Chapter 180: New Tricks, Old Tricks Can Force Dog-Eat-Dog Is a Good Move

Because moving that EDGE in parallel time and space is really too miserable, so that Gu Cheng, who traveled back in 2040, has no impression of the operation history of the EDGE network - there is no shortage of common sense knowledge of its technical characteristics, because he can directly consult the information at hand to make up for the lesson. Pen | fun | pavilion www. biquge。 info

He didn't know that in that history, China Mobile began to brew the EDGE upgrade plan in 2006, trying to "not change the layout of the GSM network base station, not to upgrade some of the base station RF equipment, only to upgrade the base station coding and modulation part of the hardware and the corresponding system software, that is, to increase the mobile phone Internet speed by 3 times", and then this plan was upgraded and laid out for about a year, and it was not until 2007 that it officially entered commercial operation.

It is a pity that this kind of tinkering technology, which has lagged behind the times in foreign countries, is not bought by the common people in China at all, and those people who are regarded as "Diao Min" by moving are too well-behaved, and they are unwilling to obediently stretch out the oil and water to let the great central enterprises cut this handful of wool and leeks.

In the fourth quarter of 2008, the three major operators generally negotiated the release of 3G licenses and let Huaxia's mobile Internet enter the 3G era, and EDGE's investment was wasted.

In the later era of 3G network, the three major operators spent a total of more than 700 billion yuan to cover most of the densely populated areas of the country with 3G network signals. Among them, China Mobile's TD-SCDMA standard "G3" cost about 400 billion, Telecom's EVDO standard "Tianyi" cost more than 200 billion, and China Unicom's WCDMA standard "Wo" used more than 100 billion.

And the EDGE "tinkering" plan that is about to be mentioned now seems to be much cheaper than the "complete reengineering" in the 3G era - the historical mobile EDGE plan only cost more than 40 billion yuan, and it was completed.

But the problem is that this thing doesn't have any commercial competitiveness at all. Its tariff price is high, and its performance is not significantly improved compared with Unicom's CDMA, and tens of billions of infrastructure investment will be earned back on the package fee, which is destined to have an advantage over Unicom's CDMA at all.

Notebook users and mobile phone users who need relatively high-speed Internet access have been almost accounted for by China Unicom's CDMA package at that time, and the competition of mobile has not created new rigid needs at all, and it is a completely zero-sum game. In the end, consumers didn't buy it, wasting 40 billion national funds in vain, but they didn't get anything.

In good conscience, theoretically, this part of the "modulation coding" technology of the EDGE standard upgrade can be compatible with the coding part of the later WCDMA (the signal RF part is to be completely scrapped and replaced, and the fundamental difference between 2G and 3G networks lies in the RF part). However, the problem is that after the 3G era, WCDMA was used by Huaxia Unicom, and Huaxia Mobile began to pretend to be political achievements at this time, saying that it wanted to get "TD-SCDMA with completely independent intellectual property rights", and as a result, the only remaining bit of technology accumulation value of EDGE was also abandoned, and it was impossible to share it with Unicom.

40 billion is equivalent to a loss in vain, not only did not even hear a sound, but even the significance of technical reserves was not reached.

Fortunately, Huaxia Mobile has a big business, and later in the 3G and 4G era, which wave is not hundreds of billions or even trillions of money to smash down, this wave of 40 billion losses for nothing, it did not set off much storm.

……

Gu Cheng didn't know the dirty history of these dogs, but he could see that Huaxia Mobile was taking a very stupid step by virtue of his market analysis ability, and it took "foreigners to scrape the people's money 4 times with 4 technical upgrades before they reached the 3G era." Although we are so many years behind the foreigners, we must go through all the detours that the foreigners have taken, and we must also scrape the people's money 4 times to get to the 3G era".

China Mobile's thinking is actually very shrewd: spend less than 40 billion, less than a generation of backward repetitive construction, then how can it be done? How much less employment problems must be solved, how many base station equipment modulation and coding equipment suppliers and how many contract foremen must be fed?

The central enterprises make money, which is the state, and it has nothing to do with the operator's dime. And the 40 billion construction continues, even if a bunch of scrap iron is made, the orders are all earned by related households, private enterprises, private enterprises and foreign enterprises, and countless bloodsucking insects adsorbed on the central enterprises need these blood circulation to become brain-filled.

And this was originally crossing the river by feeling the stones, and these stone foreigners have also tripped, so it's a pity that we don't trip over.

"These state-owned enterprise pigs are really full of blood and not satisfied! Obviously, foreign 3G is so mature, so many countries can buy core technologies, and they have to go through EDGE again, which doesn't even have the value of technology accumulation! No, since I bumped into this thing, I must teach them to be people, make this matter yellow, and force them to go directly to 3G!"

Gu Cheng said loudly in front of a group of girls.

As he spoke, he stood up and paced into the distance at the floor-to-ceiling window, in the posture of a great man who was worried about the country and the people.

He has cherished the country's media industry as his own business.

He couldn't help but think of a "famous saying" of Ma Teng in later generations.

I have to say that although Ma Teng's character is not good in many places, his prophetic power is still a little. Ma Teng of later generations said in 2012: Huaxia must engage in 4G mobile network, but Huaxia Mobile, Huaxia Unicom and Huaxia Telecom The three major operators must correct their mentality and obediently admit that "although the 4G network is to be engaged, the biggest beneficiary after it is done will not be Mobile Unicom Telecom, but BAT".

The three major operators are central enterprises, which are destined to be pipelines for eight lifetimes and be passed over the top.

This is not alarmist, nor is it that Gu Cheng looks down on state-owned enterprises, but there is clear evidence.

In history, in 07 and 08 years, when Huaxia Mobile began to engage in "Feixin", at the beginning, many people who did not know the truth of the melon exclaimed, "Brothers who work in Tengyun, run quickly, the mobile Feixin is coming! QQ is going to be finished, Feixin not only doesn't need money for chatting, but also doesn't need money for texting, QQ will definitely not be able to do it!"

Tengyun's stock price stagnated in 09, and many investors waited to see if "Feixin" could kill QQ, which was also an important reason.

However, the later results, Gu Cheng, who was a man in two lifetimes, couldn't be clearer.

"Feixin" did not make any major mistakes in principle, but it was not an egg. It is done by state-owned enterprises and operated by state-owned enterprises, from head to toe lifeless, improving the experience with a flick and a move, completely unaware of what the user experience is, and many internal vested interest teams (such as the department that relies on SMS revenue to pay bonuses) This kind of stabbing in the back of the stalk, when the propaganda is contrary to the yang and yin, and finally ends without a problem.

"It's definitely impossible for you to move directly in this matter, and the benefits of 40 billion are waiting to be delivered to related households. Even if you say that you will break the sky, or know someone in the center and press down, it is useless. After Li Ying listened to Gu Cheng's determination, she was not surprised, but she did not directly greet her, but calmly pointed out the problem.

"Of course I know this, not to mention a major event like a network upgrade, even if he lowers the price of his package, it is useless for the prime minister to speak, let alone me. Gu Cheng sneered self-deprecatingly, and couldn't help but think of the allusion that Prime Minister Li said ten years later to ask for a price reduction.

The communication gate valve is intertwined.

Li Ying saw that Gu Cheng was not a brain fever for a while, and she had fully realized the difficulty, she also breathed a sigh of relief, and said tactfully and persuasively:

"I think if you really want to be determined, it's better to start from a dog-eat-dog perspective - use mobile to lay out the EDGE with intention, find Unicom or other units to lobby, let them see the threat, and then let them propose a standard upgrade plan that can obviously eliminate the EDGE network, so maybe there will be a bit of a drama. ”

After listening to Li Ying's advice, Gu Cheng bowed his head slightly thoughtfully, and casually explained: "It's useless to find Unicom, Unicom's network laying ability is too weak, and the response is too slow." It's still reliable to find telecommunications. ”

Li Ying was stunned: "Looking for telecommunications? What is the use of looking for telecommunications? Telecommunications does not do mobile networks at all, and people operate fixed broadband -- although if I look for telecommunications, I have a lot more to do with them than China Unicom." Three years ago, when Aconor came to China to promote ADSL broadband equipment, I was the CMO, and I talked and laughed with the CEOs of Huaxia Telecom. ”

Gu Cheng was stunned for a few seconds, and immediately reacted to the oolong: he knows the history, and naturally knows that after 08 years, Huaxia Telecom was also released by the state and dragged into the competition of 3G mobile Internet. Since then, Huaxia Mobile Network has been the pattern of competition between the three major operators.

And now it's just 06 years, and there are still nearly two years before Telecom gets the mobile network license.

Of course, the matter of network access license, which is related to major interests, is certainly not something that can be applied for overnight, this month, and handled next month. Huaxia Telecom did not have an eyebrow until the end of 07 and the beginning of 08, but the off-site lobbying work must have been brewing for a long time and started in advance.

Is it possible that there are already high-level executives in the telecom company operating to fight for licenses? If you help it and form a strategic alliance with telecom for the time being, is it possible to get the proposal of the 3G era out in advance, and even force the tinkering spicy chicken of EDGE to be stillborn, so that Huaxia has entered the 3G layout era since 06?

Historically, the Chinese mobile Internet market only got the license in 08, began to build the network in 09, and barely had signal coverage available in 10 years.

If you can get the license now in advance to 06, then by the end of 08, the base station and the tower should be almost erected, right?

If you think about it, it's not impossible. Because Gu Cheng forced the CDMA data access service one and a half years in advance, and also forced the major fixed broadband operators to upgrade their networks one and a half years in advance.

Therefore, the network infrastructure of Huaxia in this time and space has developed nearly a year and a half faster than that of another time and space.

Now that the country's 3G era has been advanced by two years, the transition pain is not so strong.

If this threshold can be crossed, the network infrastructure of the entire Huaxia will be at least two years ahead of another time and space in the future.

Maybe in 2012, 4G LTE will be able to spread all over the country. Maybe we will be able to enter the 5G era in 2018.

And Gu Cheng is the person on the planet who knows how to give full play to and build a high network speed business, and there is no reason why he should not contribute to this matter.

"Sister Yingying, I'm going to trouble you about this -- immediately use all the connections you knew in Huaxia Telecom at the beginning! You must find out if Telecom has any plans to switch to mobile Internet licenses. If so, we can help them form a strategic alliance with China Telecom to force mobile to upgrade the network. ”

Although Gu Cheng's strength is already at the level of tens of billions of dollars, at the end of 2005, at this juncture, the number of telecommunications, Unicom, and China Mobile, which are as huge as Shanyue, is still not on the same level.

Give him another five or six years before he can talk about completely surpassing the three major operators in terms of volume.

So at the moment, his best choice is still to use his strength - not to go head-to-head with any operator, but to instigate two operators to eat dog, he is behind his back to shout for one of the operators to add BUFF, and occasionally milk a few mouthfuls.