Since the verbal confession, Jobs has come to Zerone's office several times without changing his face, and he doesn't know what kind of thoughts this guy has in his heart under the appearance of fresh clothes and angry horses, but Zerone's employees have been stimulated to work more enthusiastically.

Although Tang Huan was disdainful of Jobs's arbitrariness, he still couldn't hold back the bad taste of archaeology and decided to do something about it, not to make the other party so relaxed.

So, Tang Huan went to Menlo Park after a busy day, and found the mother and daughter who were in dire straits, Jobs' ex-girlfriend Christian Brennan and his illegitimate daughter Lisa.

I have to say that under the influence of the "Beat Generation", the relationship between men and women among young Americans in this era is relatively casual, and it is not uncommon for them to be unwilling to take responsibility or even pull out the bird and leave without admitting their accounts after a fatal accident.

What Tang Huan learned was that it was unclear whether Jobs had already taken a paternity test at UCLA, but he was currently in a lawsuit with Brennan over child support for his daughter.

In fact, for Jobs now, the $385 monthly alimony awarded by the court is just a trivial matter, but he still vigorously denies the fact that Lisa is his daughter in court, and is said to be infertile.

This entangled situation may not be improved until Jobs understands that if Apple goes public, the lawsuits will adversely affect his future wealth.

In the name of a friend, Tang Huan supported Brennan's mother and daughter for $500, and expressed his admiration for her great maternal love, encouraged her to be strong, and also revealed seemingly unintentionally that he could rest assured and boldly let the lawyer increase his demands, and Jobs did not dare to drag on the lawsuit for too long, otherwise it would affect his image as the representative of the company when he raised funds, and he would lose even more when Apple went public next year.

I don't know if this can be regarded as a kind of harm to others and self, anyway, after Tang Huan returned from Menlo Park, he was secretly refreshed.

However, after seeing Lisa's poor little child, his desire to start a family became more and more fervent. But Deng Lijun's family on the treasure island has not yet applied for a visa, and it is said that the process is extremely complicated, otherwise Deng Lijun, who flies around in Southeast Asia all the year round, would not have made a fake passport turmoil.

A few days later, news suddenly came from the treasure island that Deng's father was sick in bed. Mother Deng was anxious enough, Tang Yun comforted her, "Or you can go back and take a look, anyway, we will take care of Li Jun here." ”

Mother Deng thinks about it, and now Tang Yun has regarded her daughter as a prospective daughter-in-law, and she is very affectionate, so she has no need to worry about anything at all.

So in this way, Deng Muxing hurriedly returned to the treasure island alone, Deng Lijun was inevitably a little depressed, Tang Huan had to take out more time to accompany him, the two became more and more like glue, Deng Lijun was obsessed with even going to Los Angeles to study and delayed again and again.

Fortunately, Zerone's staffing is now more and more neat, and Tang Huan does not need to do everything himself, such as the follow-up marketing work after the development of the full-platform version of CGrid.

At the beginning, Apple's second-generation machine was quickly accepted by users, in addition to the product itself being good enough, it was also related to the publicist contacted by Jobs, who was Silicon Valley marketing guru Regis McKenna.

McKenna came from a working-class family in Pittsburgh, went through college and worked for Fairchild and National Semiconductor. In 1970, he founded his own PR and advertising agency in Silicon Valley, Regis McKenna Marketing Consulting.

This man has two specialties, one is to leave the opportunity to conduct exclusive interviews with his clients to journalists he knows, and the other is to plan memorable advertising programs. For example, a series of colorful magazine advertisements created for Intel, with galloping racing cars and poker chips as the main elements, replaced the boring performance charts in the past, and enhanced the brand awareness of microchips, an abstract high-tech product, and achieved good advertising results.

Historically, McKenna's marketing strategy has been instrumental in some of the most important technological innovations, such as Intel Corporation, the world's first personal computer, Apple Computer, and the first computer retail store, the Byte Store. He was involved in the technical marketing planning of the first computer LAN, the first miniature supercomputer and the first desktop publishing system, among other things.

And McKenna's network resources are also remarkable, and many companies that eventually became famous in the industry have received his help in the early days, such as AOL, Apple, Microsoft, 3COM, etc.

It was based on McKenna's ability at this time and future energy that Tang Huan personally contacted his high-tech marketing company and negotiated the cooperation, of course, it was expensive correspondingly, but it was not common in the face of Zerone's powerful ability to attract money.

In fact, during this period, software companies were really not as profitable as hardware companies. For example, in 1978, Microsoft's sales revenue was $1 million, and Apple has already launched a second round of funding this year.

But this restriction is not a problem at all in front of Tang Huan, a reborn person, whether it is the cost of intelligence or the cost of time, it is outrageously low, after the successful development of the product, compared to the production line of the computer manufacturer, he only needs to buy some disks to copy the software.

With spare energy, Tang Huan developed another heavyweight office software for the CP/M platform, namely a word processing program, named WordEasy, which made the other technicians who worked together feel a little ashamed, and their boss was too capable.

In fact, the reason why Tang Huan's R&D process is so easy is entirely due to the fact that there were too many open source projects in this area in his previous life. But where do others know where to go, they just feel under the glow of the chief software architect, and there is a lot of pressure, because the development of WordEasy on the Mac platform falls on them, and everyone feels that it is too embarrassing if the progress is slow.

Now that word processing software is available, let's let McKenna's company make a promotion plan together.

As a result, from July 1979, the microcomputer market ushered in a sales boom, which was rooted in the huge pull effect of CGrid and WordEasy. Since then, these two software have repeatedly appeared in computer professional magazines, and even traditional media have frequently mentioned them, and have exclaimed that the way of office will usher in a new round of revolution.

In this case, such as IBM, Hewlett-Packard, and other traditional giants with mainframe and small computers as their main business, have also shifted their attention and have evaluated the business opportunities contained in it, and Frank Carry, chairman of the board of directors and CEO of IBM, who saw the spreadsheet software CGrid for the first time, was even more shocked, and immediately found the company's president, John Ober, to discuss its possible impact on the company's business, and even Watson Jr. was shocked, they felt that they could no longer underestimate the value of personal computers.

In contrast to CGrid's lone failure in the market, WordEasy met a competitor, MicroPro International's WordStar, at the beginning of its listing.

Historically, WordStar and its predecessor "ElectricPencil" and its successor "Microsoft Word" were first-class word processing software, and in the 80s they dominated the market alongside WordPerfect, until the 90s when they were wiped out by Microsoft's Office.

In 1982, WordStar sold more than 1 million units, bringing sales to nearly $70 million that year, helping the company become the world's largest microcomputer software company in 1983.

Encountering such a dangerous competitor naturally made Tang Huan attach great importance to it, especially the person who runs WordStar is Seymour Rubinstein, and even Gates has suffered from this person's secret loss in the promotion of the BASIC interpreter.

Compared with Tang Huan's targeted and orderly response to market competition, Jobs gradually felt the heavy pressure.

Zerone's two consecutive launches on office software have made users understand that the original microcomputer can also do so much valuable business work, which naturally spawns a huge demand, and at present, CGrid includes Apple and CP? M two versions, but WordRasy only has CP? M version, it is really difficult to assess how much impact this will have on the market share of Apple phones.

Jobs grabbed the phone in frustration and contacted Gates, "How's your development going?"

"It's going well, but it's going to take a while to get it done. Gates replied with an oath.

"Hell, why are you procrastinating so much while Don is able to launch products one after another?" Jobs slammed the phone in annoyance.

Gates shrugged helplessly, gently put down the phone, and went to the office of his entrepreneurial partner, Paul Allen.

"Jobs, that guy called again. Gates finally showed a hint of worry on his face.

Allen withdrew his gaze from the computer screen and rubbed his eyes, "The market for office software is so huge, we definitely want to get involved, but you can also see that it takes more engineers and more time to achieve the same functionality as CGrid and WordEasy." ”

"I'll take a chance to visit that Don again, he seems very hospitable, and the last time we met, he was very warm to me. Gates said slowly, thoughtfully.

"I'm going too, and I'd like to see what kind of brilliant person he is, and there's been a lot of movement lately, and the newspapers say he's leading an office revolution. ”

http://www.qidian.com

Starting Point Chinese www.qidian.com welcome book friends to come and read, the latest, fastest and most popular serialized works are all original at Starting Point!