Before Gu Cheng crossed, he had heard of a joke in the Internet circle commenting on his predecessors. Pen Fun Pavilion wWw. ｂiquge。 ｉｎfo

said that before the outbreak of the 3Q war, Zhou Hongyi tried to reconcile with Ma Teng in his early years, and persuaded the other party:

If you want to download it, just pick up the ready-made and cast a little thunderbolt, you Tengyun can't afford to spend this money? Why do you have to go down the QQ whirlwind in person? If you want to do antivirus, just vote a little 361, you Tengyun can't afford to spend this little money? Why do you have to die?

And it is said that in this paragraph, Ma Teng's final answer is: Why do you want to invest money? Lao Tzu has a high-stickiness user circle as large as QQ, and directly copying and copying the low-stickiness market is the same as playing. What 361, what thunder, it's all spicy chicken!

Although this is an extermination of humanity and stifles innovation, it is not unreasonable. In the case that the "Regulations on the Protection of Computer Software Copyright" only protects the code, not the creative ideas and algorithms, there is a highly sticky user group that only copies the ideas and does not copy the code, which can indeed legally save a lot of money.

However, Gu Cheng didn't like this. Tengyun's approach, although it is true that it will not be dealt with legally, is morally easy to be condemned by the whole people, and ultimately ruins its own reputation, and it is a kind of killing for the country's innovation after all.

When there is no money, there is a way to do things without money, and after there is money, there is a way to do things with money.

Gu Cheng asked himself if he was not a pedantic person, and his heart was inclined to pragmatism. But after all, his heart is too big, and he has absolute confidence in whether he can become the richest man and lead the industry in the future, so there is no need to save this difference and be a villain.

If he is compared to a general, he is "not going to lose a battle for the sake of chivalry and winning praise, but to show chivalry a little bit on the premise that the battle is already won."

All these considerations contributed to his adoption of a Huairou strategy of co-opting Ding Sanshi's Huang Yi mailbox, instead of rudely copying all the good user experience and ideas and crushing them with YY.

What's more, YY, which has only more than 20 million users today, is still at a competitive disadvantage with QQ, which already has 60 million users, and it is very important to accept all available foreign aid and expand user fundamentals.

After face-to-face negotiations with Ding Sanshi, in the following days, Huang Yi apparently held an emergency board meeting to secretly discuss the offer of YY Network Technology. Ding Sanshi's staff also pooled their efforts to evaluate the possibility of organically combining the resources of the two sides, trying to find some benefits from other angles when they had to sell their mailbox business.

After some discussion, Huang Yi put forward the first prerequisites for cooperation:

Let Huang Yi and Alipay sign a long-term cooperation agreement, requiring that at least the next ten years, any online games and other surrounding online value-added services operated by Huang Yi can receive Alipay's "most favored counterpart" treatment.

The so-called "Alipay's most favored counterparty treatment" is a concept that came up at the beginning of this year, when Gu Cheng promised that "all content products of Legend Entertainment in the future will always enjoy the support of Alipay's payment channels, and the channel recommendation resources will never be lower than any other similar products".

So far, only "Legendary Entertainment" has enjoyed this treatment in the field of online games.

Ding Sanshi's opening of this price code is equivalent to a guarantee for Huang Yi's current transformation into an online game, ensuring that in the future, Huang Yi's point card recharge channels for all online games will be at least as sufficient as Legendary Entertainment, and he can get the lowest price of Alipay's publicity and promotion resources.

This condition is originally very absurd - because YY Network Technology and Alipay are two completely independent companies, how can there be a reason for YY Network Technology to reap the benefits and Alipay to pay the price?

But everyone in the circle knows that at least eighty or ninety percent of the shares of these two companies are in the hands of Gu Cheng and Pan Jieying, and there is no reason for Gu Cheng to come forward with more than one percent of the remaining management team shares. In addition, before the domestic revision of the "Company Law" in 06, it was common for major shareholders to use absolute controlling rights to engage in related party transactions and benefit transfer to infringe on the interests of minority shareholders.

So if this condition really works, there will be no problem.

(Note: Explain to book friends who don't know much about the "Company Law".) In this case, YY Network Technology benefited from Huang Yi, and Alipay gave benefits to Huang Yi. Because Gu Cheng's sister and brother do not have 100% absolute control in these two companies, in fact, in this transaction, YY's minority shareholders such as Wang Qingming and others took advantage of it for nothing, and the value of YY's shares will rise after the transaction is completed.

And Gan Jiawei and others who only have shares in Alipay actually paid the price. It's just that these people are too weak, and even if their interests are infringed, they are powerless to resist Gu Cheng's decision. This situation will not be improved until the new Company Law is amended in 06. The new law will provide a channel for many minority shareholders to sue major shareholders for infringing on the company's overall interests. ）

Gu Cheng only gave a symbolic greeting to a few small shareholders, informing them that he had decided to accept Ding Sanshi's condition, and then accepted.

There is no objection from the minority shareholders.

With such groundbreaking conditions of cooperation, the subsequent negotiations were immediately much smoother. Because Ding Sanshi found that as long as there are benefits obtained by Huang Yi in any business under Gu Cheng's name, they can be exchanged for benefits. So that the game can be played very big.

(The exception is "Legend Entertainment", because Legend Entertainment has a 25% stake in Sun Zhengyi.) It is impossible for Sun Zhengyi to sit idly by and watch major shareholders infringe on his own interests like other "minority shareholders". ）

Gu Cheng also likes to spend less cash and paint more cakes, so he gave Ding Sanshi various application scenarios of Alipay to paint cakes, and persuaded him to transform as soon as possible and completely transform.

"Brother Ding, Huang Yi's users are all aimed at the middle class, you don't need to say that you must know better than me. At present, Lao Ma's Taobao is doing e-commerce, but the e-commerce market is very large, not only C2C, but also B2C, not only 'price sorting before buying, parameter sorting' men's e-commerce, but also women's e-commerce and quality e-commerce.

Sooner or later, Taobao's reputation will become a distribution center for selling fakes or at least low-end goods. When the time comes, those who want to find high-quality and genuine products may not be willing to go to Taobao. You Huang Yi has such a good middle-class user base, you should aim at one or two 'small and beautiful' markets, make high-quality products, and do overseas famous brand purchasing -- how about it? I will give you Huang Yi's most favored counterpart treatment of Alipay in this piece, when you want to do it, my Alipay will always support you!"

Gu Cheng drew cakes and circled Ding Sanshi.

After several years of careful consideration in the cold winter, Ding Sanshi is still very eager to transform from the original user of the concept circle to the real profit of making profits. The big cake painted by Gu Cheng was painted on Ding Sanshi's heart every bite.

So in the end, Gu Cheng only spent 300 million yuan in cash, 12% of the equity of Huang Yi Company, plus the promises of several Alipay companies, to get Ding Sanshi's Huang Yi mailbox business in hand.

In mid-July, the two sides initialled the deal agreement. It is agreed that it will be officially delivered on August 1, and Huang Yi mailbox will be renamed YY mailbox at that time.

All the original users of Huangyi mailbox, if they are also YY users, they can choose to directly bind their mailbox to their YY number (YY number and QQ number are the same as a string of pure digital accounts), and you can choose to log in with dual logins when logging in to YY mailbox. You can either enter the number YY number to log in to the mailbox, or you can continue to log in with the letter email name according to the old habit.

If you are a Huangyi mailbox user who has not used YY before, you can directly use the email information to quickly apply for a YY number. At the same time, the Huangyi enterprise mailbox users in section 126, because there are already a considerable number of real-name users when registering the mailbox, so these mailboxes can directly get the benefits of YY real-name authentication when they associate and quickly apply for a YY number, and the registration of an Alipay account in the future can also save a considerable part of the trouble of identity information verification.

As a result, the three applications with the highest demand for real-name systems in the land of China - from online banking payment, to professional-grade business mailboxes, to real-name dating - have been completely unified under Gu Cheng's name.

In contrast, Ma Teng's circle circled by QQ has simply become a guerrilla-level application for the gangsters to get lucky.

After the contract is signed, Huang Yi will send a large number of professional engineers to assist in data migration and integration, and the workload of YY is not small.

When Wang Qingming, the technical director of YY, saw Gu Cheng's results, he was shocked and dumbfounded: Ma Teng wanted to engage in mailboxes, but the way to do it was to dig up a mailbox from Huang Yi and Dong Rongjie, the technical director of the mailbox, and leave him, the backbone technical veteran.

Gu Cheng wanted to engage in mailboxes, so he didn't bother to dig technical backbones from Huang Yi mailbox, but directly bought Huang Yi mailbox business department.

The key is that the various conditions he prescribed, for Ding Sanshi, who wants to transform and make profits, is indeed completely impossible to refuse.

"Ma Teng is really unfavorable for the past year, and the brick thief met the demolition team. Wang Qingming shook his head secretly afterwards, sighing that his old master had suffered Tai Sui, and at the same time glad that he had jumped too right.

Huang Yi and YY's technical department are fully committed to data migration and technical over-the-top. Gu Cheng personally inspected for two days, pointed out a few key points in the outline, and then began to be the shopkeeper, only throwing Wang Qingming a progress instruction:

"At the beginning of August, you will do a good job of email migration, and then your own energy will be focused on the launch of 'Renren', which relies on students and alumni to pull people from each other in the early days, and the beginning of the school season is very important. Before the start of school in September, all publicity and promotion must be in place. ”

Gu Cheng opened a technical team bonus of 10 million yuan, and if he did a good job, he would send it out a lot.

Wang Qingming said that he would not delay Gu Cheng's progress.