"Look! look what we've raised!"

"The independent musicians who signed in Dingdang.com actually gave red envelopes to the website's music library maintenance manager to send a big health care package, in exchange for the top push position and the increase in the exposure rate of the audition!"

"At a certain point, I just started the trial operation for three months, and I haven't charged readers yet, and the buyout of 1,000 words and 30 yuan actually has an editor to sign those places where the association mixed a ghost name to come in and mix money, and then four or six accounts, irrigation people are divided into forty percent, and sixty percent are compiled!"

In just a few days of investigation, the results came out of Gu Cheng and Pan Jieying. Pen ~ fun ~ pavilion www.biquge.info

From the Dingdang network, which has been established for nearly a year, to a certain point in the past three months, there have been more than 20 people who have been collecting benefits as soon as they are caught.

He finally experienced it firsthand:

Why do the male protagonists in rebirth novels snowball and get stronger and stronger once they become Internet tycoons?

However, in the real world, Du Niang Tengyun and so on have stopped moving, or after developing to a certain scale, they can only rely on buying, buying, buying and buying to recruit innovative projects from external entrepreneurs, and can no longer continue to innovate themselves as bravely and diligently as the company when it was young?

Because: The male protagonists of the rebirth novel will not encounter internal friction, and their subordinates are all given a mentally handicapped halo and are selfless.

The operator will not accept red envelopes, the maintainer will not steal equipment, and the monitoring party will not be listed by the company to treat the big health care. The person who reviews the project can also be impartial to ensure that the valuation of the subsequent ABC round of the project is not affected by the "intrapreneur's" invitation to eat and give gifts.

It's a pity, it's a pity, Gu Cheng was not born in a world with a mentally handicapped aura.

In his previous life, Gu Cheng hated setting objective KPIs for art discoverers, because the value of works of art is difficult to measure by market reactions. What's more, even if the market feedback is bad, it may be that the original push channel is not working right, not necessarily the work itself.

Fortunately, decades later, there is a very complete artificial intelligence identification system to help humans judge the artistic value of works without emotion. Therefore, in that era, it was only necessary to manage a few core algorithm engineers and the committee that formulated data labeling standards.

Unlike now, just three content companies such as Legend Entertainment have to manage a content screening team of dozens of people to ensure that none of them can be corrupted.

After reading the list of all the offenders, Gu Chengtie ordered with a blushing face: "If there is a problem found, all of them will be fired." All the amounts involved in the case were recovered and confiscated. If the amount is particularly huge and can be used as a criminal case, report the case and let the higher authorities handle it. ”

Lei Jun, Gan Jiawei, Gao Dasong, Cheerilee and others are all unable to persuade in this situation.

Only Pan Jieying does not have a position problem, and can still beat the side drum: "Will the report affect the goodwill of the company? I am not against you dealing with them, but can you deal with them in a subtle ......way?"

Gu Cheng was unmoved: "This kind of thing, sooner or later, it is better to experience it now than to make it bigger and commit another case in the future." At the moment, we're still a game-maker, and we don't have any goodwill to speak of, so let's decide. ”

On this issue, Gu Cheng is really dictatorial.

More than 20 employees were fired at once, and 4 of them were large enough to be transferred to justice like Kim Sung-thaek.

The development speed of Dingdang and a certain point network has been slowed down by this cleaning for at least a quarter.

But Gu Cheng felt that these costs were worth it, and after doing this kind of offending thing during the cold winter of the Internet, his peers had no money or resources to catch up. If you wait until the cold winter passes, a season is enough for a lot to happen.

After dealing with the insiders, the next step is to conspire with them with the artist/writer who committed the crime.

These are a little more difficult to do, because the people involved in this case can be divided into two categories: the first type is really talented, and they also use the unspoken rules to increase their exposure and become popular. The other type is not talented and unattractive.

For those who are really untalented and have unspoken rules, Gu Cheng's handling advice is of course very straightforward - directly and permanently blocked.

The key is those who are talented, and after diving, they also steal sales.

Gao Da stiffened his head and pleaded for some independent musicians who came to take refuge: "Xiao Gu, this matter depends on me, I haven't done content management before, and I gave them a chance." If you want to punish me, I should be punished first.

But some people do make good music in the first place, they just don't resist the temptation to promote it, and they take shortcuts - and the point is that Dingdang.com didn't have a clear set of audition priority rules, and they can't help it. ”

Gao Dasong said while pointing to the list of bands involved, an independent band called "Soda Red", which was a campus band formed in Wanwan last summer, and in the original history, it should not have officially debuted until 2004.

Because the original history was not completely over until the Internet winter in 2004, these musicians who did not cooperate with any physical record companies had the opportunity to show themselves through Internet MP3 transmission. And now, because Gu Cheng established Dingdang Network in advance and set up channels, these musicians who originally lacked channels have bloomed in advance.

The talent of "Soda Red" is real, after joining "Dingdang", the two records have sold a total of nearly 300,000 copies in most of the year, and they can also rank in the top three or five among the independent musicians signed by Dingdang.

But this time they were exposed: their agent privately stuffed money into the person responsible for the maintenance of the music library, and adjusted the algorithm of the music library shuffle, so that their songs got a higher frequency display opportunity in the shuffle play of Internet café owners across the country.

The musicians of these bands themselves are still second- and third-year college students, and it is said that they do not understand the unspoken rules of human feelings and sophistication, and they were also killed by the agent who led the team, and they are indeed first-time offenders.

This is just one example of the case involved, and there are several similar cases.

"In this way, remove their music from the audition music library, and deprive them of the opportunity to obtain free publicity resources from Dingdang.com in the future, but their music consignment contract will be retained - that is, Dingdang.com will continue to sell 'Soda Red' records in the future, but will not use the company's internal promotional resources to promote them under any circumstances.

At the same time, they are allowed to sign publicity and promotion contracts with other brokerage companies. If you want to publicize it in the future, you will pay for it out of your own pocket. ”

This kind of disposition, put on the novel website, is equivalent to "forever depriving the right to recommend the position, but retaining the channel for selling books, and promoting it yourself if you want to publicize it".

This method is quite fair, and Gao Dasong didn't say anything more. Several other indie bands involved in the case were also dealt with in this plot. And it was stated that it was because of the first offense that the net was opened.

After processing, all newly signed musicians in the future will have to change to a new form of contract, clarifying the company's right to recover penalties once the unspoken rules are discovered.

Subsequently, Gao Dasong himself was demoted by Gu Cheng and deprived of part of the power of technical supervision as a punishment for his poor management.

For the rest, it's time to deal with the cheating writers at a certain point.

Gu Cheng pointed to the second document and asked coldly: "Three months after the station was opened, someone developed a clicker, brushed the number of clicks to tens of millions, and suddenly climbed to the top of the list to increase exposure." How to deal with this kind of behavior?"

A person in charge couldn't figure out the meaning of the above, and tried to compare Gao Dasong's way of dealing with independent musicians, pondering and answering: "Or, also deduct the number of clicks and recommendation votes, and punish not giving recommendations for a period of time?"

Gu Cheng was very dissatisfied with this answer, and repeatedly read the standard contract drawn up by a certain point network, and finally threw it on the table, and said categorically: "Take it off the shelf." ”

"However, these books themselves are really good, creating a lot of initial traffic for the website, and they can also create a lot of profits if they are put on the shelves in the future. "A person in charge is in a hurry, and the handling opinions mentioned by Gu Cheng are much more serious than those violators on the Dingdang Internet. And the KPI of the person in charge of the website is to assess the traffic, and he can't help but be in a hurry and continue to explain it like a cannon.

"Readers don't care how their favorite books get on the list or how they see them, if we just delete them, those readers may be lost. For users, the website is just an official road, and they are chasing the gods.

For example, this "Braised Potato" book "Interstellar Dragoon Otherworldly Horizontal", although it is a brush and has made millions of fake clicks, it is indeed well written. Why can't it be treated like the 'soda red' of Dingdang?"

Others were also a little puzzled.

"Soda Red is a band that has already been formed externally, and it is just a sales channel on Dingdang.com. And those writers are signed by our website exclusive buyout, and the strictness of the requirements cannot, of course, be the same. ”

Gu Cheng explained his decision in the confusion of everyone. There was a hint of compassion and regret in his eyes.

"In the entertainment industry, there has always been an allusion: if you want to be on top, you have to cut the queue. When you cut in line, you get beaten, it doesn't matter, that's how it should be. After being beaten down, the matter passed, calmed down, stood up and patted the dirty things off your body, and the position where it was inserted is yours.

Today, whether it's music or literature, it's the same. Some people are indeed talented, they just lack an opportunity for exposure. No matter how annoying the way you use it, hype it up, and make the number of clicks go up, so that the onlookers will see it, and he will become popular - of course, if his own strength is not enough to be popular, we will not discuss it.

This kind of behavior will cause the people in your circle to become more and more shameless. Because they are all guilty of cheapness with the mentality of 'the seat is mine after being beaten'. And what are we pursuing? It is to let the world know that no one can profit from being cheap in my Gu Cheng's territory, and Lao Tzu will lose both with him, and we will also press back those who are running naked and begging for clicks!"

"It's impossible to do this kind of thing, your circle is so big, who do you think you are. Many people in the audience either broke their minds in their hearts, or read out their voices, and no one was optimistic about Gu Cheng's thoughts.

This is simply a toss of money and poverty, raising the difficulty level of one's career.

However, the boss's orders still have to be carried out. The resolution of this purge has at least been implemented.