparable. "Aren't you curious about the results?"

"Could it be that it exceeds the standard and does not meet the industry standard?" Graham made a little joke.

But as expected, Michael has no sense of humor at all, "It's really over the mark, it's outrageously exceeded, but it's completely in line with industry standards." You can't believe it, kale contains a lot of vitamins A, C, B2 and a variety of minerals, especially calcium, iron, potassium, which are very important elements for good health. The vitamin C content of ordinary kale is about 134 percent, which is already the highest among cabbage plants......"

Graham's attention had begun to wander, and the sheer amount of data to prove it sounded like a Discovery Channel science show, with numbers colliding with numbers that made people drowsy. He never understood the point of such scientific evidence, and they were not scientists. Although businessmen are said to work with numbers, it is definitely not in this way.

“…… Balabala, Balabala. Graham kept making a conciliatory voice, and then asked, "To sum it up?"

Michael didn't mind Graham's coping and perfunctory, and still said meticulously, "Overall, compared with ordinary kale, the kale of Cloud Top Ranch is about 20 to 30 percent higher in terms of all nutritional value. ”

Graham couldn't help but raise an eyebrow, and while he's not a fitness freak, he knows what that number means. To put it simply, choosing kale from Cloud Top Ranch in the fitness process can increase the effectiveness by about 20%.

In contemporary society, more and more people are beginning to pay attention to health, not only for sick medicine, but also for healthy health food, the price is rising, and even sky-high prices.

Twenty percent, while this is just an estimate, and the actual utility may or may not be greater, but it is certain that compared to regular kale, its value is not just 20 percent, it may double or even triple.

If the kale of Yunding Ranch can be certified and even establish its own brand, then this is a golden hen that lays eggs, continuously generates wealth, and can even form an industrial chain to develop kale-related products - such as juice, or medicine, etc.

"Graham, trust me, you don't want a competitor to get ahead of you and get a deal with Cloud Ranch. "I don't know what the others are like, but what is certain is that no matter who Cloud Ranch works with, I will follow and become their most loyal customer, including my students." ”

Graham nodded, his mind racing. He knew that the kale in Yunding Ranch was different, and he had tasted it himself, but he didn't expect that such a daily vegetable as kale could hide such a business opportunity. Although the popularity of kale on the East Coast and West Coast is indeed eye-catching, it is still not top-notch in terms of price alone, but if what Michael says is true, then things are completely different......

"Michael, trust me, you don't want to give up Whole Foods and choose anywhere else. Graham's understated tone betrayed a strong sense of confidence, "You have to trust that Whole Foods always picks the best organic food." In this regard, our authority is unshakable. So, wait, the good news will come soon. Now, instead of worrying about kale, you need to enjoy Christmas. ”

Michael was unmoved, "Preferably." You should know that the New Year is coming. Whew, after the New Year's overeating, it is a peak period of fitness. ”

"Haha, Merry Christmas. Graham didn't go any further, hung up, and fell into deep thought.

According to the original plan, Graham had planned to wait until January, after the kale harvest and the results of the organic certification were available, before contacting Lu Li to discuss cooperation, but now that the situation seems to have changed, perhaps he should make a few phone calls in advance and make a decision as soon as possible.

As Michael said, there is no chance to be lost. An excellent and stable supplier, which is invaluable to Whole Foods Market. It's not just suppliers that need Whole Foods Market, in turn, Whole Foods Market needs these suppliers, and they are in a mutually beneficial relationship.

On Christmas Day, receiving such a gift is really worth celebrating. However, as he said earlier, today is Christmas, and the most important thing is to put work aside for a while and enjoy the holidays to the fullest.