At 9:40 p.m., Su Can and Tang Yu put Lin Luoran on a taxi to the airport at the school gate. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ、qb5。 \

Lin Luoran left Shanghai like this, and it is estimated that she will also bring a shocking news to Wang Weiwei in Beijing.

Before leaving, Lin Luoran turned his head and smiled, "The things in Nanda Snack Street are just good...... Let me think, I'm here with you every day Su Can I'm optimistic about you, it's only been a long time, you are now vaguely the best person in us, I believe everyone will continue to pay attention to you, you work hard, so that in the future, Xia Hai and Rongcheng's classmates will have more face to bring you back, this girl and Tang Wei are tied to you with honor and disgrace, okay, besides, the plane is delayed, break it, if you want me, you can secretly call me behind Tang Yan's back. ”

Su Can couldn't cry or laugh, what is this?

Sending Lin Luoran away, and returning to the dormitory area along the road with Tang Yan, Tang Wei said, "You took a picture of Zhan Hua's dinner on behalf of the magazine, how much of a role can it play?" ”

Su Can was able to eat at the same table with Zhan Hua, a financial figure in Shanghai, Tang Wei was still very happy, there are not no students who grab wealth and start a business in the university, such as the School of Economics and the School of Management, there are some students who drive sports cars to listen to the lectures, they have more or less founded their own businesses, and most of the friends in their circle are also the children of entrepreneurs, many of them are precocious, there are many people who have graduated from high school or have begun to lead the army to sharpen their qualifications and establish a company for a few years. But there are just as many false diplomas.

Tang Wei is not resistant to Su Can's equal emphasis on business and studies, although Su Can will make many people silent after showing a certain strength at the Tang family dinner, and Tang Yan and Tang's father and Tang mother are surprised to find the shining point of Su Can's other side, but Tang Wei is still worried that Su Can pays too much attention to the business field, pays attention to the practice in society, and ignores the study of theory in school.

Moreover, although Tang Yan has a feeling like a plane for Su Can's current achievements, it is still a bit incredible, after all, the current Su Can is in charge of a company like this, even Tang Yan can feel the pressure on his shoulders, for Su Can, who is still a freshman, he has to bear these, will there be responsibilities and burdens, and will all this be too big for him.

"There are pros and cons to filming Zhan Hua's dinner, the role of the media is mutual, and negative news will come. Are you really ready? Tang Yu continued sensibly.

Su Can said, "In 1995, the central government formulated the "Proposal for the Two-Year Long-term Goal of National Economic and Social Development", which mentioned that the economic system has changed from the traditional planned economy to the socialist market economic system. This means that the hand of the market is beginning to affect the Chinese economy.

In 1994, CCTV launched the standard king in response to the soaring market demand. The winner of the crown of the King of the Year of the Gu Dynasty, Confucius Banquet Wine, overnight 'drink Confucius Banquet Wine, do the world's articles, the advertisement broadcast, so that this little-known entrepreneur is a household name, the sales of the year to the point of incredible, the economic indicators of the enterprise are in the top three in the national liquor industry, can become famous overnight. ”

"Although many people say that this is nothing more than an eye-catching gimmick, there is no doubt that this is an extremely successful advertising campaign. Popularity in the Chinese market is productivity, and with popularity, resources such as interpersonal relationships will continue to flow. This is a way and an art of communicating with the media. To be an enterprise, only by having both a professional attitude and the spirit of entertainment, can we maximize the brand effect. ”

Tang Wei nodded, and the professor of economics at NTU took out this set of cases to explain and analyze in class, "But the next wine industry also had problems, and the blind expansion of decision-making mistakes also made the company quickly enter a predicament." Not only that, the next liquor and VCD companies are not having a good time, and Zhanhua's dinner can create momentum for magazines, but with these lessons from the past, is it really no problem? ”

"First, CCTV Biaowang and Zhan Hua's dinner are not the same, both in terms of influence and scale and capital investment are much smaller, Biaowang is aimed at the whole country, and Zhan Hua is only the financial circle and fashion industry in the Yangtze River Delta, which is also in line with the clear positioning of our magazine. In addition, the winners of the CCTV standard king are blindly overheated because of this, and some of them have huge problems in the adjustment of the industrial structure because of the investment of a large amount of funds, and the unconscionable benefits have been exposed and the crisis public relations is unfavorable, which finally leads to the adverse consequences of corporate marketing and branding, and is eliminated by the market. Aiduo VCD also coincided with the industry from prosperity to decline, the industry background and the expansion and development of Aiduo formed a fundamental contradiction, at this time Aiduo did not hoard cash to avoid large-scale investment, but used all his strength to throw money, and finally the strength of the new force was not born, by the market and internal shareholders conflict back, a defeat. ”

"The magazine is relatively special, because it is necessary to build momentum, in this way to enter the Yangtze River Delta fashion circle, we will also work hard behind closed doors to cultivate internal skills, adjust the quality of internal personnel, learn from excellent experience at home and abroad, and strive to run high-quality magazines, after all, the experience of the development of the media industry at home and abroad has proved that the iron law of content is the ultimate thing, and the magazine operation model centered on advertising management will eventually lead the magazine astray. As I said, we need to have both professionalism and entertainment spirit, and maximize the development and building of the brand. ”

Tang Yu nodded, Su Can's analysis was indeed reasonable.

"Su Can, what do you want to do in the future?" Tang Yu stood at the entrance of the dormitory building, turning her head to look at Su Can. At this time, the two of them are only freshmen, Tang Yu has just come into contact with the major she has studied, but occasionally she will have a reverie about the future, they are still young, and the future is full of countless variables.

Su Can established his own company, perhaps worse than those in the school whose families were extraordinary and had already laid the foundation of his parents, but when he successfully photographed Zhan Hua's dinner, this kind of successful advertising and marketing was enough to make him invisibly a higher level.

"Just speaking of the king, in fact, from the previous CCTV kings can be seen some clues of China's private enterprises, these glorious kings due to the rupture of the capital chain have all kinds of problems, in addition to the necessary hidden internal hidden dangers, there is still the pain of the external environment. It is difficult to apply for loans, it is difficult to list stocks, and it is difficult to issue bonds. This trilemma, which generally plagues private entrepreneurs, is also one of the reasons why it is difficult for Chinese private enterprises to develop and grow, and in my opinion, many private enterprises with great potential will die because of this, and financing difficulties are their biggest problem. ”

"This time, I photographed Zhan Hua's dinner, and I cooperated with some private businessmen who were usurious in the capital business, and through these businessmen, I also had some understanding of private capital. In order to revitalize their enterprises, many private entrepreneurs cannot apply for loans from banks, and generally speaking, they can only use the risk to operate themselves with the help of private capital. On the one hand, there is the risk of usury due to the lack of standardization of private capital, and on the other hand, the risk of capital operation caused by the lack of supervision and management of effective financial institutions. ”

Su Can smiled and continued, "In 1998, two poor students who had not yet graduated went to tell Bertolsheim, the co-founder of SUN, about their entrepreneurial dreams. After talking for a long time, the old man didn't understand very much, but he was infected by the omissions and dreams of the two young people, and said to them: I don't understand your business model, give you a check first, and tell me what you are doing after half a year. So, thanks to this multi-dollar check, the two of them gradually built today's Google, and Bertolsheim's $200,000 later evolved into nearly $300 million. ”

Tang Yu was slightly stunned, "You mean angel investment?" ”

If venture capital is at the top of the investment pyramid, then angel investment is in the lower state of diving, after all, it is a minority than investment, while angel investment is in the majority, for Su Can, this is his ideal model.

Su Can found a bench to sit down and patted her side, Tang Yu stepped forward and sat down, looking at Su Can with long eyelashes.

"Entrepreneurs need angel investment to promote, especially the upcoming unparalleled wave of entrepreneurship in China, and the current angel investment represents the first batch of network upstarts that have surged out around the Z year. In the annual reports of listed companies, most of the entrepreneurs and executives who cashed out the first batch of DAQs after listing are doing angel investment. I hope to be able to start here. ”

From the future of the rise of the Internet four-T industry, such as Yicha, Xunlei, Fengxing, Qihoo, etc., take a magnifying glass and carefully observe, you can see a group of star angel investors from this. For Su Can, as a reborn who lacks a certain era, the most suitable thing for him now should be angel investment, and it should be a very meaningful thing to take this road to support some enterprises that have collapsed due to lack of financial support, create a series of angel investment empires, and create a group of emerging entrepreneurs in China.

After all, if a reborn person wants to maximize the use of his own rebirth resources and intervene in all walks of life, the most likely way is to intervene with funds.

Capital is the blood of the circulation of an enterprise, and it should be very exciting to brand all enterprises with the blood of his Su family.

After thinking about it, Su Can smiled at Tang Yu, "It's still early to reach this goal, and I still need the valuable support of my daughter-in-law." ”

Tang Wan'er didn't seem to be deeply pursuing Su Can's "daughter-in-law", and asked, "What do you mean?" ”

"My daughter-in-law's grades are so good, she has always been so good, I estimate that there will be a lot of people who will rob you by then, there is no way only Jinwu Zangjiao, I am reluctant for you to do things for others, leading other people's economic prosperity, with you to join, how do you say that, let's both work together, and its profits will be gold."

Tang Yan's cheeks were slightly red, but she was still defeated by Su Can's unobtrusive words, she slapped him lightly, let Su Can's restless hand grab her, and returned to the dormitory downstairs, she saw a buddy holding a guitar who was about to sing a song downstairs, and when she saw Tang Yu and Su Can who was holding her hand, she retreated directly.

Zhan Hua's three-hour auction personal dinner in Shanghai was boiling for a while, and became a hot topic of discussion on the streets and alleys after tea and dinner in the industry.

The atmosphere of NTU College is strong, except for the business magazines and newspapers that come in from outside, Su Can, who has gradually entered the teacher's field of vision recently because he is too "prominent", naturally does not dare to be too distracted, and does not want to become a typical example of failing in the freshman year Su Can began to study in a regular manner, and has not yet experienced the heat of the outside world.

And Su Can didn't go to Starbucks, and he and Tang Yu hadn't played so far away. But if he goes to the Starbucks restaurant in the CBD commercial center, he will find that the white-collar workers who often come here in the CBD building for lunch are holding Starbucks paper cups, spreading out the magazines in their hands, and discussing the current event.

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