Chapter 150: Platform Strategy

readx;? Zach shows up in Sequoia Capital's conference room in Shanghai, and then presents ten almost vexatious reasons in front of everyone. www.biquge.infoqВ5, \\ This deviant approach does not prevent it from being excavated in later generations to form an interesting legend that will be talked about many years later.

And in all these rumors that have been amplified through newspapers and magazines, through television media, and through online consultations, there will always be the most authentic sources of exaggeration and interpretation. This blow to the redwoods, which was seen by the outside world, "is like the cold wind of this winter, the swaying camphor trees outside the building, the black benches near the parks, and the pedestrians hurrying through the streets, so naturally and realistically."

On top of the social media wave that swept through the years," Zach was interviewed in person by a nationally famous television show. The beautiful and outstanding host asked Mark about this obsessed with the outside world about the incident, when it happened.

"Because Sequoia Capital was on the cusp of the industry at that time" As the leader of global venture capital firms, if this company is an eagle, then Facebook at that time was a fledgling. But a chick can call an eagle. You fought back against those Silicon Valley VCs with practical actions, and you were once called heroes. Is this just a display of Facebook's distinct personality and domineering? Now that I think about it, even I feel sorry for the capitalists who are not treated well by Facebook. ”

Zach looked a little shy on the slightly distorted screen where his figure was reflected in the lenses and behind the cameras in the live TV room, but he still spoke at a cannon-like pace, and he recalled the scene statement: "When I was slide-showing those ten reasons. They listened politely throughout the whole process, so much so that I now regret it so much that I was late" and showed my contempt for them in pajamas and pajamas. I thought afterwards that I might have offended them at the time, that something was done badly. They are very serious people who go to Shanghai, China from all over the world just to make a good investment. But I'm wasting their time by targeting the individuals in it." If I had to do it all over again, I think I'd do it differently, not so radically" but with a clear rejection at the time. ”

"It seems that you are really much more mature and stable than the impulsiveness and omissions at that time. The beautiful host smiled, "If we remember correctly, the reason why you had this conflict with the senior partner of Sequoia at that time was because of the co-president of your company?"

Realizing that he had said something wrong, the host changed his words and said, "Oh" I'm sorry, strictly speaking, it's not a co-president anymore. Anyway, he said, "At that time, you were friends, right?"

Zach, who was in the midst of various public opinion storms, suddenly muttered in front of the camera, "and then nodded" "Yes, best friends." ”

The host has mixed feelings, "from that time to the current situation" Do you personally think that there will be a feeling that the world is making people. ”

Zack's gaze was glazed, I don't know if it was a memory, or if he was really in a daze, even the host admitted that from beginning to end, "she didn't see through the twenty-four-year-old young man in front of her."

He topped the Forbes list of the world's youngest richest people with a net worth of $6.5 billion, and his name and the same hotly debated company frequently appeared on the covers of American magazines, but he still seems to be in trouble, and he seems to have the coldness of an imperial ruler, and his seemingly habitual dull gaze is not completely godless" but if you look closely, you can see that he is actually caught in a very delicate memory.

It wasn't until the live broadcast that a long enough time had passed for him that he slowly spoke, and every word seemed to be heavier than a thousand pounds, "We dived from the roof of the original rented house to the backyard pool, we used to drive that second-hand Ford Mustang for hundreds of kilometers to eat koala meat with the smell of alder, we sat on the road and vomited because we drank too much alcohol, we sat on the eaves together and watched the Andromeda River extragalaxies visible in Orion and the Northern Hemisphere" At that time, we all used to think of entrepreneurship" The future, dreams, development blueprints, prospects, these things, in the passage of time, will never change"..................

In January of 03, Zach and his entourage arrived in Shanghai, and in terms of news, there were several large domestic Internet companies that were no less than Sequoia Capital's channels, and they all sent them invitations.

Zack's rejection of Sequoia Capital's outing, but it has not yet become famous, "After all, several partners and senior executives of Sequoia Capital gathered in Shanghai" is not high-profile, and there is no discussion with Facebook on the issue of capital injection, so naturally it will not be hyped, but the industry executives who are slightly qualified to access these insiders have naturally spread, and they are obviously shocked by this move.

It's just that the outside world is shaking, from the 14th Zach arrived in Shanghai to the 20th, originally thought that Zack, who came to China for the first time, would be running around, but on the contrary, he stayed at the Holiday Inn next to Nanda and asked for a very luxurious suite.

Then he wore slippers, jeans and a T-shirt that had not changed for thousands of years, "at most a thin jacket on the outside, although there was a wet and cold wind in Shanghai, but even in Exeter Middle School in high school, New Hampshire was enough to freeze Exeter Houhai Lake in the winter day, he was still dressed like this" This made everyone worried that he would not be penetrated by the cold wind of Shanghai when he wore it like this.

On the 14th, the end of the NTU period was completely over, and the winter vacation is coming. Most of them left school one after another, Cheng Conglian in Tang Yu's dormitory returned home, Ruan Siming and his friends returned to Suzhou together, and Tong Tong seemed to be going directly to his hometown in Hunan. Li Han's girlfriend is from Shanghai, so when he got on the Shaanxi train, "the two of them are said to be inseparable at the station." Xiao Xu also left, Zhang Xiaoqiao was because Su Can was still in school, anyway, whether he went home or went back to the dormitory, he was at NTU, so he stayed in school with Su Can.

Su Can told his family that he might be late to go home this time, so Tang Yu also postponed her return to Rongcheng. I heard that Tang Yan's home itinerary is undecided, and Ning Dong, who is studying abroad, calls Tang Yu frequently after the holiday, when Tang Yu came to Shanghai, "Ning Dong often comes to invite, but over time, I found that compared to her three-day group of friends, Tang Yu prefers only the two of them to go shopping or something." So after that, Ning Dong was very well-behaved, and tried his best to meet Tang Yu alone, "Leaving behind those people in the circle of friends who complain and ask to be introduced to him."

On the fifteenth, Su Can only received a text message from Lin Luoran, the content of the text message was very simple: "Winter vacation" I left Shanghai, don't think about it. ”

Of course, Su Can couldn't reply to the past with the same frivolity, so he had to type, "Where are you going this time, and when will you go back to Rongcheng." ”

"Classes in Beijing. It's a short time, "I probably won't go back." ”

"So diligent?", Su Can replied, "In fact, when I look at Lin Luoran, I seem to like to play and make trouble, but once I calm down and bury my head in researching something," she can also be quite devoted. This is also what she has always been, although she is not at the top in school, but the name of the top student still can't be hidden.

"I can't go out of the country and can't take the turtle route, I have to work hard to enrich myself, enhance my competitiveness, and take precautions" Peking University School of Economics has a graduate school, although it is not so much that I have to go to graduate school, but as far as my major is concerned, "I have just started after graduating from my senior year, and I am only getting a glimpse of the way to graduate school. ”

Su Can directly sent a few dots and ellipses over.

Lin Luoran replied with a bright smile, then turned off the phone, and arrived in the capital two hours later. ………………

"The café covering an area of about 100 square meters is an informal office meeting place, and most people like to come here with their laptops and write programs while drinking coffee.

When Zak came to Shanghai, Zak visited Facebook and sat in a café with Su Can and others, accompanied by Qiao Shuxin, "Financial Officer Kate" Li Pengyu. Referring to Facebook's current nearly 200 employees, Su Can said, "We pay each employee a housing subsidy of 1,000 yuan per month" so that more employees can choose to live in a place close to the office. "Facebook's current nearly 200 employees" are somewhat modeled after the American Facebook, and most of them are hired through campus recruitment.

Relatively some positions that require a lot of social experience" are only entered through social recruitment. Su Can knows how to make full use of academic resources. Many of Facebook's employees are graduates from Tongji, Shangjiao, and NTU. Most of them are between the ages of 23 and 35, and these are the backbones, but since then, there have been some people who can handle the weight one after another, such as Zhang Guo and Shanbi M, who are technical experts, and there are also some people with considerable management and operation experience.

Facebook's management model is an institutionalized and spontaneous approach, relatively relaxed, and not simply a production between the grids. Most people can ask two friends to go to the café to chat and play cards when they are tired. You can also go to the theater supporting the building to watch a discounted movie. You can also use the company's Q game console to play a game of live football.

And this used to be a scattered work attitude that Qiao Shuxin completely opposed. In the past, Qiao Shuxin thought that this could completely destroy a company, "but then found that after the implementation of this system, most people are very dedicated, and their effectiveness is also increasing." This makes Qiao Shuxin sometimes find it difficult to understand.

"I heard that some employees worked very hard, and one day they drove home after working overtime, rushed to the community in the early morning, and hit the huātai in the middle of the community, and fell asleep directly?", some things are clear even to Zach, who is far away.

"That's true. So after that, we discouraged employees from driving home after working overtime, and even used the housing allowance to open dormitories near the company. Qiao Shuxin hurriedly said.

Many people looked at them from a distance at the entrance of the café, and for the entire company, Su Can and Zach were the two most mysterious and awe-inspiring beings.

A year or two ago, perhaps these arrogant graduates of prestigious schools, or really experienced engineers and managers, who would be willing to work for two stunned young people who were less than two years old? But in the following year or two, the rapid development of Facebook has far exceeded imagination, and the number of users in the United States exceeded 1 million in 01, 3 million at the end of 01, and then 5 million in May 02, and then 8 million at the end of 02.

Facebook has also made great strides this year, from being founded in July '02 with just 100,000 users to more than one million members in January '03. To a certain extent, this growth rate has surpassed the development rate of Facebook in the United States, so when Zach flew to Shanghai to celebrate with one million members, it means that he is actually very concerned about it.

Even ordinary people in the company can feel such pressure, many people will talk about some major decisions and hurdles when they talk in private, how Su Can and Zack deal with it, often in the handling of some things, they are more calm and composed than ordinary people, which is enough to make people have a kind of leader awe for them. Now no one will look at the two of them by their simple age appearance.

Facebook's growing user base is a double-edged sword, meaning that the company's technology must evolve at the same pace as its members. Most technicians are dealing with the dangers of the day. Often the database is about to be overloaded, solve him. Users can't send emails, and if something goes wrong, it has to be resolved quickly. If the server is almost overloaded this week, it means that the next week will definitely be overloaded, the website will not work, and the load capacity must be increased, and hundreds of thousands of devices will continue to be added to the data center and network equipment.

"In the current situation, as long as we maintain normal operations, we can guarantee a strong expansion trend. In another two or three years, there will be no other website that will challenge us, and we will get closer and closer to a giant company like Google.

Create an empire of social networks. It's not easy to just keep things running. Zach said to Su, "Many young engineers make small but serious mistakes, and Facebook's underlying software code is composed of a very long instruction file, which violates the basic design standards of this type of website." This means that a few basic mistakes can bring down an entire website. Once, due to the leakage of the source code from the source code company, an engineer wrote the wrong program so that the user could log in to any account at will. Another Facebook summer intern made a coding mistake that resulted in the entire site clicking on any one of them to be linked to a customer. Therefore, it is necessary to be cautious, and the details determine success or failure. ”

There is a saying that being better than others is more or less about making fewer mistakes than others, and Zach's sentence is probably the same.

In addition to maintaining the normal development of Facebook, a small portion of the $63 million injected by the venture capital group can be reserved for Su Can and Zach to distribute.

"I will allocate $15 million to support Facebook's acquisition of World of Warcraft's shares, and this will be done in secret. On the VC side, I would have a more reasonable explanation. Privately, Rizak said to Su Can, "Don't forget that we occupy three of the five seats on the board of directors, and the Hua Shengdun Post Group is an old friend of us, and they will support us at critical moments." ”

Su Can's Big Pineapple Holdings needed $25 million to acquire 30 percent of World of Warcraft's shares, "175 million yuan." Su Can has raised about 80 million yuan by himself, and there is still a funding gap of 95 million. Fifteen million dollars from the American Facebook is more than enough.

Su Can knew why Zach spared no effort to support his acquisition of Blizzard's World of Warcraft in order to "platform strategy", which is in line with Zack's strategic goal of building a future entertainment social software platform.

In the history of the software technology industry, becoming a software platform on which other applications run has been one of the industry's most glorious ultimate goals.

Twenty years ago, "Microsoft dominated the software technology industry for two decades by placing its Windows software as a monopoly on the PC operating system platform." Anyone wishing to design an application for a personal computer had to use the Windows operating system.

Creating a platform allows the company to be at the heart of the ecosystem, the most integral part of it, and all participants depend on it. It is also the core position of the ecosystem, and competitors can hardly shake such a throne.

This is also achieved by Apple, which uses its operating system, and Su Can knows that Apple will be successful again in the future, one is by virtue of the future "iPad", and the other is that it will almost become an arcade machine in later generations.

"I have a hunch that whether we can finally build a social entertainment platform determines our future direction, how much money making power is secondary, and we don't need to think too much, if we really want to think about it, how to build such a platform to enhance our market position. To the point where there is no shaking?"

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