A month flies by in a hurry. Pen % fun % Pavilion www.biquge.info

Restructuring of the holding company, signing lengthy and complicated convertible bond financing agreements, keeping an eye on the progress of funds in place, and urgently looking for new investees......

This series of work made Gu Cheng and even the people around him almost sleepless in this hot August.

Then, it's all done.

The new holding company was naturally named "Eslite Holdings". Gu Cheng didn't plan to be different, his personal name will only become louder and more valuable in the future, and if the company's signboard does not reflect his personal attributes, it will not be a waste of brand value.

As for the legal representative, he still needs to borrow Pan Jieying to hang up, but it is estimated that it will not be too long. There will be more than half a year, and when Gu Cheng is an adult, he can change it back.

Because Gu Cheng extended the loan period and lowered the average annual interest rate, in the subsequent negotiations between the lawyers of the two sides, SoftBank also adjusted the account period for the arrival of funds - Sun Zhengyi's 3 billion yuan will arrive on September 1 1 billion, and the next 2 billion will be paid in three batches within 6 months.

Anyway, so much money was pressed into Gu Cheng's hands at once, and Gu Cheng had no place to spend it, so Eslite Holdings did not raise any objections to this small detail.

The first money arrived on time. When the money was found in the company's corporate account, my aunt Gu Wen's hands were trembling, and she was almost scared of coronary heart disease.

That's a billion dollars! She's been an accountant for 20 years, and she's never seen that much money.

I forgot to mention that although Sun Zhengyi clearly stated in the agreement that these funds were not allowed to enter the financial and real estate markets for speculation, he did not prohibit Gu Cheng from "purchasing any fixed assets in the name of the company".

In other words, even if Gu Cheng buys a house, a car, and jewelry in the name of the company, and squanders it for himself, Sun Zhengyi will not care about him.

Judges may wonder: Generally speaking, aren't lenders very afraid of borrowers squandering? How did it come to the other way between Gu Cheng and Sun Zhengyi?

In fact, Sun Zhengyi wished that Gu Cheng would spend it indiscriminately after getting the money, and not use it to make money. In this way, if it can't be paid off after 3 years, Sun Zhengyi will be able to enter the market to ask for equity.

Others are afraid that the debtor will not be able to pay back, and Sun Zhengyi is hoping that Gu Cheng will not be able to pay back.

"The original intention of borrowing money was just to buy some equity in S-M company, and by the way, take advantage of the withdrawal of Tengyun's major shareholders IDG and Yingke Digital. Now that there is so much money, shouldn't we increase the scale? Maybe we should just squeeze the MIH people out of the market. ”

After the money arrived, Gu Cheng's first reaction was like this.

He raised 70 million for Li Xiuman first. A while ago, the other party had already gotten angry with him, and several shareholders in the financial industry behind Kim Yingmin were shaken after Jin Yingmin was arrested for investigation, and as long as they guaranteed that the equity price would not be reduced, they were willing to withdraw at any time.

Although Kim Young-min was only arrested, investigated, and detained for 15 days. Then because the circumstances were relatively minor and the victim Zheng Xiuyan was unwilling to charge him further, he was released, and even because the victim's privacy was involved, the police did not report it to the public. But these stains are enough for the capital side to abandon Kim Yingmin.

S-M was very happy, and the shareholders who accounted for 40% of the share capital withdrew directly, and in just a few days, the equity transaction that had been brewing for more than a month was completed. After successfully entering the market, Gu Cheng continued to make an offer, saying that he was willing to increase his holdings by another 5%~9% and planned to invest 1000~20 million, and those who were willing to sell could come to talk at any time. The reason why it did not exceed 50% was because of the agreement reached with Li Xiuman on "no holding and no interference in operation".

In this way, about half of the gross profit income of S-M Company will go into Gu Cheng's pocket in the future, and the Chinese side will account for 7% of the company's total income in the Chinese market. Even at the current pace of development, this will be a cash cow that nets tens of millions of dollars a year.

Although the valuation growth of the entertainment industry is not as high as that of the Internet, its cash flow has always been much higher than that of the Internet industry. Gu Cheng and Sun Zhengyi's agreement made him unable to let go of any cash cow in the next three years.

After finishing this, Gu Cheng flew to the capital again in a big way, talked to Li Yuqing, who had cooperated with him at the beginning, and put forward the conditions for holding the dangdang network.

Li Yuqing refused at first - historically, three and a half years later, Li Yuqing rejected Amazon's acquisition, and Amazon offered a purchase price of up to $400 million.

Of course, this is not the end of 2004, everyone is still in the middle of the Internet winter, the valuation of all Internet assets is very low, and the marketing scale of Dangdang is only one-twentieth of what it was three and a half years later.

What's more, compared with the acquisition of Amazon, Gu Cheng's acquisition is one less obstacle after all: Gu Cheng is Chinese-funded after all, and there is no national consideration that the largest book e-commerce company in China will be controlled by the United States after the acquisition.

And more importantly, Gu Cheng holds 5% of the shares of Dangdang.com, which is an internal shareholder of the company. Alipay, which has been open to the public for more than two months, has now reached 500,000 individual users on Alipay, as well as more than 30,000 Internet café owners across the country. And Dengdang.com is now hungry for Alipay, a payment channel.

Internet companies, to decide whether to accept investment, not only look at money, but also look at resources. Let the bell network that is gradually getting used to Alipay be cut off by Alipay, and Li Yuqing will only be worse than dead.

After some negotiation and fighting, Li Yuqing was acquired by Gu Cheng at a price of 100 million yuan. Gu Cheng reserved 20% of the equity of the founding team led by Mr. and Mrs. Li as a management incentive. The rest of the early investors all exited the market.

In this way, the e-commerce platform for genuine books, images, and games has been thoroughly structured by Gu Cheng. Li Yuqing fought desperately for nearly two years, knocking back other domestic competitors, while Gu Cheng entered the market with a huge amount of money and reaped the fruits of the final victory.

As for Li Yuqing personally, he is not a loss, the money he threw in for entrepreneurship was only about 3 million, and now he can continue to hold it as a manager stock at a price of 20 million, which has increased by 7 times in more than 2 years. What's more, Gu Cheng does not interfere too much in the operation of the content of the website, and still entrusts most of the voting rights to Li Yuqing himself.

After these transactions were completed, Gu Cheng's first wave of 1 billion yuan spent 200 million yuan in an instant.

Then, he was thinking about changing the guns of Legendary Entertainment and Dingdang.com, and investing heavily to build his own data center - before that, the servers of Legendary Games were still leased and hosted, not directly bought machines. Of all Gu Cheng's businesses, only Alipay has an independently bought server for security reasons.

As we all know, the biggest hardware expense of Internet companies is to build data centers, which requires huge server acquisition costs, site leasing or purchase, and annual network bandwidth fees.

Previously, when Legend maintained a scale of 100,000 people online at the same time, the server plus broadband rental fee added up to two or three million per quarter. Now, after more than half a year of operation, Legend has reached the scale of 200,000 people online at the same time, and it is even possible to increase this much every year in the next two years.

Buying a server at once is certainly cheaper than renting a server for three years, and the data is more stable, the game is less prone to problems, and the security is easier to monitor. Now that he has money and has nowhere to spend it for the time being, Gu Cheng naturally wants to solve this problem.

Gu Cheng paid nearly 50 million at one time to buy a brand new server that was enough to support 600,000 players online at the same time, and prepared to migrate the data in batches when the legend maintained several servers this month. At present, "Legend" can't use so many servers for the time being, so he can first embezzle some of them and give them to Gu Cheng's new business department that is about to go online.

In addition, he also paid almost the same amount of money to Huaxia Telecom's Wuyue Provincial Branch, hoping to talk about the long-term, ladder package that gives some preferential treatment for the sake of large customers. It's a pity that state-owned enterprises are so stiff, and the people sent by Gu Cheng are good at saying that "broadband tariffs will definitely get cheaper and cheaper in the future, and bigger discounts should be given", and those people didn't listen. In the last breath, Gu Cheng could only pay the money until the end of 2002, and leave the rest for future discussions.

The rest buy the company's office building, distribute cars, and give employees salary increases and incentives...... These various expenses are relatively small in size.

In the second half of 2001, a new entrepreneurial park called "Eastern Software Park" was just built in Qiantang's high-tech development zone, and the first main building had just been put into operation. This project was planned at the end of '98, when the Internet bubble was the most violent, and as a result, the house was built to catch up with the Internet winter, and there were no companies to settle in at all.

Pan Jieying went to inquire, and the 3,000-square-meter one-story office building was only sold for 10 million, and the total amount of 4,000 yuan per square meter was less than 4,000 yuan. Gu Cheng had spare money anyway, so he directly paid 100 million 800 million and bought the 18-story office building completely.

At that time, the top three layers will be reserved for Legend Entertainment, and the lower layers will open Dingdang.com, Alipay, and Eslite audio and video. The bottom 10 floors will be rented out first, and within a few years, Gu Cheng's company will swell to the point where it needs so much office space.

……

Half of the money was spent, and September was almost over in a wave of investment frenzy.

Tengyun Company, another potential investment target that Gu Cheng has been staring at, finally came to some movement.

IDG, Sequoia and Pacific Century Digital are all ready to exit, while MIH is offering a premium and is ready to take over.

Gu Cheng saw the opportunity and issued a premium offer to the shareholders who planned to withdraw in a timely manner.