Gu Cheng has never figured out how much money Quan Baoya's new virtual singer album can make, he just hopes to draw countless animation and music production enthusiasts into the UP main circle of NICONICO. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

Therefore, after the launch of Kwon's new album on the market, the NICONICO website immediately launched a campaign for Huaxia, Dongyi and Fuso.

Since late May, users of various NICONICO websites have seen a watermarked ad with the following content when they open the web page:

"By soliciting original house dance choreography videos and original electronic music tracks, and opening up a NICONICO online music video evaluation channel, the winners will not only receive prize money, but also enjoy the opportunity to animate the dance video provided by the official MMD animation production team of NICONICO.

In addition: All contestants of the 'Girls' Generation' variety show in the Huaxia Division, as long as the repertoire and choreography are indeed original, can automatically qualify for the competition, and there is no need to submit materials again. The repertoire of the 'Girls' Generation' group selection competition in the preparation of the Dongyi Division can also participate in the online audition according to the same conditions. ”

Everyone didn't understand this advertisement at first glance, but after consulting and discussing with each other, they roughly knew what was going on:

The website party offered a prize to let the girls from Huaxia, Fusang, and Dongyi countries participate in the competition, and whoever wins the prize in the end will not only give money, but also animate his works according to the AI sauce of Quan Bao Ya Yinyuan.

And this animation will also provide open-source editability potential in the future, with the ability to change models, skins, and background scenes.

When the time comes, all the UP masters who do animated MMD will be tied to the chariot.

At the moment, most people may not understand the power of this trick, but looking at how the scum house tracks of "GIRLS" and "Pure Land of Bliss" seven or eight years later in parallel time and space washed the B station, you will know the horror of this interactive slaughter version. If thousands of people use this kind of music to make animated videos, it can naturally have the effect of brainwashing with magic sounds.

At that point, won't the winner be as popular as he wants in the future?

In every era, there is no shortage of sharp-eyed pioneers who are willing to try and eat crabs, or in other words, some people even if their vision is not to the level of pioneers, but they are bold, young, and can afford to lose, so they dare to gamble.

Thousands of little girls, and even the songwriters and choreographers they knew behind them, fell into the pit of the NICONICO website. Huaxia and Dongyi are supported by talent shows in cooperation with TV stations, and the speed of paving is particularly terrifying.

If a video website wants to become bigger, it has no future just to capture ordinary locust users who are bent on watching piracy, and it is more important to capture the hearts of content providers.

Just like people who buy things on Taobao stores, they don't necessarily have to be forced to open Alipay. But people who sell things on Taobao have to open Alipay.

People who spend money on a site for recreation are not the most loyal users. People who don't even spend money to watch pirated copies and eat white food are not.

A truly loyal user is a user who has worked for the website and made money from the website. It's like a website in another time and space, and it's not the people who really pay the most money for the website, but the indigenous writers who can't write books well and want to be famous.

These people don't have to worry about eating and drinking with the rent of seventeen or eighteen houses, so they want to prove that they are famous and decorating, and then write some books similar to "XXX Wanton Life", send monthly tickets and red envelopes for hundreds of thousands a month, and one person will top the cumulative total consumption of hundreds of high-V users.

Not all content producers on the Internet are trying to make money, and some are trying to lose money to earn fame.

People who make money should put their IQ in a relatively low posture, and use tricks that readers can understand to make the protagonist gain benefits, so that more readers can be compatible with this sense of substitution (it is best to be reborn and copy the public, because this means even the readers with the lowest IQ can fantasize about "If I am also reborn, I can also give a copy of the public system, I can also be awesome").

If the protagonist's IQ is too high, let Dick Si think that she is reading "The Legend of Ma Feng", and then all kinds of discomfort, I can't imagine that I have this ability. Then the result is that the author shows off his IQ, but the reader doesn't buy it cool, or that only high-IQ middle-class readers can substitute it to be cool, most of the 24K pure dick silk feels humiliated by the author, abandons the text, and subscribes to the street.

The former belongs to selling beeps to make money (selling the opportunity to pretend to be forced to readers), and the latter belongs to spending money to buy coercion (the author loses money and pretends to show off his IQ).

I didn't force the money, I didn't force the money. The content industry, for the most part.

What's more, the NICONICO website page can't be regarded as a loss of money for UP owners who want to pretend to be forced, after all, this is a rare video website with advertising revenue and advertising fee sharing.

YOUTUBE, WHICH HAS JUST BEEN ESTABLISHED FOR MORE THAN A MONTH ON THE OTHER SIDE OF THE OCEAN, DID NOT DARE TO PUT PATCH ADS. AND FOR A LONG TIME IN THE FUTURE, ABOUT THREE OR FIVE YEARS, BECAUSE OF THE ABILITY TO AFFORD TO BURN MONEY, AND GOOGLE'S WEALTH IS STRONG, YOUTUBE WILL NOT POST ADS.

Other video websites that have just been created, in order to attract traffic and tell the story of capital a little bigger, do not dare to put advertisements now, for fear that the user experience will be too poor.

But Gu Cheng insisted on letting the NICONICO website put ads, but the ads were not long, at most 15 seconds, and after the first 5 seconds, you could click the fork in the upper right corner of the screen to turn off the ads.

And this part of the advertising fee collected, NICONICO is directly shared with the content UP owners - similar to Youku's advertising fee sharing plan five or six years later.

Because the website side wants to send out the server and traffic, the cost is relatively large, so the proportion of video advertising fees is much higher than that of the novel website.

As for why the ad should be made to be 15 seconds long and can be forked off after 5 seconds. In April, before the revision of NICONICO, Gu Cheng discussed it at the internal meeting, and made such a request despite public opinion.

"With the current 05 years of network technology, decoding efficiency, and even network speed buffering, even if we don't post ads, users will definitely not see any content in the first five or six seconds after opening the page, and can only face a black screen stupidly. EVEN YOUTUBE HAS TO MAKE USERS FACE A BLACK SCREEN.

So we made an ad that can be turned off after five seconds, which makes the user experience smoother and reduces the time that users spend facing a black screen. At the same time, the setting of the dot cross can also make the user feel respected - what if the user likes to watch the ad, thinks the ad is of great artistic value, and is willing to watch it? We have to leave the choice of whether to finish the ad to the user.

Finally, the cross-tab setting also ensures that users who don't like ads are pinned to our page for five seconds, preventing users from opening multiple pages, cutting other page tags to the foreground, and allowing background ads to play automatically. Because if they don't stare at the page, they have to let the ad play in the background for 15 seconds before it automatically enters the feature film, and if they stare at the ad and cross it, they can save 10 seconds. As a result, our roll advertising efficiency will be very high, and eventually become the industry benchmark. ”

At that time, Gu Cheng did not say anything more important, that is, in the future, he planned to use the deep learning artificial intelligence that is gradually beginning to mature to profile user interests and analyze preferences, and push advertising content that customers are interested in as much as possible in the future. At present, we are collecting big data on the behavior of user fork advertising in advance, and in the future, we will use these data nutrients to "feed" preferences and push artificial intelligence.

Of course, these are all later words, and the technical route is too far, so Gu Cheng did not say it in the internal meeting.

His words were so commanding that no one objected to them, and they were unanimously approved by NICONICO at that time.

ONLY A HANDFUL OF PEOPLE GAVE THE EXAMPLE OF YOUTUBE'S OPERATION AND DISCUSSED WHY YOUTUBE INSISTS ON PROMOTING THE SELLING POINT OF 'ZERO ADS' WHEN POSTING A SHORT-LIVED ROLL AD IS HARMFUL.

In this regard, Gu Cheng did not hesitate to answer.

"YOUTUBE WANTS ZERO ADS BECAUSE YOUTUBE WANTS TO STRIKE IRON ITSELF BUT IS NOT HARD ENOUGH, THE CONTENT UPLOAD AND CENSORSHIP ABOVE IS USELESS, AND INFRINGING AND PIRATED CONTENT IS ALWAYS IN A HIGH POSITION. IF YOUTUBE DOES NOT CHARGE ADVERTISING FEES, THEN WHEN THIS KIND OF INFRINGEMENT IS SUED BY THE CONTENT COPYRIGHT HOLDER, AS LONG AS IT IS SHIRKED ON THE GROUNDS THAT 'THIS IS UPLOADED BY ORDINARY THIRD-PARTY NETIZENS AND THE WEBSITE PARTY DOES NOT KNOW', THE VILLAIN WILL BE FINE, AND THE PLAINTIFF WILL NOT BE ABLE TO CONTINUE TO PURSUE THE CONTENT ONCE THE CONTENT IS DELETED.

AND IF YOUTUBE COLLECTS ADVERTISING FEES, IT IS EQUIVALENT TO 'PUBLISHING ILLEGAL PUBLICATIONS FOR PROFIT', AND THE CIRCUMSTANCES ARE MUCH MORE SERIOUS. The laws of Western countries will not tolerate him.

The reason why we can partially advertise at NICONICO is because our copyright review is relatively strict, and we have a large number of our own content and original content from UP owners. BUT WE ALSO NEED TO TAKE YOUTUBE'S CONSIDERATIONS AS A WARNING AND NEVER INDISCRIMINATELY POST ADS ON ALL THIRD-PARTY UP CONTENT. We only post videos whose copyrights have been reviewed, and give the UP master a share, for the content that is placed in the 'unreviewed area', the copyright is not clear, we resolutely do not post ads, so that users can continue to watch the black screen while waiting. ”

This explanation convinced everyone, and it was carried out.

Gu Cheng knows very well why Youku iQiyi can put patch ads in the future, but station B can't put them - it's not that the owner of station B really has a conscience, but that he knows that the content on his website is an "illegal publication" without copyright and cannot be "used for profit-making purposes".

Not to mention anything else, just looking at the number of dramas on station B that have been characterized as prohibited from being introduced in China, if station B dared to advertise, it would have been sued to death by countless lawsuits.

The 5-second ad has not yet reflected the conversion rate, so the advertising fee is not much. The UP owners can only account for 30%, and there is not much money they can actually get at the moment.

However, Gu Cheng didn't wait long before he saw some excellent works start to pop up. These people are more for fame.

In the spirit of buying horse bones, the official NICONICO website immediately selected several representative entries, animated them, and soon released the official MMD video.

In just a few days, several newcomers singers and dancers were slightly popular. In Huaxia and Dongyi, because there are draft variety shows that are deeply rooted in the hearts of the people, this situation is not obvious. In Fusang, because there is no corresponding benchmark program, these new Internet celebrity singers are simply in a no-man's land.

Soon, a handful of bigwigs from Fusang artist management companies couldn't sit still, and came to Gu Cheng to negotiate cooperation.

On this day, about the end of May, Gu Cheng was having lunch with Quan Baoya at Asakusa Villa, and the female secretary came to report:

"Mr. Gu, there is a Fusang man named Qiu Yuanyasu, who wants to come to see you in the afternoon, do you sometimes see you indirectly?"