After the end of the winter break.

Soon, Li Anan fell into busyness again.

The first thing to be busy with is to discover and cultivate anchors.

To put it simply, what is your name, how old are you, please say your dreams.

The second busy is to create a shallow ecology from live broadcast to live broadcast +.

The advantage of creating this ecology is that Li Anan can make money while burning money, so that he does not have to rely on venture capital.

The third one is busy, negotiating with the outside world. Especially with venture capitalists.

This year is already 2014.

After the beginning of the year, Li Anan found that there were suddenly more venture capitalists who came to her to understand the prospects of the industry.

It's probably that Salted Fish TV did so well in 2013 that everyone saw the development prospects in it.

Like Blue Mountain Investment and Red Sea Investment, investors have come to Li An'an.

On the one hand, they wanted to take the opportunity to meet to learn about the development of the industry from Li An'an.

The second aspect is that investment is not ruled out.

What is said here does not rule out investment is that although they think that salted fish TV is very good, they may not be too sure of themselves.

Therefore, generally the people who come to talk first understand the industry, and after listening to what Li Anan said is enough to attract them, they will ask Li Anan if he has any intention of financing.

If Li Anan said yes, they would not rule out investing.

But......

How to say it.

For now, Li Anan feels that he does not need much financing.

Because she already has a long-term meal ticket worth 50 million for "Perfect World", and whether it is the income from rewarding gifts or the income brought by live broadcast + ecology, it is enough for Salted Fish TV to play by itself for a long time.

You are now telling Li An'an that I want to invest in you, and Li An'an can only say that even if I take your money, I don't know where your money can be spent.

Yes!

Li Anan suddenly felt that the big cake of her live broadcast platform was too small.

But you have to talk about how to expand this market quickly......

Li Anan has not counted it in his heart now.

After all, she is a game live broadcast platform, even if she wants to do it big, she still has to rely on the increase in the number of gamers. Only when "League of Legends" becomes more and more popular, her website will naturally become more and more popular, and it will be difficult for her to violate some natural laws, even if she is a cheater.

So, it's actually a process that can't be rushed.

Of course, even as mentioned above, the development of Salted Fish TV has ushered in a bottleneck, a bottleneck from the limitations of the times, but Li Anan is not completely resigned to fate, it's just that the effect of her doing so may not be very good.

How to quickly make the live broadcast industry bigger, Li Anan can only think of various cross-border cooperation with the film and television industry, the animation industry, and the industry for the time being. When "League of Legends" has a 150% impact on the growth rate of Salted Fish TV's development, then with cross-border cooperation, she can achieve 200%.

Yes!

This is also the reason why Li An'an cooperated with Lei Zi and Mr. Luo before.

However, in the second half of 2013, this kind of thing seems to be the case.

There are both good and bad places.

Li An'an's current evaluation of this kind of propaganda method is: It can be used appropriately, if she wants to burn it like this with investors' money, then I feel that she can't spend enough money to burn it.

But......

It's actually good to have proper financing.

In this way, you can make your company look more valuable. It also becomes more comfortable when it comes to holding certain events.

Then, the two sides still talked about the issue of financing.

One side is Blue Mountain Investment, and the other side is Li An'an.

The representative name of Blue Mountain Investment is Zhang Hong, and he is a post-80s uncle wearing gold wire glasses.

I heard Li Anan say that he was only willing to sell 5% of the equity, and hoped to be able to raise 300 million. Can Zhang Hong not jump up excitedly? After all, the total annual investment quota of Zhang Hong's company is only 350 million yuan.

"It's absolutely impossible for you!"

Zhang Hong lifted his glasses, he felt that it was necessary for him to give Li An'an a science popularization, "With your financing, I am probably afraid that you will skip the angel round, A round, and B round directly, and go directly to the C round and D round." ”

"But you don't have the foundation of the C round or the D round now. Zhang Hong reasoned with Li An'an.

However, Li Anan didn't care so much, and ...... Is it useful for you to reason with someone who has no more chicks and no more chickens?

In Li An'an's eyes, the future market value of Salted Fish TV is at least 8 billion, 5% is 400 million, and I only need you 300 million now, and you still make 100 million for nothing, what do you want, don't you! Am I right? I, Li Anan, am I so kind, and I will give you a return of 100 million in two years, but you are still complaining about the lack of income here, it seems that our business is afraid that it will not be able to be negotiated.

"If you don't think so, forget it. Li An'an said.

Zhang Hong also pondered for a moment before he said seriously to Li Anan: "If you must be so persistent, then, I want to say, I can only give up." Such a business will definitely not be negotiated. ”

Alas, this founder must have a sick brain.

Should I say inexperienced, or what, in short, too young!

Then invest in the Red Sea.

The name of the VC representative of Red Sea Investment is Feng Rong, who is also in his early thirties, and the investment amount he got this year is 1.5 billion. That is to say, in the next year, he needs to spend this 500 million, and it is not okay not to spend it, because this is a task indicator, of course, if you spend it casually, it will definitely not work if you lose money.

After losing money, you end up being fired.

Moreover, others do not rule out that they will reserve the right to pursue him.

Originally, this was 500 million, Feng Rong planned to spend 350 million in the first half of the year, and then invest the rest in the second half of the year.

However, what I didn't expect was that the founder of Salted Fish TV, the primary school student in front of him, opened his mouth, he wanted to finance 300 million, and there was only 5% equity, you just think about it, 300 million, 5% equity, after Salted Fish TV was listed in the future, at least it had to be worth more than 6 billion, so he could make money, and the key is, whether it can be listed in the future, whether it will die halfway, it's hard to say. So no, when Li An'an opened his mouth, he knelt down and thought: Your little guy's appetite is a little too big! You don't know that domestic investment is only invested for tenfold or even hundredfold returns, and you have given such a high risk and such a small return, who will come to invest in you?

He's not sick in the head.

"You will never find investors like this, I won't lie to you. Feng Rong then said.

Li Anan also replied: "I know, but this is my bottom line." Then the two of them stared at each other for a long time.

"Okay!" Feng Rong finally gave up, "I gave up." ”

The founder of this salted fish TV is not an attitude of wanting to cooperate with him. And in his opinion, Salted Fish TV has such a founder, and he doesn't know if it's a blessing or a curse. This is too arrogant!Look!Look when,Wait until Salted Fish TV has no money,But time,It's time for Salted Fish TV to beg them in turn。

After the two left......

Not long after, Zhang Hong and Feng Rong also happened to meet on another project, because both of them are people in the venture capital industry, so they have known each other for a long time, and the relationship seems to be good.

As soon as they met each other, they had a feeling of seeing their fellow villagers and tears in their eyes, and when they came to a small bar with a good environment, the two of them also slowly chatted about the recent investment.

And after chatting, I realized that both of them had been to Salted Fish TV.

And the experience is the same.

Then it's a meal.

Zhang Hong took the lead and said: "The founder of this salted fish TV, I think it's just a primary school student who doesn't know anything, and he can only open his mouth." I reasoned with her, but she didn't listen. I guess she doesn't even know what investing is. ”

Feng Rong also replied: "I also told her a lot, telling her that she melted so high in the first round, how will she melt in the future? But the problem is, she said that is her bottom line, what else can you do." ”

Zhang Hong continued: "Hey, it's okay, don't cast salted fish TV, it's a big deal, we can go and cast betta fish." And as far as I know, the two founders of Douyu have rich entrepreneurial experience, and I think the prospects are no worse than that of Salted Fish TV. ”

Feng Rong said: "I think the same way now, and I really want to see how Douyu TV will react if it really surpasses Salted Fish TV." ”

Zhang Hong said: "It must be very exciting then." ”

Then, the two fell into infinite YY......

The main thing is that they are so angry, they are going to be mad at that elementary school student. I've never seen anyone so arrogant!