Chapter 151: Ask the queen to sing the theme song
It's the end of June. Pen & Fun & Pavilion www.biquge.info
When Sina and Wangyi, the three major portals, fell into chaos, what was Weixin doing?
First, at a sky-high price of $4 million, he won the exclusive Chinese agency of "Legend 2" from South Korea's ACTOZ company.
And then, Weixin shocked the outside world, and began to recruit editors of news, sports, entertainment, fashion, games, cars, horoscopes, jokes, education and other channels, and the heart of entering the portal was undoubtedly revealed.
These actions of micro-messaging have naturally triggered speculation from the media and industry insiders.
WeChat, which has always focused on the field of instant messaging, is ready to do no business?
First there was an online game, then a portal, and a mailbox from a while ago.
This is already the main theme of the current Internet, and these actions of micro-messaging are to challenge all Internet companies?
The most slippery thing about journalism and media is irresponsible speculation.
And the most guessed is that Weixin feels that the field of instant messaging is no longer profitable, and is ready to give up this field and explore other fields.
Despite the discussion from the outside world, Weixin is still the same as before, and Gao Leng chose not to respond.
During this time, in addition to the media reports to enter portals and online games.
In fact, in their own territory, in the field of instant messaging, it is not that they have done nothing, and first added the offline file transfer function in QQ. Then in line with public opinion, a QQtm that is almost the same as MSN and purely used for business was launched, but the market response was not great.
After all, with MSN in front of the jewel, QQtm launched by Weixin is more like a kind of Dongshi Xiaofeng.
Many people may not notice, or perhaps say, are being attracted by the media and the outside world for other attention.
Su Wen also summarized the reasons for the failure of this QQtm, in addition to the lack of promotion, there is another important reason for losing to MSN, which needs to be downloaded!
MSN is directly bundled with the Windows XP operating system, and it can be used without downloading, while QQtm is different and needs to be downloaded to use, which is a shortcoming.
Another flaw is that QQ's entertainment style has always been too deeply rooted in the hearts of the people, which makes corporate executives or company bosses very jealous.
couldn't shake MSN's position in the business field for a while, and Su Wen didn't seem to be in a hurry.
QQ's social network has been basically built, and it only needs to wait for time to precipitate to form a solid relationship network.
In the previous life, there was a classic saying to evaluate Tengxun, when QQ's social network is built, if you can kill it, it will definitely not be another QQ, it will only be Tengxun itself!
In other words, as long as Weixin doesn't die next, it's still that kind of big death.
No opponent can threaten QQ's position in the instant messaging field!
So QQ is still very safe!
Wecom currently has sufficient cash flow in hand.
With the huge financing of MIH, Weixin not only acquired the email client Foxmail, but also won the exclusive Chinese agency rights of "Legend 2", which together cost less than 10 million US dollars.
With nearly $100 million in cash flow left in his hand, keeping this money without it, Su Wen felt like he was committing a crime!
In the previous life, Tengxun claimed to be an Internet full-service company.
And in this life, Su Wen is obviously ready to follow this old path.
Because Teng Xun's past experience has already told Su Wen that this is the right path!
Now Weixin is mainly busy with two things.
QQ Yellow Diamond is preparing for the launch of the work, and there are constantly modifying the bugs and upgrade patches of the game "Legend 2".
Recently, Weixin is overwhelmingly promoting QQ Yellow Diamond Aristocrats to pave the way for the next launch.
QQ Zone currently has around 19 million daily active users, and there is still potential for growth.
In view of this, Su Wen plans to continue to develop some small games to increase traffic to QQ Space, such as the once popular parking space grabbing game.
QQ Yellow Diamond Weixin adopts a monthly subscription model, and as long as ten yuan a month, you can enjoy many services belonging to Yellow Diamond.
For example, free codes, skins that look better than ordinary users, a unique QQ Space music player, and a yellow diamond aristocracy on the personal panel are all the keys to attracting users to consume.
Su Wen thought to himself, as long as one percent of the daily active users open QQ Yellow Diamond, it will be a lot of income for WeChat!
That's the advantage of having more users!
From the moment he got the source code of "Legend 2", Ren Yu led his team members to patch the bugs in the game day and night.
For such a large-scale online game, there are certainly a lot of bugs.
After more than a month of restoration by Ren Yu, most of them have been preliminarily solved.
The open beta is expected to begin in mid-July.
Someone once summed up why the grand operation of "Legend 2" was so popular in the first place.
The first is the timing of entering the market, "Stone Age" and "The Legend of Jin Yong's Heroes", which have occupied the market for a long time, have entered their twilight years.
When the Chinese online game market was in need of a new game, "Legend 2" appeared just right, and immediately stood out in the short and top Chinese online game market.
Second, in terms of the game itself, "Legend 2" is simple to operate, easy to use, and has a strong oriental background.
Su Wen believes that in addition to the above reasons, Shanda also attracted a large number of players with a service attitude that surpassed its opponents by several levels, which will have the glory of the legend in the future.
These are all things that need to be paid attention to by WeChat.
Su Wen was thinking about the next move of WeChat News in the office, and someone came in to report.
Faye Wong is here!
This Faye Wong is naturally the current queen of Chinese pop music!
From the moment Su Wen won the agency of "Legend 2", he found an intermediary to send an invitation letter to Faye Wong.
Faye Wong refused at first, after all, this is a very commercial endorsement, which does not match Faye Wong's current image.
Helpless, Su Wen could only write the song "Legend", and explained again and again that he only needed Faye Wong to help sing this song, and finally Faye Wong nodded and agreed.
Of course, Weixin also paid a lot of money to move.
The song "Legend" has not yet been released in 01, and Li Jian has not yet flown solo from Shuimu Nianhua, and it will not be released until 03.
As for this song being well-known, it was not until 2010 that Faye Wong's ethereal singing voice resounded on the stage of the Spring Festival Gala to make this song popular.
Wangyi's "Journey to the West" online game, originally called "Journey to the West", was later invited by Stephen Chow to be the spokesperson of this game, because he starred in the movie "Journey to the West", he thought of changing the name to "Journey to the West"!
Su Wen is also inspired by this, Faye Wong is currently in love with Nicholas Tse, which is the most popular and the most frequent period of media chasing.
Invite Faye Wong to come over, just to let her sing the song "Legend", as the theme song of the game "Legend 2", to gain popularity!