readx;? Chapter 145: Advantages

(Two chapters in one)

In the middle of December, Su Can and Lin Guangdong met. Pen % fun % Pavilion www.biquge.info\\. qΒ5、\\

"It's different from Beijing's periodical channels, and it's not the same as the chaos in Guangzhou. Although Shanghai's local periodicals are not developed, their circulation is very developed. The issuance market has passed the initial stage of competition, and the competition is very orderly. This orderly form of competition also shows in disguise that this dynamic competition has reached a relative equilibrium, which is difficult to break from the outside. But Tan Wen can rely on his reputation in the industry to do this, left and right. Lin Guangdong drove to Nanda, Su Can was waiting for a long time, signaled him to get in the car, and Lin Guangdong analyzed the form of Su Can.

Tan Wen is quite famous in the Shanghai periodical industry, in the early years he served as the editor-in-chief of the "Oriental Daily", the deputy editor-in-chief of the "China Information Industry Daily", and later served as the director of the Shanghai Information Office, and then transferred to the central enterprise, entered Beijing, and held a senior position in a central enterprise involving the media industry.

"In this way, our every move is under his control, a little bit of wind and grass, just these channel dealers blowing each other, it is enough for us to bear. Lin Guangdong looked depressed, because several business plans were taken by the other party, and looking at this situation, Tan Wenhe was vertical and horizontal, and most of the times he put pressure on Pineapple Media, although it would not allow Pineapple Media's magazines to withdraw from the main distribution channels, but it was already very stressful.

Tan Wen entered Shanghai last year to pave the way, his Lianshang Culture Company introduced the method of overtime chain operation, established the so-called nine district companies 120 distribution stations of the three-pole management network, connecting the new and individual newsstand up to 1,300, but also in the subway two underground lines, a light rail line around nearly 100 newspaper counter distribution outlets. At present, the New Oriental Newsstand, the most mainstream channel provider in Shanghai, has 2,100 newsstand outlets. At the same time, another giant, Jiuyang Publishing Services, also controls the sole supply of periodicals in 2,000 convenience stores. One of the other of the Big Three, the subway book service company, also accounts for more than 90% of the subway retail outlets. The resources of these channel providers are enviable. However, the Lianshang Culture Company established by Tan Wen in a short period of time seems to have quickly become one of the largest channel providers with 1,400 outlets. Although we have signed cooperation agreements with several major channel providers, Tan Wen will soon plan to jointly launch a new channel in the journal industry on Airport Road, where every inch of land is valuable, and the hotel is born. It cannot be ruled out that Tan Wen is deliberately targeted, and our rapid development has also made others wary, which is what I am worried about in comparison."

Su Can nodded, "You can only look up to the strong, and only the forces that are temporarily weaker than you, but have the possibility of surpassing yourself, will you be jealous." Are you worried that Tan Wen will create a kind of other people who will unite to put pressure on Baltic Media?"

Lin Guangdong said, "Polo Media's magazine revenue last year was 7 million, and the sales of the distribution department have exceeded 10 million, which is a very outstanding figure compared to the integration of production and marketing of Polo Media. What's more, we occupy hospitals, colleges and universities in Shanghai, and even the distribution of government agencies, although there are only one or two hundred outlets, but this is still eye-catching. ”、

Lin Guangdong drove Su Can to a hotel in Xuhui District, the hotel is hidden in the depths of a green road in the downtown area, surrounded by rivers and parks, and just such a simple boulevard, Su Can saw countless luxury cars along the way.

Passing through the road section, the shape is high and quaint, and the interior is bright and beautiful.

This is a grand event in Shanghai's book industry, which gathers major periodicals and booksellers in Beijing, Shanghai and Guangzhou. This can be seen in the various luxury cars in the hotel parking lot and the faces of some celebrities that you usually know in media magazines.

After parking the car, Su Can was waiting for the car door to go out, when he felt the car shake a little, it turned out that a Mercedes-Benz car next to him was in the parking space next to them, but it was closer, and the people in the back seat pulled the car door more arrogantly, and the edge of the door slammed their car body.

Then the door of the other party's driver's seat also opened, and "Peng" had to hit the door of the co-pilot next to Su Can again.

After touching it twice in a row, the person who got out of the other party seemed to have the focus of his eyes, and walked out to look into their car, and there were three people from the other party's car, a beautiful woman in her thirties, and two middle-aged men, whose eyes were level most of the time, showing a kind of arrogance.

The other party naturally didn't know Su Can, but when he saw Lin Guangdong in the driver's seat next to him, he was stunned for a moment, but he was only stunned for a moment, and walked towards the hotel venue.

Get out of the car and come to Su Can to check the body, fortunately, Lin Guangdong's Audi has a good primer, nothing serious, Su Can pointed to the Mercedes-Benz S400 parked next to them, and said, "I don't even have a word of apology, do you want me to draw two bars to let him remember it for a long time." ”

Lin Guangdong waved his hand, signaling that Su Can's business was important, "Just now that is one of the four major channel providers, Zhao Wei of New Oriental Distribution Company, forget it, such stumbling will inevitably have so much time to entangle with them." ”

Entering the lobby, the venue is like a sea of people, including gray-haired old men and young women, Lin Guangdong and people greeted people, during the walk-in, I saw that the second passage with a red carpet was surrounded by reporters, and it was a middle-aged man wearing tortoiseshell glasses, his hair neatly skimmed to the side, and his face was full of Chinese characters but prominent cheekbones. was shaking hands with Zhao Wei and his entourage, who had just bumped into Su Can's car.

There are a lot of people around them, looking like industry stars.

"That person is Tan Wen, in a short period of time among the fourth largest channel business in Shanghai, this person's prestige and influence on all parties are not low, the key is that it is said that he is not small, the boss of the central enterprise Jiangyuan Group hand-picked him to enter the cultural media field of the Yangtze River Delta. ”

After a pause, Lin Guangdong said, "The media industry is a typical anti-cyclical industry, coupled with the government's substantial promotion of the reform of the media industry system and mechanism, the implementation of the country's preferential tax policies, the future investment opportunities will inevitably increase." The current reform policy of the central government is to turn the publishing houses, newspapers and magazines of the central ministries and commissions into media groups and publishing groups, carry out decoupling, restructuring, reorganization, and carry out shareholding transformation into public companies and social media, and integrate them into independent operation of the industry. In the next five years, we will strive to make China's media a world leader and form three or five world-class media groups. It is necessary to achieve cross-regional, media, and even cross-border development. In the next five years, we will serve as the outpost of the Provincial Newspaper Group from Shanghai, the window of the East, to the future East Asian media industry. ”

"Is the CEO of the Provincial Newspaper Group Yang Zhengliang, the former governor?" asked Su Can.

Lin Guangdong nodded, "Elder Yang still talks to me about you from time to time, and when you go back to Rongcheng this time, I'm afraid he will inevitably have to meet and talk to you." You're already a hot character. ”

It seems that the background of the formation of this situation is inevitably the political game of some north-south factions behind it, and you must know that behind Su Can's pineapple media there is a bigger and deeper background is the Bodhisattva of the Provincial Newspaper Group, in the structure of Pineapple Media, the Provincial Newspaper Group has 20% of the shares, and the political soft control is also in the hands of the newspaper group, to a certain extent, it is the vanguard role of the reform of the provincial newspaper group。

In the future, it is very likely that with the growth of Pineapple Media and the inclusion of more provincial newspaper group businesses, and the intervention of other more influential parties, the proportion of equity will be further increased, and their shareholding proportion may be diluted to 30% or 40% relative control, rather than absolute control. But at that time, Pineapple Media should also be a listed company with strong assets and a deep background.

"Shouldn't I be happy?" Su Can was also a little helpless when he thought about it, in order to obtain political background and development, he had to use Wang Bo to open up the road to power, but when they obtained the corresponding political energy, they had no way out.

There is nothing more like chess in life.

Looking at Tan Wen and others, who were surrounded by reporters and are currently stars in the industry, Su Can said again, "People are only jealous of people who are weaker than themselves in terms of psychological attitude, or people who are close to them, since Tan Wen wants to build momentum to make others think that as long as we get stuck a little, Pineapple Media will be fragile to the point of crumbling." Then we don't mind setting them up in a position that is unshakable. ”

Tan Wen walked into the luxurious rest room of the hotel, and said with a smile to the man who was waiting in the morning, playing with a long-mouthed porcelain antique on the table, and his tall figure could be seen just by sitting, "Vice Mayor Sun just went out to say a few words, I haven't had time to note it, and after the meeting is over, you and Vice Mayor Sun will be arranged by me, and you haven't had a good get-together with the two of you." By the way, how about this Northern Song Dynasty Jun kiln long-necked bottle, if Sun Shi also likes this thing, I still have two pieces there, and I will personally send it to my brother and Sun Shi another day. ”

Zhan Hua smiled, "You have a heart, looking at Brother Tan's posture today, Lianshang Culture may be able to become the No. 1 publisher in Shanghai next year, it seems that I want to congratulate you in advance." ”

"There is still a long way to go, I tell you the truth, this Beijing-Shanghai-Guangzhou book event is to strengthen cooperation and exchanges, but that is all nonsense, everyone knows that the highlight of today is that a domestic enterprise with a top channel advantage to intervene in the competition for partners in the periodical market, the company's channel network covers 28 provinces and cities, with a strong logistics and distribution center, enough to reach the county-level distribution outlets. His channel strategy and growth method can be called a model of domestic textbooks. This company suddenly turned into the periodical market, and the entire book and periodical market in Beijing, Shanghai and Guangzhou was agitated, and every publisher was vying for this opportunity to cooperate, in the words of the industry, it was undoubtedly directly on a highway. ”

"Since your brother has made such a move, he must have made up his mind. ”

"I don't dare to say that I have a plan, but I just use people a little harder and are more attentive than others," Tan Wen said, "We have to use several aspects of the public relations department to communicate with each other, and the contact is not without achievements." As long as we can integrate and connect with each other's channels, it can be said that in less than a year, there will be no publisher in Shanghai who can look up to us. It's enough to leave a lot of people far behind. ”

Zhan Hua nodded, this Tan Wen in front of him has rigorous thinking and the same meticulous and unmistakable means, and has strong self-confidence, it is no wonder that he was handpicked by a bigwig from the Gao family faction to open up the media situation in Shanghai With his ability, within five years, it will inevitably bring about a new change in the Shanghai media market.

"By the way, I saw Lin Guangdong today, and the kid next to him is what you call Su Can? Someone in Beijing greeted me, and your brother also mentioned it to me personally, and I was very interested in him. I hope that in the future, Pineapple Media will be excluded from the Shanghai industry, and his expression will not be too ugly. ”

Zhan Hua frowned, feeling that Tan Wenyan was still too full of words, a little overconfident, and finally reminded him, "Behind Pineapple Media is Big Pineapple Holdings, even if the media distribution business is frustrated, it is impossible to deal a fatal blow to him, but if Pineapple Media weakens the political background support behind it, so that he can't spread his hands and feet, this is still somewhat possible." However, Lin Guangdong has always acted alone, and Su Can appeared here at this time, which always made me feel unsteady."

Tan Wen glanced at Zhan Hua when he went out, shrugged his shoulders, obviously didn't quite agree with Zhan Hua's reminder, in his opinion, Zhan Hua, the master of Yangtze River Delta capital, would think twice about a hairy boy, although this kid has some business talents, he is still too cautious.

At the venue of the book distribution in Beijing, Shanghai and Guangzhou, the deputy mayor in charge of presiding over talked about the central government's policies and prospects for macroeconomic regulation and control of the media industry, and then handed over the baton to the news departments of several media giants, and generally talked about the development trend of the three markets, the summary of all parties, and the process one by one.

The host finally announced on the next agenda, "Next, let's invite Zhao Mingnong, chairman of Shushan Stationery Co., Ltd."

At this time, the spirit of the following crowd was lifted, and they all looked towards the rostrum, the first brand of Shushan stationery company in the domestic stationery industry was put in a year or two ago, I am afraid that no one has heard of it, but it is just a few years in the sudden emergence of a new army, quickly driven to become a dark horse in the domestic stationery industry, in the scattered stationery industry to become the boss, only to be known.

Hermann Simon, one of Europe's most famous management gurus, has a theory of hidden champions.

He believes that in addition to Coca-Cola, Procter & Gamble, Microsoft, GE and other well-known large enterprises, more outstanding enterprises are some obscure, but they are accustomed to making a fortune in the industry champion enterprises, these enterprises occupy 50% of the market share or even more in a certain regional market, especially such companies are not weaker than the top 500 enterprises in terms of business standards, product technology and innovation capabilities, and even more unique in some aspects.

Shushan stationery, which has risen rapidly in China, is such an invisible champion enterprise.

From a few million revenues at the beginning of its establishment, to more than 60 million sales in 00 years, and then to the public data in the second half of this year, Shushan has a sales volume of 400 million yuan, surpassing any stationery manufacturer in China.

In this way, in about another five years, with its strong channel-driven business model, the scale of revenue may increase by five or six times, reaching a scale of two or three billion. It will firmly occupy more than 10% of the market share in the industry.

Zhao Mingnong stood on the stage and said, "I am honored to stand in this venue today, that also represents me Zhao Mingnong, our Shushan Stationery Co., Ltd., will also start to get involved in this industry from today, with China's traditional concept of rivers and lakes, everyone here is my predecessors"

The remark caused a burst of laughter.

Powerful companies naturally hope to cooperate with Shushan, which has channel advantages, and those who do not have the strength can also look at the excitement, figuring out the situation caused by Shushan's strong intervention, and how to live more nourishing and better under the overall situation.

Zhao Mingnong put forward some prospects and developments, and then said to the audience, "Through preliminary negotiations, investigations, and research, our main partner has been established, that is, Shangdao Hezong Distribution Co., Ltd., which was established in cooperation with Pineapple Media Culture Communication Co., Ltd. In addition, we also open the platform to welcome more powerful merchants to join and integrate channel resources."

Next, Zhao Mingnong's words were no longer important, as if a bomb had been dropped, and the crowd was chaotic for a while.

There was an uproar.

The boss of a book sales company in Guangzhou said, "Shushan alone has more than four or five thousand stationery chains and cooperation points with large supermarkets in Shanghai and surrounding counties and cities, and it is still spreading at an astonishing speed every year, which alone is enough to become the king of channels in Shanghai." What kind of company can Pineapple Media enjoy such a set of channel resources?"

Another manager who knows a lot about the Shanghai market said, "It's not just a problem in Shanghai, Shushan has more than 40,000 outlets in 28 provinces and cities across the country, and the distribution mechanism of the three-pole outlets in counties and towns is not limited to Shanghai, nor is it Beijing, Shanghai and Guangzhou, which almost has a distribution center that arrives in the whole country."

"If the newly established Shangdao Hezong can completely transfer these resources to distribution, there is probably no domestic publisher that can compare with the distribution channels of Shangdao Hezong. Because bookstores are not often available, and the cost of maintenance is relatively high, but stationery stores in Shushan can bloom everywhere."

"In this way, the newly established Shangdao Hezong is enough to stand out from the crowd, and even the four major distribution channel providers in Shanghai are far from their opponents."

Tan Wen looked at Zhao Mingnong on the stage with a dull face, he has always been known for his rigor and thoroughness, he found that he was cold at this moment, he couldn't believe that Shushan could decide on a partner so quickly, with the information he obtained, the other party was afraid that it would take one to two weeks to investigate. Only then did I realize that I had made a very serious mistake, but a mistake will always be a mistake.

He subconsciously looked in the direction of Zhan Hua in the banquet behind him, and found that Zhan Hua had gotten up, shook his head at him, turned around and walked out of the venue, this back seemed to mean that the general trend had gone.

Zhao Mingnong suddenly became the focus of the audience, and the media reporters who followed him just ended the business association and surrounded Zhao Mingnong and his party in Shushan stationery, and a manager next to Zhao Mingnong stepped forward to block the enthusiastic reporters.

Since then, Lin Guangdong has continued to come forward to shake hands and congratulate him. I believe that there are more people who want to know the next operation strategy of the newly established Shangdao Hezong Company and the channel plan for next year from the tone he revealed. In addition to the publishing industry, will it rely on advanced channels to march into the broader media field?

Lin Guangdong motioned to the directors of several departments of Pineapple Media stationed at the scene to help divert some people, and said to Su Can in a low voice, "Lao Zhao's name is too loud, there is no way, in this era when the channel is king, if anyone can roll out 40,000 sales terminals in just a few years, the delivery speed of the country's arrival, I am afraid that anyone will have to sigh."

As they were talking, the two of them saw that the owners of the two Mercedes-Benz S400s that knocked their car bodies twice when they came to the venue to park, Zhao Wei and others from Shanghai New Oriental Distribution Company, were standing on the periphery hesitating, not knowing what they were hesitating.

Seeing that Lin Guangdong and Su Can spotted them, Zhao Wei strode over, and the beautiful woman next to him was not as arrogant as she was when she first glanced at them, but was full of smiles like the people around her, and a group of people pushed over like rolling noodles.

Now no one dares to think of them as small people.

Su Can felt that he wanted to turn around and leave, and he didn't like to show people with a mask more and more, and he found that he didn't even bother to give a symbolic smile. It is said that most businessmen are sleek and sophisticated, and you have to smile at people when you slap you. Su Can felt that it was nonsense, his life didn't like to live such a humble life in order to survive, compared to the bloody life, why not do it. After all, who called himself born again.

"Mr. Lin, congratulations, I was still thinking about who would be the first to take the lead in Shushan's partners, but I didn't expect it to be you, aren't you still ready to seek a partner?"

Lin Guangdong looked at Su Can, and then stared at Zhao Wei with an enthusiastic face in front of him with an indifferent and trance expression, until the other party's scalp was numb, and his outstretched hand hung in the air, and the smile on the face of Zhao Wei's lover who was born in the hosting world was also extremely stiff at this moment.

Lin Guangdong's indifferent voice sounded in the next moment, "Who are you?"

Outside the hustle and bustle of the hotel, Su Can breathed fresh air, thinking that he came to Shanghai from his freshman year, when Pineapple Media had just transformed from a direct magazine and came to Shanghai to test the waters.

They stumbled in order to visit the channel, and seemed to be going to fight against the whole city alone, but now Pineapple Media has finally made great progress and development.

At this moment, Su Can's mobile phone rang, and when he opened it, he saw that it was a text message, from Lin Luoran, "I'm about to hand in my paper at the end of the term, when will the reference book you promised to order for me be sent to me, Su Can?"

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