Chapter 56 The First Step to Diversification
In the past half a month, the number of OICQ registrations has continued to soar, and it has nearly exceeded 2 million users, and the space website is also close to 150,000 registered users. Pen, fun, and www.biquge.info
As for the Chinese space that imitates the website of Su Wen Space, although the number of users has grown to 40,000, there has been a lack of interaction, which makes Su Wen feel a lot more relieved.
At this time, Su Wen also began to prepare for OICQ to open up the space website.
The OICQ is still a relatively single version, and even the image of a penguin is still a thin penguin, not the round penguin with a scarf in the future.
None of the future memberships, yellow diamond and red diamond aristocrats have come out, and even OICQ doesn't even have a hierarchy and a personal panel.
This is also one of the reasons why Ma Teng has been groping for a long time and has not found a way to make money, that is, although the number of users of OICQ has risen wildly, there is only one function, that is, users can only chat on it, and there is no deep mining of the value of users.
Of course, another reason is that at this time, Internet companies still have a very single way to make money, and most of them rely on advertising to make money.
These are the problems that Su Wen needs to solve, and the first task at present is to change the name of OICQ, add a personal panel and QQ icon, and lay the foundation for QQ's future diversification.
If you want to change the name and add personal panels and icons, you naturally need to upgrade the version of OICQ, but fortunately, there are now more than a dozen employees and two technical experts Wu Xiaoguang and Xu Gangwu, and Su Wen is not worried that he will not be able to complete this upgrade.
As for changing the name of OICQ, Su Wen thought about it a long time ago, and he was used to QQ in the future, and the old name OICQ made him feel a little painful.
It took two days to write the copy and hand it over to Wu Xiaoguang and Xu Gangwu.
Wu Xiaoguang and Xu Gangwu are also young men in their twenties, and the two looked at the copywriting handed over by Su Wen for a long time before Wu Xiaoguang spoke. "Mr. Su, what is written in the copy, it is not difficult to solve technically, but can this really make money?"
How to make money in OICQ, this problem used to be a big problem that plagued Tengxun's whole company, and both of them didn't believe that according to what Su Wen wrote in the copy, OICQ could make money.
In the past, there was one English name for one person in Tengxun, and no one called him a position, but Su Wen felt that he was younger than them and could not be so casual in the issue of title, so he asked all employees to call themselves Mr. Su.
"This is just the first step to making money, and then we have to make users feel the difference between spending money and not spending money, and then we can start talking about making money. Su Wen, who is familiar with the development of QQ in the future, is very confident in how QQ will make money.
The meal had to be eaten one bite at a time, Ruth had to take one step at a time, Su Wen didn't want to take too big a step, expecting to make money soon, which was unrealistic.
Looking at their own boss, who was full of confidence but only eighteen or nineteen years old, Wu Xiaoguang and Xu Gangwu had a funny feeling on their faces. At first, I just thought he was a rich man, and he bought Tengxun to play, but looking at Su Wen's current posture, he wanted to do a big job!
"According to what I wrote, it will take about how long it will take to complete the upgrade. Su Wen asked.
"It's going to take at least ten days. Xu Gangwu estimated in his heart.
It was an acceptable time frame, Su Wen nodded. "I hope that at least half of the QQ users will become users of the space website by then. ”
Wu Xiaoguang and Xu Gangwu both smacked their tongues slightly in their hearts, based on the current nearly two million registered users, more than half of them are one million users, can this conversion rate really reach such a high level?
Seeing the shocked expressions on the faces of the two, Su Wen continued to say to himself. After the space icon is opened, the registration of the space website will be suspended, and users must be allowed to register a QQ account before they can experience the space website. ”
"How to solve these problems for the registered users of the space before. Wu Xiaoguang asked.
"It's very simple, convert all their accounts into OICQ accounts, and then make an announcement on the space website, so that users will slowly get used to it in the future, and when they enter the space, they need to open QQ first. Su Wen apparently thought about this as well.
The registered user accounts of the space website are currently eight figures, while the OICQ is currently seven figures, so there is no need to worry about overlapping accounts.
After arranging the company's affairs, Su Wen went back to school first, and in the past few days, Su Wen would have a long phone call with Ye Qian every day, knowing that she was receiving training before going abroad, and he called her every day when he had calculated the time.
In the early morning of ten days later, Su Wen accompanied Wu Xiaoguang and Xu Gangwu to start upgrading QQ, and Su Wen seemed to attach great importance to this upgrade.
If QQ wants to make money, it must diversify, and icons are only the first step for QQ to achieve diversification.
After upgrading the new version, Su Wen tried it for the first time, mainly to try whether it is convenient to enter the space from the QQ chart, whether there will be any jamming, and whether it is convenient for QQ users to use the space.
entered the space back and forth several times in a row, and the effect was quite satisfactory to Su Wen. Although it does not have such a pleasant experience as later generations, the Internet industry pays attention to the progression of layers and shows the best side to users at once, which is often counterproductive and will make users lose their freshness quickly.
The best way is to improve little by little, improve little by little, and let users grow together.
Although Su Wen's experience feels good, everything still depends on the results.
Three days later, the conversion rate of QQ users came out, and about 6% of QQ users settled in the space, based on the current QQ 2 million users, that is, in three days, there were about 120,000 new space users.
This is a very good result, although it is still a big step away from the goal set by Su Wen, more than half of QQ users, but this is a precipitation that needs to be accumulated over time to achieve.
Now that there is a good beginning, Su Wen believes that there will be a day when at least half of QQ's users will use the space.
This upgrade has no impact on QQ users, after all, it only changed OICQ to QQ, and added personal panels and icons, but it has had a real impact on the previous space users.
Especially some users who liked to brush the traffic ranking list before, now they can only go to QQ to register if they want to register a small account, which makes these users unhappy, and runs to the user feedback column to scold the website.
Although the pain caused by these product upgrades caused dissatisfaction among a small number of users, Su Wen could only choose to ignore it.
In order to achieve QQ diversification, these pains are something that every Internet product must go through. Moreover, from the perspective of future development and long-term interests, the registration of the space website is stopped, and the entrance allows users to get used to entering from the QQ icon, which can also enhance the stickiness of QQ users.