The rule in the domestic Internet circle is that the resignation of an O-level executive of C and a certain level generally requires a six-month handover period - this time has nothing to do with the law, and it is completely self-discipline in the industry. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

If a senior executive has to leave his job within a month in accordance with the laws of the country, then his reputation will easily stink in the circle, and gradually unless he only changes jobs once in his life, it will be difficult for anyone to dare to use him in the future.

And during this transition period, there is generally nothing busy, almost a half-vacation state, so that those who are ready to leave can calm down and think clearly, and the salary is taken in full.

The market in the United States is not the same as in China, but the total number of roads is about the same.

However, Zuckerberg didn't want to change jobs, he wanted to go out and start his own business. Therefore, firstly, he does not have to be afraid of the problem of no one hiring him after breaking the unspoken rules - he does not need others to hire him in his life; second, the business of starting a business can be handled by white gloves, and the direction and business he wants to start a business must be different from Renren/YY.com, and he will not directly use the protected technology he obtained when he worked at YY.com.

So in general, Zuckerberg is leaving, and no one can stop him.

That night, Gu Cheng was tired because of jet lag, so he talked to Zach about it, and then went back to the hotel to rest.

The next day, Zach went to hand over to the CPO of YY.com, and there was no need for Gu Cheng to ask in person.

He slept for a while, and when he got up, he first remembered to call Edward Saverin to confirm whether Saverin would be a white-eyed wolf like Zach - although Saverin was not a very awesome talent, after all, it was also a sign for Gu Cheng to stay in the Harvard department.

Many universities on the East Coast have a deep view of the door, and Gu Cheng doesn't want to leave the impression that "those classmates in the Harvard department were forced away by Gu Cheng".

"Why should I go?" Mark just mentioned it to me, but I ignored him, and he didn't insist on harassment. When he received a call from Gu Cheng, Eduard Savirin's answer was very crisp and natural.

By the way, he also took the initiative to condemn Zuckerberg's actions on the phone.

"Thanks, since you don't have that idea, keep doing it. Gu Cheng didn't say much, and casually comforted a few words.

Before Saverin hung up the phone, he said one last valuable piece of information to Gu Cheng: "By the way, Mark seems to have poached two other outstanding fresh graduates who graduated early from the same Harvard Computer Science Department, and also recruited several classmates in the school, which should be laid out for his new project." ”

"As you can imagine, it's nothing. Gu Cheng hung up the phone as he spoke.

After washing up and having breakfast at the hotel, Gu Cheng asked the bodyguards to drive to the company. As soon as he entered the door, he went straight to Li Ying's CEO's office, and walked in without knocking.

"Ah Cheng, don't you want to rest for a while today?" WHEN LI YING SAW GU CHENG, SHE SMILED GENTLY, GOT UP AND PULLED HER TUBE SKIRT, AND WENT TO THE ESPRESSO MACHINE TO SPRAY COFFEE FOR GU CHENG IN PERSON, "MORE MILK FOAM OR LESS MILK?"

"It's better to have a little more, don't stir it up too much. Gu Cheng sat down on the sofa and agreed casually.

Li Ying put the hot coffee on the coffee table, Gu Cheng picked it up and blew a few sips, and then took a small sip: "I heard you say on the phone the day before yesterday that Zach mentioned to you a few days ago that he was leaving?"

Li Ying brushed her sideburns, folded her legs together and changed to a dignified sitting position, and said thoughtfully: "Yes, it's been almost a week since today." ”

Gu Cheng asked bluntly: "Then earlier, did he show any abnormalities? Didn't you find any clues before he opened his mouth?"

Li Ying thought about it, poured herself a cup of coffee, and then said slowly: "Since you have asked so, I won't hide it from you, I probably felt that he was a little absent-minded in April and May." Originally, I was afraid that you would think that I made a small report and used my power for personal gain here to exclude dissidents, so I didn't dare to say it......"

Gu Cheng patted Li Ying on the shoulder and signaled her not to be careful: "Things have come to this point, it's so clear, can't I still trust you?" If you can guess what exactly the project Mark is going to plan after he leaves, that's a big help to me. ”

Li Ying was encouraged by this, and she no longer hid it.

She got up and walked to the other side of her desk, opened the safe, and pulled out a few paperwork reports:

"Since you say so, I don't shy away from it. I've been observing him since the end of April and doing some research. Mark's mind is very clear, he knows that you are rich and powerful and have started for a year and a half, and homogeneous competition is definitely no fun, so he has been forbearant before that.

Since March, he has obtained some reports because of a chance internal communication opportunity, and I think it was at that time that he began to study the case of YY and QQ successfully surpassing QQ in terms of the number of users at the beginning of the year due to the technical differences in the red envelope function. ”

Li Ying paused slightly when she said this, waiting for Gu Cheng to digest the information.

Sure enough, Gu Cheng immediately asked his own question: "Are you saying that he just wants to copy a chat software with a red envelope function? Or is it at least to make a more optimized tool in the field of IM instant messaging, rather than starting from the SNS community products he is most familiar with?"

"I think it's possible to borrow from this feature, but it's not that simple. The people of the United States do not have the habit of sending red envelopes, and they do not like this way of greeting. It is possible that he also learned more from the competition between domestic QQ and YY. Li Ying analyzed pertinently, and did not say anything full.

"Of course, it's not that simple, but I think I'm at least 80% sure of the general direction of IM. Gu Cheng came to a conclusion by himself.

MANY CHINESE PEOPLE WHO DON'T KNOW THE HISTORY OF FACEBOOK OFTEN LIKE TO BENCHMARK ZACK'S RISE WITH THE RISE OF MATTEN IN CHINA, THINKING THAT THESE TWO PEOPLE ARE ALL THE WAY, BECAUSE THEY ARE SOCIAL PRODUCTS.

In fact, Ma Teng is not qualified to benchmark against Zuckerberg, and the business of these two people is too far apart.

If you want to benchmark Zuckerberg in China, at least Zhang Yiming has to be qualified.

Ma Teng's QQ was started by IM, and the heavy verticality of this thing is much higher than Zuckerberg's SNS community product.

This is easy to understand, because IM instant messaging products, most users can only hang one, on QQ is not necessarily on others, at most one YY/Ahri Wangwang.

Originally, it was just to chat, and I opened a bunch of software, annoying.

And because of the immediacy of communication, if friends are not online, then IM tools are meaningless, send offline messages ghost knows when to see, it is better to waste a few more cents to send text messages (05 years there are many SMS discount packages, the average package is less than 4 cents a text message) In this way, after a certain IM tool develops and grows, it will naturally force other IM products to death.

Although the SNS community is also related to social networking, it does not have such a strong verticality. A PERSON CAN NOT ONLY LOOK AT THE CIRCLE OF FRIENDS, BUT ALSO WATCH THE SLAG WAVE WEIBO, AND ALSO WATCH INNS AND FACEBOOK BY SWIPING THE PIPE. They are only competing for the user's attention time, but they are not in a relationship of extermination.

The reason for this is that SNS products do not require "real-time" - the content updated on Weibo/Moments does not matter if you see it immediately, or even put it there, you can see it after two or three days.

Once you can make a mistake, energetic users can make good use of several community products.

Just as Baidu Tieba/YY Tieba can't force other forums to death, a truth.

Gu Cheng is here in the United States, and his main focus is on SNS community products, that is, YY network.

And the YY chat tool, although it has also been pushed, but after a year and a half, the market share is not good, at least not as strong as YY.com.

The reason is that the people of the United States do not lack IM instant chat tools, and they already have MSN.

And more importantly, there are countless cheap mobile carriers that provide call/SMS/PUSH messaging services on the side of the United States. The tariff is much cheaper than that of Huaxia, so the people of the United States have not developed the habit of hanging IM chat tools every day, and they can call and send text messages if they are in a hurry.

QQ or YY, no matter how many users there are, if you can't force users to develop the habit of "hanging online all year round", it is worthless. Even if a user is very hardcore and adds hundreds of friends to YY, but when he opens it, his avatar is black and he is not online, and over time he will develop the user habit of "giving priority to calling/texting".

To put it bluntly, Huaxia was able to achieve an Alipay because the state-owned banks were too spicy, so they forced an Alipay.

Huaxia can achieve a YY/QQ because the state-owned operators are too spicy chicken, so they force out a YY.

The social attributes of YY and QQ are actually not so strong, they can only be regarded as strong "communication" attributes, and social networking is just an addition.

There are not so many financial and communication state-owned enterprises in the United States, so the Internet payment and Internet communication giants cannot find a mentally handicapped enemy that is easy to subvert.

Now that Zach wants to start a business from IM, he obviously intends to start from the blank market where Gu Cheng's advantage is relatively weak.

"Mi people already have an MSN, YY has been promoted by YY for so long, the user experience is more convenient than MSN, and Mi people are still too lazy to hang. Zuckerberg wants to make an IM software with strong communication relationships, how easy is it to say? If it were you, do you think you are sure to kill MSN in the United States?"

After Gu Cheng sorted out his thoughts, he threw out this question.

Li Ying also found this problem quite tricky: "I don't think I can imagine how to come up with a new chat tool to squeeze MSN and YY down. The fact that people don't like to hang up the Internet on the computer is deep-rooted, and they are only used to taking out their mobile phones when they think of chatting.

Unless Zach can come up with a product that talks to whoever he catches and doesn't care if his friends are online or not, it can pull users into stickiness - but in that case, it's no different from when QQ was just starting out. When QQ first appeared, wasn't it also used for appointments, who to catch and talk to whom?"

"It's really an idea, but YY and MSN can also catch who to talk to. ”