There is no basis for words, a database management system that hides behind the scenes, no matter how fantastic it is described, and its appeal is limited.

Larry Ellison's ability to gather the same popularity as he did before is already the limit of what he can achieve with his charisma. When a few bottles of Coke stirred up the scene, the scene suddenly became cold.

Larry Ellison, who was looking around, finally saw Tang Huan standing in the distance, about to turn around and leave.

"DON, I'M SO GLAD YOU CAME TO VISIT ORACLE'S BOOTH. Larry Ellison said as he walked briskly over.

"WELCOME TO ORACLE DATABASE AND ENTER THE MORE AND MORE PROMISING FANGYUAN COMPUTER PLATFORM. Unlike the disdain and hostility shown by his subordinates, Tang Huan smiled easily.

"Looks like my joke is you off?" asked Larry Ellison, pointing to the advertising board that had been smashed by Coke.

"When you reach my current height, you will find that the most important feature of these attention-grabbing tricks is that they are interesting. Tang Huan looked at the other party gently, "I'm busy, I don't have time to be angry about such a trivial matter." ”

Larry Ellison was speechless at all, and he was depressed and uncomfortable.

"Courtesy, this is our COMDEX event schedule, and you are welcome to visit us. Tang Huan casually handed a coloring page to Larry Ellison, and then Shi Shiran left.

"What a big shelf!" Bob Mainer exclaimed, "Looks even more arrogant than the high-ranking officials we've seen." ”

"He's as arrogant as IBM, so we have a chance. Larry Ellison smiled meaningfully and shook the information in his hand. "You look at the booth. I'm going to pay a return visit. ”

"Beware of them embarrassing you. Ed Oates reminded.

"I'm not going to give them a chance. Larry Ellison waved his hand confidently. Pull out your legs and go.

……

After the spreadsheet CGrid, word processing WordEasy, and microcomputer database EBase, Zheru officially introduced the fourth heavyweight member to the field of business office software, PowerPresenter, which we nicknamed PPT.

Through PPT presentations, business personnel, teachers, students, trainers and other users can save a lot of time spent on traditional visual aids such as hand-drawing, mechanical typesetting films, blackboards, etc., and focus on how to improve the effect of explanation.

PPT is another practical breakthrough in graphical user interface applications, and it supports operating systems including FreeDOS, Vientiane, and can run on Fangyuan computer and Apple's latest generation of 16-bit personal computer AppleIIGS.

Theoretically. As long as the digital projector supports Fangyuan Computer's video graphics standard that is the VGS interface, it can be connected to the computer platform on which the PPT runs for amazingly exciting presentations.

At present, the digital projector products certified by Zheru include Barco-Barco's CRT projectors, as well as LCD projectors with Zheru's own intellectual property rights.

……

Dr. Robert Gaskins, Chief Engineer of PowerPresenter and a graduate of the University of California, Berkeley, spoke in high spirits about the excitement of PowerPresent.

Larry Ellison, who sat in the dark like everyone else in the small room, was immediately intrigued by the new slide system on display.

"Senior government officials and executives from large corporations will surely be obsessed with this new form of digital briefing just by looking at it. When the time comes. It must be a source of money. Larry Ellison's heart was sour, but he finally had a positive understanding of Zheru's strength.

PLANS TO BRING ORACLE DATABASE TO THE MICROCOMPUTER DATABASE MARKET. Larry Ellison's first step was a price war.

AT THIS STAGE, ORACLE'S PROFITS MAINLY COME FROM SMALL AND MAINFRAME PRODUCTS, AND THE PRICE WAR IS ENOUGH TO HIT ASHTON TATE'S DBase ON IBM-PC.

However, this trick can't have such an effect on Zheru's EBase, there are too many products that people make money, and the current presentation software PowerPresenter is the latest one.

Thinking about this, Larry Ellison couldn't help but have a big head.

THE RISING MICROCOMPUTER MARKET IS AN UNFAMILIAR FIELD FOR ORACLE, AND IT DOESN'T EVEN HAVE AN ALLY, SO IT'S REALLY ALONE.

……

"Now, I would like to ask Dr. Peter Brody to introduce the LCD technology involved in the new LCD projector. Robert Gaskins enthusiastically took the presentation to the next step.

"When Westinghouse Electric canceled its R&D program, I thought I was going to retire completely, but I didn't expect that Zheru gave me the opportunity to see LCD products come out, and I thanked the R&D team that worked with me. As soon as he took the stage, Peter Brody said a few digressions excitedly.

In 1959, Peter Brody moved from London, England to Pittsburgh, Pennsylvania, USA, where he worked as a researcher at Westinghouse Electric, and then he did theoretical research in the field of LCD for 20 years until the project was cancelled.

In fact, after entering the 1980s, LCD research and patent competition have entered a white-hot stage, and the key link is only one step away.

Tang Huan relied on the financial resources of the nouveau riche in Silicon Valley to catch up with and surpass companies in the United States and Japan step by step by throwing money.

In addition to LCD projectors, LCD technology is also being introduced into the display of Fangyuan notebooks.

In addition to the CRT and the newly launched LCD, the implementation of digital projectors also includes DigitalLightProcessing, or DLP.

At this stage, Texas Instruments is in a leading position in the research and development of DLP.

Having tasted the sweetness of entering the end-product calculator market in the 1970s, Texas Instruments later entered the market for another end-product personal computer, and became involved with Commodore's budget personal computer. and the price war of Atari's Atari 2600 and EA's Xiaobawang game console in the field of home video game consoles. And with the collapse of the North American home video game console market in 1983. With a big loss, he had to announce his withdrawal from terminal products and specialize in the chip business like Intel.

It can be said that Texas Instruments is very weak now, and Tang Huan is cooperating with its malaise, wielding a golden pickaxe, and constantly planing. Dig dig dig.

In fact, in addition to the more famous wronged leaders such as Atari, Texas Instruments, and Mattel, the companies that have been cheated by this wave of market have more victims, and then they are going bankrupt, bankrupt, and selling themselves every week.

EA swallowed Vectrex, a manufacturer of vector graphics game consoles, and Kid Bao, who survived the disaster by not entering the home video game console market, also set its sights on its frail toy manufacturers.

……

"Now, I would like to ask my colleague Jean Dogov to give a comprehensive overview of the LCD projector. Peter Brody finished his presentation on LCD technology and handed over the position of host of the presentation.

Jean Dogov, who is in his 30s, is equally heroic, and jokes as soon as he takes the stage. "Think about using the PowerPresenter digital briefing system. It's a wonderful thing to introduce itself. ”

"Now that you've looked at PowerPresenter and LCD technology, let's turn our attention to LCD projectors. ”

"To put it simply, an LCD projector consists of three parts, namely the optical system, the LCD liquid crystal module and the electronic function module. ”

"The optical system is not only complex, but also involves a wide range of technical aspects and categories, such as optical specification measurement, optical system architecture, optical design, light source module, split and close optical components, projection lenses, and screens. ”

"As for the LCD module, it is the main device that controls the projector's display image. ”

"The final electronic function module is to process the input electronic image signal and transmit it to the LCD liquid crystal module. ”

"It is undeniable that LCD projector is a brand new product, CRT projector technology is relatively more mature, the image it displays, rich color, good reproduction, with sufficient geometric distortion adjustment ability. ”

But CRT projectors also have obvious shortcomings, such as the two most important technical indicators of the projector - image resolution and brightness, in the implementation of CRT projectors are mutually restricted, which directly affects its brightness value. ”

"In addition, the CRT projector is complicated to operate, especially the convergence adjustment, which often takes several hours. Its fuselage is also a bit bulky, ranging from dozens of pounds to hundreds of pounds, and is not suitable for moving, so it is only suitable for installation in places with weak ambient light and relatively fixed conditions. ”

"On the other hand, LCD projectors solve these problems of CRT projectors. ”

……

Jean Dogov concludes: "In addition to being able to meet the needs of presentations, I believe that in the future, projectors can also enter the field of entertainment and set up home theater systems. ”

At the end of the presentation, Larry Ellison was about to get up and leave, when the moderator explained, "Next, the EBase R&D team will be using the PowerPresenter digital presentation system, and they will bring the latest relational database developments. ”

Hearing this, Larry Ellison quickly dropped his ass back to see what was going on.

Larry Ellison was right to stay, EBase's support for server/client architectures, as well as the discussion and outlook of the Zheru R&D team on On-LineTransactionProcessing, or OLTP, and even the concept of OnlineAnalyticalProcessing, or OLAP, which really opened his eyes.

The online transaction processing system is the main purpose of relational database at this stage, that is, the user's original data is immediately transmitted to the computing center for processing, and the processing results are given in a short time.

The online analysis and processing system is specially designed to support complex analysis operations, focusing on the decision support of decision-makers and senior managers, and can quickly and flexibly carry out complex query processing of large data quantities according to the requirements of analysts, and provide the query results to decision-makers in an intuitive and easy-to-understand form, so that they can accurately grasp the business status of the enterprise, understand the needs of the object, and formulate the correct plan.

……

When Larry Ellison walked out of the conference hall, he felt heavy in his heart, he had realized that the real opponent of EBase should be IBM's DB2, his own ORACLE, and DBase on the IBM-PC platform, all of which should be in the back row.

IN OTHER WORDS, ORACLE DATABASE'S ENTRY INTO THE MICROCOMPUTER DATABASE MARKET IS NOT AS SIMPLE AS ITS PREVIOUS PLAN.

The technologically advanced Zheru is not afraid of price wars at all, and his marketing skills can be seen only from the release of the same product PowerPresenter digital briefing system, which is very sophisticated and simply impeccable.

Larry Ellison struggled to find a countermeasure, and finally could only shake his head weakly, and listlessly continued to read the manual that Tang Huan had given him.

Larry Ellison was in a bad mood and didn't want to visit any more computer-related products, so he decided to follow the instructions and go to EA's showroom for entertainment.

As soon as he entered the area, Larry Ellison's eardrums were shocked.

It turned out that Hasbro took the position of the exit, showing toys with various photoelectric effects while playing "Transformers" cartoons.

Looking at the humanoid mechanical monster on the screen in a running state, after shouting "Autobot transformation and departure", Larry Ellison, who is nearly forty years old, can't help but feel a numb scalp.

IT companies in Silicon Valley invest a special amount of money every year in entertainment, including games and toys.

SO LARRY ELLISON'S FIRST INSTINCT AT THIS TIME WAS THAT HE WOULD HAVE TO PAY FOR A LOT OF STUFF TO REWARD THE ORACLE PROGRAMMERS.

Larry Ellison laughed and was immediately interested, because Guy was a perfectionist who had borrowed $3,000 to buy a 34-foot sailboat in the 1970s, when the couple had a combined monthly income of $1,600. There was even another small sailing boat at the same time as installments.

Further inside, Larry Ellison couldn't help but whistle, and he saw all kinds of cosplay, many of which he knew. (To be continued.) )