How could Gu Cheng not know who Ma Feng was. Pen ~ fun ~ pavilion www.biquge.info

It's just that in later life, he knew an old man with white hair. Now when I first met Ma Feng, who was just forty years old, of course I couldn't recognize it.

"It turned out to be Mr. Ma, rude and rude - my company has just opened, and I haven't printed business cards yet. Let me write you a contact information. ”

Gu Cheng wiped his hands, took the note, wrote his name and mobile phone number, and did not write the title.

Ma Feng looked at it and immediately grasped the point: "It seems that Gu is always the person in charge of the company?"

"Nominally my sister, because I'm underage. ”

"Minor?" Ma Feng seemed to hear the most shocking news tonight, "Mr. Gu, Guigeng?"

"I'll be 17 in a few months. ”

Ma Feng was speechless for a while, and his chin almost dropped on the table.

He came back to his senses for a long time before he sighed: "Your company was newly opened after the bubble burst, right? I remember, you have been moving here for less than 20 days. ”

"yes, just 20 days after registration. Gu Cheng answered all questions, and his attitude was much kinder than at the beginning, obviously with a heart.

No matter how awesome you are, at the moment you just don't have me.

The trend of e-commerce has not yet come, and in the next three years, only the online game industry can stand out in the Internet circle.

Ma Feng smiled slightly bitterly: "To be able to enter the arena at this juncture, there is nothing to say about courage." As for whether the entry point of online games is good, I don't understand and dare not say - I used to have sex with my brothers after work every day, and the whole building was dark. From the time you moved in, you realized that there were still overtime workers later than us. ”

Gu Cheng smiled casually: "This is also seasonal, do you want to catch up with the schedule, there won't be so much overtime when the game is open beta." ”

Ma Feng is very studious, and he may not have been in contact with the boss of an online game company before, so he took the opportunity to ask Gu Cheng a lot of questions. Gu Cheng said everything he could say, and the two quickly became acquainted.

From the conversation, Gu Cheng can see that Ma Feng still has a lot of dry goods, and he is not a person who wins by luck.

Especially for the early promotion of the Internet industry, Ma Feng's idea is very pragmatic and will not be dazzled by the concept of bells and whistles.

"Offline business can't automatically run online as soon as you sell a concept. Just like doing e-commerce, it must be that when the objective conditions are not yet mature, but there is hope to mature, you take the initiative to sweep the building offline and sweep it into your database, and cooperate first. In the future, wait for five or eight years, and this business will be completely mature, and then it will be your turn to make money. ”

"What? Do you say that you are afraid of losing money in e-commerce for a few years? I am not afraid at all, at the end of last year, Lao Sun gave me 20 million dollars, and let other people's big money be gone for two years, and I may not be burned out in five years. That's why I live three times longer than my peers and have three times more chances than people. So I'm not afraid at all, because the post-80s generation is still playing online games. After five years and ten years, the post-80s generation will become the backbone of the business circle, and I, a person who dug the pit five years and ten years in advance, will come out of the blue. ”

"There are too many Chinese people, and there are too many smart people. Even if there is such a thing as doing business today and making money tomorrow -- you can't be smarter than everybody else, and you can't work harder than everybody else at the same time, why should this opportunity be your turn? Others dug a pit and squatted for two years without making money and then withdrew, and died; I recognized this point, and I stuck to this stall for the rest of my life, and if I didn't succeed, I became a benevolent. If I lose, I'll jump off the Qiantang River Bridge, and I won't move my nest!"

During the chat, Ma Feng inadvertently turned on the chicken soup mode.

Gu Cheng played more of a listener, and gradually figured out the other party's endowment: vision, ambition, ability to dig pits, and endure loneliness.

The key is to manage the company's capital burn rate well, and to pour chicken soup into subordinates from time to time, and to hang people's hearts with the long-term goal of realizing it in five or ten years.

Of course, Gu Cheng also knows that there must be dozens of times the number of "horse winds" in the world, and they are as persistent and lonely-tolerant as him, but they may have a slightly worse vision or a little bad luck. Then those people really went to jump the Qiantang River Bridge, and there was no chance to leave their names in history.

The late-night chatter between the two is not just about pouring chicken soup. Gu Cheng found that he had a clearer pulse of the Internet in this era. It also has a little inspiration for the future legendary promotion strategy.

Before meeting Ma Feng, Gu Cheng considered that there was not much publicity money on hand now, so he planned to only advertise on several mainstream stand-alone games and online game special websites, and then hire some trolls to post on various strategy forums.

At best, it is to break through the paper media, to put cover ads in computer magazines such as "Popular Software", and to have a few more issues of strategy topics.

But after communicating with Ma Feng, Gu Cheng realized that the Internet penetration rate in this world is really a bit pitiful. Ignoring offline promotion and publicity is definitely going to be a mistake.

E-commerce giants are still sweeping buildings offline, how can online game companies rely on the pure air force?

As for how to solve this problem after realizing it, Gu Cheng hasn't thought about it yet.

After all, on this issue, Gu Cheng's knowledge in later generations will not be used at all-where will there be offline business personnel on the earth in 2040? Therefore, in Gu Cheng's era, no one understood these things at all.

The two chatted until the early hours of the morning without paying attention, Ma Feng was really sleepy, and he didn't go home, so he put down the polite words of "I will have the opportunity to cooperate again in the future", and went directly back to the upstairs office to rest.

Gu Cheng hesitated before Ma Feng went out and stopped the other party.

Ma Feng pulled the glass door, turned around and asked suspiciously, "Is there anything else?"

Gu Cheng thought for a while and said, "In the past few years, online game companies will moisturize a little. If one day the e-commerce money is not enough to burn, you really want to jump the Qiantang River Bridge, don't forget that you still have a 'venture capital' living downstairs. ”

"Okay, I left myself an extra way back today. Ma Feng laughed and went out. Gu Cheng could see that the other party didn't take what he just said seriously at all.

Gu Cheng also dragged out the recliner and fell asleep directly.

……

Gu Cheng slept for more than ten hours until the next afternoon, when his cousin woke him up.

Because the project was just completed the day before, the company is on holiday today. Pan Jieying stewed soup at home and brought it in a thermos flask.

After Gu Cheng washed up, while drinking the soup, he persuaded guiltily: "Sister, don't be busy with this in the future." You're tired too, it's time to start school. ”

Pan Jieying said arrogantly: "Don't worry, I'm not so empty! I stewed it for you yesterday when I saw you drinking, and you usually think beautifully." ”

Now that it's late September, even if the first year of graduate school starts late, Pan Jieying already has to report to class.

Following Gu Cheng these days, she deeply felt that she was not talented enough, and there were still many foundations in business management, which needed to be consolidated on campus - of course, she studied selectively, not like those pure pedants, who instilled what they learned.

After Gu Cheng finished drinking the soup, he remembered the small talk with Ma Feng last night, so he communicated his new ideas about game promotion with his cousin.

Pan Jieying also felt that Gu Cheng's doubts were justified, and poured out some of the opinions and doubts she had accumulated in the past few months like pouring beans into a bamboo tube:

"I've wanted to tell you for a long time - since you told me that you must go to various Internet cafes to experience it in person, I've been to nearly 100 Internet cafes in the city in the past few months, and I haven't smelled the smell of those choking cigarettes. Even those dark Internet cafes that I can't find without the guidance of an 'old driver', I have experienced it.

After a few months, I think that the current online game industry is still in a very gray and marginal stage, and some of your original promotion ideas are too optimistic. Nowadays, at least eighty percent of netizens are strictly controlled by their parents and secretly run out to surf the Internet. After playing the game, I didn't dare to share it with my relatives and friends in real life, and I didn't even dare to say it to my classmates at school, at most I said it to my particularly iron friends.

In that kind of circle, TV commercials, forum ads, and even thematic website ads are not very useful. People who don't have a computer at home plunge headlong into the game as soon as they enter the Internet café, who has time to waste a few dollars an hour of Internet money to read the forum?"

Pan Jieying's words finally impressed Gu Cheng.

I didn't expect my cousin to take his casual advice to heart, and practice it so effectively.

He pondered and said to himself, "This is indeed a problem. According to you, for teenagers who don't have a computer at home, the only way they can access game information is through Internet cafes. And as soon as I started the game, I opened the game directly, and I didn't even look at the web page......"

Thinking of this, Gu Cheng's cold sweat trickled down.

Ignoring offline promotion is definitely going to be a hardship.

"It looks like we're going to have to adjust our advertising plan for the next stage. The advertising budget for the Demon Qi Mountain and the Ranger Network should be reduced. However, "Popular Software" still has to vigorously advertise. In addition, some beautiful posters should be printed and sent to Internet cafes in various places to put up ...... But then you will have to raise a huge offline sales/promotion team, which is difficult for a small company like ours with only 20 people. ”