Chapter 0433 - Advertising Cooperation
The Dragon Boat Festival in 2008 is coming soon. Pen × fun × Pavilion www. biquge。 info
Before the Dragon Boat Festival, Tang Yin and Bai Xiuzhu left Zeng Cheng's house one after another, they had been in Jiuli Township for several months, and it was time to go home to accompany their relatives.
As a result, during the Dragon Boat Festival this year, Zeng Cheng's house was relatively quiet, that is, his parents, his girlfriend Fan Xueqing, and Yun Lao and his bodyguards and doctors. As for the two elder sisters, they didn't have time to go home because the store was busy.
After the Dragon Boat Festival, his girlfriend Fan Xueqing also left Shicheng to go back to school. It's mid-June, and the final exams are just around the corner, and she has to go back to prepare for them.
And Zeng Cheng also returned to busyness after a period of idleness. During this period, he went to the capital again, this time for the Xianyuan Group to advertise on CCTV.
The Olympics are just around the corner, and Xianyuan Group has launched a new advertising plan for this purpose.
Now Zeng Cheng and CCTV have an old relationship, and the two sides have had a lot of contact in the past year or so.
Considering Zeng Cheng's current identity, CCTV sent a deputy minister surnamed Chen from the advertising department to receive Zeng Cheng.
After beckoning Zeng Cheng to sit down, Lao Chen began to instruct people to fetch melons, fruits, snacks and tea to entertain Zeng Cheng, while also saying: "I have this condition here, and there is nothing to get hold of, but Mr. Zeng, don't be surprised, we can't compare to you, you are very rich, we are office workers, this cannot be compared." ”
"I'm not sincere enough when I look at you!" Zeng Cheng and Lao Chen had dealt with each other before, so there was nothing taboo for the two sides to talk to, "People entertain guests with food in advance, how can you be like you, wait for me to come and ask someone to find something to eat, you won't let people temporarily buy some rotten peaches and stinky bananas from the stalls outside to fool me, right?" ”
Lao Chen immediately glared and shouted exaggeratedly: "Wronged! The watermelons I have here are all produced on your farm, I just asked people to put the melons and fruits in the refrigerator, and now that the weather is so hot, this is not for you to cool off! ”
At this moment, two female clerks in beautiful skirts walked in, put the fruit bowl on the coffee table, and made tea for Lao Chen, Zeng Cheng and others, and then retreated.
Zeng Cheng was also not polite, took a piece of watermelon and handed it to Ren Meng, and then grabbed a piece himself and gnawed it, not forgetting to laugh at Lao Chen: "I have long heard that CCTV's beautiful girl resources are the most sufficient, and it is different to look at it casually today, is it often dangling in the minister's office, and will have the opportunity to be an anchor in the future?" ”
Lao Chen was choked by Zeng Cheng's words and coughed, and it took a long time to recover his strength, and he said with some tears and laughter: "Don't talk nonsense about these words, I'm not the kind of casual person." ”
"Hehe, you're not a casual person, but you're not a person if you are casual, right?" Zeng Cheng said with a smile.
"I'm mad when you say that! I'm a lot older than you, right? Lao Chen immediately said with a straight face.
Zeng Cheng laughed and said, "Okay, okay, I won't laugh with you, we're all very busy, let's talk about business!" ”
After agreeing on the advertising plan and advertising costs, there was basically no major event, so Lao Chen very kindly invited Zeng Cheng to visit CCTV, and then invited him to eat another meal here.
Although Zeng Cheng has already been to CCTV, he really hasn't visited it carefully before. The last time he came, he didn't pay much attention to it, after all, it was the first time he had contact with CCTV, and people didn't know about you.
Therefore, for the famous CCTV, Zeng Cheng's understanding is only through the Internet, as well as some memories of his past life.
Regarding what CCTV really looks like, Zeng Cheng certainly wants to visit and understand it, but as for the food here, he couldn't help but ask Lao Chen: "You won't fool me with a box lunch, right?" ”
"The lunch box is also very good, I eat it every day." Lao Chen was seen through his thoughts, and said with some embarrassment.
"Holy!" Zeng Cheng pointed at Lao Chen and said, "No wonder CCTV sent you out to negotiate with me, it seems that it values your indeed!" ”
"How can I be so bad, you must have misinterpreted my meaning, our box lunch here is really delicious!" Lao Chen said with an aggrieved face.
But to put it mildly, Zeng Cheng is not such a calculating person, after all, when he was in college, he didn't ask for a box lunch to eat, that is, the situation has been better in the past two years, so he got rid of this kind of life. At this time, Lao Chen said this, but he was a little eager to try, wanting to taste what this CCTV box lunch was like.
CCTV is a national television station with vice-ministerial level treatment, and it has an irreplaceable advantage in the mainland, so foreigners often make accusations and accusations, saying that CCTV relies on its monopoly position to engage in unfair competition. Although this situation is gradually changing due to the rise of local television stations, the impact is not very large.
With the exception of a few developed coastal areas, the local television channels of all provinces and cities must rebroadcast the "News Network" at 7 p.m. in accordance with the regulations of the State Administration of Radio, Film and Television, with the result that mainland TV users can only see other CCTV channels and local television stations within half an hour from 7 p.m. to 7:30 p.m.
Of course, monopoly also has the benefits of monopoly, Zeng Cheng calculated that CCTV occupies more than 30% of the country's TV resources, as long as he gets CCTV, the products of his farm can get the best publicity in the future. This is extremely beneficial for the development of the company.
Although Lao Chen is the deputy director of the advertising department at this time, but the foundation is relatively shallow after all, so he just enjoys the treatment of the department, Rao is so, he is also very satisfied with his current achievements, as the deputy director of the advertising department, he is responsible for a piece of the most oily and watery field, and the life can be said to be very moist. Zeng Cheng glanced at him and found that this guy's face was ruddy and shiny. It doesn't look like a middle-aged uncle in his forties or fifties at all, except for his belly being a little big, he really looks like a high-spirited leader.
Ren Meng continued to stay and discuss some specific cooperation matters with Lao Chen's subordinates, while Lao Chen accompanied Zeng Cheng to visit CCTV.
It's working hours now, so the various offices and studios in the building are full of people coming and going, and everyone always comes to say hello warmly after seeing Lao Chen coming, and then pay attention to the young man next to Vice Minister Chen by the way.
"It's okay, let's just take a look, you are busy ......" Everywhere Lao Chen went, he used this sentence to deal with it, with a warm smile on his face, which made people feel comfortable.
"I found a problem, it seems that everyone's attitude towards you is a little different from that towards other leaders." Zeng Cheng paid attention to it for a while, and then said to Lao Chen.
It can be seen from the time they passed by the offices just now that when other leaders came over, although the employees inside also greeted each other with smiles, their expressions were still a little restrained, and when they met Lao Chen, everyone's laughter was relatively relaxed, and the tone and demeanor were also very casual, more like a joke between friends.
"You can see that, too? I'm not old, and my eyes are poisonous enough! Lao Chen couldn't help but admire it.
He has been in CCTV for many years, and now he can become the deputy director of the advertising department, although it is because he has made great contributions to the economic construction of Taiwan over the years, but from his own point of view, he has long been accustomed to welcoming people with a smile and treating each other warmly. The advertising business he is responsible for, and he has been dealing with customers for a long time, so he will naturally fall into this problem, and he will feel happy when he meets everyone. From time to time, they will make jokes or something. It's not like some other leaders, who keep their faces tight all day long, as if everyone owes him much money.
Therefore, the employees of CCTV are still more willing to face this deputy minister who looks good, although everyone sometimes complains that the quality of the working meals is a bit low, the actors' costumes are a little old, and the stage equipment should be replaced with newer products, at this time they will always complain about Lao Chen, but at other times, everyone still thinks that Lao Chen is a good person, at least at the end of the year, when the bonus is paid, Lao Chen will still try his best to fight for more money for everyone.
In view of this, Lao Chen's mass base in the station is very good, if the director is selected according to the method of audition, it is estimated that this position will not be the turn of others.
However, Lao Chen himself said that he probably didn't have the life of being a director in this life, because there was no one to cover him!
"We needed a new office space, and it was already too cramped." Lao Chen said as he walked with Zeng Cheng.
CCTV's office building is the Central Color Television Center, located near the Military Museum, which was once one of the top ten buildings in Beijing.
Lao Chen introduced to Zeng Cheng: "Building our own color TV center is a last wish of the founding prime minister. When Nixon visited China in '72, the five television trucks and a satellite ground station accompanying him spread the news all over the world at the same time as the presidential plane landed. The advanced equipment of the US side dwarfs CCTV in comparison. After learning about this, the ailing prime minister made it clear that he must build China's own modern color TV center with world-class standards. ”
Fifteen years later, the last wish of the founding prime minister was finally realized, and the central color television center was completed, with a total construction area of more than 80,000 square meters, which can be called world-class. Looking down on the color TV center from the top floor, the C-shaped production building and the T-shaped broadcast building are the prefixes of the English abbreviation CCTV of China Central Television, reflecting the unique architectural style. The C-shaped production building is designed as an inner ring personnel passage and an outer ring equipment passage, which reflects the meticulousness and thoughtfulness of the architectural designer in fully considering the details of program production. (To be continued.) )