Chapter 18 Spend the belly of a gentleman with the heart of a villain

THE HISTORICAL IPHONE-3G WAS NOT LISTED IN CHINA, AND APPLE'S MOBILE PHONE PRODUCTS ENTERED THE COUNTRY FOR THE FIRST TIME, WHICH WAS ALREADY A MATTER OF THE IPHONE4 ERA, SO THAT MOST OF THE CHINESE PEOPLE HAD THE IMPRESSION OF HIGH-QUALITY IPHONE: THE PRICE IS HIGH, THE PERFORMANCE IS GOOD, AND THE KEY IS GOOD APPEARANCE AND GOOD PICTURE. Pen Fun Pavilion wWw. biquge。 info

BUT IF YOU GO BACK AND LOOK AT THE TWO IPHONE GUINEA PIG LEVEL FIRST-GENERATION MACHINES THAT HAVE NOT ENTERED HUAXIA, MANY PEOPLE WILL NOT THINK SO - THE IPHONE, WHICH WAS ONLY SOLD FOR $199~399, CAN'T AFFORD THE PRECISION DISPLAY OF THE RETINA SCREEN AT ALL, AND THE PROCESSOR PERFORMANCE IS RELATIVELY WEAK.

And because Gu Cheng has eaten up this part of Apple's share in the East Asian market in the Ipod era, Apple, which has lost a large piece of "milk source", has been slightly suppressed from 02 to 05 years, and the profit brought by Ipod is more than 10% less than that of the same period in history, which also limits the scale of its "loss-making ecology" on the IPHONE project to a certain extent.

ONLY HIGH-PRECISION GRAVITY SENSORS, GPS CHIPS, CAPACITIVE TOUCHES, THESE BASIC STANDARD EQUIPMENT OF LATER GENERATIONS OF SMART PHONES, BUT THEY HAVE CONTINUED ON THE ORIGINAL IPHONE - OTHER TOUCHSCREEN PHONES IN THE SAME PERIOD ARE STILL USING A LARGE NUMBER OF RESISTIVE SCREENS, AND EVEN NEED TO BRING TOUCH SCREEN PENS.

IN OTHER WORDS, THE REASON WHY A LARGE NUMBER OF IPHONE BRAIN-DEAD FANS APPEARED IN THE HUAXIA MARKET LATER IS THAT THE IPHONE DID NOT ENTER THE HUAXIA MARKET WHEN IT WAS STILL IN THE OPEN ECOSYSTEM, SELLING VERY CHEAPLY AND WITH POOR PERFORMANCE. After the evolution of the mice was basically complete, they put on a posture of "born noble" and entered China.

AS A RESULT, THE IPHONE WAS SOLD VERY EXPENSIVE AS SOON AS IT CAME IN, FORMING THE INITIAL SPIRITUAL DEMAND FOR USING THE IPHONE TO SOCIALIZE, AND THE ACCOMPLICE TENGYUN COMPANY DESIGNED THE "ONLINE/MOBILE ONLINE/IPHONE ONLINE" USER STATUS INDICATION SYSTEM ON QQ, WHICH FURTHER PROMOTED THE USE OF IPHONE BY PEOPLE WHO SIMPLY WANT TO PRETEND TO BE DIFFERENT AND DON'T UNDERSTAND MOBILE PHONES AT ALL.

Sadly, none of this exists today.

Because Gu Cheng smashed Andy Rubin's R&D resources more accurately, more accurately, and more in place than Google in the same period in history.

Because of the early rise of Android deployment, Apple has smelled the competitive crisis in the field of open platform smartphones.

SO MUCH SO THAT JOBS HAD TO SHORTEN THE HEMP'S "OBSCENE DEVELOPMENT AND DON'T WAVE" GUINEA PIG CORRECTION STAGE IN THE UNITED STATES, AND ADVANCE THE GLOBAL DEPLOYMENT OF THE IPHONE SERIES TO THE IPHONE-3G ERA.

Although this product is still immature, and the price has the potential to be sold at a cheap price - historically, IPHONE4 only entered China in 2010, and the price is as high as 4900. AND TODAY'S IPHONE-3G WANTS TO ENTER THE MARKET, IT WILL BE CONVERTED TO BUY 2700~2800, EVEN IF THE PRICE DISCRIMINATION IN THE CHINESE MARKET IS DELIBERATELY RAISED, IT IS DIFFICULT TO EXCEED 3000 YUAN.

After all, there are so many opponents who hold China's top media staring at it, if Jobs dares to raise the price and pretend to be forced, he will be drowned in the vast sea of people's war by the overwhelming public opinion of "Apple is going to collect the IQ tax of domestic fools" in minutes.

HOWEVER, AFTER A LOT OF HARDSHIPS AND A LOT OF COSTS AND CONCESSIONS, JOBS HAS NOW NEGOTIATED WITH HUAXIA TONG IN ADVANCE: UNICOM WILL ALLOW IPHONE-3G, A STANDARD OF WCDMA, TO ENTER THE HUAXIA MARKET IN THE FORM OF A CONTRACT MACHINE.

This has led to the entry of Apple's mobile phones into the Chinese market more than a year and a half earlier than the same period in history. However, the price is that Jobs has paid a lot of bundling conditions for PY transactions behind his back, and for the time being, he can only sell Unicom contract machines, and cannot sell other standards - foreign mobile phones must have MEID (network access license) to be listed in China, and the issuance of MEID number segments is completely in the hands of the three major operators.

THE SCHEDULE COLLISION BETWEEN AIMI AND IPHONE-3G IS INEVITABLE.

……

THE IPHONE-3G HAS SUCCESSFULLY WON THE SAME TIME IN MOST OF THE WORLD'S MAINSTREAM COUNTRIES, AND THIS NEWS MAKES STEVE JOBS, WHO HAS ALSO BEEN SHARPENING HIS SWORD FOR SEVERAL YEARS, VERY EXCITED.

THE FIRST GENERATION OF IPHONE HIT THE STREET, ONLY MILLIONS OF SALES, ONCE MADE THE SOFTWARE ECOLOGY OF THE IOS SYSTEM DIFFICULT TO ROLL OUT - AROUND 08 YEARS, THOSE WHO HAVE ENGAGED IN COMPUTER APPLICATION DEVELOPMENT KNOW THAT IF YOU WANT TO PUT A SMALL SOFTWARE, EVEN IF IT IS JUST "TIANYI 3G DIAL-UP CLIENT" (A SIMPLE TO ALMOST EQUIVALENT TO THE WINDOWS BUILT-IN DIALER TOOL SETTINGS, DO AN ART AND INTERFACE, ADD A LITTLE PHONE BOOK/ SMS function gadgets), from the Windows system to the MacBook computer system, the cost is about nearly 10,000 dollars. If it's a large-scale software port, hundreds of thousands of dollars may not be enough.

Although the transplantation of mobile phone software is a newly emerging industry, the current market is basically the price of moving Windows to Mac in the PC industry.

If the number of users of IOS products is not large enough, many small software developers are obviously unwilling to spend this cost to port their mature application software to IOS, and the iPhone will also face the dilemma of "there is nothing interesting in the APP-STORE for users to download".

(Don't doubt this market, in 09 years, I worked as a code farmer in a 3G mobile phone research and development company, at that time in Zhangjiang, the Mac system transplantation outsourcing of dial-up tools, the industry uniform price was 50,000 yuan.) The global price difference in the software industry is not large, because system transplantation is purely manual work, and if the labor cost of the company is expensive, it can be outsourced to those contractors on the Internet.

The biggest advantage of the software industry is that there is no logistics, so the supplier configuration is too flexible, and you can directly find the cheapest outsourcing in the world, and send it after writing the code. If a programmer in the United States wants to get a high salary, perhaps he will not only have to compete with the people around him, but also with a certain Ahsan programmer in Bangalore. Therefore, in recent years, there has been a trend of convergence in the piecework remuneration of outsourced coders at the same level in the world. )

UP TO NOW, ALL THE APPS IN APPLE'S APP-STORE ADD UP, AND THERE ARE ONLY 1,000 APPS, AND MANY OF THEM ARE DEVELOPED BY APPLE ITSELF.

IF YOU DON'T HAVE ANY IDEA OF THIS DATA, YOU CAN REFER TO THE DEVELOPMENT OF LATER GENERATIONS: IN ANOTHER TIME AND SPACE, THE NUMBER OF APPS IN THE APP-STORE EXCEEDED 800,000 IN 2013, AND EXCEEDED 1.7 MILLION IN 2016.

NOW, THE IPHONE-3G HAS BEEN LAUNCHED, AND JOBS HAS SET AN AMBITION TO BREAK THROUGH THE NUMBER OF APP-STORE APPLICATIONS TO 3,000 WITHIN A MONTH OR TWO!

Of course, Jobs's plan is not just a few months, in fact, he has set the development plan of APP-STORE for the next year and a half: before the end of the third quarter of this year, it will exceed 10,000 apps, 20,000 by the end of the year, 50,000 in the middle of 2009, and 100,000 by the end of 09!

Unbeknownst to Jobs, his plan, while it seemed crazy to most employees, did in another world.

It's a pity that now there is an Android Aimi mobile phone close to sniper, and there are other big manufacturers to follow up the Android ecology earlier, everything is full of variables.

……

On April 13, 2008, two days before the launch of Aimi's mobile phone.

On both sides of the ocean, there are undercurrents surging everywhere, and all parties are making the final struggles and deployments.

San Francisco Bay Area, California.

At the headquarters of YY.com, the company's CEO Li Ying received a heavy customer - it was Peter Thiel, the company's major shareholder, who introduced the meeting, and Li Ying could not help but give face.

The visitor, with his messy white hair, wrinkled and individualistic hemp skin, and a gray denim, was none other than Jobs.

Peter Thiel also followed to mediate, which was a three-way meeting.

Being able to let Jobs visit in person can be regarded as a dagger, and I don't know how much preparation has been made behind it.

"Fortunately, Mr. Jobs. I've been hearing your name for a long time, and I don't have time to pay a visit, but I'm tired of you coming to the door in person. After the waitress poured her coffee and left the conference room, Li Ying greeted Jobs politely.

Of course, everyone speaks English

"Don't be modest, just call me Stephen. Miss Li is really young and promising, at the age of 27, she can become the CEO of the top social application company in North America, and I have long wanted to come to meet her. Jobs gave Li Ying quite face, and he explained the matter of "why do you want to talk about it in person", trying to get to the point immediately.

Li Ying pretended not to understand and did not intend to appreciate it.

However, this time Jobs obviously came prepared, and the preparation was very sufficient, and he didn't even open his mouth to get down to business, but Peter Thiel was very hard to help:

"LEE, STEPHEN IS HERE VERY SINCERELY, APPLE IS WILLING TO PROVIDE TECHNICAL SUPPORT AND SUBSIDIES FOR THE DEVELOPMENT OF IOS APPS FOR OUR VARIOUS WEBSITE PRODUCTS AND APPLICATION PRODUCTS, AND THIS MATTER SHOULD ALMOST BE DECIDED. ”

"But I remember that my company didn't have a research and development plan to launch the YY network APP? You found the wrong negotiation partner, right?" Li Ying was very familiar and innocent, pretending to be stupid.

JOBS COULDN'T SEE THE JOY OR ANGER, NOR DID HE PIERCE LI YING'S CUTENESS, WITH A SMILING EXPRESSION OF ZHIZHU IN HIS HAND: "MISS LI, DON'T YOU WANT YOUR COMPANY'S YY NET AND OTHER PRODUCTS TO BE USED MORE BY IPHONE USERS? OUR IPHONE ALREADY HAS MILLIONS OF USERS, AND IN THE FORESEEABLE FUTURE, PERHAPS WITHIN THIS YEAR, IT IS NOT A DREAM TO BREAK THROUGH 10 MILLION." You're not going to want to give up that big group of users, are you?"

Li Ying also smiled: "Give up? Have we given up on users? If users want to use your mobile phone to watch YY.com, they can use a browser." It's too much work to develop an app, and we can't just add one more phone on the market to make compatibility adjustments. That's a phone manufacturer's business, not our software company's business -- we just need to be compatible with Windows. ”

"How inconvenient is it to use a browser? Miss Li, with all due respect, your foresight does not seem to be enough, the future is the era of mobile Internet, and the era of PC hegemony is about to pass. AND NOW YOU ARE DEVELOPING YY NETWORK AND YY CLOUD MUSIC APP, WE APPLE CAN PROVIDE 100% FULL R&D COST SUBSIDY AND TECHNICAL SUPPORT, NOT ONLY TO ENSURE THAT YOU COMPLETE THE PORT, BUT ALSO TO PROVIDE POWERFUL COMPATIBILITY TESTING AND STRESS TESTING, TO ENSURE THAT USERS USE THE YY NETWORK APP ON IPHONE TO ACHIEVE THE SMOOTHEST ......"

Jobs finally pretended to persuade a few words, although he knew that these few words would not change anything at all.

He just saluted first and then soldiered.

"Thank you, it's a pity we are not interested. Li Ying listened very politely and politely refused.

Jobs didn't expect that the other party was unwilling to even be false and wronged, and finally frowned: "Can you give me a reason?"

"There is no reason. Li Ying shrugged, keeping a smile on her face.

"LEE! YOU CAN'T DO THIS! DO YOU HAVE TO SAY IT? YOU DON'T KNOW THAT YOU ARE AUTHORIZED BY GU CHENG TO DELIBERATELY USE THE ADVANTAGES OF BUNDLING IN VIOLATION OF REGULATIONS AND SACRIFICE THE NUMBER OF USERS OF YY NETWORK TO GAIN BENEFITS FOR HIS YY MOBILE PHONE MARKET IN ORDER TO COMPETE WITH IPHONE IN THE MOBILE PHONE MARKET!"

Peter Thiel, a major investor and major shareholder who has not spoken on the side, has finally met the poor dagger.

This is Jobs' hole card.

For Peter Thiel, Gu Cheng's other businesses, or other businesses under the name of YY, have nothing to do with him. He only holds shares in YY.com.

Therefore, if Gu Cheng uses YY as a sacrificial bargaining chip to fight for the interests of YY Electronics with Apple, in the eyes of Peter Thiel, it is a proper transfer of benefits from related party transactions.

He and his group of PayPal-MAFIA investors have a stake of more than 30% in YY.com, and they can't sit back and watch Gu Cheng or Li Ying use their interests to make a transfer exchange.

It's a pity that Li Ying didn't panic.

"Peter, I don't know why you think that. My choice not to develop an iOS app has nothing to do with the reason you said - how could you have such a misunderstanding?"