Huang Guangyu's Gome brand, in history, has spent more than a year from the bureau to the closing of the network. Pen "Fun" Pavilion www.biquge.info

And Huang Guangyu is not 100% completely done, but there are indeed people on the market who imitate the brand of Gome Electric, Huang just pushed the boat down the river to fan the flames, and made the momentum and scope of this "counterfeited" a little bigger.

Therefore, even if Fei Wenqing and Gu Cheng reached an agreement on intentions, it would be impossible for Gu Cheng to have a result without waiting for a year for such a huge case. According to common sense, it is impossible for YY to steal the momentum of Gome's "domestic No. 1 reputation above the rules of the State Administration for Industry and Commerce". Gu Cheng estimates that he can do all this before the end of 2004, which is already good.

Fortunately, Gu Cheng is not a person in the judicial circles, and he doesn't mind very much about whether he can grab the title of "the first to exploit the loopholes in the XXX law".

And according to the details that Vivien Qing later analyzed for Gu Cheng, compared with Gome and other industrial companies, YY's biggest advantage is popularity.

Historically, it is not so easy for well-known trademarks to be recognized by the judiciary, except for the hard bar of "trademark operating life", which can be loosened compared with the administrative recognition by the State Administration for Industry and Commerce, the strictness of other indicators is still the same. Sales of 1 billion must not be less, and the product/business must cover all provinces in the country. Then there are the various ways to prove the scope and strength of the influence in the domain and the counterfeiting.

Generally speaking, the most lacking thing in the industry is the proof of the scope of influence, such as the two indicators commonly used by the court at that time: "when Baidu searches for XXX trademark, it can find several results", "when Google searches for XXX trademark, it can search for several results".

The more results of the search, the greater the help for the court to determine that it is well-known. According to this criterion, Internet companies have an innate advantage over those engaged in industry, because the trademarks of Internet companies are particularly easy to be mentioned on the Internet.

The shortcomings of Internet companies are often the turnover - Gome Electric Appliances will easily have more than 8 billion sales in 03 years, and it is far from the well-known hard bar of 1 billion, which has long exceeded the number of points, and there are a lot of extra points.

Among the Internet companies in the same period in history, only Chen Tianqiao's Shengda has burned so many sales by relying on the popularity of "legendary" online games. As for the other BAT, they are still expanding their positions and making money at a loss, and their revenue is pitiful. The reason why Tengyun will not become famous until 2008 is because Ma Teng has only rushed to the hurdle of "annual sales of Q coins exceeding 1 billion" since 06, and it has been enough to save enough "brand sales of more than 1 billion for 3 consecutive years" in 08 years. (The number of consecutive years is not required for judicial determination, as long as it exceeds 1 billion in the current year.) ）

However, this point is not a problem at all for Gu Cheng - although the sales of "Legend" belong to another company under Gu Cheng's name, "Legend Entertainment", and it has nothing to do with YY; Moreover, YY's network-side business has almost no sales in the past six months. However, Gu Cheng's YY brand MP3 uses the same trademark as Internet products, and 688 MP3s, with a shipment of 2 million units, are enough indicators.

In 03, online commerce was not very developed, and it was far from enough to sell MP3 on the official website of Dingdang and open an official flagship store on Taobao. So now Gu Cheng also let the company contact a lot of offline physical stores, mainly in the digital city around the country, offline channels to make the difference, so this part of the sales should be set aside at least 20% discount to dealers, YY Electronics' actual invoice shipment price may be more than 500 yuan. But it should be enough to make up the indicators.

After smoothing out such a large number of veins, and listening to Vivien clearly analyze the key points of the overall solution little by little, Gu Cheng finally breathed a sigh of relief, and he could be a hands-off shopkeeper in this matter.

Whether it is a well-known operation or an ordinary continued hype of brand value, he has given Liu Hui, the "director", and Fei Wenqing, the "screenwriter", to take full responsibility.

And once all this is put into operation, if YY's trademark can be successfully renowned, not only YY Electronics' MP3 can be protected, but also YY's network technology software can be stained.

Perhaps peers in the Internet industry have always downplayed the importance of fame, but that is only because everyone in the circle is "only doing traffic and not performance", and "the rapid rise has not had time to accumulate brand depth" and has to do so.

Once Gu Cheng takes advantage of this loophole, he is fully sure that he will become the only Internet giant that has successfully made a name for itself by relying on judicial recognition of this legal loophole. When the time comes, he has someone else who does not have it, and the propaganda offensive in this regard can be further intensified and exploited

WHAT'S MORE, GU CHENG'S LATER GENERATIONS KNEW THAT APPLE'S IPHONE TRADEMARK WAS COUNTERFEITED BY A LEATHER GOODS DEALER TO PRODUCE MOBILE PHONE CASES, IF HE BECAME FAMOUS, AND APPLE DID NOT PAY ATTENTION TO THE ISSUE OF ITS FAME IN CHINA IN TIME, GU CHENG COULD ALSO TAKE THE INITIATIVE TO PROMOTE THE CASE TO BREAK OUT AS SOON AS POSSIBLE.

Then the melon-eating masses can be forced to pay attention to the problem that "YY is already famous, but Apple is not yet famous in China at that time". (NOTE: IN THE HISTORY OF APPLE'S IPHONE TRADEMARK DISPUTE CASES, IT IS NOT THAT THE IPHONE IS NOT WELL-KNOWN IN CHINA, BUT IT IS NOT WELL-KNOWN FOR THE FIRST TIME, AND IT WAS NOT RECOGNIZED UNTIL THE END OF 09.) ）

For the people who eat melons, whether the business is well-known or not, many people who don't know how to do it don't care. But the masses who eat melons also know how to compare. If there is a big case, Apple will sue others for infringement because it is not well-known and lose the lawsuit, and at this time, if you publicize that YY is already famous, this forced style will be reversed.

Gu Cheng is ready to step on the face of Ma Teng or Jobs when the time comes, highlighting that he has been famous many years earlier than you.

……

The flowers bloom at two ends, one on each branch.

Originally, I just planned to let Liu Hui fight left and right to build momentum for YY-mini, but I didn't expect to attract such a professional as Vivien Qing, and I made the game of YY brand building ten times bigger.

After contacting Fei Wenqing, it is already more than half of September, and it has been 40 days since Wang Qingming's technical responsibility for Renren was launched; And the "Renren Overseas Edition" YY network in which Zuckerberg participated in the United States has also been promoted for half a month.

Gu Cheng hurriedly withdrew his main energy from the MP3 market and concentrated on dealing with social networking sites, after all, this is a more important thing than the layout of genuine music channels in the future, and it belongs to the outlet that cannot be missed.

Although some of the domestic Renren online was launched a month earlier, because there was almost no self-virality among the student parties in the summer vacation, the development speed was not much faster than the overseas version.

IN AUGUST, EXCEPT FOR THE LOCAL UNIVERSITIES IN QIANTANG AND EVEN A FEW FAMOUS UNIVERSITIES IN BEIJING AND SHANGHAI THAT GU CHENG ASKED THE COMPANY'S CORE TECHNICAL LEVEL/MANAGEMENT TO FOCUS ON, ONLY A FEW STUDENTS FROM OTHER COLLEGES AND UNIVERSITIES ACROSS THE COUNTRY OPENED FACEBOOK.

In contrast, it is the white-collar user group that contributed the initial 200,000 openings to Renren in August, and most of these people are white-collar Gu Cheng fans under the age of 30. Because there is no summer vacation for enterprise users, it can naturally spread as soon as possible.

However, compared to students, corporate users are not so dicked, and their hormonal attributes are not so explosive, unlike little children who like to peep at school flowers and take photos. After all, they are all adults, and they know that chasing their sisters after stepping into society can't just rely on handsomeness, or the economic foundation is more important, and they don't dare to make a strong onlooker's move.

So in all respects, the promotion of Renren by enterprise users in the first month is not very helpful. The number of people who take photos accounts for less than 10% of the users who have opened their personal space, and more people are writing about the day and sending chicken soup jokes, which does not seem to be much different from the QQ space that Tengyun has just launched. The Sina blog, which will be launched in half a year, will basically be this way.

Gu Cheng was full of hope at first, but after seeing the initial report card, he had to be realistic and analyze the reasons for the deviation between his actual achievements and the results of similar products in parallel time and space.

This kind of thing can't be discussed with anyone, after all, no one is a traverser except him, so he can only meditate on a cup of coffee alone, listing various differences in the notebook.

At best, the resource he can use is to take some user data analysis and market feedback from Liu Shuqin from the strategic research department.

"ORIGINALLY ZUCKERBERG'S FACEBOOK SHOULD HAVE BEEN LAUNCHED IN EARLY 2004, AND NOW IRENREN IS FOUR OR FIVE MONTHS AHEAD OF IT. MOREOVER, FACEBOOK WAS INITIALLY ONLY DEVELOPED IN THE UNITED STATES, AND IT WAS ALREADY 2005 WHEN THE PREDECESSOR OF RENREN IN CHINA LEARNED IT FROM THE SCHOOL NETWORK. What's more, the school intranet didn't seem to be done well at the beginning, and it took another year or two for new investors to spend money to make it bigger and change its name to Renren.com, and it gained some momentum.

Now it seems that everyone in China is indeed too advanced, but where is the advancement? Such an application with the convenience of real-name privacy snooping has been beaten back to the sanctimonious state of traditional blog products pouring chicken soup, shouldn't it......"

Gu Cheng thought so, spent a long time figuring out the report data, and finally had some ideas.

It's only 03 years now, and the phone can't take pictures yet.

In China, mobile phones can generally take pictures, and the history is basically around 2005. After the Nokia 7260 became popular, college students turned into selfie maniacs. In 03, you can only rely on a special digital camera to take pictures, and the convenience of showing off is naturally much lower.

Gu Cheng didn't know these details, but he could at least see it clearly: the penetration rate of cameras in China is indeed pitiful. In second-tier cities and above, less than 20% of urban white-collar workers and college students have the ability to take selfies. If you look at the impoverished third- and fourth-tier cities, based on the statistics of all Chinese netizens, this figure may not even be 10%.

THE REASON WHY FACEBOOK PRODUCTS DEVELOPED FIRST IN MICHINA IS OBVIOUSLY BECAUSE THE LIVING STANDARDS OF MICHINA PEOPLE ARE RELATIVELY HIGH AND THE PENETRATION RATE OF DIGITAL CAMERAS IS LARGE.

But you can't shoot, but you can watch others, it's not a fatal problem. Although Renren is the first in China, if you want to become bigger and more stable, in the first half a year or so, it is estimated that you can only count on enclosing overseas land and forming a momentum. In China, it can only stabilize the market share as a blog space product, occupy the pit, and then slowly transform.

Maybe you can also go on some operational strategies to encourage "school flower-level netizens" to take photos, and bring all the dicks who make friends with their real names closer to the strategic circle of Renren.com. A school-level netizen is definitely not a problem to attract hundreds of dicks.