Chapter 535: Advertising is advertising, no matter what form it takes

Cheng's father and Cheng's mother watched their daughter and son-in-law boast of each other on the sidelines, and they didn't feel uncomfortable at all, but faced with a smile, yes, whose parents don't like their children's happy marriage?

waited until these two people were almost speechless to praise each other, so they shared a little spiritual head to others. Pen ~ fun ~ Pavilion www.biquge.info Cheng Lili asked Xiaohui: "How is the clothing organized?

Xiaohui replied: "It's finished, but there are some that don't fit, I'll put it alone!"

Cheng Lili nodded and said: "This is inevitable, now it is all a foreign order, so it is cut according to the European yardage, we Asians will inevitably wear this situation, you put it away, you can't use it and can't flow out, and take it back to the factory after the TV series is filmed!"

Xiaohui said "um", and said: "Those people are okay, quite obedient, but their vision is still a little worse, and they have no concept of color!"

Cheng Lili said: "Then you should use more snacks! Also, didn't I tell you before? When the TV series is filmed, do you want to go to the garment factory to be a person in charge? They now have a deputy director in charge of production, but I want to find someone of my own to lead the overall situation." ”

Xiaohui actually discussed it with Xiao San, but there was no consensus, because Xiao San didn't want Xiao Hui to go. If they go, the two of them will have to be separated, and they still have some scruples about young people like them, how much it will affect their feelings!

So Xiaohui replied: "I've thought about it, sister-in-law, I'm sorry, can I not go?" Cheng Lili was not surprised, so she said: "If you don't go, you won't go, I just think you are more familiar with the clothing, and I am more at ease with you, but if you don't want to go, I'll find someone else, but it's okay if you don't go, then you wait for the TV series to finish filming and take the mahjong tiles!

This matter has passed like this, although Cheng Lili is a pity but there is no way, Xiaohui is unwilling, and in fact, even if Xiaohui agrees, she lacks someone to bring mahjong tiles, in short, there is a shortage of manpower!

The next day, Cheng Lili returned to the company and plunged into the conference room for a morning meeting with the screenwriters. Because she doesn't have to be in a hurry now, she has more specific requirements for screenwriters!

First of all, I carefully studied the character traits of each protagonist with them, and summed up a relatively three-dimensional character, of course, in addition to the protagonist, there is also her husband Li Bichi! For Li Bichi, the time she spent was not shorter than those protagonists, and even exceeded!

Then specific requirements have been made for the implanted advertising, and there are currently two more important advertisements, one is the red wine skin care product jointly owned by Zhou Zhiwei and Cheng Lili, which has also been named, called "Rosewood", and the other is the clothing brand operated by Cheng Lili and Mr. Huang, called "Midosi".

In this era, there is no concept of the implantation of TV series, so Cheng Lili also gave an example. For example, when two girls meet, A asks B: Have you recently changed your skin care products? Why is your skin so much better? B replied: Yes, I am using Rosewood red wine skin care products now, she uses imported French red wine as raw materials, it is comfortable to use, and the effect is also very good! A replied in surprise: Is it so good? I want to buy it and try it!

After Cheng Lili finished talking about her example, the scene was silent, and these screenwriters said in their hearts, "Are you a product placement? Isn't this an advertisement? Advertisements are not as straightforward as you!

After enduring it for a long time, a screenwriter who was not afraid of death asked: "Boss Cheng, will this be too obvious? It's almost the same as an advertisement!"

Cheng Lili replied: "I'm just your general meaning, not necessarily copying what I said! Our implantation is mostly in visual effects, and it's okay to have a few dialogues like this! But you have to arrange a scene in each episode to sit in front of the dresser after washing your face and wipe your face or relax and make a mask, this is certain!"

The screenwriter, who was not afraid of death, nodded, and asked, "What about the costume? What should we do with them? We arrange for them to change their clothes once a episode?"

Cheng Lili smiled and said: "You can arrange it, our actors will definitely cooperate! Don't say just change clothes, just take off your clothes!" The editors immediately grew their mouths, thinking that if this kind of scene is really made up, will they be caught?

Cheng Lili saw that these people really believed it, and hurriedly said: "I'm joking, don't make it up like this!" and then said: "Clothing, I suggest using the comparison method." For example, if the actor walks into the classroom or appears at an event, then you can add an extra's play, such as one saying to the other: Wow, Ah Dong is really good-looking! He looks so high-end! The other person replied: Needless to say, he is wearing a Mirdos and the bag he is carrying is Hermes, can it not be high-end? In this way, the audience will naturally associate Mirdo with Hermes and the word high-end!"

A screenwriter asked in confusion: "Boss Cheng, what is Hermes?" Cheng Lili replied very seriously: "It's a method of braised eggplant!" and then glared at him fiercely.

The screenwriter was even more confused, and said in his heart, how can clothes and eggplants be compared together? It seems that something is wrong! Just about to ask a little more carefully, the person next to him pulled a corner of him and whispered: "Go home and check it yourself? You don't know this, how can you be a screenwriter of a fashion TV series?"

This screenwriter immediately understood, yes, I'm a screenwriter, it's already very good that the boss can talk so much, why are you stupid to ask!

The lecture was detailed, and it took a lot of time, and this meeting was over knowing that Xiao Zhao came in to urge for lunch. Cheng Lili said before letting these screenwriters go home: "I repeat, this is a modern drama, please study the current life form in society, read magazines, have more contact with the outside world, don't work behind closed doors, and write by imagination!

After lunch, Cheng Lili went to the medical room of the song and dance troupe again, she had to go to comfort the mahjong players, how to say that she was sick. But when she saw Ah Dong and their necks were pierced like hedgehogs, they all looked miserable, but they laughed unscrupulously for a long time, and said that they deserve it, so that you don't have a long brain!