"After Xiaozha's prototype software for picture recognition was made, I looked at the internal test report, and if I wanted to recognize a face in a photo, there was only a success rate of less than 10%. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 It would be even more pitiful if Info wanted to further identify who the face was, with an accuracy rate of less than 1% - and on the basis of only 10,000 people identified during the closed test. If there are more options, the misreading rate will be higher. You should have seen this test report in Xiaozha's email. ”

Li Ying followed Gu Cheng's rhythm gently, and gradually became a little flamenco. What he said was a serious business topic.

Because it was on the dance floor, both sides were afraid of talking too loudly and leaking secrets, so they could only say it close to their ears, and this scene was really weird.

Gu Cheng also said: "I've seen it, I'm a professional in this area, I estimate that it will take at least half a year for his software to increase the accuracy rate of the judgment of 'identifying whether an area on the photo is a face' to 30%, as for recognizing who this face is, don't even think about it in two years." ”

FACE RECOGNITION TECHNOLOGY IS A MODEL OF USING MACHINE LEARNING TO SOLVE THE PROBLEM OF FUZZY ALGORITHMS, AND THE EARLIEST APPLICATION SCENARIO OF FACEBOOK TECHNOLOGY IN HISTORY IS TO ALLOW USERS TO SHARE PHOTOS, ONCE THEY CLICK ON THE POSITION OF THE HEAD ON THE PHOTO, THE SOFTWARE CAN AUTOMATICALLY IDENTIFY THAT THE LOCATION IS A HUMAN HEAD, AND THEN FORM A BOX FOR USERS TO FILL IN THE NAME.

In this way, a photo with many people taking a group photo can be marked with the name of the group photo one by one.

Further down the technology development, some people are tagged more, and after a few years, the function of "clicking the mouse on a certain avatar on the photo will automatically jump out who this person is".

Further on, it is common for people to "automatically identify where there is a face when taking pictures with smartphones for autofocus" and even Alipay's "face recognition".

THAT'S THE SECOND AND THIRD GENERATION OF FACE RECOGNITION TECHNOLOGY, SUCH AS DEEPID, WHICH CAN ONLY BE REALIZED WITH AT LEAST ANOTHER SEVEN OR EIGHT YEARS OF TECHNOLOGY ACCUMULATION.

The first generation of face recognition technology has also been applied in the field of Chinese SNS communities in parallel time and space - in the personal space of Renren, photos can also be written on faces.

BUT THE TECHNOLOGY OF THE PEOPLE'S NETWORK IN THAT TIME AND SPACE WAS NOT VERY SOLID, AND IT DID NOT DO IT BEFORE THE DECLINE OF THE WEBSITE, "AFTER THE MACHINE SEES A CERTAIN FACE, THE NEXT TIME THE PERSON IS MARKED ON ANOTHER PHOTO, IT WILL AUTOMATICALLY MARK IT" (FACEBOOK DID IT).

Gu Cheng knew the general context of these historical trajectories, so he didn't expect Zuckerberg to be more rebellious.

Now, however, Li Ying, who is not bound by any stock and forms path dependence, tells him that she has another trick up her sleeve for the early application of this technology.

"That's how I poured cold water on Xiao Zha, I hope he can recognize that the thing he has made is not worth anything at all, don't be complacent about this little achievement-" Li Ying said this, paused for a long time, and seemed to be observing Gu Cheng's reaction, "However, behind the scenes, I thought of another way, a scenario where 'face recognition algorithms that are still in the stage of defective products can also be commercialized'." ”

Gu Cheng finally felt that he was a little interested: "Just say it." ”

Li Ying's eyes flashed with a hint of complaint, as if she was blaming Gu Cheng for not rewarding her, but she still said very neatly: "I think the reason why YY can't use this technology at present is because there is no entertainment industry draft in the United States." Everyone's face recognition in the circle of friends is to recognize it, and it is meaningless if it is not accurate. But in Huaxia, I heard that you have held a talent show in the entertainment industry, and in the future, there will be a larger scale of actions such as letting ordinary fans vote for it - I think that the face recognition technology of photos, combined with this activity, has a lot of room for manipulation. ”

Gu Cheng's expression gradually became serious. The flamenco music in the venue had ended, and he didn't care whether Li Ying objected, so he dragged her back to the box and talked secretly behind closed doors: "Let's talk about how to do it." ”

Li Ying picked up the wine glass, poured herself another glass and drank it, and explained the rest of her thoughts and plates: "It's very simple, I think you can launch a 'popularity index for everyone'." For example, Baidu provides search engine services, and there is a corresponding Baidu index, which can see which keyword is currently the hottest and how many search results there are after each keyword is searched.

'Renren Popularity Index' can be combined with those talent shows to summarize the current popularity of each candidate artist on Renren, the number and frequency of searched pictures. And most importantly, the number of times people have been named on the photo profile picture, and the estimated accuracy of the avatar that is currently recognized.

We can be honest and honest: at that time, Renren's 'face recognition algorithm' is still imperfect, and the recognition rate is very low. But we also make it clear that this is a software that will 'self-learn and self-evolve', and the more photos that are blown up on the Internet, the more adequate the face shape data from various angles, and the higher the frequency of being marked and recognized by netizens, the easier it is to be recognized.

In this way, even if the face recognition algorithm recognizes the wrong person, users will not blame our company, but will think that because they have not exploded enough photos and are not marked by netizens frequently, they will not be able to recognize it. They will only work harder to blow up photos, work harder to attract fans, and work harder to attract people to label, and they are proud of the fact that 'I have a higher probability of being recognized by machines on Renren than other Internet celebrity girls'. ”

Gu Cheng's eyes lit up.

Wonderful!

Face recognition technology should be aimed at accuracy, and if it is not accurate, it will be despised by users.

But as a result, Li Ying's original technology of "being right is your duty, and being wrong is a dereliction of duty" has become a comparison game of "if you are right, it means that you are famous and awesome, and if you are wrong, it is also your duty, which means that you don't have enough photos on the Internet and not enough people to see it".

Although Renren is only a private social product with the nature of a circle of friends, it is not possible to make Weibo products at the moment. But because of the emergence of entertainment talent shows, there will definitely be some celebrity accounts in the entertainment industry (at least those girls who take the initiative to disclose their personal space in order to participate in the draft) on Renren Online next year with a certain 'public account' attribute and can be browsed and followed by the public.

In this case, these cute girls, who rely on Renren for all their fame opportunities, will desperately compare with the indicator of "Renren Popularity Index", even if the "Girls' Generation" program is not run in the future, it will take a long time for this social popularity to fade.

Of course, if it is a real and long-established star, they may not care about their "popularity index" on a certain website - just as many voting websites in later generations like to engage in gimmicks such as "Asia's most beautiful female star" in order to make up the heat, and let everyone vote with paid text messages. And the top few that really cast are almost all brushes, because the really awesome stars simply don't care about this kind of activity.

Gu Cheng is a calm person, he knows how many catties and taels he has, and he is not arrogant enough to be like the protagonist of the mentally handicapped Xiaobaiwen, because he sets a popularity index, the whole society will rush to pursue the level of this index.

But the problem is that Gu Cheng is not trying to praise celebrities who are already famous, he only wants to praise those girls who can get popular channels completely by relying on "Girls' Generation"/"Super Girl"/Renren.

In other words, even if these girls are popular, they don't deserve to be called celebrities at the beginning, but only Internet celebrities. Only after the test of the performing arts market can it really form stable profits and advertising trust, and it can be regarded as a transformation into a star.

Gu Cheng didn't expect to circle real stars as soon as he made a move, he only needed to circle those who wanted to become the first batch of Internet celebrities in Huaxia.

For celebrities, they can not care about the "popularity index of everyone".

For Internet celebrities, the "Renren Popularity Index" is their life, and everything they profit from is fundamental.

All the girls who want to become the first batch of Internet celebrities will be tied to Gu Cheng's chariot, and then become the leading stalls for Renren and YY promotion with their own dry food.

Moreover, "software algorithms evolve automatically", what a gimmick this is! It's only 2004, and Jeff Hinton's pile of results is still lying in the lab. None of the people in the Internet industry on the planet, except for Gu Cheng, have recognized the commercial application scenarios of this technology.

Such a gimmick thrown out, under the guise of a high-tech, can definitely attract countless users to verify it out of curiosity. As long as it is properly promoted, the lethality is naturally more powerful than those pheasant beauty pageant voting websites that have no technical threshold in later generations.

This series of layouts is simply perfect. A short-term way out of an early-stage technology that would have taken at least a year or two to become commercially viable under traditional usage.

And with the emergence of this trial route, YY Network Technology's "face recognition technology" can be fed with more big data resources, so as to go faster in the process of "machine learning".

"It's kind of interesting. Gu Cheng's eyes became brighter and brighter, and he couldn't help but be excited. He sighed fiercely at Li Ying's wrist and business sense.

This beautiful royal sister who sat in the CMO of Aconor at the age of 23 is really worthy of her name. It is no wonder that she was able to graduate with a master's degree in anesthesiology at the age of 20 and establish the Cloud X Venture Capital Fund at the age of 30. What a strong woman who will make her colleagues rejoice that she is standing in the same trench as her.

In today's YY.com, Zuckerberg, the technical leader, is like a swordsmith who is still groping.

Li Ying, who is in charge of marketing, is like a delicate female swordsman.

The better the swordsman, the better the swordsmith, the more he can cooperate with the toddler in terms of experience.

A swordsman who is not solid in basic skills and chops indiscriminately can only use some effect if he gets a tough sword made of stainless steel. If you give a brittle bronze sword, maybe a few slashes will break it.

And when it comes to the realm of the sword demon Dugu who can be a sword with grass, trees, bamboo and stones, no matter how bad the sword is, it can be used in an amazing feeling.

In an Internet company, it is impossible to wait for the CTO's technical layout to develop to the point of perfection before the CMO finds a way to commercialize this technology. A good CMO, and even a good CDO in the future, needs to figure out how to use a "bamboo sword/wooden sword/stone sword" to kill the enemy when the CTO is not so powerful.

"Go back and make a detailed plan for this, and it's best to have a rigorous technical argument. In China, the entertainment show 'Girls' Generation' will start in February, and the first season will last for about half a year. I hope that by the end of the first season, the campaign you mentioned can actually be deployed. After Gu Cheng finished speaking, he sincerely toasted with Li Ying.

"Then how are you going to reward me?" Li Ying asked for credit like an ordinary working girl.

"You're going to get the performance shares you deserve, and they're going to be much better than the Saverin and Xiaoza shares. Gu Cheng said sincerely.

"I've given you such good attention, and you won't reward me as a lover? I've always idolized you, and I won't pester you for this or that. Li Ying exhaled like an orchid and complained half-jokingly.

"It's a pity that I'm not short of women right now, and it's not the right time for you to come. Gu Cheng shrugged self-deprecatingly.

"Is it because of Samsung's Miss Li? or Ivanka?" she asked the question without blushing or panting, and there seemed to be no emotional fluctuations.

"It doesn't matter, I have women now anyway. ”

Gu Cheng is a person who distinguishes between public and private, and he does not look at people with colored glasses. Refusal is rejection, after today's incident, Li Ying's talent was finally seen by him.