Chapter 276: The collapse of Huaguo's "Blizzard".
After another month, Chen Haipeng and the others did not find the ideal game publishing company.
However, I waited for the 360 financing plan.
According to the 360 financing plan, 360 intends to raise $20 million in Series A and sell 20% of the company's shares, that is to say, 360, which was established less than four months ago, is valued at $100 million, and this valuation has been recognized by many investment companies.
No one who can open an investment company is a fool, they are all optimistic about the future development of 360, and they are optimistic about the golden combination of Zhou Hongwei and Qi Zhidong.
According to the financing plan, Sequoia Capital will invest $10 million as the lead investor, and several top domestic venture capital firms and Eno Ventures will share the remaining $10 million investment.
Founded less than four months ago, 360 can be said to have broken the record for the fastest Internet financing, and the company has also obtained a high valuation.
It can be seen how important the management team of an Internet company is to an Internet company.
In the end, after negotiation, Epoch Ventures invested 5 million US dollars, accounting for 5% of the shares. After this 360 financing, Epoch Ventures began to enter the field of vision of major top venture capital companies and made a name for itself.
After Chen Haipeng and they signed an investment contract with 360, they finally waited for the news of the game company.
Because of the first independent plan to acquire a game company, without Wang Qiang's foresight and connections, he was completely blind.
Chen Haipeng finally asked Xue Manzi, who is relatively good in the domestic Internet industry, to help inquire to see if any game companies are about to go bankrupt.
After more than a month of inquiry, Xue Manzi finally brought Chen Haipeng and them good news.
"Bright Future Electronics, is it famous?"
Chen Haipeng listened to what Xue Manzi said about the game company, and asked puzzledly.
"Bright Future Electronics, founded in 1996, is a joint venture between Bright Future Electronics (Hong Kong) Co., Ltd. and Hanjiang University of Technology Press, and is one of the earliest pioneers in the highly competitive domestic game industry. After seven years of hard work in the domestic game market, Bright Future Electronics grew into a leading enterprise with annual sales of more than 50 million yuan and the largest PC game market share in 2003, with tens of millions of domestic gamers, and the published games accounted for half of the domestic PC games," Xue Manzi said: "In the early days, Bright Future Electronics maintained a close cooperative relationship with Vivendi Group (the parent company of Blizzard Entertainment and Xueleshan), including Blizzard Entertainment and Xueleshan Entertainment, which are the standard-bearers in the global game industry. To date, Ogilvy has released classic games such as the StarCraft series (first generation), the Diablo series (up to Diablo 2 - Lord of Destruction), the Warcraft series (Warcraft 2 and Warcraft 3), and the Half-Life series (including Counter-Strike, Shiver Gunslinger, for Tat & Zero Point Ops and Half-Life 2), each of which has a milestone in the history of the game, with countless accolades and glories. As a result, it has won the reputation of "Blizzard" in China. Contributed countless authentic classic games in Chinese Simplified Chinese to the era of scarcity of Chinese games"
"This company is so powerful, the purchase price will not be too low," Mu Qizhong said when he heard this, and Chen Haipeng also nodded beside him and agreed.
"Last year, Blizzard Entertainment developed a new generation of online games, "World of Warcraft" is about to be launched, and Bright Future Electronics, which has been acting as an agent of Blizzard series games all year round, has naturally become the proposed agent of "World of Warcraft", and even the packaging box of Warcraft 3 released last year has a sticker to draw the World of Warcraft test account.
However, this time, Blizzard Entertainment's requirement for affiliates is to "have experience in successfully operating online games." In order to obtain the qualification of the agent of "World of Warcraft", Bright Future Electronics, which has not operated any online games, decided to enter the online game industry and prepare to act as an agent for "Nine Dragons", "Peacock King" and "Open Heaven". Bright Future Electronics thought that it could be fully competent with many years of experience in operating a stand-alone game agent, but due to the wrong choice of market development, "Peacock King" failed in the publicity stage, becoming the first online game in China that was still closed in the testing stage. Bright Future not only failed to enter the online game market, but even the savings of operating single-player games were also depleted," Xue Manzi said.
Hearing Xue Manzi say this, Chen Haipeng and Mu Qizhong were very interested, feeling that this Bright Future Electronics could be acquired, but they didn't know what the price was.
"Although this Bright Future Electronics is difficult now, the emaciated camel is bigger than the horse, so it is not easy to acquire, right?" Chen Haipeng asked tentatively.
"Bright Future Electronics has been acquired by China Communications Company at the beginning of this year, acquiring 51% of the shares of Bright Future Electronics," Xue Manzi said.
Hearing that Bright Future Electronics had been acquired, Chen Haipeng was a little unhappy and said, "Bright Future Electronics has been acquired, what else do you tell us?"
When Xue Manzi heard this, he smiled but didn't say anything, picked up the tea in front of him and drank it.
Seeing this, Mu Qizhong knew that Xue Manzi must not have finished speaking, so he picked up the teapot and filled Xue Manzi's teacup with tea, and said, "Mr. Xue, you go on"
Chen Haipeng also reacted when he heard this, looked at Xue Manzi and said, "Mr. Xue, didn't you finish talking just now?"
Xue Manzi laughed and said, "It's still Mu Lao who has insight."
"Although Bright Future Electronics was acquired by Shenzhou Communications, the bumpy fate of Bright Future Electronics has just begun," Xue Manzi said.
"What do you say?" asked Chen Haipeng.
"At the beginning of this year, before the collapse of Bright Future Electronics, the management of Bright Future Electronics transferred the operation of the game "Open Heaven" to the independent Easy Power Company of Bright Future Shanghai Branch, but the newly established Easy Power Game Company was unwilling to accept the acquisition of Shenzhou Communications, and tried every means to dig out the original assets of Bright Future Electronics, and even caused the Bright Future Serial Gate Incident. Bright Future Electronics, which had just recovered, fell apart in an instant in the internal struggle and collapsed in an instant," Xue Manzi said.
"Serial Gate?" asked Mou Qizhong.
Although Chen Haipeng doesn't play games much, he has run an Internet café and is still very clear about the serial numbers in video games.
"Today's computer games are paid games, and when you register an account, you must purchase the game company's serial number, which is a string of letters or numbers used by the game company to identify customers," Chen said.
"Not bad," Xue Manzi said: "A few months ago, three months after the news of Shenzhou Communications' acquisition of Bright Future Electronics, Zhang Yi, the original logistics director of Bright Future, suddenly took away more than 30,000 serial numbers that are currently mainstream games before China Communications took over. At that time, Bright Future Electronics was in a chaotic moment of being acquired, and the people in the company didn't ask much.
"This is a big deal," Chen Haipeng said, "how can it be so hasty! This is a big blow to Bright Future Electronics, right?"