Chapter 788: The Market Bursts
In the next few days, in addition to dealing with the work of the unit, Chen Qingdong spent almost all of his spare time visiting the leaders. Pen Fun Pavilion wWw. biquge。 info
Because Chen Qingdong's identity is different now, he went to visit the leaders, not all of them represented individuals, but also represented Chenqiao Town, so those county-level leaders, whether they were familiar to him or not, almost all of them went to visit.
Because those county-level leaders were also going to visit their leaders, in order to leave time for the leaders, he could only act in advance and run through all the leaders.
It wasn't until the 26th day of the lunar month that Chen Qingdong finally finished running all the leaders, and he really felt that the Chinese New Year was really much more tiring than usual!
In addition to Chen Qingdong to give gifts to the leaders, those workers in Chenqiao Town, as well as some of the leading figures also came to give gifts to Chen Qingdong, because Chen Qingdong has not been married until now, and he does not have his own house, so most of those people have found Chen Qingdong's parents' home.
Wang Xiuying followed Chen Qingdong's meaning, anyone who came to his house to visit the house, gifts could be kept, but red envelopes were not accepted.
Therefore, when the Chinese New Year is approaching, all kinds of gifts sent to Chen Qingdong have been piled up in the entire storeroom, even if their family does not buy anything for the New Year this year, they will definitely be able to have a good year!
In the midst of all kinds of ushering and sending, Chen Qingdong is also always paying attention to the situation of Baihu Distillery.
Since the last time he went to Xu Minglei's house to pay New Year's greetings, Xu Minglei specifically mentioned this matter and expressed some worries about it, so Chen Qingdong also paid more attention to the progress of Baihu Winery!
On the evening of the twentieth day of the lunar month, the Chinese New Year TV series "Deep Love and Rain", exclusively sponsored by Baihu Distillery, was launched in prime time on Liulin TV!
As soon as this TV series premiered in 2001 was broadcast, it became popular all over the country, and the ratings were close to the "Huanzhu Gege", which had set a record, although more than a year has passed at this time, many people have watched it, and some people have even watched it two or three times, but its popularity is still unabated!
Therefore, after "Deep Love and Rain" was broadcast on a TV station in Liulin, it immediately became a must-watch TV program for the people of Liulin County every night, and the ratings exploded all the way!
It's just that with the current financial resources of Baihu Distillery, it can't afford to invite any celebrities to endorse it, so Feng Yuanjun took a unique approach and made an advertisement similar to a product launch conference.
In the advertisement, Feng Yuanjun, who is dressed in a suit and leather shoes, sits behind a desk and gives an introduction to the newly launched Baihu wine.
With the popularity of the TV series, Feng Yuanjun's rough Baihu wine advertisement has also become a household name, and the advertising slogan "If you want to have a high grade, drink Baihu wine" with almost no artistic content, has also become a household name in the laughter of the people!
Even many people began to joke with this sentence to relatives and friends, asking each other: "Do you want to be of high grade? Then we have to drink Baihu wine!"
At the same time, Feng Yuanjun showed strong sales ability and displayed a variety of promotional methods, such as he launched a lottery activity, in the packaging box of each bottle of Baihu wine, there is a lottery ticket, there are third prize, second prize, first prize and special prize!
Among them, the third prize is another bottle of three-star Baihu, the second prize is worth another box of three-star Baihu, and the first prize is a cash coupon of 666 yuan, which can be used to buy various grades of wine produced by Baihu Distillery, and the most attractive is the special prize - 6,666 yuan cash prize!
Moreover, Feng Yuanjun also made it clear in the advertisement that the total winning rate of Baihu wine was 20 percent, of which there were 100 special prizes!
With such a high winning rate, especially the chance to win the grand prize of 100 6,660 yuan, coupled with direct and even somewhat vulgar advertising, Baihu Distillery has opened up its fame and market in one fell swoop!
A week after Baihu Distillery was introduced to the market, the market sales have exceeded 6 million yuan, an average of nearly 1 million yuan per day!
Before that, the annual sales of Baihu Distillery were only more than 5 million yuan!
In just one week, the sales volume has exceeded that of the past year, and the profit margin has exceeded three times the profit of the previous year!
Moreover, Feng Yuanjun's analysis is very correct, Samsung Baihu wine has really become the king of sales, in the same price market, Samsung Baihu is a latecomer, and its sales are far ahead of other foreign wines at the same price!
The products prepared by Baihu Distillery some time ago were sold out almost within a week, so they had to temporarily find a large number of workers to expand the production line and work overtime to produce liquor!
In the past, no one cared, and all kinds of trucks suddenly appeared at the door of the Baihu Distillery, all of which were dealers who came to the Baihu Distillery to buy wine, and they took a fancy to the potential of Baihu Distillery during the Spring Festival this year, and heard that the production capacity of Baihu Distillery was insufficient, for fear that they would not be able to buy the goods, so they all crowded into Baihu Distillery.
Moreover, in the past, the traditional way of picking up goods of "goods before payment" was also actively changed by dealers to "pay with one hand and deliver with one hand", and even some dealers proposed the way of "payment before delivery", and paid the deposit in full in advance, for fear that they would not be able to get the goods at that time.
In a word, White Lake wine became popular overnight!
According to this development situation, it is almost a sure thing that the White Lake Distillery will regain its former glory!
Seeing such a hot market today, the happiest people, in addition to Liu Quanbing and Feng Yuanjun, are probably Chen Qingdong!
He had high hopes for Feng Yuanjun at the beginning, and Feng Yuanjun really did not disappoint him and gave him a rich reward!
Originally, Chen Qingdong was going to report the good news to Xu Minglei before the Spring Festival, because Xu Minglei was worried about the project at that time, so Chen Qingdong wanted to give Xu Minglei a reassurance.
However, after some consideration, Chen Qingdong still decided not to tell Xu Minglei about it for the time being, because now that he has taken annual leave in advance, Xu Minglei has already left Liulin, if he calls him to tell him about it, it seems that he is too impetuous!
After all, it has only been a few days since Baihu Liquor entered the market, strictly speaking, with the performance of such a few days, it is impossible to define that Baihu Distillery will definitely succeed, and that time Xu Minglei just criticized him for his lack of stability, so Chen Qingdong decided to stabilize this matter first, and then report this matter to him face-to-face after Xu Minglei came to work after the year.
At the same time, it also gives Baihu wine a little more time to let the market continue to test its gold content.
In addition, Chen Qingdong also knows that even if Xu Minglei has left Liulin now, he will definitely continue to pay attention to the various situations in Liulin County, and the hot market performance of Baihu wine, even if he doesn't tell him, he will definitely know.
……
On the morning of the 28th day of the lunar month, Chen Qingdong held a meeting of all the staff, made an annual work summary, and then announced the annual leave, and the class officially started on the eighth day of the first month of the next year!
In fact, according to the statutory annual holiday, the holiday time is from the 29th day of the lunar month to the end of the sixth day of the first month, a total of only a short six days, but the units are almost not so strictly enforced.
In fact, since the beginning of the new year, that is, the twenty-third day of the lunar month, there are not many things at work, and many people have entered the rhythm of vacation in advance.
For this situation, Chen Qingdong actually understands it very well, it's almost the New Year, who is not allowed to visit the door and pay a New Year's greeting?
So as long as all departments don't delay doing basic work, Chen Qingdong doesn't care about it, just turn a blind eye and forget it!
However, at this all-staff meeting on the morning of the 28th of the lunar month, everyone still came very together, in addition to all the members of the leadership team will participate in this meeting, they dare not ask for leave, there is a more important point, that is, today the unit will issue year-end benefits!
Some time ago, the grapevine has been spreading, Chen Qingdong will raise the year-end welfare standards of ordinary employees this year, but rumors are rumors after all, and they only count when they are really in their hands.
Therefore, at the meeting, everyone listened to the speeches of the leaders with high spirits, waiting to announce this year's year-end welfare standards.
Chen Qingdong did not mention this matter in his speech, but gave Wu Zhenshan the opportunity to announce the matter.
When Wu Zhenshan finally announced the year-end welfare standard, the audience immediately burst into cheers!
Chen Qingdong, who was sitting on the rostrum, looked at so many cheering employees in the audience, and suddenly had a very wonderful feeling in his heart.
In a trance, Chen Qingdong felt like he had become an emperor, looking down on his people condescendingly!
However, Chen Qingdong immediately laughed dumbly at his fantasies! He is now just the secretary of the party committee of a small town, and in the interlocking bureaucratic system of the state, he is only the last link! The people under his command are only more than 100 workers and more than 50,000 ordinary people!
This is really far from my own ideals! How can I feel inflated by this small achievement?
Chen Qingdong couldn't help but feel a little ridiculous and ashamed of his thoughts just now!
At this time, Wu Zhenshan, who was sitting next to Chen Qingdong, touched Chen Qingdong's arm and said softly: "Secretary Chen, you have improved the welfare for everyone, it seems that everyone is happy." ”
Chen Qingdong said with a smile: "Yes, it seems that everyone's requirements are not high, and we still have to care about them in the future!"
Towards the end of the meeting, Chen Qingdong announced that the annual leave would officially start from now on.