During the Spring Festival Golden Week, Gu Cheng spent the misery of reading the report at home. Pen ~ fun ~ pavilion www.biquge.info

And in fact, there are more small things happening in corners he doesn't care about outside that he doesn't notice.

For example, his album for "The Condor Heroes" actor Sun Li was released smoothly on Dingdang and other traditional channels, although there were not many original songs and no MVs, and 20,000 copies were sold.

For a newcomer in the music industry, it is really a very good result. Sun Li, who was on vacation, was told that she could probably get a first share of 70,000 or 80,000 yuan, which was worth her salary for filming half of the TV series, including the follow-up.

In contrast, Gu Cheng's own new album "Orchid Pavilion Preface" sold more than 300,000 copies from the launch of the Christmas file to the end of the winter vacation. This album contains songs such as "Chrysanthemum Terrace", "Dark Fragrance", "Orchid Pavilion Preface", "Jianghu Laughter" and even "The Roar of the West" and other pure music BGM created for TV dramas, with a total duration of more than half an hour.

Eslite Audio & Video also made a special selection of albums, adding all four songs from Gu Cheng's old album "Meteor Shower" in 01. Originally, I just planned to save some money for fans who didn't buy Gu Cheng's old album and do it in one step, but who knew that this disc sold 500,000 copies in two months, which greatly surprised people in the circle, and I had to sigh Gu Cheng's legendary popularity-

Many fans already buy discs for collection, not to listen to songs. It seems that if you buy all Gu Cheng's works, you can unlock some rare achievements.

The hot sale of the album also invisibly eliminated the BGM crash problem of Hollywood's top blockbuster "Pirates of the Caribbean", which will also be released in the summer of this year. Generally, the BGM of a film is made at the last stage, and if there is no advance request or old music, the creator will not complete it too early.

However, this year may also be a year of inflection point in physical record sales, and the broadband packages promoted by China Telecom Netcom this year have generally increased significantly, and ADSL will soon spread all over China. With the improvement of download network speed, the proliferation of MP3 download websites after the recovery of the Internet, and the P2P resource technology that will appear this year, it will lead to the predicament of the Chinese music circle, which has poor copyright work.

The only way out seems to be to build a genuine digital music platform.

After returning to the company for a few days to work, I can find out the context of the business, and Kwon Bo-ah is about to return to Seoul. Gu Cheng asked the secretary to help deal with the air ticket, and planned to personally send her to the airport in two days.

As Gu Cheng, of course, he is now picked up by the driver every day, and he doesn't have to drive himself. But he was also reminded of this, and remembered that it was time for him to get a driver's license again-

In January last year, he had almost finished the driving test course, but he couldn't get the test, so he delayed it. As a result, at the end of the year, Kim Sung-taek mutiny and stabbed Cheerilee, Gu Cheng drove Cheerilee in the middle of the night without a license in order to send Cheerilee to the hospital. In the end, it was blown out by the paparazzi, although the paparazzi and Sohu Entertainment behind it were both disgraced and guilty, and Gu Cheng was also punished for one year and was not allowed to apply for the exam.

Now that the ban period has passed. His driving skills are still there, and there is no need to go to school for many hours, as long as the driving school arranges a test.

The driving test in 2003 was not strict, Gu Cheng specially reported the automatic transmission in order to reduce the trouble, and then took the test time with a little money.

After buying a ticket for Quan Baoya, Gu Cheng politely called Quan's family and informed Quan Baoya of the date of his return to China.

The call was answered by Quan Shunyu, and he mentioned something to Gu Cheng by the way.

"Ah Cheng, did your company hire a legal team to sue Apple a few years ago? ”

When Quan Shunyu mentioned this on the phone, Gu Cheng first froze for a moment, and then reacted.

THE MATTER MENTIONED BY QUAN SHUNYU IS WHAT GU CHENG GAVE TO APPLE'S IPOD THROUGH THE MP3 PATENT LAYOUT IN MAY 01. Especially in the middle of 02, Samsung also imitated Apple's IPOD and launched a similar product, blowing up Apple's patented submarine, so that Gu Cheng saw Apple's layout clearly and took a reassurance.

THAT'S RIGHT, AS EARLY AS WHEN HE WAS STILL IN THE CREW FILMING "THE CONDOR HEROES", HE MENTIONED THAT HIS COUSIN ARRANGED FOR A LAWYER TO GO TO THE UNITED STATES AND SUED APPLE'S "IPOD PATENT INFRINGEMENT CASE" IN THE DISTRICT COURT OF CALIFORNIA.

The judicial process in the United States is very slow, and it is normal for a patent lawsuit to be fought for several years, and even the filing of a case may drag on for three or four months.

IF YOU REALLY WANT TO PREVENT OTHERS FROM USING YOUR PATENTED TECHNOLOGY, YOU SHOULD APPLY FOR PRE-LITIGATION PRESERVATION MEASURES AT THE SAME TIME AS FILING A LAWSUIT, AND ASK THE COURT TO ISSUE AN INJUNCTION TO PROHIBIT APPLE FROM SELLING IPOD MP3 BEFORE MAKING A JUDGMENT OR EVEN FILING A CASE.

The function of the security deposit is that "if the court finally decides that Apple's IPOD does not infringe patents or even fails to meet the criteria for filing a case", the security deposit will be forfeited and compensated to Apple to compensate Apple for the loss during the period when Apple was restricted from sales by the injunction.

Of course, Gu Cheng didn't really fight the lawsuit, and he didn't want his products to enter the rice market. So he didn't pay this deposit, and he didn't care how long this case would be tried in the United States.

All he wants is to prevent Apple from entering the Chinese market, or other Asian markets that he Gu Cheng is more likely to enter. Taking the initiative to burn the flames of war on the enemy's land is just a fighting strategy of Gu Cheng.

So the lawyer he hired was not very good, and he didn't have any propulsion at all. After two months of trouble, I didn't even finish the case filing review process in the District Court of California.

Gu Cheng didn't expect that this case would even pay attention to Quan Shunyu, but after thinking about it, he seemed to be more concerned about this aspect since last year, and he was relieved.

So Gu Cheng admitted very shamefully: "That's right, I fought that lawsuit, and I will sue in more countries in the future, but most countries are not my core battlefield." In the end, I will definitely have to reconcile with Apple, and I am just trying to carve up some market blocks. ”

Of course, Gu Cheng is self-aware, with his strength, he is really tough with Apple, Apple will indeed lose some money, and he will not get any benefits. It's better to settle out of court after being scared, collect some patent licensing fees, and then exchange some mutual licenses with Apple in exchange for Apple's promise not to enter the market in certain countries.

Quan Shunyu couldn't help but admire: "I didn't expect you to have that kind of talent, I can't understand you anymore." ”

Gu Cheng chuckled lightly and disagreed: "It's just luck, didn't Jobs also say last year, the key to this invention is to 'break through the existing technical bias'." MP3 and all kinds of hardware are ready-made things, just pierce that layer of window paper and recombine them organically. I really want to make a sophisticated innovation, I don't have that ability. ”

"Don't talk about it, since you really did it, then you should know what I want to say. Quan Shunyu paused on the phone and organized the wording,

"As you know, Samsung was in a lawsuit with Apple over this last year, and now that you're out halfway, people at Samsung want to meet you. Their condition is to bypass Apple and directly ask you to buy a long-term, formal license at a lower than the compensation promised to Apple in the original lawsuit. In return, the Samsung consortium can use their legal teams in the United States and other foreign countries to cover the legal fees of your lawsuit against Apple. ”

This is a typical enemy of the enemy is a friend-like mentality - although in Gu Cheng's eyes, neither Samsung nor Apple will be his long-term friends, he just wants to see these bigwigs kill each other.

It is also a patent dispute, and Gu Cheng's family has a small business for the same technology, so the patent licensing fee that Gu Cheng can receive in his hands will definitely be lower than the money that he can receive when the technology is in the hands of Jobs. Gu Cheng also knows this well, and there is nothing unacceptable. Originally, his foundation was thin, and the licensing fee was just a big deal if I lost my life.

Gu Cheng engaged in MP3 at the beginning, not to sell hardware to make money, but to "continue to provide a survival channel for genuine music after entering the MP3 era". BUILD A PLATFORM LIKE ITUNE OR SPONIFY TO CONTINUE THE HISTORICAL LIFE OF DINGDANG, WHICH WILL DEFINITELY DECLINE IN THE FUTURE.

However, Gu Cheng is still not satisfied with the conditions offered by Samsung.

Just a little lawyer's fee? Just borrow one of our legal teams to help operate the lawsuit with Apple?

Didn't he become a gun in Samsung's hands?

"Although it seems that this can reduce the hatred rating a lot...... Well, it definitely reduces the aggro by a lot. With Jobs' knowledge, I would definitely not think that I was a grassroots and wild person who could make something like an IPOD, and maybe I would think that I was some independent project of Samsung's venture capital at the beginning, but it turned out to be unexpected, and now it is only now being discovered, and then used to fight back......"

Gu Cheng felt that he had to think about this matter carefully, and he couldn't blindly agree.

"I'll think about it again, how to fix it. ”

"I think you can think slowly, if you have time, come to Seoul recently, and I'll introduce you to a few three-star people to talk about first. If it's not convenient for you, it's okay to let them fly to Qiantang, but the level of first-time visitors may be a little lower, so don't dislike it. ”

Quan Shunyu said all the hole cards on the phone, without reservation.

After all, the Samsung consortium is still a large group of nearly 200 billion US dollars, and even if it is a mobile phone division, it only accounts for about 20% of the market value of Samsung's overall business. What's more, it's just a consumer electronics product other than a mobile phone? This kind of small business, even the director of Samsung's mobile division may not come forward to discuss cooperation in person.

But Gu Cheng didn't want to drop the price.

"That's it, I'll personally send Xiaoya back to Seoul. When the time comes, if you have the ability to call someone from Samsung to your house to talk, then I don't care - anyway, I'm just doing my duty as a cousin, sending my distant cousin home, and then spending the Lantern Festival at my cousin's house. If they want to see me 'by the way', then I'll take the time to meet me. ”

"Cheng, then I'll do my best. See you at the Lantern Festival. Quan Shunyu didn't bother and hung up the phone.