Chapter 65: Deal
Mr. Shi smiled: "Since this is the case, then help them." Pen, fun, pavilion www. biquge。 info
Mr. Shi stood up after speaking, and everyone saw Mr. Shi get up, thinking that Mr. Shi was also participating in the auction.
But Mr. Shi said: "The three of you companies all want the title of this show, and they don't back down from each other, so it will inevitably hurt the harmony, I have a way to make the three of you not suffer, I don't know if Director Du and the three CEOs are willing to listen to it."
Du Xiaobai was happy in his heart, he was very happy, but these three companies were all friends invited by him, if he hurt his anger because of the naming rights, it would not be good, and he couldn't help it.
At this time, whether it was Mr. Ma, the boss of Huajin Pharmaceutical, Mr. Mei of Mei's Company and Mr. Song of Song's Wine, they all looked at Mr. Shi very gratefully.
The three of them knew that this was a good opportunity, no one wanted to give up, and everyone didn't want to hurt the harmony, so at this time, Mr. Shi came forward and the three of them were a lot more relieved.
Mr. Shi said: "The title of the Shenlong TV program [Boys and Girls Rush Forward] has been filmed for 45 million, if you don't go to the three companies to take out 15 million, how about the joint title of the show by the three companies, I don't know what Director Du and the three company CEOs think."
Du Xiaobai naturally agreed, according to this method, he would not suffer at all, and he would not hurt his anger.
The CEOs of the three companies also agreed to this method and solved the problem without hurting the peace.
In the end, the naming rights of the program [Boys and Girls Rushing Forward] were jointly sold by the three companies for 45 million.
At this time, many people on the scene have always been incomprehensible, and they all feel that the three companies seem to have done a loss-making business, a weekly program has 12 episodes in the first quarter, and the title of the program has reached 45 million.
These more than 40 million can be bought for a year in prime-time advertising on the provincial TV station, and the expressions of everyone at the scene are different.
But the three company CEOs are very happy, in fact, the CEOs of these three companies have already received the new program of Shenlong TV, and they came to the auction this time, mainly for the [People's Bookstore] and [Boys and Girls Rushing Forward].
The CEOs of the three companies did not participate in the auction of [People's Bookstore], which is equivalent to giving the title of this show to Mr. Shi at a low price.
After [People's Bookstore] was photographed by Mr. Shi, the CEOs of the three companies locked their eyes on [Boys and Girls Rushing Forward], and all three of them understood that the value of this show was actually no worse than that of [People's Bookstore].
The three of them are all old foxes, and outsiders take advantage of the shortcomings of the weekly program, such as the short time of the weekly program, but these three old foxes can see the advantages at a glance.
At this time, whether it was Mr. Shi or the CEOs of the three companies who filmed the title of the show, including other companies that had taken the title, they were all beaming.
However, Du Xiaobai is the happiest, and after a rough calculation, with the addition of these 45 million, this auction will be equal to 84 million in advertising expenses, and this is not counting the 50 million strategic agreement of Brain Silver. That's just a quarter's worth of money.
At this point, the auction is over.
Whether it is the companies participating in the auction on the spot, or the media reporters and TV sets or the audience watching the live webcast, they can't help but clap their hands.
"Audience friends, you also saw the situation on the scene just now, this time Xiaobai TV, oh, no, it should be the Shenlong TV auction held successfully, this auction won a total of 8400 advertising titles, such a large amount of transactions, it can be said that it is unique in the province."
"In addition, this auction will not only be successful, but at the same time, DPCA will have a new program launched, and it will be sold at a high price of 45 million."
"Presumably friends who watched the live TV broadcast have noticed that this auction also announced an important thing, the TV station was renamed Shenlong TV, the TV station set up a special commercial company and entertainment company, and at the same time reached a strategic agreement with the star enterprises in our province."
……
At this time, many netizens on the Internet left messages.
"I'll go, the TV station has finally changed its name, Shenlong TV is good, this is what we voted for."
"The establishment of a specialized commercial company and entertainment company, this Shenlong TV is going to prepare to do big things."
"Yes, look at it like this, Shenlong TV is estimated to have bigger moves in the future, I heard that the entertainment company established is responsible for discovering new entertainment talents, which is to cultivate future stars."
"It's so exciting, there are new programs, and it's still a national challenge, is it okay for everyone to participate, and who knows where to sign up."
"Brother upstairs, you can call xxxxxx phone to register, it is said that the TV station has a special website in a few days, and then you can register online, and now you can only call to register."
"Okay, I'll call to sign up now, I'm a little in a hurry."
"You are all looking forward to the new show, what I'm looking forward to the most is [People's Bookstore], I've been waiting for a long time for the ending of [Night Rain and Autumn Lantern Talking Ghost Fox], and there is also a new commentary [Jigong Biography], which undoubtedly makes me look forward to it more."
"Upstairs is right, I also waited for the end of the story for a long time, and I heard that [Night Rain and Autumn Lantern Ghost Fox] is just an appetizer for [People's Bookstore], and [Jigong Biography] is the main dish."
"I also heard about it, and now I am really curious about the story of [Jigong Biography], and I hope that the TV station will resume broadcasting as soon as possible."
"Brothers, don't forget the previous promise, now Brain Silver has signed a strategic agreement with Shenlong TV, and named [People's Bookstore], we must support their products."
"This rest assured that we will not only support Brain Silver, Jinkela Fertilizer, Huajin Pharmaceutical, Xinxing Hospital, Balong Men's Hospital, Mei's Company and Song's Wine, etc., but also their products."
"Yes, yes, we will definitely support it, we said before that whoever titles the Shenlong TV program, we will support their products, and we will definitely fulfill our promises."
"Yes, especially thanks to Brain Silver, they signed a strategic agreement with the TV station, and after that, Shenlong TV will no longer be afraid of financial problems, Brain Silver is good, I'll buy a few boxes later."
"Uh-huh, yes, the brain silver is good, Mr. Shi is really domineering, it is 50 million strategic funds to come up, and then 15 million is named [People's Bookstore], I am really sorry for myself if I don't support him."
"All the companies that support the title are good, and we will prove our commitment with practical actions."
"This time, Shenlong TV has received a total of 84 million naming fees, so we are relieved."