Chapter 75 Million Marketing
"The roaring dog is so cute, it's laughing at me, haha......"
"Poor Xiaobai, how did you offend the director, this episode only made you show your face, and your body was all hidden in the stone, haha......"
"Obviously born by a mother, why am I different from him? Haha, poke the laughter, my family is like this, my sister is much more beautiful than me, every time we go shopping together, I have to suffer 10,000 points of damage......"
"Has anyone noticed? This time Sun Wukong is so handsome, he is so handsome with monkey hair, comparable to the six smalls!"
"The Monkey King is played by the director himself, okay? Don't you read the end credits?"
At the end of the film, people only cared about Xiaobai's funny tidbits. Pen "Fun" Pavilion www.biquge.info"
"I heard that director Lin Yi is also making a micro-film, and I am looking forward to it......"
The sixth episode of "Never Expected" is still highly praised, and even Lin Yi himself starred in the Monkey King, which has also attracted a large number of fans, and the direct consequence is that Lin Yi found that the achievement value obtained in this episode was overwhelming, and when it exceeded 10 million clicks, the achievement value obtained was as high as more than 12,000 points!
You must know that in the previous episodes, basically you can only get about 5,000 achievement points per 10 million clicks, and the ratio is 2,000 to 1, and this time it is directly doubled!
After thinking about it, Lin Yi thought that this should be caused by his own appearance, starring in the Monkey King, or specially using the system to search for imitation of Sun Wukong's acting skills, and determined that in a parallel dimension, he was selected as the starring role of the new version of "Journey to the West", and under the arrangement of the crew, he deliberately studied with Liuxiao as a teacher for half a year, which made Sun Wukong's imitation vivid, and even injected his own characteristics, which was blue.
Therefore, as soon as the Lin Yi version of Monkey King was launched, it was naturally well received.
Lin Yi enjoyed the sense of accomplishment of being praised while continuing to devote himself to the filming of "Old Boy".
What is being filmed now is the picture of adult chopsticks participating in the draft.
In order to shoot this scene, Lin Yi borrowed the school's small hall and invested tens of thousands of yuan to decorate the small hall to look like a talent show. Although there is no way to change the layout of the auditorium, the scenery on the stage is still quite classy.
"Lights, look at the ......effect," Lin Yi shouted.
Ge Hongliang, the lighting engineer of the film factory, opened the electric switch, and the stage was suddenly bright.
The set of the entire stage, Lin Yi referred to the form of variety shows a few years later, and the layout was quite atmospheric. But after all, people build a stage for millions or even tens of millions, Lin Yi only spends tens of thousands, and only ends up in a similar shape, and even the lighting and sound equipment are rented from the film studio.
Therefore, although this stage is built cool, the use period is limited, and many of the equipment are only rented for one week, which means that Lin Yi and the others must shoot all the scenes in five days, except for the construction and dismantling time.
But fortunately, after more than a week of running-in, the crew, whether it is a teacher from the film factory or a student who doesn't know anything, has entered the state, and the work efficiency and enthusiasm are very high. Except for Lin Yi, who exerted all his strength and caused a riot in the crew when he performed the space step on the stage, everything else went smoothly, and the filming was completed in only four days.
So, Lin Yi simply wrote a script for "Wan Wan" and handed it to Zhang Huijun to shoot Wang Dazhui as the host of the show, and encountered the plot of all kinds of strange players, and the stage built was regarded as a residual heat, and it was not wasted at all.
Later, he made up some scenes where the students were moved when they watched the live broadcast of chopsticks, "Old Boy" was finished, Lin Yi fulfilled his promise and invited everyone in the crew to have a sumptuous banquet.
In late May, the movie was completed, Lin Yi began to do post-production, as well as episode recording, and the oil depot network began to build momentum to promote the official launch of "Old Boy" on June 6, and Lin Yi also arranged for the protagonists to endorse "Old Boy" at the end of the last two episodes of "Never Expected", inviting everyone to watch "Old Boy" at noon on Saturday, June 6.
"Mr. Lin, according to your publicity plan, our publicity budget must be seriously worth it. Gu Yongqiang complained on the phone.
"Mr. Gu, don't you want to ask me for publicity money?" Lin Yi said with a smile.
"That's not it, hehe, but isn't this publicity too big? It's still early before the release, so we invested in such a big publicity, in case the effect is not good, wouldn't we lose money?" Gu Yongqiang said.
"Hehe, why don't we change the plan again," Lin Yi said with a smile, "If you lose it, it will be mine, and if you make it, it will be mine, how about it?"
"Are you digging a pit for me again?" Gu Yongqiang said, "I won't tell you, it's a big deal that I will personally advance funds and do a good job of publicity, so as not to be trapped by your kid again." ”
In this cooperation, Lin Yi said that he wanted to let the oil depot advance funds for publicity, Gu Yongqiang didn't care at the time, but who would have thought that Lin Yi's publicity plan would make Gu Yongqiang feel pain.
Micro films are still a new thing, although many people have begun to try to make them, but most of them are petty fights, and they can't be formed on a scale at all, and no one has thought of how to publicize them. Under normal circumstances, at most, it would be great for the video site to advertise on its own homepage.
However, Lin Yi asked to buy advertising space in many large communities, as well as news advertorials on the portal website for promotion, and even after the film was launched, he had to hire a water army. The entire promotion plan, to say the least, will cost nearly one million! It is simply the publicity of offline movies!
According to Lin Yi's plan, after the film is launched, it must reach at least 100 million clicks in order to earn back the advertising fee, Gu Yongqiang did not agree at first - investing 500,000 yuan to shoot, although most of the cost has been recovered through product placement, for example, Xiao Dabao hit Bao Xiaobai's car, Mercedes-Benz paid 150,000 yuan, and the naming rights of Happy Boys were sold to a beverage manufacturer and earned 200,000 yuan, etc., all of which were contacted by the oil depot.
But in addition to the cost of shooting, the publicity cost is as high as nearly one million, which is paid in advance by the oil depot.
However, Lin Yi said that let the oil depot extend the opening advertising time and increase the advertising price.
At present, most video sites have 15-30 seconds of ads at the beginning, and only "Never Expected" has expanded to 60 seconds of ads with strong user stickiness. Lin Yi was so frenzied that the opening advertising time be extended by another fifteen seconds, and the price doubled! In this way, it is easy to earn back the one million publicity fee, but Mr. Gu is inevitably worried about whether there will be advertisers who will accept it, and whether the audience experience will cause the oil depot to lose users.
Lin Yi simply added, saying that if this film can't earn back one million publicity fees, the copyright of the film will be given to the oil depot for free!
Mr. Gu agreed to Lin Yi's request, although he was still worried, but the day of Saturday, June 6 came soon, at 12 o'clock at noon, the oil depot network exclusively released Lin Yi's new work - "Old Boy".