The packing data of TV programs is divided into ratings and viewership share.

Ratings refers to the proportion of all TV viewers in the country who watch a program, which is also an absolute number and will be affected by the time the program is broadcast. For example, there are certainly not as many people who watch TV on Monday as there are people who watch TV on Friday, and there are definitely more people who watch TV at 8 p.m. than at 8 a.m.

Therefore, ratings statistics generally pay more attention to the viewership share - that is, how many people are watching the show among the viewers who turn on the TV in the same time period!

Even if this is not enough, in order to facilitate negotiations with advertisers, TV stations also play another concept, that is, CSM50 city ratings, that is, only collect the ratings of 50 major cities in the country as a reference - advertisers generally pay more attention to the consumption of urban audiences, rather than rural areas with relatively low spending power. In this way, those rural users who can only receive CCTV stations are excluded from the data, and each David TV generally uses the CSM50 city ratings as a benchmark and collects the share as the goal.

On Saturday, the most competitive period of variety shows, the popularity of "Insincerity" has overtaken the old ace "Kuaiben", but this belongs to two different types of programs, one is a social blind date program, the other is an old star interview, game program, the audience group is not crossed, "Insincerity", as a blind date program, attracts more people in their twenties, and "Kuaiben" is more attractive to young people who are still in the age of chasing stars, as well as some old fans who grew up watching "Kuaiben".

In addition, there is also the CCTV ace talent show "Starlight", which is highly sought after by middle-aged and elderly women in second- and third-tier cities, and constantly creates civilian myths.

The appearance of "Running" is another type, a large-scale outdoor reality show!

The four types of programs landed on Saturday at the same time, the ratings competition was extremely fierce, and the original programs of Jiangsu and Zhejiang stations had no advantages, and there were basically not many stable viewers who developed the habit of watching Jiangsu and Zhejiang stations, and even because "Maiba" changed gears before it ended, resulting in the loss of some audiences, so the share of cleaning up at the beginning was only one percent!

However, with the appearance of chopsticks, the gimmick about the new song came into play, and the ratings began to increase.

The high-definition version of "Little Apple" ended, and the viewership share skyrocketed to 3.2 percent!

What kind of concept is this? It's more than 50 percent higher than "Wheat Boss"!

Wang Taichang was stunned for a while, and finally breathed a sigh of relief, hoping that it would not be because of the willingness of this song, and there would be no fall......

Real-time ratings statistics are not very accurate, and the final data will not be available until the next day. However, it is still obvious that the share of cleaning has declined, and it has fallen to 2.9 percent in the finger pressure board......

However, it soon grew again, and the swimming pool link was 3.6 percent, and when Jiang Xin tore off the name tags of several people in a row through various sneak attacks, it was as high as 3.9 percent......

Break four, break four......

In the office of Jiangsu, Zhejiang and Taiwan, Director Wang watched the show and read nervously silently......

In order to better improve the on-site effect, only one photographer was arranged to follow each team member, using hot boot LED lighting, and at the same time, a walkie-talkie was installed on the photographer to facilitate the director's remote command. Instead of having three or four photographers with each team member as in the original, once teammates meet, they are overcrowded, and in the process of dodging the bell messenger, many of the entourage can easily reveal their whereabouts.

Therefore, this bell messenger link is not a confrontation of forces, but an action that is more inclined to lurking and sneak attack. Although Jiang Xin is a girl, under the guidance of Lin Yi in the early stage, and followed by a specially equipped agile photographer, she made perfect use of ambush methods, and the sneak attack was successful, tearing off the name tags of those team members who were still very confused and thought that they were out when they were discovered by the bell messenger, and in the end, only Deng Chao, who found clues, and baby, who was also good at lurking, survived.

The final showdown began, but what was more tragic was that Deng Chao couldn't do anything in the face of the beauty, but was picked up cheaply by the baby......

"How much, how much?" asked Director Wang nervously.

"Four-three!"

"Broken four?"

"That's right, 4.3 percent!"

Director Wang slapped the desk hard, and then the whole office burst into cheers.

4.3 percent, the lowest can compete for the top three in Saturday ratings!

What does this mean? It means that the status of "Run" in Taiwan has been on a par with "Remembering Lyrics"!

And this is still Saturday, the most competitive Saturday, the invincible "Insincerity", the evergreen of "Quick Book" for more than ten years, and the Saturday of countless aunts in "Starlight"!

Annunciation!

Director Wang immediately picked up the phone and began to report the good news, but his first call was not to the director, but directly to Lin Yi.

"Four-three, this data is not accurate, right?" Lin Yi said after hearing this.

"It's not very precise, it's just an evaluation of the data, and the exact numbers won't come out until tomorrow morning. Wang Tai said, "But basically the deviation will not be too big......

"Well, well, listening to your tone, this data should be pretty good? Then I'm relieved, I finally lived up to your expectations, hehe. Lin Yi said with a smile.

"This is the first issue," Wang said, "I believe that with the gradual accumulation of audiences, our ratings still have a lot of room to rise." ”

"Slowly, I don't have that much to spare. Lin Yi said with a smile, "At most three phases, I want to take the first place in the country at the same time!"

"Uh......" Chief Wang was dumbfounded......

Of course, Lin Yi is not bragging, he has full confidence.

In the previous life, "Running Man" used three issues and won the first place in the same period, although it was Friday, although a group of team members at that time were already famous, although there was also the brain-dead bonus of the copyright of the stick country, but Li Mu thought that he also had an advantage now.

For example, the current form of the show is still very new in China, for example, I have a stronger hype concept, such as the level of my own production is more refined than the original, and the handling of some details is more perfect, etc., which makes the whole show look more interesting, and Lin Yi specially selected the fat man to form a script team, which put a stronger story and a more suspenseful script for the game link, making the whole show look more smooth and attractive.

In addition, Lin Yi has also prepared an extremely powerful killer weapon, once it is sacrificed, if he can't get the first place in the country, I'm afraid that people all over the world will smash the ratings statistics company!