The big movie "Never Expected" has been reviewed!

When the news came out, it was like a loud slap in the face, and it slapped some people in the face!

Netizens were boiling, and it was rare to praise the General Administration, this time the matter was handled very well, regardless of the result or the processing speed, and the performance of Zongju this time was finally not stabbed again. Pen, fun, pavilion www. biquge。 info

But Lin Yi was a little dissatisfied, the reaction was too fast, I thought that it would be lively for two more days, and I would hype it up, but the poor heat hasn't finished yet, so it's over?

At least now most netizens know the film "Wan Wan".

"Haha, I didn't expect that in the end, they would actually help us to publicize." Gu Yongqiang said.

"Director Lin is still amazing, a silver needle can solve such a big problem." Mr. Yu said, "Director Zhao is very grateful to Director Lin, and said that he has time to invite Director Lin to sit at home." ”

This is terrible news, the big leader in charge of film and television review actually wants to invite Lin Yi to sit at home? What does this mean? At least in the future, Lin Yi's own film and television dramas will hardly have to be reviewed unless they are too out of line. By the way, recommending the meritorious Yu Zong, it will inevitably be upgraded to a higher level in the eyes of the leaders, and it will be more convenient to do things in the future.

"By the way, what about Wang Shuo and Hua Yi?" Lin Yi asked.

"I heard that a film submitted by Huayi for review was sent back, and they originally set a Christmas file, which was the same time as us. They are a big production, and they were a little worried about grabbing the box office, but now it's easy to do, haha. Yu Zongle said.

"Worried about what? "Wan Wan" still needs to be afraid of having an opponent? Lin Yi said disdainfully.

"That's it, Lao Yu, you've also seen the sample film, and you still have to worry about Huayi's film?" Gu Yongqiang said with a smile.

"I know we have nothing to say about our films, but their starring roles are big." Mr. Yu said.

For movies, the appeal of stars is quite powerful, whether it is a big director or a star starring, the reputation may not be very good, but the box office struggle must be much stronger!

Lin Yi smiled slightly and said, "There is only one "Avatar" that can threaten us, and the others are floating clouds. Don't worry about it so much, our box office can only be in the first two weeks, so let's start promoting it quickly......"

"A press conference will be held tomorrow morning to announce that it will be released on December 20." Mr. Yu said, "Director Lin, you have to attend this time." ”

"Well, okay, I'll show up tomorrow." Lin Yi nodded.

The distribution work was in charge of Bona, and originally such a "small cost" film with an investment of only more than 20 million yuan, Yu Zong would not have personally participated in it, and just threw it to his subordinates. But this film is too hot now, and Mr. Yu is simply responsible for it.

"After the release date is determined, we will start to conduct national screenings, and we have counted that the cities with the largest number of fans of "Wanwan" across the country, especially the concentration areas of major universities, will conduct no less than 100 screenings." Mr. Yu said, "When the time comes, I hope that the people of the main creative team will be grouped and go to various screening points to interact with netizens, and there will also be roadshows in the concentration areas of major universities......"

"It's better to get rid of this." Lin Yi frowned and said.

"Huh?" Mr. Yu was stunned for a moment, and said busily, "The screening must be done, otherwise the premiere data will not look good......"

Screening is a popular way to promote movies in recent years, through the release of small scale before the release, hoping to let some audiences get a sneak peek, and then use the word-of-mouth effect to attract more people into the theater.

This was originally just a means of publicity, but the screening also has box office revenue, how to calculate this income? Add to the box office on the first day of the movie's release!

The box office data on the first day of the movie is a topic that attracts the attention of fans, many people always have to compare new films first, and whoever has the highest box office will follow whom!

Therefore, the publicity method of "screening" has become a competition for Chiguoguo, the purpose of which is to hope to achieve good results at the box office on the first day. As a result, there are more and more "screenings", and the time is getting longer and longer, and it has almost become similar to the official release.

In the previous life, "Wan Wan" was screened, and it broke 100 million in two days, setting a screening record.

But what about the end result? After the official release, the box office plummeted, and the final box office only got more than 300 million points, compared with the box office of more than 1.1 billion yuan of "Sling", which is also a big movie adapted from an online drama, it can be described as a fiasco!

Although the failure of "Wan Wan" in the previous life was not only because of the problem of screening, as an adaptation of an online drama that relied on the support of fans, too many screenings consumed the market in advance, which is also one of the important reasons for the weakness of the follow-up. Coupled with the fact that I don't know how to cultivate word-of-mouth, as well as the guidance of netizens' comments, I only got that kind of result in the end.

Of course, the box office of more than 300 million is already a lot of money for "Wan Wan", which has a total investment of only 20 million!

"The premiere numbers don't matter, what matters is the final box office." Lin Yi smiled and said, "Don't worry, Mr. Yu, you just have to listen to me, I guarantee that we will make a lot of money this time." ”

"I'm more professional in publishing!" Mr. Yu said.

Lin Yi touched his nose helplessly.

As a person who is actually more "dictatorial" in personality, Lin Yi is really not used to cooperating with this kind of self-righteous guy, if he disagrees with himself at every turn, so that he has to convince him, then with so many industries of his own, he will not be exhausted to death?

"You are indeed more professional in terms of distribution, but "Wan Wan" is a movie adapted from an online series, and the most important thing is to rely on fans to convert into movie audiences." Lin Yi explained, "If you make too many movies too early, on the one hand, the plot of the movie will be leaked, which will affect some audiences to lose their desire to watch the movie, and on the other hand, more people who enter the theater during the movie are iron fans, and if they are digested in advance, then when it is officially released, a large part of the drivers will be lost." If we keep this part of the fans, maybe they will bring their friends and classmates into the cinema together......"

Mr. Yu frowned, obviously a little skeptical of Lin Yi's words, after all, although he started with film and television distribution, and was good at hype, he had many successful distribution and marketing in the early years, which made Bona develop rapidly, and it became a giant ship in domestic film and television distribution in just a few years.

But now Lin Yi has actually put forward the concept of fan film and television, but Mr. Yu has never studied it, this film and television model, can't it really be distributed in traditional distribution methods?

"Hehe, okay Lao Yu, let me see, let's listen to Lin Yi." Gu Yongqiang said with a smile, "Anyway, I've been working with him for so long, and I've never seen him miss." ”

"Well, that's okay, you don't have to do the screening, but the roadshow is going to be carried out." Mr. Yu said.

"This is okay," Lin Yi nodded, "The release date is Christmas, and when the time comes, I will divide all the main creators into several teams and work hard for a few more days to do a roadshow." ”

"Okay, then it's decided, I'll ask the company to plan the route of the roadshow, maybe a few more ......times a day," Mr. Yu said.