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In this year's Chinese New Year file, the movies that DreamWorks is preparing to release are "Tang Bohu Dots Autumn Fragrance" directed by Xu Cun and "The True Colors of Heroes 2" directed by Wu Yusen - "The True Colors of Heroes 2" is not like the "True Colors of Heroes 2" in the previous life, but a forward turn of "The True Colors of Heroes", which tells the story of Song Zihao leading Little Brothers to fight the world. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 infoWu Yusen, who has been trapped by the name of 'box office poison' for more than three years, put all his creative enthusiasm on "The True Color of Heroes 2", plus Xu Cun's unreserved support. Therefore, "True Colors of Heroes 2" in this life is still very interesting!

As in previous years, DreamWorks is ready to compete with other major film companies - DreamWorks' distribution team began to promote "Tang Bohu's Autumn Fragrance" and "True Colors of Heroes 2" in early February!

But—

To the surprise of DreamWorks' distribution team, this year's other major film companies have not made much publicity, except for Debao, which is becoming more and more courageous, as if they are not ready to compete with DreamWorks and Debao for the Chinese New Year.

Golden Harvest's main film in this year's Chinese New Year is "Happy Three Cannons", which is jointly produced by Golden Harvest Film Co., Ltd. and Da Rong Film Company.

The boss of Darong Film Company is Deng Guangrong, who, along with Qin Han and Qin Xianglin, is known as the "Three Great Literary and Artistic Film Students of Taiwan", and is known as the "Student Prince". In 77, Deng Guangrong founded Darong Film Company, and later founded Yingzhijie Film Company.

Deng Guangrong has two most famous places in his life - the first is that he was fooled by Wang Jiawei's pit king and invested 40 million Hong Kong dollars to shoot "The True Story of A Fei", as a result, he himself lost a mess, but he became Wang Jiawei's famous director. Second, he is suspected to be one of the culprits who caused Lan Jieying's madness.

Deng Guangrong is known as a big brother in the Xiangjiang film industry, and even the shareholders of Golden Harvest sell his face, and Golden Harvest, which is committed to developing in Hollywood, does not have too good movies in this year's Chinese New Year file, so Deng Guangrong's "Happy Three Cannons" stepped on the big stage of the Chinese New Year file.

But—

Although Deng Guangrong, who has a thin foundation, was lucky enough to step on the big stage of the Chinese New Year stalls, how could he fight with Xu Cun and Pan Disheng, the two rich people, to promote it?

Therefore, this year's Chinese New Year Golden Harvest looks very decadent!

The main movie promoted by New Arts City in this year's Lunar New Year is "Wishing you prosperity" starring Alan Tam, director of Shi Tian.

Eighty-four years can be said to be the pinnacle of New Arts City - in more than a year, New Arts City has successively launched many acclaimed and popular movies such as "The Best Filming Queen's Secret Order", "Merry Christmas", "Family Portrait", "Aura Compelling", "Gentleman's Gentleman", etc., and also accounted for half of the Taiwan Film Market after DreamWorks withdrew from the Taiwan Bend Film Market.

Unexpectedly, eighty-four years are also destined to become a watershed in the new art city.

The most obvious is the personnel changes:

Zeng Zhiwei, who likes to run around, was the first to leave New Arts City and switched to Golden Harvest to cooperate with Sammo Hung .

Under the cooperation of Teddy Robin and Polygram, New Arts City established a "New Art Treasure" record company as its own major shareholder, and Teddy Robin focused his work on the "New Art Treasure" record company, and his mind about making movies was light.

The biggest problem still comes from the three shareholders of Mecca, Shi Tian, and Huang Baiming - when the new art city was established, Lei Juekun and Mecca accounted for 72% of the shares (51% of Golden Princess Entertainment Co., Ltd., 49% of Mecca), 19% of Shi Tian, and 9% of Huang Baiming. At first, it didn't make much money, but now the new art city is making money day by day, the gap between Mecca, Shi Tian, and Huang Baiming is becoming more and more obvious, Mecca has been buying a house and a car in the past two years, and has also spent a lot of money in stocks, although Shi Tian is not as good as Mecca, but he is also a drunken gold fan and shows his skills in the real estate market, in the face of two partners who are not as enthusiastic about movies as in the past and earn much more than themselves, how can Huang Baiming have no ideas?

In eighty-four years, Xinyicheng only spent tens of millions of dollars on film promotion. At the same time, Xinyicheng also set up a "Friends of Xinyicheng" fan club, with a maximum of 20,000 members, and also held a program of "Friends of Xinyicheng" on the Commercial One to introduce the trends of Xinyicheng films for a long time, and invited club members to have a sneak peek before the release of the new film, and then conducted a survey with them to collect their feedback. All of this can be seen in the flexible and diverse marketing ideas of New Art City.

But the disintegration of the three souls and the enthusiasm of the two souls for movies have been greatly reduced, so that Xinyicheng has no intention of vigorously promoting this year's Chinese New Year, and even the "Friends of Xinyicheng" fan club and "Friends of Xinyicheng" programs that Xinyicheng has worked hard to establish are not operated.

Yindu's main movie in this year's Lunar New Year stall is due to "Kapok Robe" starring Rongguang - as in previous years, even in the Lunar New Year stall, Yindu has not been vigorously promoted.

Debao's main movie in this year's Chinese New Year file is "Three Treasures of Wisdom and Bravery" starring Xu Guanwen, Cen Jianxun, and Wu Yaohan.

Although he was defeated by Xu Cun twice, Pan Disheng and Shum Jianxun had no intention of accepting softness and avoiding the war - Pan Disheng, who is actually not rich at hand, slapped his swollen face and rushed to the fat man to spend 14 million Hong Kong dollars to ask Xu Guanwen, the king of comedy, to help him make three movies, "Three Treasures of Wisdom and Bravery" is the first movie Xu Guanwen made for Debao.

In terms of publicity, Debao still did not lose to DreamWorks - Debao preemptively chartered the golden advertising pages of newspapers such as "Ming Pao", "Sing Tao Daily", "Oriental Daily" and other newspapers to promote the king of comedy Xu Guanwen to join "Zhiyong Three Treasures", and also chartered TVB's prime-time screening of "Zhiyong Three Treasures", and held a large-scale premiere of "Zhiyong Three Treasures".

DreamWorks, which was preempted by Debao, could only be forced to charter newspapers with a slightly smaller circulation such as "Cheng Pao", "Ta Kung Pao", "Wen Wei Po", "Industrial and Commercial Daily", and "Daily Express" to cooperate with Phoenix Channel to promote "Tang Bohu Dots Autumn Fragrance" and "The True Colors of Heroes 2".

In addition, due to the release of "Kapok Robe" by Shuangnan Cinemas, "Tang Bohu Dots Autumn Fragrance" and "True Colors of Heroes 2" can only be screened in DreamWorks Cinemas, Anle Cinemas, and Freedom Cinemas.

In other words, the release conditions of "Tang Bohu's Autumn Fragrance" and "True Colors of Heroes 2" are not as good as "Zhu Xian" and "Ghostbusters", and even worse than "Mr. Phantom" and "Terminator".

What Xu Cun is looking forward to the most is that Zhou Xingchi, the king of comedy, and Xu Guanwen, the king of comedy, who have never had a chance to face off in the previous life, can finally fight it out!

……

(To be continued.) )