End of February 2016.

The original Salted Fish TV was renamed TT Game Live.

During the Spring Festival in early March 2016.

"Death Note" was filmed in the TT game live video area.

No one would have thought that such a mentally retarded movie like the title of a domestic horror film would actually be a masterpiece to some extent.

As soon as "Death Note" came out, it instantly exploded the reputation of all the Spring Festival movies launched that year.

And this also made the live broadcast of TT games on the cusp for a while.

The manager of its copyright acquisition department posted on Weibo that after that, they will continue to continue the style of the original salted fish TV, bringing you high-quality animation and comic resources, as well as movies and other resources, and "Death Note" is just the beginning.

This Weibo also means that TT game live broadcast should have completed some degree of cooperation with TT animation, TT video, etc.

But......

When the person in charge published this Weibo, his words were too vague, which made people feel very shameless.

Yes!

This "Death Note" was obviously bought back by Li An'an, but now that it is popular, how do you feel that it has become the credit of you, the manager of the copyright acquisition department?

Only, for this little thing. Li Anan didn't care, and other people in the know just said a few words behind his back.

However......

This also laid the groundwork for the straight line crash of TT game live broadcast in the future.

Yes!

Can TT animation and TT video bring high-quality resources to TT game live broadcast?

Inexistent.

May 2016.

The access to the so-called high-quality resources of third-party channels has made the original salted fish TV's animation video zone channel messy, not to mention, and it has also caused huge obstacles to the operation of the website.

Because it burns a lot of money to do live broadcasts itself, you also add a video website.

This burns even more money!

Li An'an's previous works were all used to attract traffic, but when TT Game Live took this road, they didn't take this into account at all, they were wrong from the starting point.

So, this third-party channel has only been connected for less than three months, and it has become a lifeless, dispensable external link.

All right!

The senior management of TT Game Live thought that anyway, this thing is useless, so let's just withdraw it and simply do a good job of live broadcasting.

However, the ideal is very plump, but the reality is very skinny.

On the one hand, there is a very low conversion rate of paid users, and on the other hand, there are ultra-high broadband fees, and even in less than half a year, 470 million broadband fees have been burned.

If Salted Fish TV was profitable in 2015, then in the first half of 2016, Douyu TV has lost at least 200 million.

Yes, it's not the same as it was before the acquisition.

Since the loss is so serious, what should I do, then make the game intermodal to the extreme.

In 2015, when Anson Lee was playing "League of Legends", he inserted web games, and everyone could still be patient to watch Anon Lee play blindly, but now it's not good, the audience will say, why does this anchor keep broadcasting, and it has been shut down.

Basically, in addition to chess and cards, such as fighting landlords and mahjong, you will find that the combined transportation of other online games is abolished.

Of course!

Even if it's scrapped, there will still be people who click on the second- and third-level pages to play, but it involves the question of how much income, compared to the high broadband fees, the income brought by these game intermodal transportation is far from enough.

Then everyone aimed at live streaming and online shopping combined transportation.

But I don't know that online shopping and combined transportation have long passed the profiteering period. From time to time, it is revealed that there are problems with the food and skin care products sold by Internet celebrities, which also makes many viewers stop at this.

June 2016.

It's only been half a year.

TT game live streaming users have suffered a serious loss.

From the original 20 million daily active users, "Death Note" was still 25 million daily active users when it came out, but soon, it plummeted, and now there are only less than 15 million daily active users.

And there are two people who make profits.

One is Douyu TV,Because Douyu TV has always insisted on doing a lot of traffic,Don't consider the strategy of commercialization for the time being,So there are not so many messy things in TT live broadcast。

One is the live broadcast of Huoniu, because it is backed by very strong capital, so it also took this opportunity to poach several big anchors on Salted Fish TV.

Originally, when Li An'an was there, you poached a few big anchors, and Li Anan was able to re-train a few big anchors, but now, after TT Game Live took over, they originally wanted to rely on the system established by Li An'an, if you dig a few of me, I can cultivate a few, but soon they found out that after half a year, a full half a year, they couldn't even hold a big anchor. Most of the others can only be said to be famous, what is the problem?

Truth be told, no one knows.

July 2016.

In the eyes of the outside world, the live broadcast industry, whether it is a live show or a game video broadcast, is hot.

However, in the eyes of the industry itself, it is not known why it is very uneasy.

August 2016.

Finally, a set of data shows that the live video industry seems to be about to usher in a decline after the cap. Because in the previous half a year, the average number of single-day launches in the pan-entertainment live broadcast field was more than 8 times, but in August, this number suddenly only 5.99 times.

This is the same reason as writing, when you go to Sanjiang recommendation, your recommendation votes and clicks are very considerable, but after Sanjiang recommendation, your data will decline quickly.

This industry is approaching winter. In the past, everyone used capital to boost the popularity of the live broadcast industry, which was equivalent to boosting seedlings, but now, many people tend to be rational.

September 2016.

The losses of TT game live streaming are still continuing.

October 2016.

TT Game Live is considering a change of leadership.

Because it has only been less than a year, the platform has gone from making a profit to a loss, and it can still have fun.

November 2016.

The CEO of TT Game Live Streaming Platform announced his resignation. Because he said he couldn't understand the industry at all. Forcefully made Li Anan's original salted fish TV into Dragon Ball TV, which is what he has been great after taking office.

December 2016.

The popularity of TT's game live broadcast platform has declined again, but according to rumors, the founder of the original salted fish tv will be invited back by TT executives to take charge of salted fish tv again.

January 2017.

After a year's absence, after a year as a salted fish, Li Anan returned to TT game live broadcast, and TT game live broadcast was also renamed salted fish tv.

Should this be said to be the victory of the founder of Salted Fish TV, or the helplessness of reality.

Some people predict that after Li Anan returns to the helm of Salted Fish TV, his equity will definitely not be less than 3%. Together with the equity of the other founders, it is estimated to be up to 10%. Li Anan also became the only cow who sold things to TT and asked TT to spend more money to invite her back, and finally had to pay her a salary.

As for you to ask in 2016, what did Li Anan do this year......

Ahem!

It is to wear slippers, short sleeves, shorts and shorts every morning, holding ten or twenty yuan in his hand, and then go to the breakfast shop to ask for a rice roll and a porridge with preserved eggs and lean pork, and then sit there while eating and playing with his mobile phone, often sitting for half an hour to an hour.

In the afternoon, take a nap with Shen Aoqing.

And at night, it's in bed Natsuhime.

From time to time, he would play chess with Li Youyou, say to Li Youyou, "Look! plane!", and then take out one of Li Youyou's 'horses' and a 'soldier'.

Li worriedly turned around and looked at how she had one less soldier. As for the horse you mentioned, she made her sister the horse, otherwise her sister would have lost.