Afternoon.

Zhang Ye and Wu Mo had a phone call.

On the phone, Wu Mo's voice was about to cry, "Brother Zhang, you are my own brother, didn't you say that this advertisement is no problem? Why is the whole society scolding! Now I casually open a web page, open a meager one, and all of them scold our company's products, our brain gold is now notorious, and those advertorials have had some effect, but now, the reputation and reputation have been lost!"

Zhang Ye smiled and said, "Don't worry, Mr. Wu." ”

"Can I rest assured. Wu Mo said anxiously: "How can you publicize it now? No matter how you publicize it, it's too late, and you can't reverse this disadvantage! Don't you know, other health care product companies that are also advertising under the banner of the New Year are all looking at our jokes!"

Zhang Ye said: "Look at the sales." ”

"It's all scolded like this, if the sales can be good, I'll screw my head off!" Wu Mo asserted.

Zhang Ye couldn't cry or laugh, and said: "Mr. Wu, for the New Year, you can't talk nonsense, in fact, I wasn't sure if this advertisement would work before, but now that I see so many people scolding, I can be 99% sure, it's definitely no problem, we are not afraid of being scolded, the more lively the scolding, the better!"

Wu Mo said: "Huh, how do you say it?"

Zhang Ye said: "I only have one building now, that is, to continue to produce products, to produce as much as I can, and replenish the supply of goods, otherwise I will miss the good time." ”

"And add, there are a lot of goods now. Wu Mo said.

Zhang Ye said firmly: "You believe me, this is all temporary, I dare to guarantee that from now on, the sales of brain gold will definitely not be the same!"

Outside the door.

When the key sounds, it must be that Mom and Dad are coming home.

Zhang Ye said quickly: "I still haven't talked about Mr. Wu in advance." As soon as I hung up the phone and walked out of the bedroom, I saw my parents entering the door with their front and back feet, "Come back so early?"

Dad took off his shoes, "Ming'er Chinese New Year's Eve, it's early to get off work." ”

Mom didn't have a good face, "Why didn't you go home yesterday?"

"Hey, I drank too much and slept with a friend. Zhang Ye was vague.

The TV was still on, and at this time, the advertisement for Brain Gold was broadcast again, and the sound attracted the attention of my parents and gave me a side look.

My mother was speechless and said, "What kind of brain-dead advertisement is this!"

Dad also said: "Now that the quality of advertising is getting lower and lower, I dare to broadcast anything on the TV station, and I am not afraid of people's jokes." ”

Zhang Ye: "......"

At the end, there was a shot of Zhang Ye holding his brain and the gold trademark in his hand.

My mother was stunned for a moment, "Son, why are you in the advertisement!"

Zhang Ye smiled bitterly and said: "Didn't I tell you two last time, I endorsed a health care product company, and it's this brain gold." ”

My mother was dumbfounded and said, "You also planned this advertisement?"

"yes, I did it. Zhang Ye said.

Mom stopped doing it all of a sudden, and she just scolded her son, and my dad also stood on the same front with my mother this time, talking about Zhang Ye together, what do you do as a host and a layman, what kind of advertising do you do, why do you do this kind of broken advertising, isn't it a health care product company or something like that. Although my mother is greedy for money, she is also a real person, and her son took so much endorsement money from others but made such an advertisement, and she is not sorry for the millions of prices at all, and my mother also feels sorry in her heart. Not to mention Dad, Dad has been diligent all his life, never greedy for cheapness, and has never taken a penny from the unit, so he can't accept it now!

Dad scolded: "You are harmful!"

My mother was worried: "If the company goes bankrupt, it will definitely have to sue you at that time." ”

Zhang Ye couldn't tell them clearly, "Oh, Dad, Mom, you think too much, you don't worry about me doing things, I have a score, by the way, Ming'er is thirty, I'll go out and buy something, Ming'er will bring it to my grandmother's house and my grandmother's house, I'll go." "I took the opportunity to run.

……

Supermarket.

There's a hypermarket right downstairs.

Zhang Ye wore sunglasses and a mask, pushed a small cart into the shopping area, and began to pick and choose to buy things, fruits, cigarettes, wine, all of them, for the holidays, these things are indispensable.

Suddenly, he saw the table of brain gold!

Seven or eight young men stood underneath and looked through them.

"This is the brain gold on the advertisement, right? ”

"I also watched the advertisement, and now many people on the Internet are discussing this health care product, it's very popular, I'll buy two boxes, I have to send them to my parents." ”

"Does this thing work?"

"It should be okay, I read a report on the Internet, saying that people have a very important thing in their brains that need to be added or something, which is related to aging and memory. ”

"Yo, I'll buy two boxes too. ”

"Why is it so expensive?"

"Good things are naturally expensive, anyway, once a year, buy them. ”

"Forget it, grit your teeth and buy it, you're right, it's just a year, and you don't feel distressed if it's expensive, it's all for the elders. ”

As soon as a few people left, there were suddenly more than a dozen boxes of brain gold missing from the shelves.

Not far away, there are still some people who ask the supermarket staff for something.

"Eldest sister, do you have brain gold?"

"Yes, there it is. ”

"Thank you. ”

"This brain gold is selling very fast, it's almost sold out in the afternoon, you want to buy it as soon as possible, I think it's estimated that it will be out of stock at night, it's the New Year, it's best to send this to the elderly, the thing can be taken, and there is a health care effect." ”

"Okay, then I'll get a few boxes!"

"If I want a few more boxes, will I get a discount? My mother heard from a neighbor that she had read an article on the Internet, and asked me not to say goodbye to the Chinese New Year this year, and asked for this brain gold. ”

"Yo, this is not on sale for the time being. ”

"Okay, you have to buy it without a discount, alas, the old man has spoken. ”

After Zhang Ye pushed the shopping cart over, he saw that there were more than a dozen boxes of brain gold left on the shelves, and the other 90% of the places were empty, obviously all of them were bought. He was not surprised, smiled, and continued to buy things. The competition in the health care products industry is very fierce, especially during the festival and the New Year, what do you look for in general health care products? First, it must look at the efficacy, but since it can be approved by the state, the efficacy is there, and this kind of thing is not often bought and eaten, so that the people can't afford to eat this every day, and the effect is naturally not familiar, so what to see? What is the choice? Zhang Ye's advertisement this time gave the answer!

By propaganda!

By strategy!

The advertising concept and core of health care products are different from those of general daily necessities!

Zhang Ye is not afraid at all, the more this kind of scolding, the better, this is the embodiment of popularity, I am afraid that the advertisement will not be able to splash a single wave, that is the most terrible thing! Zhang Ye is in the entertainment industry, so he naturally understands this truth, sometimes the popularity that comes out of scolding is not popularity? Yes! Brain platinum like his world, isn't the advertisement just scolded by people? But what is the result? The sales of brain platinum have soared! And the brain platinum company has not changed its advertisement for many years! It has always been like this. This year, we will not accept gifts during the holidays"! On this advertising road that everyone thinks is brain-dead, all the way to death and all the way to black!

Why do people dare to play like this?

Although everyone is scolding, everyone is buying it after scolding!

What determines whether something works or not is the market, the sales, not the voice, if you really listen to everyone's so-called voice, Zhang Ye's brain platinum of the earth may not have the scale at that time.

This thing looks a little contradictory, and it's strange to say, but that's the way it is, what everyone says and what they actually do, sometimes it's not the same, everyone scolds the advertisement of brain gold, but it doesn't prevent them from buying a few boxes for their parents and elders during the New Year.

Advertising is very deep, Zhang Ye is not a professional in advertising, and the specific and core things in it, he is actually ambiguous and unclear, he only understands a few factors that probably cause this situation: first, brainwashing, second, playing the brand of festivals, and third, playing the brand of parents and elders. In a day's time, the advertisement is so popular, and the popularity is getting higher and higher, what do you want to see for holiday gifts? It is to give an affordable, a healthy, and the most important thing is to give a face, get a health care product that no one knows about, always softer, brain gold has sprung up at this time, and most of the opportunities for the health care product market to show their faces have been occupied, and the sales volume will naturally have a direct response! Even many children who don't know what to give this year during the New Year will also give a point and hint when they see the advertisement, and give a gift to give brain gold, don't bother to entangle, just it!

Zhang Ye deliberately waited for a long time, and came back to the shelves twenty minutes later, and the brain gold here was already empty, not a single box was gone, and it was all sold out!

Then, I saw several supermarket staff rushing over from there and began to move the goods up, and a box of brain gold was transported to the shelves again, obviously the goods that had just been obtained, and Wu Mo's company must have received feedback!

"Sell so fast?"

"I'll have a box too!"

"It looks pretty good, I'll buy some for my dad too!"

A lot of people who came to shop saw that the sales were so good, and they all bought them casually!

……

Other supermarkets, other brain gold specialty stores, online stores, and various places in other provinces and autonomous regions are also constantly staging this magical scene!

"Sold out?"

"I just watched the ad, why is it gone?"

"I also said I bought a gift for my family. ”

"Wait a minute, everyone, now there is a shortage of brain gold goods, and the source of goods is already being contacted, the goods will arrive soon, everyone will wait for ten minutes!"

……

Zhang Ye's world, someone once said that the reason why brain platinum can form today's scale and create today's legend is because of a brain-dead advertisement!

Zhang Ye used to feel a bit overpowered.

But in hindsight, perhaps not an exaggeration!