Chapter 56: The ass decides the head
In another time and space, Tengyun Literature and its websites have also pretended to engage in anti-piracy several times, but the enforcement efforts are all playful, and they show their attitude to the capital market in a gust of wind.
The reason for this is the class contradiction between the top-level IP sellers and the middle-level huge writers who rely on subscription income to eat.
The top gods have formed a gate valve of interests, and the benefits at both ends must be accounted for. An intertwined interest relationship has been formed, influencing a small number of website operators, who cheat fans into subscribing while absorbing the "capital story talk" brought by eclectic and pirated readers.
Such an interest class, destined to another time and space Tengyun anti-piracy is a joke - not to mention that the technology is not good enough to cause it to be impossible, the genuine station FL in the same period, the anti-piracy is very good, and piracy is basically not searched on Baidu. So there is no obstacle technically, but Tengyun's vested interests are unwilling to do it.
However, now because Gu Cheng occupies the commanding heights of "selling IP and telling stories".
At the same time, the ZH network of Baidu, which has just entered the market, also has the unique killer of "Baidu heat index fraud".
Therefore, the market for selling IP storytelling has been occupied.
This kind of market with heavy vertical competition can only accommodate the scenery of the industry boss, the second in the industry to drink some soup, and the third in the industry is directly dead. Tengyun's QQ Book City wants to enter the market to play IP and tell capital stories, that is, suicide.
At the same time, combined with the inertia of Tengyun being forced by Gu Cheng to work in the corner of primary school users over the years, the positioning of QQ Book City is also obvious: the main short, flat and fast and cool texts, directly collect subscription money from primary school students, and earn as much as you want.
Unconsciously, the QQ Book City in this world is almost the same as the FL positioning in another world.
"Infinite streaming and fandom, even if it is authorized by the original author, it is legal for people to subscribe and charge, but because it is no longer possible to have the right to adapt the IP twice. Therefore, all unlimited streams and fandoms do not have IP value. ”
This truth is easy to understand when translated in human words: Jin Yong's "Dragon Babu" can change the game and collect a lot of money from Sohu Entertainment. But it is impossible to have any adaptation rights for a book that writes "Dragon Babu" with humanities or unlimited streams.
There is no trading market for "reselling the right of secondary adaptation of an adapted work", and only pure originality can sell the right of adaptation.
Tengyun knew that there was no future for QQ literature to compete in the IP market, so he simply introduced a large number of infinite streams and homohumanities.
And because unlimited streams and fandom cannot have IP value, and 100% of the income depends on subscriptions, QQ Bookstore has become more motivated to fight piracy, and the intensity may be greater than that of YY literature - because for works that have no IP value at all, the value of pirated readers is completely 0. They have 100% motivation to treat pirated users as if they were a piece of S.
How did the FL of the other world push themselves into a corner, and the QQ Book City in this world did the same thing.
……
"Therefore, unless our anti-piracy work can achieve the level of 'not only cracking down on piracy stations, but also cracking down on individual infringements in other genuine stations, and the flow of people', we will be able to knock down QQ Bookstore. Otherwise, the attraction of QQ Bookstore to writers and readers of genres such as infinite streaming will eventually gradually become greater than that of YY literature.
Although we only ask the writer to charge one or two percent of the change fee, QQ Bookstore will not even charge this one or two percent, and will also concentrate on piracy, and form a type aggregation effect - in the future, QQ Bookstore can become a 'small and beautiful' existence in the unlimited field of domestic homo people, and occupy this narrow and heavy market for a long time, and we can no longer gnaw on it. When the student party mentions infinite streaming, it will think of QQ Book City. ”
Pan Jieying's words are the final warning to Gu Cheng after analyzing all the deductions:
If Gu Cheng wants to be ruthless against the copyright defects of unlimited streaming, the final outcome will be "causing QQ Book City to erect the FLAG of the leader of unlimited streaming in China".
Is it to turn a blind eye, or to talk about principles?
After talking about principles, the group of online literature interest groups that swipe data to tell capital stories will fall to Baidu.
When we talk about principles, the infinite stream of online literary interest groups that are themselves infringing publications will fall to Tengyun.
Gu Cheng's YY literature, all that can be left is those backbone classes whose IP data interests are not very large and have no copyright flaws.
This is a painful choice, and the Chinese online literature market, which has been dominated by Gu Cheng for five or six years, seems destined to give up the most hyped and dirty end to competitors.
Pan Jieying thought that Gu Cheng would hesitate, but Gu Cheng did not hesitate at all.
"Then let it be given to them, we insist on opposing our piracy! We also oppose our own people stealing other people's versions!"
"Why? Even if you can't get along with money, you shouldn't get along with your team - people's hearts are long, even if the team changes jobs this time, and you change someone to manage online literature, sooner or later they will be unbalanced: why should most of the storytelling for capital be earned by film and television games, and literature just can't get involved in this field!
Pan Jieying is the CPO, and from her point of view, she must consider the stability of the team and the level of a bowl of water.
"It's different – the film and television industry, the game industry, whether in the Internet era or the traditional era, the censorship scale is the same. In the era without the Internet, the theme of "The Battle of Ganzhou" cannot be made into a movie, and in the Internet era, it still cannot be made into a movie. The ban on film and game censorship license numbers that used to be unavailable is still not available.
But online literature carries more things, and online literature is not 100% written and seen by the audience after passing the content review. A lot of things that are forbidden to regency are first opened to the people's wisdom, and then they are very popular, only to be found to be forbidden, and then they are 404. Therefore, online literature in China carries a mission of the times, that is, to take out things that were once not allowed to be seen by the people, and let people see them.
However, since these works are prohibited, they are destined to have no IP value for adaptation, and they can only exist in the form of online texts for a lifetime, and can never be adapted into movies, TV series, and games that require the government content censorship department to issue a license number.
Those righteous people who write 404 works (not those who write small yellow texts, because those who are involved in pornography and are not counted as righteous people by 404) cannot have the monetization method of IP stories, and they can only count on the manuscript fee directly subscribed by consumers for the rest of their lives.
Therefore, we are firmly anti-piracy, rather than harming the scale of IP transactions, but also protecting subscriptions, which is to firmly protect those who contribute to the cultural diversity of the nation. Protecting those who raise forbidden dissent, allowing them to live a little better, gives our history more perspectives.
I'm already worth tens of billions of dollars, and my companies add up to one or two hundred billion dollars. Do I care if my literary company is worth $3 billion or $4 billion? Isn't it obvious which is more important, that $1 billion, or the cultural diversity of peoples?"
Gu Cheng's words can be described as deafening.
Mencius said that if you are poor, you will be good to yourself, and if you are good, you will help the world.
Gu Cheng is already so rich, so he naturally wants to do something meaningful, and he can't continue to just want money.
In Qi Taishi Jian, in Jin Dong Fox Pen, in Qin Zhang Liang Cone, in Han Su Wu Festival. It is much more important than $1 billion to help the poor and survive the dead, to preserve those ideas that would otherwise be wiped out, and to let future generations look at this period of history from a little more perspective.
When Pan Jieying heard this, she had an urge to kneel and lick and worship.
"I see...... No wonder ......" Pan Jieying thought for a while, and muttered, "Actually, I won't tell you, I'm sometimes tired and watch the Internet." However, a few years ago, when the YY literary system was incomplete, there was no 'male frequency' and 'female frequency', only male frequency, and I had to go there to find books to read.
I don't like to fight and kill, just look at the romance of ancient costumes, last year I saw a copy of "Back to the Ming Dynasty as a Prince", I thought it was good. But then I looked at the book written by the writer later, and I felt that although the romance was okay, there was no plot that changed the general trend of history, and there was no reversal and reflection.
Now that I think about it, it should be because of the State Administration of Radio, Film and Television's rule that 'all overhead works that change the general trend of history and the setting of important historical figures shall not be adapted into film and television dramas', which made the writer kneel down and tie his hands and feet in order to sell the right to adapt TV dramas. Therefore, the alternate historical text has gradually become an ancient costume urban text, and the protagonist continues to kill all sides to talk about love bubble girls, but the plot of adapting the direction of the dynasty no longer dares to touch.
According to your logic just now, if we support the 'IP economy' and ignore anti-piracy, we are afraid that future historical writers will kneel down and dare to write articles that dare not change the direction of history. The high-rise, overturned, and thoughtful historical essays are only left by newcomer writers who have no fame or pen power, and who have no hope of selling IP adaptation rights. ”
The topic of this kind of text prison is too heavy, Pan Jieying and Gu Cheng are speechless, and they don't want to say more.
Especially Gu Cheng, he knew how high the banner of "opposing historical nihilism" would be carried by the propaganda department in the next ten years, as the people's wisdom became more and more enlightened.
"So, the burden on our shoulders, the people and cultures we have to protect, is not just something that money can measure. When I was filming "Sunset at the Third Chome", I thought about enlightening the people: Why do the Fuso people seem to have distorted the scientific and technological tree in the era when the Internet is rushing in? Why do they still retain a lot of the habits of the traditional TV/radio/magazine media era to face the Internet media? But in China, the development of the Internet is so rapid, and we, like us, have completely blown up Sun Zhengyi in a few years?
Actually, there is a reason behind this, because even in the era of traditional media, the government in Fuso has very low levels of control over the content of the media. When there is no Internet, as long as consumers pay for it, they can still see Ai Iijima's erotic films, horror films that are a hundred times more violent and bloody than "Battle Royale", and left-leaning Japanese Communist propaganda films or far-right propaganda films, regardless of their political tendencies.
Pornography is involved in violence, and when there is no Internet, Fusang people also want to watch it. Therefore, whether there is an Internet or not has no impact on how many horizons and how much content Fuso people can see. With the advent of the Internet, there is just one more medium for them, just like there is an extra radio in the newspaper era. In terms of content, the old and new media are equal, and the difference is only the way of communication.
However, the Internet carries too many things in China. The biggest reason why the Internet in China is booming is that when there is no Internet, the humanity of more than one billion people in China is extremely suppressed and distorted. The couple bought a small yellow CD and went home to read it, and the police station could rush in and arrest the fine, saying that it was spreading obscure items. Not to mention the regents - all the nominal anti-pornography censorship is essentially for the purpose of investigating the regent.
Therefore, as soon as the Internet came, television, radio, newspapers, magazines, and paper books were all shocked to pieces -- if you change to a Mi or Fusang, can they imagine it? Mi people watch American dramas, and Fusang people watch Japanese dramas, so they can watch it directly on the TV set. The competition between TV and the Internet is based on the premise that the content that can be put is exactly the same, and the advantage of the Internet is only that it is convenient anytime, anywhere.
In fact, the TV station was also wronged, he said, 'Lao Tzu neither lets "House of Cards", nor "Godzilla", nor "***", how can Lao Tzu compete with video websites that can play these contents?'"
When NICONICO beats NTK, the two parties are equal in content, and NICONICO only relies on the convenience of channels to hang.
When Youku beats CCTV, not only does the channel have an advantage, but also the content, which is a content/channel combination double sling.
"In this country, there are too many contents that can only exist in the form of online literature for a lifetime and can never be sold IP. I believe that with the enlightenment of people's wisdom, more people will be willing to pay directly to see these things. This is a boutique long-tail market, directly reaching the most precise needs of each consumer.
Be patient and do it slowly, sooner or later you will come out on top. Boss Li's sword is biased and fried, and Ma Teng's short and fast play is unlimited, which is not the right way. These small money, if they are robbed, there is nothing to envy.
What's more, I don't think there's any good point in existing, it's just a short-lived popular genre that takes advantage of the fear in the human heart. Eventually, with the advancement of content push technology and content quality appraisal technology, it will be swept into the garbage heap of history. ”
This topic is too complicated, and Gu Cheng only told Pan Jieying the conclusion bluntly.
He is not going to and