Gu Cheng's temper belongs to the kind of person who either doesn't do anything, or does it well. Pen, fun, pavilion www. biquge。 info

Although he is a Capricorn, the temper of perfectionism is really afraid of even Virgo.

He didn't think about holding a concert by himself, mainly because he was afraid of being tired, and since he couldn't do his best, he simply didn't do it.

But that doesn't mean the big guy can't sing.

Wang Xlin, a person with incomplete five tones, will sing some old songs at the annual meeting of Wanda Company. Gu Cheng has this talent, there is no reason why he can't play it.

Supporting the whole scene, serving consumers, singing whatever song has a good response in the market and good stage effect -- this is called a part-time job, purely to make money.

Sing a few songs if you want to, sing as many songs as you like, and improvise according to your mood - this is called self-satisfaction, and it is the same as paying for KTV out of your own pocket.

Gu Cheng obviously chose the latter, which could give him more freedom and play.

It is precisely because of this that the ticket advertisements broadcast by Eslite Audiovisual Company on major radio stations did not emphasize Gu Cheng's role in the concert, but only said that Eslite Audiovisual and other contracted artists such as Jolin Tsai performed on the same stage - Gu Cheng did not want to use himself as a gimmick to deceive consumers.

That's why the reception of the radio channel in the ticketing market was not very good in the first place.

But there is also an advantage to not promoting Gu Cheng, that is, if the audience of other artists under it, such as Jolin Tsai, responds very well, this concert can be directly transplanted into a large-scale tour in the future. When the time comes, the next few games will be cheaper, and Gu Cheng will not play.

If the selling point of Gu Cheng is advertised from the beginning, it will lead to the fact that if Gu Cheng does not appear, he will not be able to continue.

The problem of poor ticketing on radio advertising was not alleviated until mid-May.

After some emergency development and maintenance, Dingdang has opened a new channel on the Internet: online ticket sales.

This is a new e-commerce channel temporarily maintained by the engineers of Dingdang.com, under the instruction of Gu Cheng, and will sell concert tickets in the future, not only selling the concerts of Eslite audio-visual artists, but also selling tickets for artists from other companies when it becomes bigger.

After this time, Gu Cheng is ready to separate this sales channel and build it into a sub-website under the name of Dingdang.com, which will be called "Damai.com". Throwing one or two hundred million is enough to make the largest and best concert ticket platform in the country. In the future, it will also be able to double as a ticket for niche indie bands.

The last one is a bit far ahead, with the level of music appreciation in China, the niche independent music festival market will take at least ten years to cultivate in China.

After Dingdang started selling tickets online, the ticketing information naturally followed the channel of "Alipay" to tens of thousands of Internet cafes across the country. In this way, ticket sales have finally made a qualitative leap.

……

The concert is still nearly a month away, and of course it is impossible for a busy person like Gu Cheng to stay busy and focus on music for a whole month.

After being hacked that time, he deeply felt that today's social media is too underdeveloped, and his huge fan effect cannot be brought into play.

In today's world, there is too little channel and platform for like-minded people to communicate with each other.

Since he still has a lot of spare money, he naturally moved the idea of testing the waters to invest in social networks.

After asking Sun Zhengyi to borrow money last year, he invested 600 million yuan in Tengyun as soon as he received the account, accounting for 24% of the shares, becoming Tengyun's second largest shareholder, higher than MIC.

But Gu Cheng doesn't expect to complete his social media layout just by taking a stake in Tengyun.

On the one hand, it is true that Ma Teng is not easy to control, and his development concept is extremely inconsistent with Gu Cheng.

On the other hand, it is also because Tengyun's current layout in the social networking industry is still very small, and some things are waiting for Tengyun to do, so it is better for Gu Cheng to do it himself.

Strictly speaking, social networks don't refer to chat tools such as QQ - they are just IM instant messaging, saving acquaintances money on phone bills and text messages, providing a channel for strangers to make friends, and that's it.

The reason why Tengyun Company became a social network company in the future is because it has successively had N attributes such as space (equivalent to blogs), QQ groups, microblogs, moments of friends, and media accounts.

Strictly speaking, the classic social networking company is based on the "community" gene of SNS like Twitter and FACEBOOK, and then adds some IM communication tools, such as WhatsApp.

Why is the "classic" Internet winning after it arrives in China, which will be developed into a model like Tengyun by local conditions?

Later, many Internet historians in the United States looked back and reviewed this development history, and they all sighed:

Because Huaxia's state-owned banks are too pitted, Alipay has been achieved, if Huaxia's credit card system is as humane as that of Mi, Alipay would have died long ago.

Because Huaxia's mobile Unicom Telecom is too pit, it has achieved Tengyun, if the mobile charge is the same as that of its counterparts in the United States, Tengyun would have died long ago.

The rise of many Internet giants with Chinese characteristics is based on the fact that there are too many pain points and diseases in traditional industries corresponding to the previous era.

Gu Cheng can't get around the national situation, but he can do his part to seek a respite for some of the high and low needs.

So, in the last few days of the May Day Golden Week, he stayed at home and combed through the excellent products of social media in the future.

QQ space, QQ group, although Tengyun has not made these things now, Gu Cheng does not plan to do it immediately.

Those things are "half-baked people who enter SNS from IM", which is only suitable for Tengyun's model, and it is the product of Tengyun's shortcut after having QQ first. Gu Cheng doesn't have a QQ in his hand, so it's very nonsensical to do those things.

Even if you remove some of the copycat flavor of QQ space and return to the "blog" directly, it still can't meet Gu Cheng's needs.

He crossed out a whole bunch of things, and ended up leaving two lines of goals in his notebook:

Du Niang sticks it, as well as "the group chat tool that goes with it".

A community product born for fans and interests, the best pattern should be Du Niang Tie. It's a pity that Baidu in another time and space didn't do a good job, and finally abandoned its martial arts.

Compared with the casual custom space friend community, and even the QQ group that is added casually, Du Niang Tieba has one of the biggest advantages, that is, it can more directly classify netizens according to their interests and hobbies, so that like-minded people can find each other.

After all, except for the "World of Warcraft", which is known as the perverted post bar of 30 million bars in its heyday, all the other game stickers must be lovers of the game. Collect which users usually enter, and in the era of big data, it is easy to analyze the preferences and personalities of users.

In addition, Baidu's algorithm engineer team is much stronger than Tengyun, so in the early 2020s, Tengyun went further and further on the crooked road of "social coercion of individual interests through Xiaobai". Du Niangjia, who was gradually pushed by the algorithm of respecting individuality, came back through artificial intelligence.

After all, the establishment of QQ groups is far less rigorous than that of Tieba, and there are countless company groups, classmate groups, etc., which are disorganized, which is not very helpful for "analyzing the purchasing power of users on content products".

Gu Cheng wants to be a content industry sales platform for all mankind in his life. Therefore, analyzing the most accurate user preferences is the ultimate killer of his life's work.

Whether it's in a previous life or in this life.

Of course, with Gu Cheng's foresight, of course he knows that Du Niang has taken many detours in the process of developing the post bar. Among them, the main reason why Tieba did not draw the user map for the first time when entering the era of big data is that Du Niang did not pay enough attention to the registration of users in the early days.

Everyone must have a QQ number on QQ, and everyone must have an Alipay account with Alipay, only when searching with Du Niang, there is no need to log in. And Du Niang does not have the courage to force users to register when using Tieba. Therefore, many of the user's behavior habits and big data are confused and cannot be collected.

In addition, Du Niang's post bar does not allow users to display different nicknames in different post bars, which has led to the failure of many crazy fans to use different accounts when they are on different post bars, and the work of "user personality analysis" has been further fragmented.

(Of course, Boss Li's lax control and management model that does not conform to China's national conditions are also a reason, which leads to the rampant private selling bar.) This is not for technical reasons and is not discussed in this book. Among the three giants of BAT, Boss Li's feelings, knowledge, and technology are the best, but unfortunately the scholar is too angry and can't manage his subordinates. ）

If Gu Cheng wants to make a post bar product, he must not make this mistake again - if you want to post a reply, please log in! Since 2002, I have logged in obediently! Please use the unique account bound to Alipay to log in! (The password can be different, for payment security)

Do you want to display different nicknames and avatars in different post bars? Yes, you are guaranteed to be called "Invincible Little Treasure Rice" in Quanbao'er Bar and "Yunxi Kasaigao" in Lin Yun'er's Bar, and two different beautiful photos as avatars. This feature will never be launched until it is developed.

Gu Cheng would rather develop slowly, and also wipe out the user's behavior big data resources from the beginning.

While the people of the earth still don't know the meaning of doing this.

After setting the goal roughly, Gu Cheng still needs an opportunity, after all, there are not many users of Alipay now, and the application scenarios are not enough, so there will definitely be problems when it is forcibly launched.

What he is most afraid of is that after the product is launched, the big guy who does the search engine will find out the value, and then copycat one - the application scenario of the search engine is too compatible with the post bar, and it is almost what you love to play. Gu Cheng only has one content e-commerce platform at present, and it is definitely impossible to fight with the search boss for the traffic entrance.

We can only reserve the technology first and slowly wait for a suitable launch opportunity.

As for the group chat tools that will be matched with the post bar in the future, Du Niang has done it in history as a "post bar group". But Gu Cheng needs to fit in with his own industrial layout today, and he will definitely not do something big and inappropriate like the Tieba group. And if the new product and QQ are not differentiated enough, because of the problem of user inertia, it will definitely hit the street

At present, the company's largest product with the largest number of users and social needs is the online game 'Legend'.

There may be other games in the future......

Need a "open a black house" group chat tool that can do what QQ can't do, and can be convenient to chat when QQ can't chat.

After taking stock of these points in my head, the answer came out almost immediately.

"It's suitable for opening a group voice while playing games.,Isn't that YY?This thing was made in 2002.,Is there any difficulty?"