"By the way, why do you want to call your new Alipay parent company such a strange name as Ant Financial? Listen to the literal meaning, are you going to use Alipay to absorb savings and raise funds? This matter is sensitive, and if you don't get it right, it will be attacked by the world's banks, you have to think clearly. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ”

After initially talking to Gu Cheng about the intention of gambling on shares, Ma Feng obviously immediately substituted himself as one of the owners of Alipay - although his equity in Alipay was only one percent of Gu Cheng's, it was purely because the emperor was not in a hurry and the eunuch was in a hurry.

"Uh...... You think too much, this name is just a random one I chosen. Being asked by Ma Feng like this, Gu Cheng was also stunned, and he didn't know how to explain.

Indeed, Ma Feng, another time and space, had no problem taking the name Ant Financial in 2014, because the concept of Internet finance was already very popular at that time, and various mutual finance companies had sprung up everywhere. Yu'e Bao has also become popular in paying interest and absorbing savings, absorbing hundreds of billions of deposits, and these deposits can be legally used for other forms of investment other than savings.

However, it is only 05 years now, the concept of Internet finance has not yet been formed, although Alipay has a lot of user balances and online shopping refunds every day, but after all, it is a small amount, on average to each user's head, the money lying in it is less than 100 yuan, even if hundreds of millions of users, it is only billions of yuan of "interest-free deposits".

And because 05 is still very strict financial control compared to the market outlook, even if it is billions of yuan, Gu Cheng cannot be misappropriated to buy funds in the stock market to speculate in real estate or even for venture capital - according to the regulations of the China Banking Regulatory Commission, the precipitated funds in Alipay can only be stored in Alipay's corporate account, at best to earn a little interest difference (the bank has to pay Alipay interest, but Alipay does not have to pay interest to ordinary netizens)

Therefore, when Gu Cheng chose the name "Ant Financial", he was actually a little inconsiderate.

However, it can also be seen from this that although Ma Feng was not a major shareholder of Alipay before, he has been calculating this game of chess behind his back for an unknown amount of time, so that he can ask many questions just after getting the status of a shareholder.

"Then have you ever thought about doing a financial industry on the Internet in the future if the policy allows? I don't care how you got your company name. Faced with Gu Cheng's hesitation, Ma Feng pressed to ask without hesitation.

Ding Sanshi on the side was also very curious, wondering how much business Gu Cheng wanted to meddle in.

"I'm a person, I've been doing the content industry all my life, whether it's original or a distribution platform, it's enough for me to be busy all my life, and I won't engage in Internet finance. ”

In Ma Feng's expectant eyes, Gu Cheng finally said something that made him both a little disappointed and a little expectant.

said that it was disappointed because Ant Financial did not seem to be involved in mutual finance in the future.

said that he was looking forward to it, and because Gu Cheng didn't do it, it seems that he Ma Feng will have the opportunity to set up an affiliated company to do this business on his own in the future. It's just that there will be a lot less help, and I don't know if it's a pro or a cons.

"I've never served a few people in my life—you're one. You're the one I've ever met who knows best what you want to do, what you want to do, and what you can do. External temptations don't affect you at all. ”

Ma Feng sighed, and he didn't know if he was really lamenting Gu Cheng's high spirits, "How many people in the world want to engage in a virtual economy that makes money, and they want to enter the banking and financial industry." Only you are unmoved and admired in the face of this temptation. ”

Ding Sanshi never spoke, looked at Ma Feng, and then looked at Gu Cheng, as if he wanted to find out a little bit of sincerity.

However, after all, Gu Cheng has more decades of knowledge, and if he is given a few minutes to sort out his thoughts, he will immediately be able to find a way to give full play to the best of both worlds without having to end up in person, and can give full play to the residual value of Alipay.

"I don't do internet finance, and I don't say I won't make the most of the resources at my disposal - my company is essentially a distribution platform, data and content provider," he said with a smile. If you don't end up in person, you can also provide data services for other traditional financial companies or Internet financial companies - it's still okay to sell credit data. ”

As soon as the new word "selling credit data?" appeared, it immediately made Ma Feng and Ding Sanshi's ears stand up.

Gu Cheng explained lightly: "With the increasing number of Alipay users, the proportion of users' payment behavior on Alipay in their living expenses is increasing, and the personal information bound to Alipay so far is real and real-name authenticated. IN THE FUTURE, THE HISTORICAL RECORDS OF NETIZENS BUYING THINGS ON TAOBAO, THE HISTORICAL RECORDS OF BUYING GENUINE AUDIO AND VIDEO PRODUCTS AND DIGITAL MUSIC/VIDEOS ON DINGDANG, AND THE HISTORICAL RECORDS OF BUYING GENUINE GAMES ON STEAM WILL ALL BE RECORDED.

We can judge a person's creditworthiness based on these years of data to generate a score called 'Sesame Credit'. A person who consumes stably all year round and has good genuine habits shows that he has a high degree of creditworthiness. A person who often owes money, or makes a surprise purchase on payday, or who can often be monitored for piracy on NICONICO/Dingdang.com/Somepoint.com, has a low personal credit.

I don't understand financial risk control, and I don't know how to invest in finance, but we can authorize and sell these credit data to traditional commercial banks, or future Internet finance companies, and let them use our data to make risk assessment and lending decisions on their own.

If the banks are not willing to buy our credit data, then they can only watch the underlying low-risk micro-loan service market be abandoned, just like the pawnshops of 200 years ago, only to be a large customer with collateral - those who want to do both unsecured and low-risk retail finance, who have to ask me to buy data. ”

Gu Cheng never thought that "the Internet finance industry is to subvert the traditional financial industry".

In his eyes, no industry on the Internet needs to subvert the corresponding traditional industries. "Internet +" is just to do new business that cannot be done in a pure traditional industrial form, and opens up a blue ocean market that did not exist before.

For example, banks do not have big data and are afraid of the risks of small loans, so they completely abandon the small loan business, or force the small loan industry into the sphere of influence of private loan sharks. Then Gu Cheng gave Alipay big data and Sesame Credit Score in the future, and he could pick up and create this industry that no one could do.

A person who has reduced the dimension from the Internet circle to crack down on land grabbing, if he continues to grab customers who coincide with traditional industries, it is a very low behavior, and it is no different from the subsidy wars of later generations.

However, this set of ideas could not be more novel in 2005.

Whether it was Ma Feng or Ding Sanshi, they all listened to the dog leash.

"Just sell data, don't end up in person. Only provide services, not operate personally. ”

It's really wild.

The vision is as big as the horse's wind, and at this moment in 05, I never thought that financial credit could be sold directly.

Ma Feng's mind was confused, and he assumed: "This ...... It's incredible. That...... So if the time is ripe in the future, I want to set up a company that does Internet finance, can I buy out Ant Financial's credit data and use it for small loan business?"

Gu Cheng shrugged indifferently: "Of course you can, but the buyout must be more expensive." We also have to do business, and a number of financial institutions can fully bid to decide whether to buy you out, and at what price. If you just want to call the authorization in general, then I can give you a little discount. ”

"Also, this is too far, let's talk about it then. Ma Feng thought that this was indeed the truth, so he stopped this too fanciful topic.

After all, Ma Feng was born as a liberal arts student and didn't know much about technology.

In contrast, Ding Sanshi, who is more or less an Internet technology professional, has a much deeper understanding of Gu Cheng's words.

He immediately saw a flaw in Gu Cheng's point of view:

"If you only sell data, how can you ensure that the other party buys it from you at a high price? Especially in the case of non-exclusive buyout, after you sell your credit data to the first company, even if the credit behavior of 100 million users is enough, a hard disk with dozens of T's can be copied. Then they take it and pirate it and resell it, and you work so hard to run Ant Financial, but you can only sell it at a low price, you can't do it at all, right?"

was reminded by Ding Sanshi's sharp eyes, and Ma Feng immediately sensed that there was something wrong here.

"That's right, data is too easy to pirate. Selling data directly will definitely not work, so major banks prefer to lend on their own and take their own risks. ”

Gu Cheng didn't want to explain more, but in order to win over more allies, he had to say a few words of professional opinion that would not leak too many secrets: "Data is not easy to pirate, it depends on how to sell it." If the unprocessed raw data is directly taken to the customer and the customer analyzes it himself, of course, they can easily pirate.

However, if we build a big data center for user behavior internally, we can use deep learning artificial intelligence push algorithms and other means to preprocess the big data of user behavior, do a good job of user portraits, and then output the conclusions to customers one by one.

According to the investment needs, the customer encounters a case and retrieves the corresponding user portrait from us, so how can they pirate the copy? The things they get in their hands are only a one-time value, and the credit business is worthless after the end, and they still steal a version of wool?"

"Deep Learning Artificial Intelligence...... User Behavior Profile...... ...... of big data preprocessing"

Ma Feng and Ding Sanshi were instilled with a lot of new concepts at once, and they couldn't keep up with the progress.

The main reason is that they don't know much about the deep learning artificial intelligence that Gu Cheng is talking about - although Gu Cheng has been using Renren's face recognition technology for more than a year ago to make early explorations on the commercialization of deep learning artificial intelligence.

And after more than a year of development, YY Network Technology has a team that can be called the world's top deep learning artificial intelligence algorithm implementation team.

Even if one of the backbones, Zuckerberg, just jumped to his own door a month and a half ago.

Even Google, in the layout of deep learning in this time and space, is not as good as Gu Cheng. Google probably only began to carry out theoretical demonstration and talent layout at the beginning of this year. Baidu, on the other hand, is even more backward, and has only just begun to realize this problem this summer.

And Tengyun, Ahri, and Huang Yi don't even have this consciousness at all.

On today's earth, Gu Cheng is the first, Google's Larry Page is second, Zuckerberg's FaceChat is third, and Baidu Boss Li is fourth.

In the whole world, there are only four of them, and no one else has yet entered the market.