"The innovator's dilemma. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ”

When Cheerilee made it clear what she and Pan Jieying had recently found in the company. The first phrase that popped into Gu Cheng's mind was what Christensen called "the innovator's dilemma".

Unexpectedly, he had only been in business for two years, and this kind of large company was sick in the company, which led to the tail of innovation.

For the "innovator's dilemma", a term that often appears in MBA courses, it is translated in human terms, which means that "the company's business has been hijacked by its current mainstream customers".

In Christensen's business school books, he likes to use the example of 98% of hard drive vendors that fail every 15 years – at least 49 out of 50 hard drive vendors in each generation will not survive 15 years.

Because every time they have a new technology, their big customers such as IBM or Apple do not buy it and are unwilling to spend more money on new technology, and as a result, those hard disk vendors are not able to receive big customers such as IBM and Apple.

In Gu Cheng's hand, what Cheerilee described to him just now was a different scene:

Since 2001, the "legend" has been selling well and bringing two or three billion revenue to Gu Cheng within a year. At the beginning of 02, Gu Cheng didn't think about the subsequent upgrading of the game with the advancement of software technology.

With money in hand, Gu Cheng set up an independent project review department within Legendary Entertainment at that time, and the work was similar to his own headhunting work at the beginning.

Especially since the second half of the year, because Gu Cheng and Boss Li of Du Niang's family have cooperated on the ADSENSE platform, he himself knows that the Internet winter will end soon, and China Unicom Telecom Netcom is in full swing to upgrade the network bandwidth.

Once the network speed and hardware are up, it is impossible for the "legend" to spread the game that has taken the lead in low configuration and spread further, and it is good to rely on the social coercion circle formed by the game to stabilize the existing users.

At the same time, even if there is no significant loss of existing players by then, everyone's online time will gradually decrease as new games become available.

And it goes without saying how lethal this is for a game that only relies on selling Calvison.

In another time and space, although Legend has survived for a long time on private servers and web games, it will still maintain a market size of hundreds of millions of annual revenue for many years to come. But it is undeniable that those modes are maintained by selling equipment kryptonite, rather than taking up the player's time in the form of point cards.

Therefore, Gu Cheng must be prepared for danger in times of peace and look for the upgraded products of the "legend".

Since July, Gu Cheng has further increased the pressure on the project review department, setting a bunch of KPIs for them, requiring them to inspect at least how many domestic and foreign online games and how many feasibility reports to submit every month.

Four months have passed in a blink of an eye, and there are some results, but they are all small fish and shrimp, and there are no well-made leaks to pick up.

Before the National Day, there were only two semi-finished games that were okay and came into his sight - both were Q version 3D online games made by Dongyi Development Company, one was called "Angel" and the other was called "Ragnarok (RO)".

For those two games, Gu Cheng has already sent someone to talk about them. Directly talk about agency as "Legendary Entertainment", or talk about buying out with an empty shell shadow company, both hands are implementing.

However, those games are Q version style after all, attracting cute players such as girls. "If you spend less than 500 yuan a day, you will feel uncomfortable" in the mixed society, and the sons of the big brother will not be interested.

The company's project review department has never recovered the next-generation products that are relatively compatible with the "legendary" user group.

Maybe it was because he was busy filming, although it happened for a month or two, he didn't feel much strange, until today, Cheerilee was sent by Pan Jieying to tell him the truth in person.

"In fact, the director of the project review department has found several games that should actually be rated higher. However, the director of the operations department of 'Legend' privately stuffed him with money, asking him to temporarily suppress the projects that coincided with Legend. And from the monthly performance share of 'Legend', a few points were drawn and made friends with the people of the project review department.

It's been about a month since this happened, and it was discovered by the group's supervision department, and then Mr. Pan handed over the game that they detained to me, and I assessed it, and there was indeed a suspicion of underestimation, and then it was further confirmed that their private interests were conveyed. ”

Before Cheerilee was transferred to the Supervision Department by Gu Cheng, she was the original planning supervisor and project manager of the "Legendary" game. Her estimation of the market potential of similar online game products is naturally very professional.

The reason why Pan Jieying sent her here today is obviously because Cheerilee is the only compound talent under Gu Cheng who is not only familiar with the company's internal discipline management, but also proficient in online game technology evaluation.

Gu Cheng thought about it for a while, and figured out the motive of the gang - the operation department of the "legend", the performance bonus and project award are distributed according to the proportion of the revenue of the "legend", and the more the "legend" game point card is sold, the more bonuses will naturally be distributed to that group.

Once the company introduces a new project, it will at least take away the promotion resources of Alipay and many channels, and similar games will also share a small part of the online time of "legendary" players. At this time, the interests of the small group of the "legendary" operation department naturally do not match the overall interests of the company.

It's already out there, and it's useless to regret it. What's more, Gu Cheng set up an internal supervision department, which was used to stop losses. At the moment, the matter was only delayed for more than a month, and it was found out by Cheerilee, and the loss was still within an acceptable range.

"Show me the list of projects that have been delayed." Gu Cheng rubbed his dry eyes and said with exhaustion. He needed to make sure sure they were really promising.

Cheerilee gestured to the notebook on the table: "I'm afraid you're not good at assessing, so I brought a computer - it has more detailed project graphics and texts." ”

Gu Cheng sat down in the position of Cheerilee just now, opened the folder pointed out by Cheerilee, and looked at it.

The first project information that came into his eye dispelled his suspicions.

"Miracle MU, developed by Dongyi WEBZEN (Netzen) company. It is still in the beta production period, the backbone is complete, and the map and monster modeling are still being expanded. The advantage of the game is that it is a pseudo-3D graphics engine, which is a rare online game with a non-Q version of the shape and monster killing upgrade.

The game development model is very weird, and the client is only 50M in size at the moment, but it can already be operational. It can be seen that its developers are rushing to run a technical route first, ensure that the game can run, and then quickly expand the map and level cap once the market response is good. It is a typical product of new Internet thinking. ”

The so-called "new Internet thinking product" is the same as the new American drama and a certain Chinese online novel that has just appeared - spend some money first, make what is barely usable at first, try to see the market reaction, and then fill the skeleton with content if there is money. If there is no money, he cut off the eunuch.

Other online games in the same period, they haven't learned so well, and they won't come out to cheat money in a game that only has 4 mini-maps and a bunch of players and monsters that can run, can cut each other, and doesn't even have a skill tree.

But the main reason why Gu Cheng felt that this matter was reliable was the name "Miracle MU" itself.

After all, it's a game written in the history books.

It's also to blame that he's been busy with other things lately, and he's too lazy to pick up the leaks in the game himself.

Gu Cheng sighed: "At present, there are domestic counterparts involved to buy?" ”

Cheerilee explained crampedly: "I don't know yet. I don't dare to conclude whether these people are 'cheating' or not until you confirm it yourself, so ......"

"Then send someone to contact and confirm tomorrow, my sister, you can call back early tomorrow morning, tell her my judgment, and let her do business. I'll look at the rest tomorrow, I'm tired. ”

Gu Cheng said, got up and prepared to take a shower in the bathroom, it was almost 4 o'clock in the morning, and he couldn't hold it anymore.

When he entered the bathroom, he remembered that Cheerilee had nowhere to go, and despite the fact that he had only a pair of underwear left on his body, he leaned out of the bathroom door and ordered, "If it's not convenient for you to find a place, just sleep in another bed." At this point, if you go to find a girl to share a room, it will probably wake people up. ”

The standard room where Gu Cheng lives naturally has two beds.

"Okay, thanks." Cheerilee's face turned red, and it was hard to suppress her emotions.

However, at this moment, there was a soft sound of the door shaft turning behind Gu Cheng, and then there was a girl's exclamation.

"Ahh Jiang Xin's face turned red, and when he saw that Gu Cheng, who was strong and straight, had muscles, he hurriedly retreated.

When Gu Cheng and Cheerilee were talking, they didn't lock the door in order to avoid suspicion, but left a seam.

"What's wrong?" Gu Cheng asked without anger.

"I ...... I have already informed the director and several other sets to be adjusted, props, and drama affairs, and I will come back to inform you that this is the shooting plan after the temporary adjustment of the director......"

Jiang Xin said as he turned his face away, trying not to look at Gu Cheng's body, and only handed him an A4 piece of paper.

"You've worked hard too, go to bed early." Gu Cheng took the shooting plan and glanced at it, and threw it on the shoe cabinet in the entrance, "By the way, you also sleep alone, right?" ”

"Huh? Forehead...... Yes, yes......" Jiang Xin's brain was a little down, and he said in his heart, how could Brother Cheng ask such a shy question.

Gu Cheng is still relatively tolerant of the crew, and some of the main characters can still be treated as one person per room. It's not that he shows off, but he is afraid that some actors will have bad sleeping habits and disturb their colleagues and reduce the efficiency of shooting.

After all, no one can guarantee that some actors don't have a problem with snoring or smelly feet. There was Yang Mi in the crew, and Gu Cheng didn't dare to let her harm other girls.

"Great, then let Sister Che come to you and fight all night. Anyway, it won't make anyone noisy. ”

"Huh? Oh good! Jiang Xin was stunned for a while before he understood what Gu Cheng meant.

Cheerilee looked at Jiang Xin with an indescribable resentment in her eyes.