No one knows what Gu Cheng said to Zhang Yiming in the end that day. Pen % fun % Pavilion www.biquge.info

I only know that from that day on, those slightly scheming middle-level managers and even individual coders in YY network technology rarely listened to Gu Cheng's early music when they wore headphones to listen to music while writing code.

Of course, even the songs with Jay Chou, Jolin Tsai and Quan Baoya have also been affected by a lot of less listening.

The albums of supergirl rookies such as An Youqi, Zhang Liangying, and Zhang Hanyun, who just became popular last year, and even "Drunk Breeze" by online singer-songwriter Zhang Xianzi, who became popular with NICONICO this year, and "On the Moon" by the combination group "Phoenix Legend", have also been affected by the pond fish.

These people should have constituted the mainstream popular elements in the country in 05 from the middle to the lower riba.

"Mr. Gu appreciates employees who have the ability to appreciate personality, and does not like to follow the crowd. This kind of rumor circulated within YY Network Technology, and soon spread to Alipay and even Dingdang.

"Did you hear, the new fresh graduate that day was named Zhang Yiming. In front of Mr. Gu, he stiffened his neck and said something like 'why my friends like to listen, I want to listen to something', Mr. Gu admired him a lot, and promoted him to be the director of a new project. I knew that Gu always had this tendency, so I also went to behave more lonely, but unfortunately, I missed it. ”

"What is this, I also heard that when Mr. Gu assigned a secret new project to Zhang Yiming, he said that it was 'let everyone find what they really want', but how do you guess Zhang Yiming went back? In the end, I didn't know what Mr. Gu told him, so I persuaded him. ”

"Damn, then should I also seize a chance to behave a little bit in front of the boss? I have read Mr. Gu's "Long Tail Theory" repeatedly from beginning to end, and it is too easy to disguise myself as such a person!"

Under the flood of this kind of view, the employees of the companies under Gu Cheng seemed to become unpopular overnight. Listening to music must be niche, if you don't have enough rock, you will play folk songs, and the fewer people who listen to it, the better, and the more independent your personality will be. To watch a movie, you must watch a literary film that hits the street at the box office, whether you can understand it or not.

Later, this influence also spread to Ahri and even Huang Yi's employees who are interested in jumping to YY, and even some employees who think that Tengyun's broken ship is about to enter the water and abandon the dark and go ashore as soon as possible have also changed their tastes.

All of a sudden, there was a miasma of smoke.

Gu Cheng didn't expect that he would casually say a few words and promote a newcomer casually, which would cause such a big response.

It's really a fairy sweating and drowning the people of Li.

……

Time flies, and August is quickly over. YY Network Technology's distributed compilation data center has also been built, which can be regarded as the first seed for the future cloud computing.

Ye Zhiqiu and her O&M team were seconded to Ahri Baba in September to provide technical support for Ahri Cloud's layout.

And Zhang Yiming, who was left by Gu Cheng for a separate interview that day, was transferred separately after completing the "small goal" of the distributed compilation architecture and joined a mysterious project team directly under Gu Cheng.

After working in the new project team for a few days, Zhang Yiming felt a sense of accomplishment and was full of energy.

This project is called "YY Intelligent Search Push".

It seems that with the word search, it seems to overlap a little with Baidu's business, but if you dig deeper and study it carefully, you will know that it is not the same thing at all.

Baidu's search is more friendly to objective questions, but not to subjective questions. For example, if a person wants to Baidu "What disease does methylcobalamin tablets treat", Du Niang can immediately give the answer (without the interference of Putian keywords), but if Baidu takes a look at the question of "the best song in 05", Du Niang can't help, and can only give the most searched song title this year, but searchers don't know if they like it or not.

Gu Cheng's project of painting cakes for Zhang Yiming is a personalized intelligent push: by analyzing the user's content and product consumption habits, the user's hobbies can be roughly calculated. Once a user searches for certain content keywords, prioritize the content that best matches the user's aesthetic habits at the top of the search results.

The end result is "a thousand Hamlets in the eyes of a thousand people", and everyone searches for the same keyword, and the results are different.

This thing looks very beautiful, but without two or three years of hard work, it is impossible to make achievements.

On the one hand, the user's preference portrait is very difficult, and it takes years of polishing and polishing of deep learning artificial intelligence algorithms.

On the other hand, it is also necessary to consider whether users will form "information islands" after watching too many similar things, whether they will get tired of watching too much, and whether they will resist because of "repeated/old news", so that the frequency of external disturbances needs to be adjusted.

Finally, the cloud computing resources required to process such massive amounts of data are currently insufficient. Until computing resources become sufficient, it is unrealistic to have a thousand Hamlets in the eyes of a thousand people, and we can only work from the perspective of "ten Hamlets in the eyes of a thousand people/a hundred Hamlets".

By analyzing the user's behavior data, the user ...... per 1,000 or 100 people. In the end, several people are merged into a user group, and the people in the same group have exactly the same interests and hobbies, and then gradually go deeper into the ......

The target set by Gu Cheng for this project is the initial results in 2008, which shows its difficulty.

Moreover, YY Network Technology will invest hundreds of millions of dollars in scientific research funding in this project every year - Gu Cheng said that starting this year, he will allocate 50% of the gross profit of "World of Warcraft" to subsidize the scientific research of this content distribution algorithm.

DON'T THINK IT'S A LOT OF MONEY, AFTER 2010, ZUCKERBERG'S FACEBOOK WILL ONLY SPEND MORE ON RESEARCH IN THIS AREA (IN THE FIELD OF INFORMATION FEEDS) THAN THIS PRICE.

Zhang Yiming, who likes to be pushed by a sense of accomplishment and the envy of his friends, can only keep finding small goals for himself for the first time, so that he can have a sense of accomplishment.

……

Zhang Yiming has been in the new project team for a month.

Here, he got to know countless technical experts, including several PhD students in deep learning algorithms led by Professor Jeff Hinton, as well as members of the project team who used to do image search and face recognition for Renren.com.

His former youthful arrogance was quickly overshadowed by his thirst for knowledge, and every day in addition to writing code diligently, he consulted cow people.

Zhang Yiming, who has just entered the industry, has a relatively low emotional intelligence in the workplace, just like all technical dead house geeks, who don't care much about other people's opinions. It soon became clear to him that this was a field of great interest – even the most experienced people in the world would not have more than two years of experience in this field. As a fresh graduate, I am so lucky to be able to enter this field in just a few months after graduation.

Gu Cheng's first batch of scientific research funds allocated for this team, about 300 million yuan, has been put in place, mainly for the cost of personnel salaries, as well as the cost of the virtual cloud environment and data simulator that goes with it. This kind of large-scale and huge investment made all the participants excited, and there was a sense of heroism that they were making history.

On this day, it was already the end of September.

Zhang Yiming asked a few questions with a doctoral student brought out by Professor Jeff Hinton, and when he saw that it was already 11 o'clock in the evening, he left work on time.

Busy and busy, he doesn't like to work overtime.

He took out an internal beta Kindle that had just been distributed as a benefit to the company this month, activated the Bluetooth headphones, and began to listen to songs while taking a taxi home with his colleagues.

Kindle is just out of Lei Jun's YY Electronics Company, the hardware has been adjusted almost, and there is an ink screen away from the official launch, and it may be necessary to change the latest materials that Samsung will be on the market in the second half of this year.

The trial flow of the old version of the material just ran in September, and about 3,000 units of non-sale products were made, and Gu Cheng sent one to the employees of all his companies for everyone to test and feedback on the system problems.

So recently, almost everyone will take this thing to listen to songs and read e-books after work.

Zhang Yiming is no exception.

At the entrance of the Eastern Software Park, there are many taxis at 11 o'clock in the evening, and those old drivers know that this point is the peak period for getting off work, and they can get a lot of work.

As soon as Zhang Yiming and his colleagues got in the car, they began to listen to music, and the volume of his headphones was turned up a little loud, and before they were stuffed into their ears, some music floated out and was heard by colleagues around him.

The colleague with him is named Chen Sicong, a student of Professor Jeff Hinton, whose ancestral home is Shaoxing, so he chose to return to China to work after completing his studies in the United States.

Chen Sicong was a little surprised when he heard that Zhang Yiming was listening to Gu Cheng's "Embattled" song that he had just casually recorded on the NICONICO website this month:

"Are you still listening to Mr. Gu's songs? I always thought you were very niche and very forced. ”

Recently, everyone in the company has been telling about Zhang Yiming's adventure, saying that Mr. Gu appreciates people with independent vision, so his colleagues around him show every day that "my brother listens to niche music when he writes code".

I didn't expect the main owner who was envied by others, but instead went his own way and listened to the big road goods that elementary school students outside listened to. This is a real surprise.

"What's wrong? I usually listen to whatever I want, and those who listen to fewer people are not necessarily elegant, and those who listen to many people are not necessarily vulgar - I think Brother Cheng's new song is very dick. Zhang Yiming has no awareness of dealing with people at all, and his technical nature as a geek is exposed.

"But I heard that this song was written and composed by Zhou Jielun and given to Mr. Gu. Creation has nothing to do with Mr. Gu's dime. ”

"But I think it's a good match for Brother Cheng's state of mind. It's really tempting to get a glimpse of the inspiration behind this song. ”