Chapter 70: What is CCTV?
"I didn't expect that you didn't run in vain for ten years, and you could still make those nouveau riche people embarrassed. Pen Fun Pavilion www.biquge.info"
Seeing Wang Yu, who came in a hurry and left in the wilderness, and listened to Jiang Xin's speculation, Gu Cheng also had to sigh with emotion.
"He chased me and tried to give me the character in exchange, but he didn't succeed, that's all. It's not a good thing, and if it weren't for you, I wouldn't have said it. Jiang Xin seemed to be caught in the memory, his mood was a little depressed, and he and Gu Cheng dried up the whole glass of wine at once, "It's not too early, the test screening will be in a while, Fei Fei and I have to stand on the platform to accept questions, let's get busy first." ”
This cocktail party, after all, is nominally an industry exchange of martial arts film special effects, and several booths are specially set up in the banquet hall, and promotional videos for showing off skills will be played at that time. That's supposed to be the business tonight.
Gu Cheng shuttled among the flowers for a while, and soon the lights dimmed a little more. Some people in the industry who are really eager to learn have turned their attention to the booth. But there are also some people who come to fight in the name of "investors", who have no interest in film and television technology, and the dim lighting is just more conducive to them chasing beautiful women.
The first one to be shown is naturally "Smiling Proud" produced by CCTV Zhang, as soon as Linghu Chong, played by Li Yapeng, a child with facial paralysis, appears on the big screen, it is the bridge of the battle against the four friends of Meizhuang, just a few minutes of film; Later, he took on a group battle scene of black and white heroes besieging Xiang Wentian and letting me go, Ling Hu Chong besieged the east and was undefeated.
From the small scene of the heads-up siege to the big scene of the group fight, it can be regarded as a good thing, but the effect is really lackluster. In addition to the well-behaved martial arts instructors, and the plasma effect scale used in CCTV production is relatively large, I can't find any other advantages.
As for methods such as green screen shooting, and 3D modeling and post-production material mapping, it should be useless at all.
"Alas, it is really produced by CCTV, and the plasma scale is easy to take advantage."
"But I didn't use light and shadow special effects, and the martial arts style was quite realistic, which is also an advantage."
A group of people in the industry had mixed reviews, but most of them just shook their heads and secretly sighed that it was good to have a court background.
In martial arts films, aside from the technological special effects of the new era, let's just talk about the traditional pursuit of "sense of impact". Hong Kong films like to beat white powder inch by inch, which seems to have a sense of power with every fist and palm, while the CCTV film and television department likes to use plasma.
For example, on the CCTV version of "Dragon Babu", which has just been released, Duan Yu's six-vein divine sword shot out, with neither airflow effect nor laser effect, but the blood plasma on the killed person will soar. In "Smiling Proud", Ling Hu Chong hurt people with "invisible sword qi" a few times, or Dongfang Undefeated used the Sunflower Treasure Book to kill Tong Baixiong, which is basically this way of expression.
It seems that it does save a lot of "unscientific" fancy, and at the same time takes into account the effect of martial arts. But anyone who knows the industry knows: this kind of thing, only the martial arts films filmed by the CCTV Film and Television Department can be used, if you change to one without a background, then the bloody scale review will not pass.
Who can win at the starting line in terms of policy, and it doesn't matter if you use a little less technology.
After watching CCTV's films, the second is "Yitian" filmed by Wanwan, Su Youpeng's Zhang Wuji is more solid than the acting skills of children with facial paralysis, and the special effects have also returned to the popular pasting halo in the past two years.
In contrast, the styling, makeup and lighting of this film are very suitable for the number of Wanwan idol dramas, and it looks very bright from beginning to end, plus Jia Jingwen, Gao Yuanyuan, Chen Zihan, and a bunch of beauties who even have eyeshadow and lip gloss highlights, which really attracted the attention of the martial arts drama itself - the CCTV version of the clip just released earlier, the lighting is called a dark and depressing, it seems that the main altar of the Demon Sect is not comfortable in the cave lit by torches, from beginning to end, it is either yellow sand and dust or the secret passage of the cave, as if it is not dark and it is not literary and artistic.
One word evaluation, that is, to make.
After watching the two promotional films, everyone didn't take it to heart, it was just decent, and there was no breakthrough.
finally arrived at Gu Cheng's investment in "Condor". This promotional film cut from flowers started when Yang Guo comprehended the Xuantie swordsmanship in the Condor Valley against a hurricane, and it was mixed with the Battle of Chongyang Palace and the Battle of Xiangyang.
As soon as the BGM transplanted from "Pirates of the Caribbean" sounded, everyone in the audience was in high spirits. Then Gu Cheng appeared with a solid Xuantie heavy sword, and the flying sand and stones brought by the hurricane in the picture looked much more real than Gu Tianle's hanging Weiya pulling trees, and the effect of any wind did not rely on extra lighting and P to increase the line, purely relying on the flying roll of sand and stone branches and leaves in the real scene.
"This is a batch shooting, post-overlay layer compositing, right? It's really a big deal, and for the sake of a background environment, you have to pull it out specially. ”
"There is no one else in this BGM, it is completely comparable to Zhan Hongda's "Life in the Museum" that he arranged for Gu Tianle back then."
"No, in terms of wild and domineering, this BGM is definitely much stronger than "Life in the Museum", but without the struggle of "Life in the Museum", it doesn't seem to highlight the bitter twists and turns of this Yang Guo."
"Again, each has its own merits. But since the beginning of the new century, martial arts films have been able to trace the BGM quality of the TV-B masters in the 90s, which is the first one. ”
"You don't understand this, in the end, I still went to Xiangjiang to find the music arranged by Master Hu, Gu Cheng is just the original work - you haven't bought his new album, there is this pure BGM in it."
A group of professional producers, who changed the disdain of the previous two films, all became serious. It seems that Gu Cheng's film told the world at first glance: There are still many beauties hidden under the secret realm, which need to be carefully observed and discovered slowly.
It's like the ancient aristocracy changing four sets of clothes a day, but they are all about the same, and you have to be the same nobleman to tell if they have changed. And the mentality of "seeing what effect technology Gu Cheng used can prove that I also know it" just dragged everyone down to explore.
"The Darkiron Heavy Sword hits different enemies, and the sound is different! It's not a percussion sound effect to the end! The sound of the wind when waving is also high and low, very layered! ”
"This sword doesn't look like a sticker prop at all, can't it really be a hundred-pound Xuantie real sword, right? If not, how? I can't imagine it. ”
"Hold the grass! Wouldn't it be like Peter Jackson, who built it first, then scanned the real material, then 3D modeled it on the other side, and finally pasted the real material back? That's a trick used by at least hundreds of millions of dollars in Hollywood productions! Is there still such a money-burning company in China? ”
Trench, really trench. With the feeling of exploring the frontier of art for the Chinese people, countless producers and directors present sighed that the camera props were inferior.
Prior to this, those Hollywood techniques that had been seen in textbooks had not been used by anyone in China at all, because with the price of domestic TV series and movie copyrights, they could not support this cost at all, and whoever filmed it would lose.
Yang Guo on the screen is so crazy that he is so crazy that he is so crazy that he will give up who he is.
……
The trailer effect of the CCTV version and the Wanwan version, compared with the private version, was almost immediately exposed.
It's a bit awkward.
Although everyone knows that the release of the promotional video is just a formality, the key to the impact on the follow-up ratings is the behind-the-scenes pressure and the exchange of schedule benefits. No matter how well the film is filmed, if it is shown by provincial TV and CCTV, the starting point of the ratings will be different.
Gu Cheng knew that there must be someone who wanted to find trouble on his side, if he relied on other people to be ambiguous and wronged, maybe the matter would be even bigger at that time, so he might as well go back by himself.
He pulled a few girls, pretending to fight for wine to delay time, and the people from the CCTV Film and Television Department looked at him for an hour, but they didn't catch Gu Cheng's chance to intercept his private chat, and in the end, the bearded producer Zhang put down his old face and sat directly at Gu Cheng's table.
"Yo, Director Zhang, what kind of wind is blowing you here. Forgive me for drinking too much and getting dazzled, I didn't see it just now. Gu Cheng put on a slight drunkenness, lest the scene be too ugly.
Jiang Xin, Sun Li, and Yang Mi, who accompanied Gu Cheng to play and drink on the spot, were all a little nervous.
As for Liu Feifei, who has a close relationship with the CCTV Film and Television Department and plans to eat with mixed rice in the future, she has already escaped in advance. Anyway, Gu Cheng doesn't like her, she can't offend her backer for Gu Cheng.
Zhang Dabeard is a sexy old man in his early fifties, hugging his 35-year-old wife who has just lived together for 12 years and has just been married, on the surface, he looks like a good man who loves his wife.
His wife is also from Qiantang, and she looks like a courtesan, but she can make friends with Gu Cheng's fellow countrymen. After a few words about the scene, he brought out the topic of bearded man.
"Xiao Gu, young people are bold and dare to spend money like this." Zhang Dabeard also wants to be faced, so let's say some foreshadowing words first, "I heard that you are going to premiere on Wuyue Satellite TV?" ”
Gu Cheng pretended to be puzzled: "Yes, it has been negotiated a long time ago." What, does Director Zhang have any good suggestions? ”
Zhang Dabeard stiffly laughed a few times: "Of course, Wu Yue Satellite TV is also good, the top three provincial stations in China." But it's a pity that such a good film will be premiered on Wuyue Satellite TV, so it should be put on CCTV 8. ”
Gu Cheng: "CCTV...... The impact is a bit big, and I'm afraid we can't wait for the approval process......"
Zhang Dabeard patted Gu Cheng's shoulder: "What's the hurry?" Slow work makes fine work. You review for three months and catch up with the summer file, isn't it just right? ”
Gu Cheng's heart is bright, this is to ask him to press back the release schedule and stagger the days.
If it had been a previous year, this would have been the case. But this year, he absolutely does not want to do this kind of thing.
In 03, the Internet winter has recovered, and he heard that in the past few months, a small group of Chinese people on the other side of the ocean have engaged in an independent program, and the project name is BITCOMMENT.
As soon as it came out, all kinds of online film and television drama sharing resources were absolutely flooded. Before and after the appearance of BT, the ratings of domestic TV dramas have dropped by at least two or three percent.
A film with a rating of 15% may be able to fall below 12% after **** spreads.
This is also an important reason why Gu Chengda does not plan to direct and star in TV series in person in the future.
"Director Zhang, I appreciate your kindness, but I have some framework agreements with Wu Yue Satellite TV, and I can't afford to pay for it, so it's okay."
Zhang's bearded face sank suddenly.
Although he didn't say anything, the meaning is obvious: The film that your kid will invest in in the future is not going to be released on CCTV?
He can't manage the General Administration, he can't manage harmony, but with his energy, he can't get along with Gu Cheng on the one-third of an acre of CCTV, and he can still do it by asking himself.
Both sides know this.
Gu Cheng was not afraid.
"The era of the explosion of the Internet is coming soon, and CCTV has a great fart. It won't take a few years for Lao Tzu to ask you to send Alipay red envelopes to the Spring Festival Gala to have ratings. ”