"Anyone has the freedom to hold their phone in any position they feel comfortable with!"

This sentence appeared on the homepage of Aimi's official website on the morning of May 11 (China time) -- the day after Apple put up a banner on its official website with the phrase "Please hold your iPhone in an elegant posture!" with a picture. Pen % fun % Pavilion www.biquge.info

Of course, Nokia also issued such a statement, and Nokia has also collected some of the most comfortable and common postures for countless users and countless people with hands. And with this rebuttal, "Jobs' arrogance is simply equal to ignorance".

"YOU THINK 3.5 INCHES IS JUST RIGHT TO HOLD? YOU THINK ALL THE PEOPLE WHO BUY IPHONES ARE WOMEN WITH SMALL HANDS? YOU ASK THE BIG MEN TO GO TO '3.5 INCHES JUST RIGHT'? DO YOU TEASE ME?" THESE WORDS WERE SAID BY A NOKIA EXECUTIVE WHEN HE PUBLICLY CHOKED APPLE THAT DAY.

In English, of course.

(DON'T SAY THAT LATER IPHONES BECAME 4.2 INCHES AND 5 INCHES...... But every time he still said that he was "holding it just right". None of this has happened on this plane. ）

Jobs didn't take it seriously at all, thinking it was just a complaint from the weak.

"The wise man and the forerunner are meant to be misunderstood. I'm doing this for your good. Jobs proudly filled his mind in his heart, and soon his mood was relaxed.

And in fact, the situation he faces is really optimistic - in addition to the public relations hired by the Internet to help him say good things, even many consumers are supporting him.

ESPECIALLY IN HUAXIA ON THE OTHER SIDE OF THE OCEAN, MORE THAN 200,000 IRON FANS WHO BOUGHT IPHONES IN THE FIRST MONTH, IN ORDER NOT TO LET THEMSELVES SPEND MONEY AND BE RIDICULED, THEY HAD TO SLAP THEIR SWOLLEN FACES AND FILL FAT PEOPLE AND SAY "IPHONE IS VERY GOOD".

When COO Tim Cook came to Jobs to discuss countermeasures with concern after learning about Nokia and Ami's mobile phone's response, Jobs comforted Cook with a nonchalant face.

"Stephen, do you think it's really good to let them hype it up like this? Do you want to find a way to compromise with Gu Cheng, his recent retweets of our attacks on YY and Renren have reached an uncanny level......

"It's okay, let them fry it! Just think of it as a way to attract traffic and create a topic for us!" Jobs waved his hand proudly, and then, as if remembering something to be relieved, picked up a piece of paper on the table, and threw it to Cook lightly,

"LET'S LOOK AT SOME GOOD NEWS, THIS IS THE NEWS THAT THE MARKETING DEPARTMENT JUST FED BACK IN THE MORNING - WE HAVE SOLD 270,000 IPHONE-3GS IN THE HUAXIA MARKET, AND THE SALES VOLUME IS MORE THAN HALF HIGHER THAN GU CHENG'S AIMI MOBILE PHONE. IT WAS STILL ON GU CHENG'S HOME TURF - IF IT WAS MOVED TO OTHER COUNTRIES, THE IPHONE WOULD DEFINITELY CRUSH THAT TOY EVEN MORE!

MOREOVER, ALL OF THE 270,000 NEW MOBILE PHONES HAVE INSTALLED THE QQ APP, INCLUDING THE QQ WALLET - BECAUSE GU CHENG IS UNWILLING TO DEVELOP THE APP OF YY AND YY NETWORK, SO THOSE WHO BUY IPHONE-3G CAN ONLY BE FORCED TO GO BACK TO CHAT WITH QQ!

NOW TENGYUN'S MATENG IS GRATEFUL TO US TO DEATH, AND HE IS ALREADY FANTASIZING ABOUT HITCHING A RIDE ON THE IPHONE-3G AND PULLING BACK THE GAP OF TENS OF MILLIONS OF USERS BETWEEN HIM AND YY EVERY YEAR. I heard that he has also set up several projects internally, and he wants to repay the favor by making a new social application specifically for smartphones, which is a qualitative leap forward compared to QQ! Gu Cheng will soon taste the bitter fruit of daring not to cooperate with my Apple!"

When Jobs said this, his tone and expression could be described as rare relief in recent days. It seems that the previous troubles have disappeared all at once.

"That's good news. Cook, who had been smiling bitterly, struggled to agree, but then returned to the topic of his visit to Jobs today,

"However, this time, in order to cater to the sales in the Chinese market, in order to make the mobile phone thinner, more beautiful and cool, it seems that we have really taken a wrong step - if we only sell it in China, we don't need to pay so much attention to the cool and ultra-thin appearance, and there is no need to force the immature mid-frame antenna...... Now that Amy and Nokia are attacking us like this, should we be sincere to consumers? For example, we promise that the next generation of mobile phones will cancel the design of metal middle frame antennas, and that we can replace them at a discount in the future?"

HISTORICALLY, THE DESIGN OF THE METAL MIDDLE FRAME ANTENNA ONLY APPEARED IN THE IPHONE4, AND IT IS SAID THAT THE IPHONE-3G IS A BIT AGGRESSIVE TO DO IT NOW.

However, if you analyze it specifically, it is very logical that this butterfly effect occurred in advance - because in history IPHONE4 it was the first time that Apple's mobile phone was rolled out to China's and other conspicuous consumer markets.

IN THE UNITED STATES, PEOPLE USE IPHONE JUST AS A TOOL, AND THERE ARE NOT MANY PRETEND ATTRIBUTES, SO IT DOESN'T MATTER IF IT'S THICK AND THE APPEARANCE ISN'T COOL ENOUGH.

In underdeveloped, low-income ostentatious markets, it's important to look cool and recognizable. SO NOW THAT JOBS HAS CHOSEN TO GO TO THE DEVELOPING WORLD IN THE IPHONE-3G ERA, HE MUST PUT ALL THE DESIGNS THAT CAN MAKE THE APPEARANCE COOL IN ADVANCE.

This design was originally to sacrifice performance in exchange for appearance, there is no technical content, as long as you have the courage to think of it at any time.

In the face of Cook's tendency to compromise and cower, Jobs immediately corrected the other party's dangerous thinking harshly:

"How can we apologize and admit our mistakes! How can we promise to replace the future with discounts and deductions -- yes, I am not saying that the marketing strategy you just mentioned is absolutely impossible, and in the future, it may really be possible to repurchase and deduct at a discount, but I am saying that we must absolutely not make these concessions when we are at a disadvantage in public opinion! Even if we want to give benefits to consumers, we must forcefully put on a posture of 'rewarding' rather than 'compensating'!

We need to be tough! Always be tough! Like a religious belief, let our consumers believe that I am always right! If they think I'm wrong, let them think it's because they have a low IQ and little knowledge, so they can't understand my good intentions!"

Speaking of this, Jobs paused slightly, as if he was considering the wording, as if the grammar of the following line was very obscure, and it would take a long time to understand,

"Cook, you may not know that there is a wise saying among the Chinese people, 'Monks from outside are good at chanting', why? 'Chanting sutras' is a spiritual need, not a material need. And all spiritual needs are scarce and comparable. Even if the monks in the local temple are academically good, they are not worth much because they are too easy to find.

Therefore, a rich man has to eat winter dates in summer and watermelon in winter, and go against most people in order to let others see that he is rich. Mi people don't feel scarce when they use Mi mobile phones, so they won't pay too much brand premium for us, and we should sell it cheaper in China than in China - just like Starbucks sells coffee in China more expensive than in China, which is a kind of transformation from consumables to light luxury.

And the Chinese people use the mobile phone of the United States can make them have a sense of superiority, especially the country has just begun to have money, and the bottom of the society that has just improved slightly will produce a kind of anxiety, eager to prove that they have gotten rid of the bottom of the society, eager to go back and despise the bottom - the more visionary people are, the more they need those who have achieved a small goal in life to comfort themselves. So it is not the rich who despise the poor the most, but the sub-poor - that is, those who are just a little less poor than the poorest.

At this time, how can a poor man in China despise a poorest person who can't even afford 5,000 yuan? It seems that the only way to achieve the goal of 'using the world's top brands in a consumer goods field that can usually be seen by peers with only 5,000 yuan is to buy our mobile phones.

So, it's vital that we maintain our brand reputation as the world's most stylish, cool, advanced and trendy phone." The most expensive mass-produced model in the industry is less than $1,000, and you can buy the best with a little money, so second place doesn't make sense. So, we should never admit our mistakes head-on, and we should always pretend that we are absolutely right -- as I said, hang the banner 'Please hold your iPhone in an elegant posture' on the front page of the official website for a month!

"Well, you convinced me. Cook digested these words in his heart, and he was finally persuaded by Jobs, and he reluctantly slandered in his heart, "It turns out that our mobile phones in China are bought for those who only have a thousand dollars of disposable balance left, but still want to find people to despise them, alas." ”

When he went back that day, Cook didn't make any arrangements, and just let Jobs's famous quote keep hanging on the official website to ridicule.

……

At midnight on 11 May - it was the early hours of the next day, to be exact, because it was already 12 o'clock.

For the air traffic control of some airports in the southwest, Gu Cheng could only temporarily apply for a helicopter route, so he urgently took Pan Jieying, Li Yunxin and a few other henchmen who ran errands to get on the EC-135 ducted tail helicopter he had just bought in the past two years and went to Jinguancheng.

Also on the same plane was Lei Jun.

On the plane, Gu Cheng was there to inquire about the news and deploy propaganda work by the way: "How much will the second-ranked company in China dogate?"

Although Pan Jieying is the CPO, she has also been involved in a lot of corporate image and brand building in the past two years, and she knows a lot of things.

As soon as Gu Cheng asked, she replied bluntly: "I don't know, but I found out the latest news, Jia Duobao has to donate 100 million yuan to sell herbal tea." Other cigarette and alcohol sellers also wanted to donate more, but the state wouldn't let them. ”

(Note: Although it was not called JDB at the time, I didn't want to write about the brand that had been stolen back by the public dog.) ）

"Jia Duobao is 100 million, and others don't know if there will be 200 million...... I'm the richest man in Asia, so donate 500 million. Gu Cheng thought about it and casually arranged a number.

After all, he is the richest man in Asia, and no one thinks of him well if he donates more than anyone else, and if he capsizes in the gutter and is overtaken, it will be politically incorrect.

Money is not a big deal.

Gu Cheng thought about it for a while, and then explained: "In addition to the money, I temporarily went to foreign countries to lease some heavy helicopters at a high price, I heard that the earthquake was very severe, and many roads were broken, and heavy repair machinery could not be transported in." At this time, it is better to have a helicopter than to have money, and the money is only used for post-disaster reconstruction, and more heavy helicopters can directly save lives. Don't be afraid of expensive, just fast. ”

"Don't worry, I've also thought about it, and I've just instructed the people below to contact available suppliers...... You wait a minute. Pan Jieying quickly opened her laptop on the helicopter, dialed in with a 3G wireless network card to receive emails, and then replied, "Lao Maozi has a batch of official non-military heavy emergency helicopters, including Mi-26 and Mi-8, at the Omsk base near the border with Kazakhstan, and can be rushed to the southwest in two trips, saying that they can be rented now and can be rushed to the scene within 24 hours." ”

"Then rent!" Gu Cheng made a decision at the moment.

AFTER CHATTING ABOUT RENTING A HEAVY HELICOPTER, GU CHENG TURNED TO LEI JUN AND ASKED, "IN THE PAST MONTH, WHAT ARE THE SPECIFIC SALES OF OUR AIMI AND APPLE'S IPHONES, WHAT ARE THE SALES IN SICHUAN AND SHU PROVINCES, AND WHAT ARE THE SPECIFIC SALES OF UNICOM'S BUSINESS HALLS IN THOSE COUNTIES IN THE DISASTER AREA?"

"THE CUMULATIVE SALES OF IPHONES IN CHINA ARE 270,000 UNITS, AND WE ARE 160,000. THE SALES VOLUME OF IPHONES IN SICHUAN PROVINCE IS ROUGHLY 11,000 UNITS, AND THE SALES VOLUME OF AIMI IS 7,500 UNITS. Specific to disasters