ps: Thank you Dalong_ Cross River and Bendomin, two book friends, for each rewarding 100 starting coins, and thank the book friends for the monthly ticket 151224081531999. Pen ~ fun ~ pavilion www.biquge.info there is still only one change today, I hope to be able to return to normal updates tomorrow.

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Just when Zeng Cheng accompanied his girlfriend and relatives to watch the Olympic Games in the capital, thousands of miles away in Shicheng, the capital of Chongqing, Xianyuan Dairy set off a storm.

"The best pasture, the best milk!"

When the advertising slogan of Xianyuan Dairy was announced, it immediately caused a huge sensation and controversy in the land of China. Because in the past market, no dairy company dared to claim that its pasture was the best, and now, Xianyuan Dairy actually dares to make a big ss.

Especially at this extremely sensitive moment, Xianyuan Dairy's behavior seems a little out of place. Because now is the eve of the outbreak of the "Three Donkey Milk Powder Incident" that shocked the whole country. Although the Three Donkeys Group is now trying its best to suppress the exposure of the incident through various relationships, it is already an undercurrent.

At such a time, Xianyuan Dairy is swimming against the current, and it is so high-profile that it simply doesn't know whether to live or die.

You must know that Xianyuan Dairy not only put a large number of advertisements on the two most popular TV media channels at present, CCTV 1 and CCTV 5, but also almost bought out the key advertising space of Yudu Satellite TV and major newspapers and periodicals, and even printed a large number of body advertisements on buses in various districts and counties of Chongqing.

According to the predictions of some authoritative figures, the recent investment spent by Xianyuan Dairy on advertising will definitely not be less than 50 million, and may even reach 100 million.

Although many people are not optimistic about the prospect of Xianyuan Dairy going public at this time, the slogan of "the best pasture, the best milk" is widely known.

Regardless of the quality of Xianyuan Dairy's products and future prospects, at least in the recent past, it has successfully left some impressions in the minds of the people across the country by using advertising bombardment.

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Originally, Xianyuan Dairy, as one of the subsidiaries of Xianyuan Group, had its own relatively complete sales channels. Whether it is Xianyuan supermarket, or Xianyuan fruit, Xianyuan barbecue, or even Yuemei Hotel Group, it can be used as a sales channel for Xianyuan dairy products.

However, for the new product of Xianyuan Milk, Xianyuan Dairy is still actively opening up the rest of the sales channels. Because compared with the production capacity of Xianyuan Dairy in the future, it is a little insufficient to rely only on its own sales channels.

After all, when Xianyuan Dairy is fully put into production, tens of millions of cartons of milk will be produced every year, as well as an equally large amount of milk powder, and the scope of Xianyuan Group's sales channels is extremely limited, so it is obviously difficult to undertake such a major sales task.

Prior to this, Xianyuan Dairy had produced enough samples and passed the license of the Ministry of Health, the State Administration for Industry and Commerce and other departments to be marketed.

In these cumbersome procedures, Li Weimiao's personal connections, the political background of the Yun family, and Fan Yanhong's support have all played a huge role.

These days, as an important assistant to the general manager and marketing manager of Xianyuan Dairy, Liang Wenyin and her team, with the company's samples, rushed to large supermarkets, chain convenience stores and so on in various cities, opening up the market little by little.

As an emerging enterprise, Xianyuan Dairy's products have not yet been tested by the market, and dealers are skeptical, so for Liang Wenyin, this task is not easy.

Fortunately, Xianyuan Dairy, as a local enterprise in southern Yunnan, has innate geographical advantages, and the dealers in various districts and counties of Chongqing are in their hometowns, so they have barely let go.

At the same time, Xianyuan Dairy's advertisements on CCTV and major media in Chongqing since August have also played a role, and some dealers still recognize the gradual formation of Xianyuan Dairy's popularity.

As an emerging brand, Xianyuan Dairy had to endure some harsh cooperation terms, including distribution, entrance fees and rebates.

In order to open up the market, Xianyuan Dairy has prepared more than 100 million marketing expenses, and the problems that can be solved with money are not a problem.

However, in order to fully open up the market situation, Liang Wenyin has a huge challenge in front of him.

On this day, after having breakfast at the hotel where he stayed, Liang Wenyin took his team to the company's official car to Wal-Mart's headquarters in Yudu.

As the world's largest retail chain giant, Walmart has a strong attraction for any company, and Xianyuan Dairy is no exception.

However, with the state of Xianyuan Dairy, which has just been founded, it is far from qualified to become a supplier of Walmart in China and even the world, and Liang Wenyin can only start from the city of Chongqing.

On this day, Liang Wenyin had made an appointment with Ms. Catherine, the general manager of Walmart Yudu, and the two sides would negotiate the specific details of Xianyuan Dairy's products entering the supermarket.

Speaking of which, Catherine, as a senior executive sent by Wal-Mart from the headquarters, as the general manager of Wal-Mart Yudu, one of the four municipalities directly under the central government in China, and also the vice president of Wal-Mart China, is really a high-powered person, and it is easy not to meet with the marketing representative of the little-known Xianyuan Dairy.

It's just that Catherine is Liang Wenyin's tutor at Capital University, Xie Baozhu's classmate at Wharton School, and through this relationship, Catherine agreed to meet Liang Wenyin.

Don't think that gringos don't talk about human feelings and connections, in fact, foreigners also have circles *sub-*culture*, but we Chinese have always thought that they are very rigid.

If it weren't for Xie Baozhu and Catherine being classmates, Liang Wenyin would have been able to meet Walmart's purchasing director at most.

"Hello, Miss!" Walking into the office building, the front desk of Walmart showed a professional smile and said to Liang Wenyin, "Is there anything I can help with?" ”

The quality of the front desk alone made Liang Wenyin feel the bearing of a large enterprise.

Reminiscent of Xianyuan Dairy, which is still in a chaotic situation, Liang Wenyin knows that it is not an overnight thing for the corporate culture and strict system of modern enterprises to be established.

Liang Wenyin said neither humbly nor arrogantly: "Hello! We are representatives of Xianyuan Dairy, and we have made an appointment with Miss Catherine to meet at 9 o'clock! ”

Although Liang Wenyin is only 30 years old, he has been working hard in the workplace for several years, especially after entering Xianyuan Dairy and becoming Ling Yun's most important assistant, he has seen a lot of big scenes, and his psychological quality is not ordinarily good.

"Please follow me!" The front desk girl flipped through the notepad, and after confirmation, she entered the company with Liang Wenyin and his party.

This time, Liang Wenyin brought the legal representatives, sales engineers, and assistants of Xianyuan Dairy to Wal-Mart, and brought samples of all the company's products.

In the reception room, Liang Wenyin saw Catherine, who looked not much different from Liang Wenyin's age, that is, about thirty years old, her cold face was exquisite, which made people's eyes shine, and her eyes couldn't be taken away at all.

That is, Liang Wenyin is a woman, otherwise she may not be able to resist the charm of such a blonde and blue-eyed mature Western beauty.

In fact, Catherine is indeed not very old, according to her mentor Xie Baozhu, this blonde beauty is a real genius, and at the age of 21, she received a doctorate in management from the Wharton School. Now I'm just turning 30.

According to what I learned from Xie Baozhu, this extremely beautiful and beautiful mature woman is still single, so she used the word Miss when she called Catherine.

After the meeting, Liang Wenyin expressed his intention straight to the point: "Miss Catherine, I am Liang Wenyin, the marketing manager of Xianyuan Dairy!" Thank you for agreeing to our request to meet! ”

Since it was now a work place, Liang Wenyin did not particularly involve his mentor Xie Baozhu, after all, Catherine may not want the staff next to her to know about this personal relationship. And in order to take care of Catherine's habits, Liang Wenyin even switched to English, after all, it is now Xianyuan Dairy that needs people.

"Welcome, welcome!" Catherine was very satisfied with Liang Wenyin's performance, and her somewhat awkward Mandarin showed that the master was in a good mood.

After the two sides exchanged pleasantries, the guests and hosts sat down, and the negotiations officially began.

Compared with the cumbersome rituals between domestic governments and enterprises, foreign companies are much more efficient than others, and different cultural backgrounds have formed different styles of behavior.

Liang Wenyin was the first to introduce: "Miss Catherine, we are a newly established dairy company, and the raw materials used are all high-quality milk, fruits and other additives from unpolluted alpine pastures, and have been certified by the Chinese Ministry of Health for safety ......."

As the main force of today's negotiation, Liang Wenyin deliberately introduced the basic situation of Xianyuan Dairy to Catherine in fluent English, and each link has Chinese and English materials certified by relevant government agencies.

Catherine didn't say much, she carefully checked the information brought by Liang Wenyin, and occasionally asked her own questions in key links, while the Walmart procurement and inspection personnel on the side were also nervously checking the authenticity of various documents and certifications.

Liang Wenyin's mentor has experience in studying abroad, and he has specially consulted Xin Xiaoqiang, the CEO of Xianyuan Group who has worked and lived in the United States for many years, Liang Wenyin knows that when talking about things with foreigners, there is no need to be cloudy, and you need to be straightforward.

Catherine praised the professionalism shown by Xianyuan Dairy, not to mention anything else, this enterprise has a bit of a vigorous taste.

In fact, before today's negotiations, Catherine had already passed through various relationships with Walmart and learned some details of this fairy garden dairy, including their product quality certifications and so on. I know that this dairy company, which is not well-known now, is a wholly-owned subsidiary of Xianyuan Group, which has recently become quite famous in China. (To be continued.) )