Chapter 28 Endorsements
With the control of body movements and eyes, Wang Dalun has no pressure to do, and the shooting is also very smooth, the trouble is that he needs to change several sets of clothes and change his hairstyle.
I don't know when it started, there was an extra guy taking pictures next to him, and he kept shooting at Wang Dalun.
Card!
At the end of a shot, Zhang Yuan called the person in charge of the advertising company who commanded the scene, pointed to the guy who took the picture, and asked, "This is your person?"
"No, it's from the factory. The person in charge said with a constipated face, he knew the rules, but the factory was the owner, and he couldn't say anything.
"Tsk, that's not going to work. The actor was hired by me, it's my buddy, and I have to be responsible for him. What does this mean by taking pictures? Doesn't this become an endorsement?" Zhang Yuan said.
"Director Zhang, why don't I help you communicate?" The person in charge didn't want to offend Zhang Yuan.
Zhang Yuan nodded, and stopped Wang Dalun, who was about to change his clothes: "Dalun, you slow down first, come over for a while." ”
"What's the matter?" Wang Dalun rubbed his hands and walked over, although he was wearing a suit and leather shoes, he still squatted next to the heater to warm up a little.
Zhang Yuan pointed to the person in charge and Peter Chen not far away, and said, "Their factory is still taking pictures of you, you may want to fish in troubled waters, we have to talk to them." ”
"You're saying they still want to use my picture?" said Wang Dalun.
"That's right!" Zhang Yuan nodded, "But this nature is different, there is no problem with you getting paid for advertising, but it is not a matter of three thousand yuan to endorse." ”
Hearing something related to money, Wang Dalun immediately became serious, he had never thought about endorsement before, and he didn't react for a while, but fortunately, Zhang Yuan reminded him, saying: "Brother Zhang, you still have experience." ”
The person in charge and Peter Chen were still muttering over there, Zhang Yuan took out a cigarette and pulled one out to Wang Dalun, and said, "I said that if you really want to mix in this circle, at least you have to find an agent." ”
"Agent?" Wang Dalun really didn't think about it, some of the actors he came into contact with, except for those Hong Kong and Taiwan stars, they all have agents and assistants. But in China, like Liu Ling, Yuan Li, Tian Hairong, and even the old man Lei Gesheng, it seems that there is no agent.
"Then I can't give him a commission on the money I earn. "Wang Dalun really didn't feel that there was anything good about having an agent.
"You can't say that, although the agent has a commission, but the premise is that he can help you get a job and make you earn more than before. Besides, the commission is also a normal fee, for example, if you are looking for a house, you have to give someone some intermediary fees!" Zhang Yuan looked at him with helpless eyes.
"Then do you have an agent?" Wang Dalun asked a key question.
"Well, my situation is different from yours, I'm still in the ban period, so it's impossible for anyone to ask me to direct. My plays are all done by myself, looking for scripts, looking for funds, and doing it myself. Shooting commercials and MVs like this are also introduced by friends. But you're different, you're an actor, you have to find a play, find an endorsement, someone has to help you operate, where can you find a job by yourself?" Zhang Yuan said bitterly.
Wang Dalun does make sense to think about it, but he is still a little resistant in his heart, not to mention where to find a reliable agent at this time? ”
"Well, it's your own business anyway, I'm just going to help you build it, you can think about it slowly." Hearing him say this, Zhang Yuan stopped talking nonsense.
The person in charge of the advertising company over there and Peter Chen finally finished discussing, and walked over together, Peter Chen cocked his orchid fingers very girlily, and said with a smile: "I'm sorry, Director Zhang, Mr. Wang, I just think Mr. Wang is very stylish in our company's suit, so I want to take some photos to keep a souvenir." ”
"Then can you promise not to use it for anything else?" asked Wang Dalun.
"This ...... Well, maybe make a presentation within the company. Peter Chen replied skillfully, and at the same time threw a wink at Wang Dalun.
It's about his own interests, in Wang Dalun's style, even if the other party is a big beauty, it is just a flattering eye to the blind man, he didn't pay attention to it at all, and asked directly: "Then you mean you want me to endorse it?"
"Actually, it's not an endorsement. Mr. Wang, we will not take out your photo for advertising or print it directly on the brochure, but just make a display internally, such as showing it to the franchisee......"
Look at your size, why don't you show people your ass! Wang Dalun interrupted him and said, "You have to get it, let's not talk about these useless things." Even if you want to leave a souvenir, you have to get my permission to take a photo, right? Not to mention the internal display you mentioned, I think it's similar to an endorsement. ”
Saying that, he slowed down again and said, "Of course, I don't object to you taking pictures of me and using them to put them to use, but before that we have to have a charter, right?"
"Charter?Mr. Wang means that we want to draw up a contract for the photo?" Peter Chen smiled, already understanding what he meant.
"Of course, of course, you have to pay for using my image rights. Anyway, I'm already here today, so if the price is right, you can shoot as much as you want. Wang Dalun said.
He didn't feel embarrassed, and besides, they were cheeky to take pictures first.
Peter Chen was indeed quite optimistic about him, but when it came to business negotiations, he restrained his flattery, returned to a normal demeanor, and said, "Mr. Wang, how much do you think is appropriate?"
"Hmmm......"
Wang Dalun really didn't know much about the market, so he set his eyes on Zhang Yuan, but Zhang Yuan pouted at him and didn't give a reference. He thought of the news of celebrity endorsements he saw in his previous life, which was often in the hundreds of millions. Of course, he didn't think that he was worth the price, the times were different, and the coffee seat was even worse than 108,000 miles.
He thought about it, but tentatively offered a price that he thought was more "reasonable", and said, "I think 100,000 is about the same!"
Well, Peter Chen's expression suddenly became very exciting, and even Zhang Yuan and the person in charge of the advertising agency looked at him with incredible eyes.
Dude, you really think of yourself as a wrist, and you really dare to make a bid, 100,000! That's a celebrity's endorsement price, is that good? Dude, are you that green onion?
"Ahem, cough, cough!" Peter Chen accidentally choked on saliva, finally gasped for breath, and said, "Mr. Wang, our company will definitely not accept your price." You see if this will work, I am really optimistic about your image, and I can sign an endorsement contract with you, but the price is 10,000 a year. ”
Peter Chen raised an index finger at Wang Dalun and continued: "If you sign a formal endorsement contract, you must wear the clothing provided by our company within the year, and you cannot endorse other clothing brands at the same time. ”
10,000? Now it's Wang Dalun's turn to widen his eyes, okay, people are cutting the price in half, but I didn't expect the other party to drop it directly to 10%, this is too outrageous, right?
"Mr. Chen, you may not know very well, a TV series starring me is currently on CCTV, and it will be broadcast on other local TV stations in a while. In addition, I will participate in the Cannes Film Festival with Director Zhang in May next year, and when the time comes, I can walk the red carpet and I can also wear your company's costumes. So I don't think the price of 100,000 a year is too high, and I ......"
Wang Dalun argued with reason, but before he finished speaking, he was interrupted by Zhang Yuan's kick.
Zhang Yuan also said to Peter Chen: "That Director Chen, I'll discuss it with Dalun first." Otherwise, I just listened to you talk about the endorsement fee, and this advertisement would not be filmed today?"
As he spoke, he pulled Wang Dalun aside and whispered, "Boy, are you okay to play?"
"I'm not kidding! This is not to negotiate the price with that Peter Chen, is it?" Wang Dalun said with a serious face.
"Then you still open your mouth, as soon as you open your mouth, it is 100,000, you really think of yourself as a star, do you know who the previous image spokesperson of this brand is?"
"Who?" Wang Dalun really didn't know.
"Fei Xiang!It's only 150,000 a year, and you actually ask for 100,000, don't you have nothing to play?" Zhang Yuan felt that he was very embarrassed, why did he actually call this living treasure today.
Compared with Fei Xiang, Wang Dalun felt that he was indeed a bit outrageous in price, although he hadn't heard much about it in the past few years, but in the late eighties and early nineties, it was called a fire, just like the current Liu Dehua.
He couldn't help complaining: "Actually, I also opened it casually, I really don't know the current market, just now I was looking at you, and you ignore me, then I can only make a random offer." ”
When Zhang Yuan heard this, his eyes immediately widened, "Hey! dare you blame me......
"It doesn't mean that, it doesn't mean that. Wang Dalun hurriedly grabbed Zhang Yuan, accompanied by a smiling face, and humbly asked: "Brother Zhang, do you think how much is an endorsement like me a year?
"I said, you should find an agent, I don't even bother to care about this kind of like you. Zhang Yuan looked disgusted, but he still thought about it and said: "10,000 is a little low, I think 20,000 is about the same, no matter how high it is, it is not this market." ”
"Okay, just do what you say, Brother Zhang. The surnamed Chen promised to agree, and if he didn't agree, we would forget it and ask for the photo back. ”
When Wang Dalun and Zhang Yuan were discussing, Peter Chen was also talking on the phone with a small mobile phone, probably asking the company for instructions or something.
Then, it's more than that. Peter Chen accepted Wang Dalun's endorsement offer of 20,000 yuan a year. But now that the endorsement is over, you can't take advantage of the advertising to take a few photos as before. Peter Chen agreed with Wang Dalun to sign the endorsement contract first, and then tailor-made a series of clothing, and then shoot a photo album for product promotion.
Although the remuneration for endorsement is only 20,000 yuan, Wang Dalun is still very satisfied, after all, this is his first endorsement contract. As for not being able to accept endorsements for other clothing in the future, but it will only take a year of work, and we will see it when the time comes. And the endorsement clothing also has the benefit of free clothes provided by the factory, he didn't have a decent suit, the tuxedo he wore in Argentina last time, or Lao Ke rented it, and it's all over the province.
In fact, companies like this, which can be regarded as a domestic first-line brand, would not be able to find an unknown actor like Wang Dalun to endorse their brand. First, it was strongly recommended by their creative director, Peter Chen, who believed that his own brand of suits was the most perfect to wear on Wang Dalun's body. Second, they have long been interested in entering the international market, and Wang Dalun can wear their brand's suit on the red carpet of the Cannes Film Festival, which is an excellent opportunity for brand display, in the final analysis, they still take advantage of it. It's just that they are not insiders after all, and there is one thing missing, that is, this kind of report will never be possible in China.
These words were still when Peter Chen sued Wang Dalun at a party a few years later, and he was still scolding himself for making a mistake and letting Wang Dalun take advantage of the loophole.
Peter Chen, who was already the vice president of the brand group at that time, also said with a smile that in fact, when he first saw Wang Dalun, he had already fallen in love with him, but it was a pity that Luohua was ruthless and ruthless, which emptied his infatuation. However, being able to discover Wang Dalun as an image spokesperson is the most successful business case in his career. xh:.74.240.212