262 Craftsman spirit
Seeing Lu Li who got out of the car, the middle-aged man greeted him and said with a smile, "Welcome to Romanée Conti Winery, I'm Nicolas Bruny, you can call me Nick." Pen Fun Pavilion wWw. biquge。 Although he is smiling, you can still feel his politeness and detachment, obviously the winery still doesn't usually entertain guests very often, they subconsciously have rejection, and a little arrogant.
Still, the middle-aged man dutifully greeted, "You're fourteen, aren't you?" Jennifer said, you're going to write a column about our wine culture. ”
"No, it's not wine culture. But under the contemporary fast food culture, there are still people who are willing to uphold the spirit of craftsmanship and concentrate on a job in a down-to-earth manner. That's what I admire the most. Lu Li smiled and shook the other party's right hand, and said skillfully, as the world's top wine estate, Romanée Conti has proud capital, and Lu Li doesn't mind.
To be honest, being able to get the opportunity to enter the winery today is already an incredible miracle for Lu Li.
Jennifer, Sotheby's, column, New York Observer. This is the key that Lu Li knocked on the door of Romanée-Conti Winery.
When a winery reaches such a high level, in fact, they don't care about the customer's net worth, but more about the customer's taste and heritage, because they need to create such a brand image. They don't need to please anyone, they are relentless in making top wines every year, that's how they socialize.
How could a small rancher like Lu Li do it, when even billionaires can't get into the winery? The only thing he can do is to mobilize all the resources at his disposal and try it.
Lu Li first contacted Sotheby's auction house, found Jennifer, and asked about related matters, as a VIP customer of the auction house, he still has some privileges. Luckily, there is a bottle of Romanée Conti up for auction next month, and the auction house and the winery have really recently established a relationship, and unfortunately even the auction house has no right to visit the winery, let alone recommend someone to it.
Subsequently, Lu Li contacted Julia of the New York Observer, saying that he hoped to write an article on the craftsmanship of the industry's top wineries as a columnist, and form a series with the three craftsman articles he had already written. The idea was strongly supported by Julia, the Romanée Conti sign, which was absolutely top-notch, and after talking to the editor-in-chief, she gave Lu Li the green light all the way, saying that the newspaper was willing to open a serial column to document Lu Li's experience at Romanée Conti.
With Sotheby's as a bridge of communication, a newspaper column as a background, and with the joint promotion of both parties, Lu Li, a "little rancher", was able to enter this royal winery, achieving an almost impossible feat.
To be honest, before arriving in France, Lu Li was still not sure that Romanée Conti's visit would make the trip. For this reason, Lu Li was also prepared, if it wasn't for Romani Conti, they would first go to a small winery near Beaune, and then contact the winery in Golden Hill as a columnist for the "New York Observer".
Luckily, he got his pass to Romani Conti.
"Craftsmanship. I love the word. Nick said with a smile.
In fact, they don't care about media propaganda, they are famous enough that they don't need media assistance at all. What really impresses the winery is the "craftsmanship spirit", which is beneficial for their brand. What's more, this time the auction of Romanée Conti was held in New York, and they needed to create more buzz and deepen people's impression of the brand's culture.
"In the context of the Internet age, there are really not many people who can adhere to the spirit of craftsmanship. Lu Li also responded with a smile, "Now people's life is getting faster and faster, tired of waiting, tired of patience, tired of precipitation, but they forget that many times, really good things are worth waiting for, and only by waiting can you get the best." ”
Nick's eyes lit up slightly, obviously very satisfied with Lu Li's words.
Lu Li noticed the change in Nick's expression and continued, "It's like playing a game. Now people always hope that if you kill a monster, you can upgrade directly, and if you kill another monster, you can get treasures. As a result, it became easier to level up, and the game became more and more boring. The pleasure/sensation of escalating becomes so frequent that it starts to go numb. But many times, in fact, the process of upgrading is a real enjoyment, and the long wait will make the upgrade more wonderful. ”
Neil showed a big smile and looked at Lu Li with interest, "You're not an American?" Although this is a question, the affirmation in his words is very obvious.
The United States is a country of immigrants, and a large part of the population is Asian. Therefore, Neil's preconceived belief that Lu Li is an American, which is not unusual, after all, it is difficult for a foreigner to be recommended by Sotheby's auction house and work for the "New York Observer".
"Chinese/Chinese. Lu Li's tone revealed a sense of pride.
Nick clapped his hands in surprise, the arrogance and indifference just now were gradually disappearing, "I have been to China/China, three times, I have visited Yun/Nan, Si/Sichuan, and Shanghai/Hai. It's such a wonderful land, you know? When I was in Sichuan, I was really not used to the food, God, I can't believe that there is such a stimulating food in the world, they can easily destroy my digestive system. After eating, I lay down in the hotel for two days, two full days. ”
Lu Li is not surprised that the spicy food of Si/Sichuan is definitely worthy of its reputation, and even people in many other provinces can't stand it, let alone foreigners.
"But the problem is that it doesn't stop at all. Nick's words made Lu Li stunned, and then he clapped his hands and laughed, "After leaving the hotel, I tried a second time, it destroyed my digestive system again, and I stayed in the hotel for another day and night." Then I tried a third and fourth time. To be honest, I knew what was going to happen, but I kept trying. ”
"Enjoying the food with your life, typical French. Lu Li commented.
Nick thought for a moment, then laughed as well, "Yes, enjoy the food with your life." He squinted at Lu Li, "I like this kind of comment." ”
"And not McDonald's. Lu Li's supplementary explanation made Nick smile widely.
The United States lacks historical heritage and cultural literacy, which is recognized by the world, and even Americans themselves often ridicule themselves for being better at commercializing everything and putting it into the high-speed development of the assembly line. The fast food culture led by McDonald's is a typical representative.
As a rich Europe, it has never liked this, and especially France. The French people's disdain and rejection of the United States are ubiquitous in their daily lives, and McDonald's is far less business in France than in other countries. Of course, the French don't just complain about the United States, they are a people who like to complain, and they complain about everything in life.
If one day the French stop complaining, it will be the real end of the world.
"And not McDonald's. Nick repeated, in a firm tone. Just to meet and say hello, Nick fell in love with the young man in front of him, if there were some concerns about this column before, then now he is really at ease, put aside his professional arrogance, Nick is actually a very easy person to get along with, "...... these two are?"
Following Nick's line of sight, Lu Li explained, "My assistant. ”
Brandon and Tony didn't need to mention it at all, they kept their mouths shut, and Lu Li said whatever he wanted, especially Tony, who was so excited that his limbs were a little stiff, and he stood in place helplessly. It seems that he still needs a little time to digest it well.
"Do you have any special ideas for today's interview, where to start?" Nick led the way, "I will be satisfied within the scope of my ability." ”
Lu Li glanced at Tony, after all, this is Tony's profession, but Tony was looking at the vineyard on his left at this time, and he didn't notice Lu Li's eyes at all, he could only be self-sufficient, "For most people, Romani Conti represents mystery. We've heard a lot about the winery, but we've never really experienced the culture. So, it's up to you to tell me that I'm going to follow in your footsteps as a listener today. “
"Mysterious?" Nick shook his head with a smile, "The winery isn't really mysterious. The art of making wine has been passed down for centuries, and the technique of growing and cultivating grapes has been tested countless times, and we are not fundamentally different from those small wineries. “
When the other wineries heard this, they probably had a heart attack. Lu Li's joke made Nick laugh heartily again.
As he spoke, Nick led them to the plantation.
As Nick said, the scenery in front of him is not much different from yesterday's Golden Hill, with lush green foliage and neat shelves, spread out in sight like dominoes, and the grandeur and grandeur of the sky are endless at a glance, rolling on the low hills.
In the middle of the vineyard, a gray-white castle stands in it, with its conical towers, retro bell towers and low parapets, as if you can get a glimpse of the nobles who made this land their own domain centuries ago, living in this castle, and riding white horses in the afternoon, leisurely walking through the vineyards and inspecting their territory.
It is worth noting that the vineyards of Romanée-Conti are not fenced, the boundaries of the vineyards are directly connected to the Loess Boulevard, and there are no low fence walls, so that anyone who passes by can stop or walk into them and take a slow view, and on the other side of the road, there is another vineyard where the winegrowers can be seen walking and busy.
The Golden Coff, which breaks the boundaries between wineries, is quiet and peaceful, wonderful and moving.