361 Difficulties
When he decided to plant kale, Lu Li foresaw this day coming. Pen Γ fun Γ Pavilion www. ο½ο½ο½ο½ο½ο½ γ ο½ο½ο½ο½
If they choose to grow their daily vegetables, they can not only cooperate with H-E-B supermarkets, but once word of mouth spreads, they can easily occupy a market in Texas, but when they choose kale, they need to face one challenge after another.
Now, how to connect Yunding Farm with the large supermarket chains on the east and west sides of the strait is completely confused and has no clue. Not to mention large supermarket chains, even small supermarkets, this is not an easy task, do they have to personally bring samples, go to the big city, visit supermarkets one by one?
This is the next step.
But apart from this idea, Lu Li really doesn't have a clue now. He's a journalism major, and business isn't his specialty.
However, the boat will naturally go straight to the bridge, and the most important thing at the moment is to spread the reputation of Yunding Farm, hoping to borrow the power of the Internet to spread to the east and west coasts. Even if it doesn't, I hope to be able to plant a seed and wait for it to take root and sprout in the future.
Looking at Randy, Lu Li smiled, "That's good, I'll treat you to something delicious tonight." As soon as this sentence came out, he saw the happy looks of Randy and Jessica, Lu Li nodded solemnly, and said seriously, "How about cold lettuce?"
"......" happy expressions froze on their faces, and they all looked embarrassed, and then they saw Lu Li laughing happily, and everyone was full of black lines and depressed.
finally stopped, Lu Li's eyes fell on Tony again, and he didn't need to ask questions, Tony took the initiative to explain, "It's not very good." β
Lu Li was not disappointed, but smiled, "I expected it a long time ago." "This is Texas, and it's strange if wine is popular.
Tony nodded in affirmation, but his tone was still a little suffocating, "Actually, there are a lot of guests in Europe today, they all know how to taste wine, and they all have good tastes. β
In fact, many of the people who come all the way to participate in horse racing are from the upper class or the elite, and they are all really knowledgeable. But the problem is that none of them came to the exhibition, and occasions such as agricultural products gathering places are not their first choice for leisure and vacation.
"However, the main reason is that our wines are too young and not at their best date. Tony's brow furrowed slightly, "The tannins are too heavy, and they still affect the taste after all." Unless you are willing to calm down and taste it slowly, it is actually not very easy to eat, and the taste is not good. β
Although Tony didn't say it, Lu Li heard the deep meaning.
Three cases of wine were emptied today, not because the wine was so popular, but because it was free. The guests who came to the booth because of Lu Li, saw the free wine, tasted it by the way, the surging crowds came and went, and they did not necessarily buy cheese or vegetables, but no one would refuse a small glass of free wine.
The shortcomings of not running a ranch were revealed at this moment, and Lu Li realized his mistake at this time.
Such a young wine, only a real expert, carefully and slowly, can taste the layers and thickness, otherwise, why wine must have a "tasting period" is because for the masses, even wine lovers, those wines that have not yet reached the expiration date, taste bad. At least, not at its best.
So, it would have been a wrong choice to spread young wines at the fair. Wine is marketed in a very different way than cheese and vegetables, and they should go around the wine conference and then do business, as Mark said.
It's just that the wine conference wasn't that simple. Not to mention the situation after the competition, every year, the number of wineries that can be selected for the competition is very limited, just like those works that participate in the three major European film festivals, they must be screened and tested in advance, and only after they have been recognized can they be shortlisted.
More importantly, how do I get into the qualifiers? or do I just need to sign up, or do I need to join a wine association?
Is there a wine association in Texas as a wine desert? Or do they need to go to California? But in California, does Napa Valley have a fixed number of entries every year? If Tops Ranch can compete, will it replace a winery?
Where there are people, there are rivers and lakes, and even a professional wine competition is bound to be not so simple. If Cloud Ranch wants to participate, it needs to face many difficulties.
But that's just the first step. Even if they are successfully shortlisted, they will face hundreds of competitors and professional and demanding judges, and everything must be won by strength, and absolute strength. Even RomanΓ©e Conti should not be taken lightly every year.
As far as Lu Li knows, wine estates can be graded, but this level is not for life, and the average level of the wine is tested every year. When there is a decline in the quality of a wine, strictly a continuous decline, it is a matter of course.
Cloud Peak Ranch doesn't have any levels now, everything needs to start from scratch.
It's been a long road, and they haven't even taken the first step. Compared with farms and horse farms, wineries are the real responsibility.
Before that, he really thought things too simple and took things for granted. However, after such a grand first day and the consumption of three cases of wine, I finally realized the problem. From that point of view, it's a good thing.
"Over the next few days, let's change the way wine is promoted. Lu Li thought about it, and since he knew that he was wrong, he had to correct it, "We put the wine next to it, and if anyone is interested, we will offer a tasting, but if no one cares, don't mention it." β
"Why don't we replace it with a small, disposable cup? That way, even if someone tastes it, it won't be too much at a time. Tony added.
Lu Li chuckled, "As an amateur...... No, not even an amateur wine lover, I certainly don't mind. It's mostly up to you. β
For true wine lovers, it is an insult to wine to use disposable glasses instead of glasses, paper or plastic. Because the design and material of the wine glasses are exquisite, and even different types of wine have to use different wine glasses, the subdivision is very complex and very professional.
Tony spread his hands, "We're in Texas now, aren't we?"
Since it's in Texas, there's no need to pay so much attention to it. Because even if they pay attention to it, they can't understand it, and they can't accept it, but it's an obstacle. Adapting to the market, it is a very necessary choice. When Tony came to Cloud Peak Ranch, he was already mentally prepared.
The show is over, and the first day of the rodeo competition has just begun. However, Lu Li did not have time to watch, and they had to return to the ranch as soon as possible to prepare for tomorrow's exhibition.
After arriving home, Teddy still warmly welcomed Lu Li home. This time, he was joined by Hulk. The little guy followed behind Teddy, pulling a distance of about three paces, wagging his tail constantly, looking at Lu Li with a blank eye, but not daring to approach.
Lu Li hugged Teddy, the whole person was physically and mentally exhausted, buried his head in Teddy's shoulder and neck, let out a long breath, and then saw the appearance of the Hulk's little guy, and couldn't help but smile, "Come here, Hulk." Come here. β
But Hulk didn't react, still sticking out his tongue and looking at Lu Li pitifully.
Lu Li straightened his feet, stretched, looked at Hulk and chuckled, "Man, I really don't have the strength today, if you don't come, I can't go over to find you." Teddy, aren't you going to shout your little man?"
Teddy didn't know if he understood, but he shouted at Hulk twice, and then Hulk finally took small steps, came to Lu Li's feet, and then climbed onto Lu Li's calf, but the fleshy body couldn't grasp the balance, and as a result, he rolled down, like a small leather ball, and the cute appearance really made people laugh.
Hulk doesn't seem to realize how cute his movements are. So, once again, he stepped on his little short legs and climbed onto Lu Li's calves again, trying to stand firm, but this time he only stayed for half a second, and then slid down from the other side, his belly was facing the sky, and his limbs were fluttering and shaking, Lu Li couldn't hold back anymore, and laughed with a puff.
Still unknown, Hulk got up again, trying a third time. For this little guy, Lu Li's legs were like a small hill waiting to be conquered, and it was really funny to climb up and roll down again and again.
Lu Li just hugged the fluffy Teddy, looking at the Hulk who was constantly playing, time passed quietly, and his muscles couldn't help but gradually relax.
I don't know how long it took, Lu Li stretched a big waist again, "It's time to start working." β
Randy and the others all went to the farm to harvest the vegetables they sold tomorrow, and the others all went to help Brandon with the daily work of the ranch, leaving Lu Li alone in the main house. However, Lu Li also has his own job.
He continued to write the previous craftsman spirit column, but some time ago, when he started making wine, Lu Li began to write a new column, mainly introducing the new activities of the ranch in the future, including wine, thoroughbreds, farms, etc., and now a potential cheese should be added.
Today they are on the booth, and Lu Li also needs to write an article to record it.
After leaving the "New York Observer", Lu Li started his personal blog, but instead started to work hard, although the blog still has not been able to bring job opportunities, let alone profits. But just like Fred, Lu Li also found his own fun here.
He intends to stick to it.