"The Adventures of Anu" premiered on the first day of the first lunar month, because it was during the Chinese New Year and it was an animated movie, and there was no regular official premiere, but purely from the perspective of publicity, it was already fully prepared, not to mention the waves of strong publicity a year ago, and there was no one who forced a wave of advertisements by Hou Muyun in the Spring Festival Gala!

There are many movies released on the first day of the Lunar New Year, among which there are three big-budget all-star movies that are very strong, each of which has a very strong publicity, all of which are comedies, an urban comedy, a Journey to the West comedy, and a kung fu comedy, almost three Spring Festival stalls, and the number of films scheduled is about 20%, of which the kung fu comedy has reached nearly 30%. Pen ~ fun ~ pavilion www.biquge.info

"The Adventures of Anu" is one of the several animated films in the Spring Festival file, of course, there is definitely no introduction of films in the Spring Festival file, although the remaining animated films have accumulated a reputation for several years, such as the two movies of Xiong Daxiong, but they are still not as good as "The Adventures of Anu" in terms of film scheduling, however, the schedule of "The Adventures of Anu" is still a lot worse than the three blockbusters, and the national average film schedule is more than 10%.

Hou Muyun is still satisfied with the 10% film schedule, he is now a filmmaker, and he knows some of the rules of film scheduling, it is not easy for Chinese local animation to achieve such a film schedule, especially in the Spring Festival to face such three big comedy movies.

And the fact that it can win 10% of the film schedule is naturally due to the word-of-mouth box office double harvest of the last "Sword Zun", plus Hou Muyun's animated short film was nominated for the Oscar, otherwise, it is really impossible to have such a film schedule on the first day of release.

This is mainly due to the fact that the three comedy movies are too strong, and the main creators of each one are the "pillars" of Chinese films over the years, and they also have a very important position in the Chinese film industry.

Of course, this is mainly the animated movie on this time, if it is a movie with a big production, big special effects and a large lineup like "Sword Venerable", the number of films scheduled is very likely to be higher than the other three. Although Hou Muyun's animated short film was nominated for the Oscar, the short film is a short film, and the animated film is weaker than that, so the theater chain will never dare to schedule too many films on the premiere day.

However, soon the theater side regretted it.

At one o'clock in the afternoon on the first day of the Lunar New Year, the ticket sales ratio of "The Adventures of Anu" reached 85%, and the number of performances from 14 o'clock to 22 o'clock was almost sold out, and at 5 o'clock in the afternoon, the statistical attendance rate reached 70%, breaking the record of 10% attendance in five years!

The hospital knew that it still underestimated Hou Muyun's box office appeal!

The most important thing is the rave reviews!

"I took my son to see "The Adventures of Anu" today, it was very beautiful, my son was fascinated by it, and I was fascinated by it myself! The plot is very good, the details are very good, and the production is so well-made, it is not inferior to Hollywood animated movies!"

"Before entering the cinema, I was ready to be filled with children's magic sounds, but ....... there were many adults with children and many adults like me who came to see the movie by themselves, and the exclamations of our adults were actually no less than those of children!

"Whether it's character design, world view, animation production or script, I can't find the slightest fault! There are so many details that there are many stalks, and even if these stalks can't be understood, they don't affect the viewing effect at all, and even these stalks will be seen by different people! The only estimate that I really don't know what to say is really the dubbing lineup, well, there are several voices that make me very dramatic, of course, the laughter is also great! For example, Ma's father dubbed a sentence 'The biggest mistake in my life' and the prince's ' Set a small goal first, 'It's too much of a drama!'

"It's not just an animated movie for children to play around, adults can also enjoy the story, children will laugh when they watch it, and adults will think deeply when they watch it!"

"The Adventures of Anu once again proves that cartoons are not just for children, but can be for all ages and world-class!

"Great, after reading it, I feel that the whole world is beautiful!"

"After watching this one, I can say more firmly that I will be a fan of Hou Muyun for the rest of my life!"

"There are too many details! The degree of sophistication is not inferior to Disney and Pixar! Those who blow domestic visual blockbusters all day long, let's take a look at this cartoon and compare it, it's not too embarrassing! Hong Kong Zhen, the special effects of this cartoon really kill 99% of domestic big-budget movies! I'm not aiming at the other three big-budget movies, but I'm saying that what is being shown is rubbish!"

"Super cute! Super cute! Super cute! The spirit animals inside are so cute! Just looking at them makes me completely cute!"

"It's so happy to see such a good movie on the first day of the new year!"

“…….”

Douban score 9.1!

It is second only to "Zootopia" with a score of 9.2 among animated films in recent years, and much higher than "Your Name", which was highly praised some time ago. 》

Time Rating: 8.6!

That's enough to be in the top 50 on the site's all-time rankings, and it's enough to be in the top five for animated films, along with Flying House, Toy Story 3, and Zootopia!

It has also achieved a very high score on other rating sites.

Of course, these ratings are temporary, after all, this is only the first day of release, and no one knows if it will go up or down next.

But one thing is certain, that is, the next day's schedule ratio will definitely go up!

Hou Muyun and Chu Qing were both in a working state this day, and what they had to do was easy to say but difficult to say.

That is, on the one hand, it is more beneficial for them to control the direction of public opinion, which requires the company to cooperate with various media units, Hou Muyun himself can be arrogant enough to say that he will not carry out any operations, but the company and the distributor will definitely not allow it, so many people follow to eat.

On the other hand, it is to exert "pressure" on the hospital through various ways to strive for more film scheduling ratio, and this is quite smooth, the attendance rate is there, the hospital will definitely increase, as for how much it will increase, it really needs Hou Muyun's side to fight for it.

The so-called trade-off!

The schedule ratio of "The Adventures of Anu" is high, and it is bound to account for the schedule ratio of other films, and the occupancy object must be difficult to escape the three big-budget movies, the conflict of interest and the final film schedule ratio are really not arranged according to the attendance rate, the water is too deep and muddy!

At around 10 o'clock in the evening on the first day of the Lunar New Year, the instant box office at this time is basically equivalent to the box office of the day!

"The Adventures of Anu" won the second place at the box office of the day with a fourth-row film ratio of 10%, breaking 100 million on the same day, becoming the first Chinese animated film to break 100 million at the box office on both the first day and the single day!

At this point, the next-day film schedule ratio of the national theater chain has basically come out, and the film schedule ratio of "The Adventures of Anu" has more than doubled, reaching 23%, becoming the second highest film schedule in the second row of the Lunar New Year!

At this point in time, Hou Muyun had already taken a plane to North America.

On February 6, the second day of the Lunar New Year, Hou Muyun will attend the Oscar nominees luncheon held in LA and take a group photo with all the nominees.