Chapter 109: Shot like a cunning fox
readx;?“ According to my cry, the major suppliers in Rongcheng have recently received official letters from Wangfujing Group, and Wangfujing Group is undergoing the largest personnel change in recent years. Pen | fun | pavilion www. biquge。 info。 Guo Cai, general manager of Rongcheng Wangfujing Department Store, has been transferred back to the Beijing headquarters as the group's deputy general manager, while the post of general manager of Chengdu Wangfujing Department Store has been taken over by 35-year-old Ji Yujie, who is also the youngest general manager of Wangfujing Group's old stores in China. ”
Wang Yue threw out the current problem of Dunhuang Mall, which was based on development in a short period of time when it settled in Chengdu. The store sold tens of millions of sales one day, although this level is not impossible to achieve some old department stores in Rongcheng, but for Dunhuang Mall, a "monster" that is out of the market cultivation period, it has to be a miracle of an emerging mall.
This miracle not only proves that Jiaohuang Mall has the ability to become a leader in the current environment of the Rongcheng department store market.
The existence of Dunhuang Mall has caused Wangfujing Mall, which is the closest geographical distance to her, to encounter a certain seasonal cold wind. And Rongcheng Wangfujing is the most powerful aircraft carrier in other cities, and it is the flagship store that Wangfujing Group is proud of. Shooting guns all day long, the rise momentum is strong, how not to let it pay attention.
The first-hand "price reduction promotion" from Dunhuang made Rongcheng Wangfujing Guowang sneer, and Wangfujing, which has a strong foundation and abundant internal strength, can ignore it.
The Dunhuang promotion method has just ended, and a "return to the sale" brand has been played, and the activity is going on. Over there, some agents have withdrawn from the cabinet one after another, and began to be moved by the rising momentum of Dunhuang, and there is a certain cooperation in Xiahai, knowing the reputation of Jiaohuang Xiahai store, and the way of deducting points is in line with the appetite, and they began to gradually follow the pace of Dunhuang.
This move made Wangfujing a little unbearable, and the Rongcheng Wangfujing who reacted realized that this was a fight for his life, and the person in charge of Dunhuang Mall was two mentally handicapped women. But the heart is not ordinary vicious.
Ji Yujie of Wangfujing temporary transfer, Ji Yujie is the general manager of Beijing Shuang'an Shopping Mall under the former Wangfujing Group, with a hard wrist, has always been good at surprisingly famous, under his auspices Beijing Shuang'an Mall in three consecutive stages of renovation and adjustment, product positioning can seize the appetite of consumers.
Forced others to achieve the goal of deceiving the overall business area of the first-line and second-tier brands for three years, and the annual sales of Shuang'an Mall reached 100 million, which is regarded as an important minister of Wangfujing Group, and transferred to Rongcheng This time Wangfujing Group is counting on this tiger to clean up Wang Yue and Ren Ying, two young weak women.
"What did he do?" Su Can knew the news, Wang Yue came today to discuss how Dunhuang would take this move next, and Wangfujing Group also occupies the heart of Rongcheng Dunhuang is destined to be a competitor compared with Rongcheng Wangfujing, Rongcheng Wangfujing's annual sales of nearly 700 million cakes are Wang Yue's Dunhuang coveted place, and the cakes here must be eaten and war cannot be avoided. The address of this site has been changed to: Please read the law to prevent the deletion of the heart!
"Ji Yujie has secretly organized some people and has contacts with some managers in our shopping mall, I am afraid that they want to find our policy direction from this direction. Wang Yue frowned and said, "At present, some channels say that some middle and high-level cadres in our shopping mall and some counters are too close, their living habits are extremely disorderly, and they often have hangovers in bars, which is easy to cause problems." ”
"This situation must be rectified quickly, the style must be rectified, the senior managers must be strictly restrained, the link of pursuing criminal liability for the leakage of trade secrets must be established, and the most important thing is to give them a strong heart, I hope my Dunhuang." They will consider themselves to be Dunhuang people and contribute to this shopping mall that will develop and grow in the future, which is the importance of brand culture building.
In later generations, Su Can is a paving man who has been stepped on by countless people, and living in this world cannot avoid fighting and competition, and now he is a reborn person, and he is no longer alone tied to him, he has Lin Guangdong by his side, Wang Yue, Zhao Mingnong of Shushan Stationery Factory and more than 100 employees and families under his factory, etc., there is Tang Yan who hopes to give her happiness, once he is stepped on the corpse.
It means that these people who are with him will be trampled to slag.
"On the other hand, that's when we need Pineapple Media. ”
Lin Guangdong looked at Su Can strangely, and Su Can felt that his smile should be shameless now.
Thirty-five-year-old Ji Yujie was in the office room, looking at Rongcheng through the window, and remembered the conversation he had in a previous interview with the media.
"I miss Rongcheng very much, I graduated from Rongcheng University of Finance and Economics, but I have been away from Rongcheng for nearly seven years, and I feel very touched when I come back this time. Rongcheng Airport, and even the entire Rongcheng urban area, have undergone tremendous changes, as the saying goes, it is easy to fight the country, it is difficult to defend the country, and it is not easy to take over a strongman's class, so my decision-making does not allow any mistakes, my policy is to expand the southwest market through mergers and acquisitions, and this year to maintain, enough growth, not to be lost. ”
Ji Yujie said it with confidence, and no one didn't believe that he didn't have confidence.
The suppliers of Wangfujing Mall began to spread the news that the mall had increased deduction points and blocked the news, which should be rumors of a big move.
Ren Ying and Wang Yue are both worried about Zhongzhong, Ren Ying, who is very immersed in the operation of large shopping malls, knows that this is Wangfujing's smokescreen tactics, and releasing this kind of news makes people panic, because generally speaking, Wangfujing is a big store with a high degree of fashion in Rongcheng, and the momentum is very strong and tough. The year-end celebration of all the malls is the last to participate and the biggest card. However, once he does something, his influence is also amazing.
Now Wangfujing is obviously putting on a posture of engaging in shopping mall promotion, and it didn't care about Dunhuang Mall before. Now it is necessary to aim the muzzle of the cannon at Dunhuang, and the problem is big.
People are generally very excited, it's not easy, Wangfujing is going to have an event discount again, so it's ready to rush to buy.
The mood of the crowd was adjusted, and compared with the Dunhuang shopping mall in the face of such an energy situation, it felt a little led by the nose. It's like being in a stormy environment.
And this kind of strength and energy is the reputation of Wangfujing Group and the accumulation of store opening time in the past two years to obtain market recognition. Comparatively speaking, Dunhuang is too weak.
At the same time, Ji Yujie also made no secret of the expansion he wanted to carry out after becoming the general manager of the new store in Rongcheng. Someone mentioned that Wangfujing faces a nearby emerging mall. When he feels pressured, he says, "Stress? For a professional manager, I live under pressure from beginning to end. Pressure doesn't mean anything, on the contrary, only strength can represent a lot of things, some troubles we don't pay attention to, and they can't play us in terms of big strength!"
Things are just as Ji Yujie said, Wangfujing released the news. In mid-April, there was a 7% discount on the whole site, and the whole event lasted for two weeks, and the first week was ten. It fully demonstrates the strength of Wangfujing. This week, the turnover of Dunhuang Mall has slowed down, which is very sad, everyone knows that Wang Yue and Ren Ying in Dunhuang Mall have been in a very low mood recently, Ren Ying will get angry with people from time to time, and her coffee is not poured well. Or the assistant accidentally spilled the report, which became the source of her anger.
Wangfujing's firepower is too fierce to bear, and some other large department stores in Rongcheng are dissatisfied. I feel that Wangfujing's move has broken the rules of the general activities of the mall at the end of the year, put the competition on the unfair table, and launched a counterattack just because of the opening celebration promotion of Dunhuang Mall, which is a bit too stingy.
In fact, these large shopping malls in Rongcheng have been subject to more or less fluctuations, and they have to ask Wangfujing to "loosen the mouth" to paint the faces of all living beings.
This kind of thing lasted less than a week, and negative news about Wangfujing began to circulate in Rongcheng.
In Ji Yujie's office, there is a newspaper lying on the table that has been rubbed and then flattened, and the title of the article on the newspaper is "Rongcheng Wangfujing, are you a discount or a fool!?"
The door opened. The vice president who appeared sweated, "There are already many people in the after-sales department who have asked for returns, saying that they are written in the newspaper." Before we in Wangfujing discounted, we invisibly increased the price of goods, and then we put a seven-fold discount on this price code. The actual discount is only 10% off, or even to the point of no discount at all, saying that we are fooling the people in disguise, and things are not easy to do."
Ji Yujie walked back and forth twice on the edge of the table, and his voice was almost like a tiger roaring, "How can this kind of thing be reported? What are your people going to eat? Those reporters haven't been fed yet? What do they want to do!"
The deputy general manager shook his head. "We've already settled it on the reporter's side, and it stands to reason that this kind of thing can't go through our hands first. But the problem is that the reporter of this report did not open his mouth at all, we checked, this article was originally published by the provincial daily newspaper, and later several tabloids followed suit, and even the magazine "Campus Consumption", which has recently become popular in Chengdu, has also reprinted and published this article in major colleges and universities, and the impact is very bad.
Ji Yujie frowned. "You hurry up and contact the people of the provincial newspaper, no matter what conditions they play, and ask them not to go further into this matter. ”
The vice president nodded, and was about to walk out, paused, turned around and said, "That, Mr. Ji, the people outside are a little excited, this afternoon, or you face the media and give an answer."
Ji Yujie waved his hand away from the vice president, and then slammed his fist on the table, suppressing the newspaper.
This kind of thing before the mall discount price increase, has long been a tacit secret in the industry, these are generally not the media will not be this kind of hype, Wangfujing was completed in Rongcheng for two years, the ability of the public relations department can still be trusted, these departments have already been opened, how can he not receive any sound in advance.
Someone is going to touch them. Otherwise, he would give Ji Yujie a dismount, no matter what he thought, he didn't know what character he had offended in Rongcheng, why did people give him this. The new official took office with a knife.
After being stunned for a long time, Ji Yujie picked up the phone and dialed a number, "Hey, inform the media that I will be interviewed in the afternoon and give them an explanation."
In the evening of Rongcheng, the breath of late spring is gradually gone, the summer of May is coming, the weather in Rongcheng has become sultry, but every day by bus from school, you can still feel the slightly sweet, moist and warm smell in the air.
Sweet and wet is the air in Rongcheng when it cools down at night, and the warm fragrance is the body fragrance of Tang Yan next to her bus seat.
Many students will feel that after a day of tedious calculation drills and repeated endorsements, they will be the most anticipated day of the bus day under the starry night and the lights of the city, because they can meet a girl here.
But what is depressing is that next to that girl, there will always be a boy.
Girls don't laugh very often. But sometimes when a guy says something, she laughs.
That smile is warm. It's like seeing the North Star in the cold wind of the Northland.
It's like the brightest scene in the last barren days of their brother's middle school.
Su Can stood by the window. Wang Yue's voice came from the phone, "Ji Yujie admitted in a media interview today that some counters changed their prices before discounting without authorization, and such counters will be heavily fined." In fact, it's just an excuse. With the supervision and control of shopping malls, what counter dares to change the price without authorization? Unless people have to cooperate with your actions at the headquarters in the United States and Japan... This kind of rhetoric can only make ordinary people believe it."
Su Can smiled. "Take it when you see it, Wangfujing is a great mall after all, don't push them too much. After this incident, they will also be silent for a period of time, which is enough to make Dunhuang Mall lay a solid foundation. ”
Wang Yue nodded over there. "Well, as it stands. We were able to expand a branch in three months. This time you are going to expand outside the province, where do you want to be? Shanghai, Guangzhou, Zhou, or Beijing?"
"I can't give an opinion. You can make ideas based on actual assessments, I am only responsible for occasional planning, planning and teaching, and this is your team's business in terms of management. ”
"I'm a team. It's also your team However, we didn't expect this counterattack to be so effective, and those high-level executives admired this operation very much, of course, it was only known to a few of my henchmen, and these people. They don't even know you exist. But then again, you won't always disappoint. Soon you're going to take the college entrance exam, come on. ”
The phone hangs up. Su Can smiled helplessly, leaned over to the end of the telescope, and looked at Tang Yan in the spring window a kilometer away, Tang Yan happened to be looking at her, and then Tang Yan moved away from the telescope, took her clothes, and went to the bathroom.
In the dense water vapor, the ** Tang Yu sat in the bathtub, thinking that the time of the two people who care about each other in school is not enough, and when they return home, they will put two binoculars to see what each other is doing from time to time, and they will be very relieved...
It's a bit of a change.
Today's update arrived.
Remembering the birth of the incomparably tragic new alliance leader of the stone, the number has become a code name, how smooth it is to "book friend Xinchen Fei", but it is very commemorative. It is a memorable memory.
The days went by day by day. What should come is still what you have to come. The happy life of the reborn Su Can.
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