Volume 2 Chapter 54 The Market Stepping Stone Named Fernando (Bao 2, Ask for Recommendation and Collection)
That night, Li Sheng left three guests to spend the night in the villa, and the next day, Fred left with breakfast. Pen ~ fun ~ pavilion www.biquge.info Li Sheng took Fernando and Ali to visit the farm.
Of course, you don't need to visit farmland pastures and the like. After a casual turn, they arrived at the golf course.
It is a non-standard golf course. The standard golf course is 18 holes, while the one built by Li Shengjian has 21 holes. In addition, many of the fairways at this golf course are longer than the standard. There are also 260 to 300 meters in the four short fairways, and 400 to 500 meters in the ten middle fairways. Seven long fairways of 500 to 680 meters.
Now it's not maintained at all and it's not suitable for golfing. In fact, Li Sheng is raising grass. Whether it's a fairway or a green, the grass planted is short grass and can be mowed to become a real golf course. It's just a little substandard.
Because of the field, they just drove the all-terrain vehicle around it. After all, the best man-made landscape in Silent Farm is here. Although it is not a famous design, the pool waterway and sand pit make it quite chic.
Ali felt a little interesting about Li Sheng's design. He sat in the back seat and said with a smile: "Lee, I think you can apply for a Guinness World Record for this course." ”
Li Sheng's private course is perhaps the largest and most numerous golf course in the world. Of course, the word "standard" is missing from the prefix. Because the length of the fairway and the number of holes on this course are not standard.
Li Sheng replied with a smile: "I don't have that idea." Actually, this golf course is designed for me personally, you know, I have a strong arm. However, if the average person wants a big ball, they can also move the tee forward to reach the standard fairway distance. "As for the standard number of holes, if you really want to play regular, you just don't play the last three holes?
"It's a good pitch design. I'd love to make a few strokes. Fernando sighed a little, and didn't know if it was true or not. After all, the stadium is still growing grass. It's not time to put it into use yet.
But they're not here to play golf.
Fernando didn't have much feeling about this land that originally belonged to his family and now belonged to Li Sheng. Before the land remained his family, he rarely came here. He is now only very interested in what is produced on this farm.
He is still very optimistic about what Li Sheng introduced to him before. The rice and fried rice he ate last night proved that the rice here was indeed the best he had ever tasted. The dark golden filamentous band in the middle of the rice gives this rice some visual effect. Even Ali, an Arab who doesn't eat rice often, appreciates it.
Agriculture, of course, is not as good as industry. But if it is aimed at a market above the middle class, the profits in it are not necessarily lower than those of industrial products. Moreover, the competitive advantage of high-grade agricultural products is more stable than that of industrial products. Bordeaux wines, for example, have dominated the world wine market for many years.
And whether it is a brand-name car or an airplane, it is constantly under the impact of competitors.
What Fernando and Li Sheng talked about was mainly cattle. Because the sales of beef in Europe are very large, and the market is relatively open, the high-end market is also relatively large.
Fernando's idea was that he would build a slaughterhouse in the city near the farm, and the cattle from the Silent Farm would supply this slaughterhouse. The two sides will share according to the market price.
His division was 3:7, with Silent Farm 30% and Slaughterhouse 70%.
Of course, Li Sheng disagrees with this ratio. Although it is said that the sales funnel is important. But beef quality is key.
"Fifty-fifty. Li Sheng firmly believes that Silent Farm's beef can be sold at a good price. "Channels can be opened with a lot of heart, but beef is only available at Silent Farm. "And this share is the share after the tariff is removed, and he doesn't have much benefit.
Fernando watched Li Sheng bite fifty-fifty. He knows that if the operation is done well, there is still money to be made at this price. But this profit is not reasonable in his opinion. In the agricultural industry chain, circulation is the most profitable part, he can send beef to Europe, but also have to give up part of the benefits to lower-level dealers.
"If it's 55/5, I don't have any money at all. Fernando finally shook his head. "Unless it's on a wholesale basis. Otherwise, the subordinate distributors will suck up all my profits. ”
Li Sheng slapped the steering wheel and said funny: "Of course, it is calculated at the specified distribution price, otherwise you think it is the retail price?"
Fernando also laughed: "Deal! But how many cattle can you provide each year?"
"For the time being, it can provide about 50,000 heads a year, and then it can provide 600,000 heads a year. "The reason for the big difference is that the number of cattle on the farm needs to be stored now. So there won't be too many cattle for sale. If he were a foreign calf, he would have been able to slaughter it in about a year and a half, but he prefers to let the herd breed itself. It takes more than two years for the calves to be slaughtered. And there are also cows that he prefers to sell to other cattle farms during the calf season rather than buy them for slaughter. Because heifers weigh small, they are not sold as breeding cattle at a price that is not as good as beef cattle.
Fernando nodded, but he had already begun to plan in his heart. Now the cattle at Silent Farm will be ready for slaughter in two months. It will take him at least a year to build a new slaughterhouse. So he could only buy a slaughterhouse.
However, Li Sheng said: "I also value the market in Huaxia, so I hope to give a part to my agents in Huaxia." ”
"And how much are you going to give?"
"Fifteen thousand heads were enough in the beginning. Maybe it's not enough. But it will definitely keep increasing. So I want to give half of the largest share. If they can't sell out of that share, you can handle it. ”
Although Chen Bo has some paths, he doesn't have enough background in the end.
So he added: "East Asia and South Asia are his markets, and the North American market is free to compete." What do you think?"
Fernando didn't think about it and said, "No problem. Now we can talk about something else. Like those snails and rice. ”
Ali, who was sitting in the back, suddenly said, "I think, I need some beef too." ”
Fernando looked back at him and said with a smile, "Isn't there enough oil for you?"
Ali laughs and says, "I don't plan to sell beef, but I think it's important to have some at home." ”
Fernando seemed relieved and said, "Maybe you can help us promote it in the Middle East." "Although the population of the Middle East is not large, there are many local tyrants. Maybe they like lamb or camel meat, but they don't refuse beef. In particular, the meat quality is super good, and it is pure natural beef. Maybe somewhere, the price will be more expensive.
Ali did not refuse, and said to Li Sheng: "I think the beef from Silent Farm will be very popular in the Middle East." ”
When he said this, Fernando didn't know what to say.
Not only beef, but also many other things, Fernando was also interested. He stayed at Silent Farm for four days, and Li Sheng let him try everything he could eat. Including fragrant pigs and large pigs.
He and Li Sheng have also expanded from beef to chicken, pigs, snails, rice, flour, and various mushrooms. He is also interested in Brazilian chestnuts, coffee and cocoa, which are not yet available. But it's too early to talk about it.
He is now focusing on the caviar that Li Sheng said.
Sturgeon, a fish he had never heard of. But Li Sheng says they produce very good roe.
Caviar is a high-end luxury food with a petty bourgeois atmosphere. Even if it's not a well-known brand, it's expensive.
The so-called caviar on the market today comes mainly from farmed sturgeon, and even other migratory fish, such as salmon. In the eyes of so-called gourmets, caviar in the true sense of the word is only produced by three types of sturgeon from the Caspian Sea.
And the wild sturgeon numbers have made it difficult for fishermen to catch them. The most famous caviar in the world comes from Russia and Iran. As for where it is best, it will take a gourmand with the emperor's tongue to tell.
Li Sheng is just a foodie, not a gourmet, so he can't tell which caviar is better or worse. But as long as it yields revenue, he's going to get it. Anyway, it doesn't require him to spend manpower and resources to produce it.
The sturgeon of Silent Farm are kept in those small lakes. The breeding density is not large, but the density is still very high compared to the natural environment. It's just that even if this fish can be bred on the farm, it will take at least 20 years to be considered sexually mature, and the number of eggs at that time is small, and the quality cannot be guaranteed. To get the best caviar, Li Sheng estimates that he must be more than 40 years old.
In other words, if the farm wants to raise this thing on its own, it will take forty years to develop it. Li Shengcai didn't plan to do that stupid thing. He took out some of those who were over forty years old, and some of them that were over twenty years old. If these small lakes can be farmed, then in 20 years, the farm will be able to produce these fish on its own. That, of course, is the most optimistic estimate. And he still has a lot to do. For example, catch more of these fish from space and release them. And the premise is that the caviar of this fish can be sold for a good price.
Li Sheng and Fernando: Now they are going to catch this fish. There are no fishermen on the farm, so it's a bit difficult to catch fish. However, Li Sheng has a unique way of fishing.
The black-faced god has been left near the farm. For several days, it has been staying on the farm to digest food caught from outside the farm. While Li Sheng chanted to the black-faced god in Chinese, Fernando and Ali stood more than two meters away and watched.
Li Sheng's ability to tame the giant crocodile had already surprised them, and now Li Sheng actually wanted the crocodile to help him catch fish. When Li Sheng told them, they thought it was a bit of a nonsense.
But now, after seeing Li Sheng and the crocodile "talking" for a while, the black-faced god crawled towards the lake. It was incredible for both of them.
Ali glanced at the giant crocodile that quietly slipped down into the water, stared at Li Sheng's eyes and said, "Li, you just recited a spell." ”
Li Sheng laughed and said, "Tell you a secret, in fact, I am a druid." He laughs. "Let's get on board too. ”
There is a boat seven or eight meters long on the edge of the lake with a motor. There was already a man sitting on the boat, an employee of the farm, who was in charge of driving the boat, and he was only temporarily transferred here today.
After all three of them boarded the ship, Fernando found that there was nothing on the ship, except for a bow that Li Sheng was holding in his hand.
He sat opposite Li Sheng and said, "You're going to shoot fish." ”
Li Sheng raised the folding bow in his hand and said, "I studied the method of making caviar two days ago. It is said that the quality of the caviar is guaranteed by allowing the fish to die calmly and quickly. ”
He shrugged his shoulders and continued: "How to calm the fish, I don't know. But I know how to make it die fast. ”