Quan Baoya spent the New Year at Gu Cheng's house, and planned to rest until the Lantern Festival before returning to Seoul. Pen, fun, and www.biquge.info

Gu Cheng retreated because of Quan Baoya's tradition, and he was holding back an evil fire in his heart for a while, but after all, he was not a vulgar person with a beastly nature, how could he say that he would just mess around casually, so for the time being, he still relied on his work to dispel the unhappiness in his heart.

Thankfully, 2003 was an eventful year, with too many industry events happening lately. In addition, Gu Cheng delayed too much energy in the first two or three months because of filming, and many small businesses were handed over to his subordinates and partners to worry about, which was a bit out of touch with the Internet circle.

Therefore, he may have to spend a month, holding meetings, listening to reports, and drinking tea and feasting with people to keep up with the rhythm of "the Internet winter is quietly over".

As for a month later, after listening to the piles of reports here, we will talk about what new tricks will be used to implement the "Attention Diversion and Distraction Dafa".

Before the week's New Year's holiday was over, Gu Cheng, who was staying at home, was already overwhelmed by the information stuffed by his cousin's channel.

Pan Jieying came back with a bunch of reports a few years ago, and knowing that Gu Cheng was busy, she chose the most important ones to explain to Gu Cheng in person.

"BAIDU'S ADSENSE PLATFORM, WHICH WE PARTNERED WITH, WAS LAUNCHED IN DECEMBER. The management is filled by senior executives parachuted in from Baidu, and we only have a vice president of technology and a director of operation and maintenance, after all, we only have 20% of the shares.

At present, ADSENSE's platform is still in the concept promotion stage, and there are about 150 medium-sized and above websites that cooperate with us, most of which are games, music, community, literature and other subdivided professional websites. At present, only Ding Sanshi's Huang Yi has joined ADSENSE's advertising commission - still because we have absorbed about 12% of Huang Yi's shares on the NASDAQ. ”

Gu Cheng spun around in his mind, calculating whether this result was good or bad.

In just two months, more than 150 large and medium-sized "suppliers" have been launched, which is said to be quite a good speed. According to this trend, Gu Cheng has no doubt that within a year in 2003, ADSENSE will be able to win more than two-thirds of the domestic "suppliers".

However, the most important thing for the success of a platform is the absorption of customers and the cultivation of trust.

Just like when Taobao first opened, it was relatively easy to attract small businessmen to open stores. And it is definitely much more difficult to attract consumers to pay for things than to attract people to open stores.

Thinking of this, he couldn't help but remember that when he was flipping through his mailbox yesterday, he saw that his Huang Yi business mailbox was sent a spam email.

The source of "spam" is Taobao. The horse-style Ahri Baba finally opened Taobao on New Year's Day, four months earlier than the same period in history.

And Ma Feng didn't have much money to advertise for Taobao, so a lot of marginal marketing methods were used - they sent a group of small advertisements inviting everyone to open a store for all users of Huang Yi's corporate mailbox.

It's 03 years now, you don't need money to open a store on Taobao, you don't have to pay any handling fees and deposits, and even as long as the store uploads a business license or other valid binding information, Ahri Baba also sticks a thousand yuan per store, and provides a store and product web page art for free for half a year.

Think about how much money you have to pay to open a store after many years, so that this matter has become a joke in the mouths of many people who yearn for rebirth: Ma Teng begged you to register with a 6-digit buckle number back then, but you don't register, see how much money you can sell now!

In this way, the email that the artist sent for nothing and begged people to open a store was also marked as "spam/scam email" by the automatic identification algorithm of Huangyi's corporate mailbox.

As a result, last night, Ma Feng also called in person and asked Gu Cheng and Ding Sanshi to go back to Jiangnan to gather and have a drink in a few days. Then, with Gu Cheng's endorsement, Ding Sanshi said very face-saving that he would take a look at his subordinates' algorithms and move Taobao's marketing emails out of the "fraudulent emails", so that more Huangyi corporate mail users could see this advertisement.

Ma Feng thanked him and said that he would definitely give Gu Cheng and Ding Sanshi a New Year's greeting in a few days.

Everyone has a hard time.

……

"Ah Cheng, why are you distracted again?" Pan Jieying looked at Gu Cheng chatting and chatting with a look of disobedience, and couldn't help but be a little dissatisfied, and her desire to be a sister rose again.

"Oh, nothing, it's just that I think of the recent situation on Taobao - from the lesson of Taobao, it is much more difficult to find consumers than to find sellers. After all, ADSENSE is also of this intermediary nature, although it is progressing smoothly on the website partner, but those traditional industry advertisers on the other end should not be so quick to accept us, right?" Gu Cheng came back to his senses and immediately said his concerns.

"It's really not so fast, at present, there are only some companies that do electronic and 3C products, which rely more on Internet marketing, and begin to place advertising needs on the ADSENSE platform, or some content industries. This piece of credit must be accumulated slowly, not so fast. ”

Pan Jieying analyzed with a little worry, but she always maintained the lowest confidence in her heart, "But no matter what, unless everyone doesn't advertise on the Internet, they are still determined to spend advertising money on TV stations and newspapers and magazines as they did in the cold winter for two years." Otherwise, as long as we do the biggest and best in China, in the future, those people will have to find ADSENSE whenever they come back to do Internet advertising, and we have spent two years controlling all the suppliers, are we afraid that customers will not come?"

Pan Jieying's analysis angle is still very precise, Gu Cheng nodded secretly after listening to it.

Indeed, even if the current marketing volume is not high, it is already the first in the industry, and it will indirectly form the first in the industry's reputation. As long as the reputation ranking is maintained, professional people will definitely further snowball closer to this platform and take advantage of ADSENSE's goodwill to benefit each other. All that's left is to wait for this society to slowly develop the habit of continuing to return to advertising on the Internet.

GU CHENG JUST ASKED ONE LAST QUESTION, AND THEN ENDED THE TOPIC: "IS THERE ANY NEWS FROM GOOGLE, AND HAS YOU EXPRESSED ANY POSITION ON THE ADSENSE MODEL?"

Pan Jieying shrugged indifferently: "Unfortunately, Sergei Brin has announced in a high-profile manner that the Google version of the intermediary platform will be launched at the end of March or April, tentatively named ADVEN-GO. ”

Gu Cheng secretly thought that Google should have been inspired by itself to advance the development progress by at least three months. With Baidu's strength, it is almost impossible to finally seize the mainstream Internet advertising intermediary market in Asia, and on a global scale, such a little time difference is still unbearable.

ADSENSE and Taobao, two projects in which Gu Cheng has shallow involvement, finally have eyebrows.

The rest are Gu Cheng's own core projects.

……

After lunch, Gu Cheng saw several annual reports marked with the highest priority, and his cousin had been sitting next to him to explain to him.

"The YY chat software has been launched on Christmas Eve, and the initial version comes with a voice chat group function, which will further expand the community service of 'YY Tieba' during the winter vacation. It has not yet been promoted on a large scale to avoid duplication with Tengyun's QQ positioning, but it has been bundled with 'Legend' and two other companies that have recently launched games.

And provide the 'YY One Number Reach' service, players can quickly register a YY through game accounts such as 'Legend', and in the future, they can also choose to bind with a unique 'Alipay' account - but at present, this binding has no meaning, because YY itself does not carry any scenes of spending money in it, and all existing functions are free. ”

For the functions of YY, Tieba and group chat, Gu Cheng's investment in R&D, testing and promotion, data center construction, and game-side advertising resources in this project adds up to hundreds of millions of yuan. Since the second half of last year, it has taken half a year to slowly advance, and now it is finally time to produce initial results.

There are some things on the data, he doesn't need his cousin to report to him, he will read it himself. Flip to the end of the report, and some important things are marked in red.

At present, YY's positioning is mainly a voice chat tool used by gamers when it is inconvenient for them to type. In the initial version, the function of "pressing the CTRL+Z shortcut key when running in the background can speak directly to the microphone".

No need to cut out, no need to type, and it doesn't affect both hands to kill monsters.

If this function had been taken out a year earlier, no one would have used it because of the slow internet speed and the fact that personal computers are not equipped with microphones. Even in 03, only the owners of Internet cafes who just changed their machines this year can provide this kind of business for the first time. In addition, it is an individual player who buys a notebook after 02 years, and the laptop will basically be equipped with this thing.

For the vast majority of personal desktop users, no one will buy an external microphone for a piece of software unless it is absolutely necessary, although the external microphone is not expensive at all.

Therefore, these desktop individual users cannot become the first batch of users of YY, or even the "initial source of infection" of viral transmission.

The "initial source of infection" can only be Internet café players who have newly changed machines and individuals who have newly purchased laptops.

"Within a month of its launch, only 300,000 'legendary' players have developed the habit of using this voice chat, plus several other games, a total of only 500,000 users. ”

It's early 2003, and there are more than 80 million Internet users in the country. QQ has more than 20 million users. The starting speed of 500,000 is really nothing. In particular, there are already several games and large-scale software behind YY.

But Gu Cheng's only advantage is that the current posture of YY has not aroused Tengyun's vigilance. Ma Teng and Zhang Zhidong both think that this is just a niche command tool used by online game enthusiasts, and they don't think it's the same kind of QQ.

Of course, with Ma Teng's copying temperament, it is estimated that YY has really become big and successful, and the reputation is bursting, then he will not hesitate to add the two functional modules of voice and group chat to QQ - in fact, the function of group chat has been verified and approved within Tengyun, and it can be taken out within this year. Gu Cheng's YY only got out of the group a few months earlier than QQ.